--- title: "B2B website personalization platforms: Which brands are most popular in search?" description: "Compare tools that tailor B2B website experiences to visitor segments and target accounts. Share of Search among Optimizely, Kameleoon, Personyze and Mutiny, the B2B website personalization platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/b2b-website-personalization-platforms" publisher: "Brandwave" --- # B2B website personalization platforms: Which brands are most popular in search? Compare tools that tailor B2B website experiences to visitor segments and target accounts. Share of Search among Optimizely, Kameleoon, Personyze and Mutiny, the B2B website personalization platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: B2B website personalization platforms - **Market**: Global - **Brands compared**: 4 - **Month measured**: Aug 2026 - **Highest Share of Search**: Optimizely, 98.4% ## Which brand is most popular in search among B2B website personalization platforms worldwide? - In August 2026, Optimizely was the most searched among B2B website personalization platforms worldwide, with an estimated 248K branded searches and 98.4% estimated Share of Search within this set. - Kameleoon is in 2nd place, 97 percentage points behind at 1.4% Share of Search. - Across the 11 months ending August 2026, Optimizely’s estimated Share of Search among B2B website personalization platforms worldwide increased from 97.7% to 98.4%. - Across the 11 months ending August 2026, Kameleoon’s estimated Share of Search among B2B website personalization platforms worldwide decreased from 2.2% to 1.4%. - Across the 11 months ending August 2026, Personyze and Mutiny held steady: their estimated Share of Search among B2B website personalization platforms worldwide each moved less than 0.5 percentage points. ## How did search popularity change for B2B website personalization platforms worldwide in August 2026? - Estimated monthly branded searches for Mutiny worldwide rose 33.3% over 11 measured months, from 30 to 40 in August 2026. - Estimated monthly branded searches for Personyze worldwide fell 35.3% over 11 measured months, from 340 to 220 in August 2026. - Estimated monthly branded searches for Kameleoon worldwide fell 33.5% over 11 measured months, from 5.5K to 3.6K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Optimizely | 98.4% | 248K | +0.0% | Optimizely | | 2 | Kameleoon | 1.4% | 3.6K | -18.2% | Kameleoon | | 3 | Personyze | 0.09% | 220 | +37.5% | Personyze | | 4 | Mutiny | 0.02% | 40 | -20.0% | Mutiny | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Optimizely | 248K | 97.7% | 1 | | Oct 2025 | Kameleoon | 5.5K | 2.2% | 2 | | Oct 2025 | Personyze | 340 | 0.13% | 3 | | Oct 2025 | Mutiny | 30 | 0.01% | 4 | | Nov 2025 | Optimizely | 248K | 97.7% | 1 | | Nov 2025 | Kameleoon | 5.5K | 2.2% | 2 | | Nov 2025 | Personyze | 340 | 0.13% | 3 | | Nov 2025 | Mutiny | 40 | 0.02% | 4 | | Dec 2025 | Optimizely | 248K | 98.5% | 1 | | Dec 2025 | Kameleoon | 3.6K | 1.5% | 2 | | Dec 2025 | Personyze | 220 | 0.09% | 3 | | Dec 2025 | Mutiny | 30 | 0.01% | 4 | | Jan 2026 | Optimizely | 303K | 98.4% | 1 | | Jan 2026 | Kameleoon | 4.5K | 1.5% | 2 | | Jan 2026 | Personyze | 230 | 0.07% | 3 | | Jan 2026 | Mutiny | 40 | 0.01% | 4 | | Feb 2026 | Optimizely | 248K | 98.1% | 1 | | Feb 2026 | Kameleoon | 4.5K | 1.8% | 2 | | Feb 2026 | Personyze | 330 | 0.13% | 3 | | Feb 2026 | Mutiny | 40 | 0.02% | 4 | | Mar 2026 | Optimizely | 248K | 98.1% | 1 | | Mar 2026 | Kameleoon | 4.5K | 1.8% | 2 | | Mar 2026 | Personyze | 340 | 0.13% | 3 | | Mar 2026 | Mutiny | 50 | 0.02% | 4 | | Apr 2026 | Optimizely | 248K | 98.1% | 1 | | Apr 2026 | Kameleoon | 4.5K | 1.8% | 2 | | Apr 2026 | Personyze | 190 | 0.08% | 3 | | Apr 2026 | Mutiny | 60 | 0.02% | 4 | | May 2026 | Optimizely | 247K | 98.1% | 1 | | May 2026 | Kameleoon | 4.5K | 1.8% | 2 | | May 2026 | Personyze | 180 | 0.07% | 3 | | May 2026 | Mutiny | 40 | 0.02% | 4 | | Jun 2026 | Optimizely | 248K | 97.7% | 1 | | Jun 2026 | Kameleoon | 5.6K | 2.2% | 2 | | Jun 2026 | Personyze | 190 | 0.07% | 3 | | Jun 2026 | Mutiny | 40 | 0.02% | 4 | | Jul 2026 | Optimizely | 248K | 98.2% | 1 | | Jul 2026 | Kameleoon | 4.5K | 1.8% | 2 | | Jul 2026 | Personyze | 160 | 0.06% | 3 | | Jul 2026 | Mutiny | 50 | 0.02% | 4 | | Aug 2026 | Optimizely | 248K | 98.4% | 1 | | Aug 2026 | Kameleoon | 3.6K | 1.4% | 2 | | Aug 2026 | Personyze | 220 | 0.09% | 3 | | Aug 2026 | Mutiny | 40 | 0.02% | 4 | | Sep 2026 | Kameleoon | — | — | — | | Sep 2026 | Mutiny | — | — | — | | Sep 2026 | Optimizely | — | — | — | | Sep 2026 | Personyze | — | — | — | ## What is being compared - **Kameleoon**: Measured on the search terms “kameleoon”, “kameleoon pricing”, “kameleoon reviews” and “kameleoon.com”, summed into one figure. - **Mutiny**: Measured on the search terms “mutiny website personalization” and “mutinyhq.com”, summed into one figure. - **Optimizely**: Measured on the search terms “optimizely”, “optimizely cms”, “optimizely content marketing”, “optimizely personalization” and “optimizely.com”, summed into one figure. - **Personyze**: Measured on the search terms “personyze”, “personyze reviews” and “personyze.com”, summed into one figure. - [Kameleoon](/demand/global-en/brands/kameleoon) - [Mutiny](/demand/global-en/brands/mutiny) - [Optimizely](/demand/global-en/brands/optimizely) - [Personyze](/demand/global-en/brands/personyze) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among B2B website personalization platforms worldwide? In August 2026, Optimizely was the most searched among B2B website personalization platforms worldwide, with an estimated 248K branded searches and 98.4% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "B2B website personalization platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/b2b-website-personalization-platforms This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/b2b-website-personalization-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.