---
title: "B2B sales intelligence platforms: Which brands are most popular in search?"
description: "Compare data platforms that help B2B teams find, understand, and reach potential buyers. Share of Search among Apollo.io, ZoomInfo, Lusha, Clay and Cognism, the B2B sales intelligence platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/b2b-sales-intelligence-platforms"
publisher: "Brandwave"
---

# B2B sales intelligence platforms: Which brands are most popular in search?

Compare data platforms that help B2B teams find, understand, and reach potential buyers. Share of Search among Apollo.io, ZoomInfo, Lusha, Clay and Cognism, the B2B sales intelligence platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: B2B sales intelligence platforms
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Apollo.io, 39.4%

## Which brand is most popular in search among B2B sales intelligence platforms worldwide?

- In August 2026, Apollo.io was the most searched among B2B sales intelligence platforms worldwide, with an estimated 272K branded searches and 39.4% estimated Share of Search within this set.
- ZoomInfo is in 2nd place, 9.8 percentage points behind at 29.5% Share of Search.
- Across the 11 months ending August 2026, Apollo.io’s estimated Share of Search among B2B sales intelligence platforms worldwide increased from 26.6% to 39.4%.
- Across the 11 months ending August 2026, ZoomInfo’s estimated Share of Search among B2B sales intelligence platforms worldwide decreased from 35% to 29.5%.
- Across the 11 months ending August 2026, Lusha’s estimated Share of Search among B2B sales intelligence platforms worldwide decreased from 28.5% to 24%.
- Across the 11 months ending August 2026, Cognism’s estimated Share of Search among B2B sales intelligence platforms worldwide decreased from 5.8% to 3.3%.
- Across the 11 months ending August 2026, Apollo.io’s estimated Share of Search among B2B sales intelligence platforms worldwide peaked at 40.8% in April 2026 and was lowest at 26.6% in October 2025.
- Across the 11 months ending August 2026, Lusha’s estimated Share of Search among B2B sales intelligence platforms worldwide peaked at 29.4% in November 2025 and was lowest at 20.9% in April 2026.
- Across the 11 months ending August 2026, Clay’s estimated Share of Search among B2B sales intelligence platforms worldwide peaked at 4.5% in February 2026 and was lowest at 3.4% in April 2026.
- Across the 11 months ending August 2026, Apollo.io rose from 3rd to 1st among B2B sales intelligence platforms worldwide.
- Across the 11 months ending August 2026, ZoomInfo fell from 1st to 2nd among B2B sales intelligence platforms worldwide.
- Across the 11 months ending August 2026, Lusha fell from 2nd to 3rd among B2B sales intelligence platforms worldwide.
- Across the 11 months ending August 2026, Clay rose from 5th to 4th among B2B sales intelligence platforms worldwide.
- Across the 11 months ending August 2026, Cognism fell from 4th to 5th among B2B sales intelligence platforms worldwide.

## Compare search popularity between leading brands

- [Apollo.io vs ZoomInfo: compare search popularity](/demand/global-en/compare/apollo-io-vs-zoominfo): 39.4% against 29.5% Share of Search.
- [Apollo.io vs Lusha: compare search popularity](/demand/global-en/compare/apollo-io-vs-lusha): 39.4% against 24% Share of Search.
- [Apollo.io vs Clay: compare search popularity](/demand/global-en/compare/apollo-io-vs-clay): 39.4% against 3.8% Share of Search.
- [Apollo.io vs Cognism: compare search popularity](/demand/global-en/compare/apollo-io-vs-cognism): 39.4% against 3.3% Share of Search.
- [ZoomInfo vs Lusha: compare search popularity](/demand/global-en/compare/lusha-vs-zoominfo): 29.5% against 24% Share of Search.
- [ZoomInfo vs Clay: compare search popularity](/demand/global-en/compare/clay-vs-zoominfo): 29.5% against 3.8% Share of Search.
- [ZoomInfo vs Cognism: compare search popularity](/demand/global-en/compare/cognism-vs-zoominfo): 29.5% against 3.3% Share of Search.
- [Lusha vs Clay: compare search popularity](/demand/global-en/compare/clay-vs-lusha): 24% against 3.8% Share of Search.
- [Lusha vs Cognism: compare search popularity](/demand/global-en/compare/cognism-vs-lusha): 24% against 3.3% Share of Search.
- [Clay vs Cognism: compare search popularity](/demand/global-en/compare/clay-vs-cognism): 3.8% against 3.3% Share of Search.

## How did search popularity change for B2B sales intelligence platforms worldwide in August 2026?

- In August 2026, Apollo.io gained estimated Share of Search among B2B sales intelligence platforms worldwide, from 35% to 39.4%.
- In August 2026, ZoomInfo lost estimated Share of Search among B2B sales intelligence platforms worldwide, from 32% to 29.5%.
- In August 2026, Lusha lost estimated Share of Search among B2B sales intelligence platforms worldwide, from 25.9% to 24%.
- In August 2026, Clay rose from 5th to 4th among B2B sales intelligence platforms worldwide.
- In August 2026, Cognism fell from 4th to 5th among B2B sales intelligence platforms worldwide.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Apollo.io | 39.4% | 272K | -0.2% | Apollo.io |
| 2 | ZoomInfo | 29.5% | 204K | -18.1% | ZoomInfo |
| 3 | Lusha | 24% | 166K | -17.8% | Lusha |
| 4 | Clay | 3.8% | 26.6K | +0.0% | Clay |
| 5 | Cognism | 3.3% | 22.7K | -18.1% | Cognism |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | ZoomInfo | 251K | 35% | 1 |
| Oct 2025 | Lusha | 205K | 28.5% | 2 |
| Oct 2025 | Apollo.io | 191K | 26.6% | 3 |
| Oct 2025 | Cognism | 41.6K | 5.8% | 4 |
| Oct 2025 | Clay | 29.4K | 4.1% | 5 |
| Nov 2025 | Apollo.io | 224K | 32.4% | 1 |
| Nov 2025 | ZoomInfo | 206K | 29.8% | 2 |
| Nov 2025 | Lusha | 203K | 29.4% | 3 |
| Nov 2025 | Cognism | 34K | 4.9% | 4 |
| Nov 2025 | Clay | 24.1K | 3.5% | 5 |
| Dec 2025 | ZoomInfo | 206K | 34.1% | 1 |
| Dec 2025 | Apollo.io | 185K | 30.7% | 2 |
| Dec 2025 | Lusha | 166K | 27.6% | 3 |
| Dec 2025 | Clay | 23.1K | 3.8% | 4 |
| Dec 2025 | Cognism | 22.9K | 3.8% | 5 |
| Jan 2026 | ZoomInfo | 251K | 33.9% | 1 |
| Jan 2026 | Apollo.io | 226K | 30.5% | 2 |
| Jan 2026 | Lusha | 202K | 27.3% | 3 |
| Jan 2026 | Cognism | 33.9K | 4.6% | 4 |
| Jan 2026 | Clay | 27.5K | 3.7% | 5 |
| Feb 2026 | ZoomInfo | 253K | 33.7% | 1 |
| Feb 2026 | Apollo.io | 226K | 30.2% | 2 |
| Feb 2026 | Lusha | 203K | 27.1% | 3 |
| Feb 2026 | Cognism | 34.1K | 4.5% | 4 |
| Feb 2026 | Clay | 33.5K | 4.5% | 5 |
| Mar 2026 | Apollo.io | 333K | 36.4% | 1 |
| Mar 2026 | ZoomInfo | 305K | 33.4% | 2 |
| Mar 2026 | Lusha | 202K | 22.1% | 3 |
| Mar 2026 | Clay | 39.6K | 4.3% | 4 |
| Mar 2026 | Cognism | 34.1K | 3.7% | 5 |
| Apr 2026 | Apollo.io | 396K | 40.8% | 1 |
| Apr 2026 | ZoomInfo | 305K | 31.4% | 2 |
| Apr 2026 | Lusha | 203K | 20.9% | 3 |
| Apr 2026 | Cognism | 33.9K | 3.5% | 4 |
| Apr 2026 | Clay | 32.6K | 3.4% | 5 |
| May 2026 | Apollo.io | 328K | 39.1% | 1 |
| May 2026 | ZoomInfo | 250K | 29.7% | 2 |
| May 2026 | Lusha | 202K | 24% | 3 |
| May 2026 | Clay | 32.5K | 3.9% | 4 |
| May 2026 | Cognism | 27.9K | 3.3% | 5 |
| Jun 2026 | Apollo.io | 273K | 34.8% | 1 |
| Jun 2026 | ZoomInfo | 250K | 31.8% | 2 |
| Jun 2026 | Lusha | 202K | 25.7% | 3 |
| Jun 2026 | Clay | 32.4K | 4.1% | 4 |
| Jun 2026 | Cognism | 27.8K | 3.5% | 5 |
| Jul 2026 | Apollo.io | 273K | 35% | 1 |
| Jul 2026 | ZoomInfo | 250K | 32% | 2 |
| Jul 2026 | Lusha | 202K | 25.9% | 3 |
| Jul 2026 | Cognism | 27.8K | 3.6% | 4 |
| Jul 2026 | Clay | 26.6K | 3.4% | 5 |
| Aug 2026 | Apollo.io | 272K | 39.4% | 1 |
| Aug 2026 | ZoomInfo | 204K | 29.5% | 2 |
| Aug 2026 | Lusha | 166K | 24% | 3 |
| Aug 2026 | Clay | 26.6K | 3.8% | 4 |
| Aug 2026 | Cognism | 22.7K | 3.3% | 5 |
| Sep 2026 | Apollo.io | — | — | — |
| Sep 2026 | Clay | — | — | — |
| Sep 2026 | Cognism | — | — | — |
| Sep 2026 | Lusha | — | — | — |
| Sep 2026 | ZoomInfo | — | — | — |

## What is being compared

- **Apollo.io**: Measured on the search terms “apollo extension chrome”, “apollo io”, “apollo io app”, “apollo io chrome extension”, “apollo io cost”, “apollo io crm”, “apollo io email”, “apollo io extension”, “apollo io extension chrome”, “apollo io extension download”, “apollo io extension for chrome”, “apollo io pricing”, “apollo lead generation”, “Apollo.io”, “apollo.io b2b sales intelligence”, “apollo.io pricing”, “apollo.io sales intelligence”, “app apollo io”, “appapollo io”, “io apollo” and “www apollo io”, summed into one figure.
- **Clay**: Measured on the search terms “clay ai”, “clay contact data”, “clay data enrichment”, “clay sales intelligence”, “clay.com” and “claygent”, summed into one figure.
- **Cognism**: Measured on the search terms “cognism”, “cognism pricing”, “cognism sales intelligence” and “cognism.com”, summed into one figure.
- **Lusha**: Measured on the search terms “lusha”, “lusha b2b sales intelligence”, “lusha sales intelligence” and “lusha.com”, summed into one figure.
- **ZoomInfo**: Measured on the search terms “zoominfo”, “zoominfo price”, “zoominfo sales intelligence” and “zoominfo.com”, summed into one figure.

- [Apollo.io](/demand/global-en/brands/apollo-io)
- [Clay](/demand/global-en/brands/clay)
- [Cognism](/demand/global-en/brands/cognism)
- [Lusha](/demand/global-en/brands/lusha)
- [ZoomInfo](/demand/global-en/brands/zoominfo)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among B2B sales intelligence platforms worldwide?

In August 2026, Apollo.io was the most searched among B2B sales intelligence platforms worldwide, with an estimated 272K branded searches and 39.4% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "B2B sales intelligence platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/b2b-sales-intelligence-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/b2b-sales-intelligence-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.