---
title: "B2B marketing attribution platforms: Which are searched most?"
description: "Compare the platforms that attribute pipeline to B2B marketing. Share of Search among Dreamdata, HockeyStack, Factors.ai, Ruler Analytics, CaliberMind, Adobe Marketo Measure and Full Circle Insights, the B2B marketing attribution platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/b2b-marketing-attribution-platforms"
publisher: "Brandwave"
---

# B2B marketing attribution platforms: Which are searched most?

Compare the platforms that attribute pipeline to B2B marketing. Share of Search among Dreamdata, HockeyStack, Factors.ai, Ruler Analytics, CaliberMind, Adobe Marketo Measure and Full Circle Insights, the B2B marketing attribution platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: B2B marketing attribution platforms
- **Market**: Global
- **Brands compared**: 7
- **Month measured**: Sep 2026
- **Highest Share of Search**: Dreamdata, 35%

## Which brand is most popular in search among B2B marketing attribution platforms worldwide?

- In September 2026, Dreamdata was the most searched among B2B marketing attribution platforms worldwide, with an estimated 3.6K branded searches, 35% of all searches for the seven we track.
- HockeyStack is in 2nd place, 6.8 percentage points behind at 28.2%.
- Across the 12 months ending September 2026, Dreamdata’s share of searches among B2B marketing attribution platforms worldwide increased from 29.4% to 35%.
- Across the 12 months ending September 2026, HockeyStack’s share of searches among B2B marketing attribution platforms worldwide decreased from 44.1% to 28.2%.
- Across the 12 months ending September 2026, Factors.ai’s share of searches among B2B marketing attribution platforms worldwide increased from 16.2% to 23.8%.
- Across the 12 months ending September 2026, Ruler Analytics’ share of searches among B2B marketing attribution platforms worldwide increased from 4.8% to 5.7%.
- Across the 12 months ending September 2026, CaliberMind’s share of searches among B2B marketing attribution platforms worldwide increased from 2.6% to 4.7%.
- Across the 12 months ending September 2026, Dreamdata’s share of searches among B2B marketing attribution platforms worldwide peaked at 35% in September 2026 and was lowest at 19.9% in April 2026.
- Across the 12 months ending September 2026, HockeyStack’s share of searches among B2B marketing attribution platforms worldwide peaked at 54.7% in April 2026 and was lowest at 26.7% in August 2026.
- Across the 12 months ending September 2026, Factors.ai’s share of searches among B2B marketing attribution platforms worldwide peaked at 27.4% in July 2026 and was lowest at 16.2% in October 2025.
- Across the 12 months ending September 2026, Ruler Analytics’ share of searches among B2B marketing attribution platforms worldwide peaked at 5.7% in September 2026 and was lowest at 3.9% in March 2026.
- Across the 12 months ending September 2026, CaliberMind’s share of searches among B2B marketing attribution platforms worldwide peaked at 4.7% in September 2026 and was lowest at 2.4% in January 2026.
- Across the 12 months ending September 2026, Adobe Marketo Measure’s share of searches among B2B marketing attribution platforms worldwide peaked at 4.1% in March 2026 and was lowest at 1.4% in December 2025.
- Across the 12 months ending September 2026, Dreamdata rose from 2nd to 1st among B2B marketing attribution platforms worldwide.
- Across the 12 months ending September 2026, HockeyStack fell from 1st to 2nd among B2B marketing attribution platforms worldwide.
- Across the 12 months ending September 2026, Adobe Marketo Measure and Full Circle Insights held steady: their share of searches among B2B marketing attribution platforms worldwide each moved less than 0.5 percentage points.

## Top B2B marketing attribution platforms in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Dreamdata and HockeyStack were mentioned most often, in four of the five answers. Dreamdata was recommended most often, coming first in three out of four answers that gave a list. HockeyStack was second, and Factors.ai was third. CaliberMind, which ranked fifth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Dreamdata | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| HockeyStack | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Factors.ai | 3rd | 3 of 3 | 0 of 2 | 3 of 5 |
| Adobe Marketo Measure | 4th | 2 of 3 | 0 of 2 | 2 of 5 |
| Ruler Analytics | 5th | 1 of 3 | 0 of 2 | 1 of 5 |
| CaliberMind | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Full Circle Insights | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about B2B marketing attribution platforms

- Asked ChatGPT "Which B2B marketing attribution platform should I use?": 1. Dreamdata, 2. HockeyStack, 3. Factors.ai, 4. Adobe Marketo Measure
- Asked ChatGPT "What are the best B2B marketing attribution platforms?": 1. Dreamdata, 2. HockeyStack, 3. Factors.ai, 4. Adobe Marketo Measure, 5. Ruler Analytics
- Asked ChatGPT "What's the best B2B marketing attribution platform for a marketing team?": 1. HockeyStack, 2. Dreamdata, 3. Factors.ai
- Searched Google, AI Overview "marketing attribution software": 1. Dreamdata, 2. HockeyStack
- Searched Google, AI Overview "b2b marketing attribution": named none of the brands we track

Not named in any answer: CaliberMind and Full Circle Insights.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026.

## Compare search popularity between leading brands

- [Dreamdata vs HockeyStack: compare search popularity](/demand/global-en/compare/dreamdata-vs-hockeystack): 35% against 28.2% Share of Search.
- [Dreamdata vs Factors.ai: compare search popularity](/demand/global-en/compare/dreamdata-vs-factors-ai): 35% against 23.8% Share of Search.
- [Dreamdata vs Ruler Analytics: compare search popularity](/demand/global-en/compare/dreamdata-vs-ruler-analytics): 35% against 5.7% Share of Search.
- [Dreamdata vs CaliberMind: compare search popularity](/demand/global-en/compare/calibermind-vs-dreamdata): 35% against 4.7% Share of Search.
- [HockeyStack vs Factors.ai: compare search popularity](/demand/global-en/compare/factors-ai-vs-hockeystack): 28.2% against 23.8% Share of Search.
- [HockeyStack vs Ruler Analytics: compare search popularity](/demand/global-en/compare/hockeystack-vs-ruler-analytics): 28.2% against 5.7% Share of Search.
- [HockeyStack vs CaliberMind: compare search popularity](/demand/global-en/compare/calibermind-vs-hockeystack): 28.2% against 4.7% Share of Search.
- [Factors.ai vs Ruler Analytics: compare search popularity](/demand/global-en/compare/factors-ai-vs-ruler-analytics): 23.8% against 5.7% Share of Search.
- [Factors.ai vs CaliberMind: compare search popularity](/demand/global-en/compare/calibermind-vs-factors-ai): 23.8% against 4.7% Share of Search.
- [Ruler Analytics vs CaliberMind: compare search popularity](/demand/global-en/compare/calibermind-vs-ruler-analytics): 5.7% against 4.7% Share of Search.

## How did search popularity change for B2B marketing attribution platforms worldwide in September 2026?

- In September 2026, HockeyStack overtook Factors.ai to rank 2nd among B2B marketing attribution platforms worldwide, with 28.2% of the searches.
- In September 2026, Dreamdata gained share of searches among B2B marketing attribution platforms worldwide, from 33.1% to 35%.
- In September 2026, Factors.ai lost share of searches among B2B marketing attribution platforms worldwide, from 27.3% to 23.8%.
- CaliberMind’s share of searches among B2B marketing attribution platforms worldwide has gained ground for 3 months in a row, from 3.2% to 4.7% in September 2026.
- Estimated monthly branded searches for Full Circle Insights worldwide fell 66.7% over 12 measured months, from 210 to 70 in September 2026.
- Estimated monthly branded searches for Adobe Marketo Measure worldwide fell 42.4% over 12 measured months, from 330 to 190 in September 2026.
- Estimated monthly branded searches for Ruler Analytics worldwide fell 33% over 12 measured months, from 880 to 590 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Dreamdata | 35% | 3.6K | 0.0% | Dreamdata |
| 2 | HockeyStack | 28.2% | 2.9K | 0.0% | HockeyStack |
| 3 | Factors.ai | 23.8% | 2.5K | -17.5% | Factors.ai |
| 4 | Ruler Analytics | 5.7% | 590 | 0.0% | Ruler Analytics |
| 5 | CaliberMind | 4.7% | 480 | 0.0% | CaliberMind |
| 6 | Adobe Marketo Measure | 1.8% | 190 | -24.0% | Adobe Marketo Measure |
| 7 | Full Circle Insights | 0.68% | 70 | -22.2% | Full Circle Insights |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | HockeyStack | 8.1K | 44.1% | 1 |
| Oct 2025 | Dreamdata | 5.4K | 29.4% | 2 |
| Oct 2025 | Factors.ai | 3K | 16.2% | 3 |
| Oct 2025 | Ruler Analytics | 880 | 4.8% | 4 |
| Oct 2025 | CaliberMind | 480 | 2.6% | 5 |
| Oct 2025 | Adobe Marketo Measure | 330 | 1.8% | 6 |
| Oct 2025 | Full Circle Insights | 210 | 1.1% | 7 |
| Nov 2025 | HockeyStack | 6.6K | 42.7% | 1 |
| Nov 2025 | Dreamdata | 4.4K | 28.5% | 2 |
| Nov 2025 | Factors.ai | 3K | 19.1% | 3 |
| Nov 2025 | Ruler Analytics | 720 | 4.7% | 4 |
| Nov 2025 | CaliberMind | 390 | 2.5% | 5 |
| Nov 2025 | Adobe Marketo Measure | 260 | 1.7% | 6 |
| Nov 2025 | Full Circle Insights | 140 | 0.91% | 7 |
| Dec 2025 | HockeyStack | 6.6K | 45.3% | 1 |
| Dec 2025 | Dreamdata | 3.6K | 24.7% | 2 |
| Dec 2025 | Factors.ai | 3K | 20.2% | 3 |
| Dec 2025 | Ruler Analytics | 590 | 4% | 4 |
| Dec 2025 | CaliberMind | 480 | 3.3% | 5 |
| Dec 2025 | Adobe Marketo Measure | 210 | 1.4% | 6 |
| Dec 2025 | Full Circle Insights | 140 | 0.96% | 7 |
| Jan 2026 | HockeyStack | 8.1K | 50.1% | 1 |
| Jan 2026 | Dreamdata | 3.6K | 22.3% | 2 |
| Jan 2026 | Factors.ai | 3K | 18.3% | 3 |
| Jan 2026 | Ruler Analytics | 720 | 4.5% | 4 |
| Jan 2026 | CaliberMind | 390 | 2.4% | 5 |
| Jan 2026 | Adobe Marketo Measure | 260 | 1.6% | 6 |
| Jan 2026 | Full Circle Insights | 140 | 0.87% | 7 |
| Feb 2026 | HockeyStack | 6.6K | 42.4% | 1 |
| Feb 2026 | Dreamdata | 4.4K | 28.3% | 2 |
| Feb 2026 | Factors.ai | 3K | 18.9% | 3 |
| Feb 2026 | Ruler Analytics | 720 | 4.6% | 4 |
| Feb 2026 | CaliberMind | 390 | 2.5% | 5 |
| Feb 2026 | Adobe Marketo Measure | 370 | 2.4% | 6 |
| Feb 2026 | Full Circle Insights | 140 | 0.9% | 7 |
| Mar 2026 | HockeyStack | 8.1K | 44.4% | 1 |
| Mar 2026 | Dreamdata | 4.4K | 24.1% | 2 |
| Mar 2026 | Factors.ai | 3.7K | 20.1% | 3 |
| Mar 2026 | Adobe Marketo Measure | 740 | 4.1% | 4 |
| Mar 2026 | Ruler Analytics | 720 | 3.9% | 5 |
| Mar 2026 | CaliberMind | 480 | 2.6% | 6 |
| Mar 2026 | Full Circle Insights | 140 | 0.77% | 7 |
| Apr 2026 | HockeyStack | 9.9K | 54.7% | 1 |
| Apr 2026 | Dreamdata | 3.6K | 19.9% | 2 |
| Apr 2026 | Factors.ai | 3K | 16.4% | 3 |
| Apr 2026 | Ruler Analytics | 720 | 4% | 4 |
| Apr 2026 | CaliberMind | 480 | 2.7% | 5 |
| Apr 2026 | Adobe Marketo Measure | 280 | 1.5% | 6 |
| Apr 2026 | Full Circle Insights | 140 | 0.77% | 7 |
| May 2026 | HockeyStack | 5.4K | 40.3% | 1 |
| May 2026 | Dreamdata | 3.6K | 26.9% | 2 |
| May 2026 | Factors.ai | 3K | 22% | 3 |
| May 2026 | Ruler Analytics | 590 | 4.4% | 4 |
| May 2026 | CaliberMind | 480 | 3.6% | 5 |
| May 2026 | Adobe Marketo Measure | 260 | 1.9% | 6 |
| May 2026 | Full Circle Insights | 110 | 0.82% | 7 |
| Jun 2026 | HockeyStack | 4.4K | 35.8% | 1 |
| Jun 2026 | Dreamdata | 3.6K | 29.3% | 2 |
| Jun 2026 | Factors.ai | 3K | 24% | 3 |
| Jun 2026 | Ruler Analytics | 590 | 4.8% | 4 |
| Jun 2026 | CaliberMind | 390 | 3.2% | 5 |
| Jun 2026 | Adobe Marketo Measure | 240 | 2% | 6 |
| Jun 2026 | Full Circle Insights | 110 | 0.9% | 7 |
| Jul 2026 | HockeyStack | 3.6K | 33.4% | 1 |
| Jul 2026 | Factors.ai | 3K | 27.4% | 2 |
| Jul 2026 | Dreamdata | 2.9K | 26.9% | 3 |
| Jul 2026 | Ruler Analytics | 590 | 5.5% | 4 |
| Jul 2026 | CaliberMind | 390 | 3.6% | 5 |
| Jul 2026 | Adobe Marketo Measure | 210 | 1.9% | 6 |
| Jul 2026 | Full Circle Insights | 140 | 1.3% | 7 |
| Aug 2026 | Dreamdata | 3.6K | 33.1% | 1 |
| Aug 2026 | Factors.ai | 3K | 27.3% | 2 |
| Aug 2026 | HockeyStack | 2.9K | 26.7% | 3 |
| Aug 2026 | Ruler Analytics | 590 | 5.4% | 4 |
| Aug 2026 | CaliberMind | 480 | 4.4% | 5 |
| Aug 2026 | Adobe Marketo Measure | 250 | 2.3% | 6 |
| Aug 2026 | Full Circle Insights | 90 | 0.83% | 7 |
| Sep 2026 | Dreamdata | 3.6K | 35% | 1 |
| Sep 2026 | HockeyStack | 2.9K | 28.2% | 2 |
| Sep 2026 | Factors.ai | 2.5K | 23.8% | 3 |
| Sep 2026 | Ruler Analytics | 590 | 5.7% | 4 |
| Sep 2026 | CaliberMind | 480 | 4.7% | 5 |
| Sep 2026 | Adobe Marketo Measure | 190 | 1.8% | 6 |
| Sep 2026 | Full Circle Insights | 70 | 0.68% | 7 |

## What is being compared

- **Adobe Marketo Measure**: Measured on the search terms “adobe marketo measure” and “marketo measure”, summed into one figure.
- **CaliberMind**: Measured on the search term “calibermind”.
- **Dreamdata**: Measured on the search term “dreamdata”.
- **Factors.ai**: Measured on the search terms “factors.ai” and “factorsai”, summed into one figure.
- **Full Circle Insights**: Measured on the search term “fullcircleinsights”.
- **HockeyStack**: Measured on the search term “hockeystack”.
- **Ruler Analytics**: Measured on the search term “ruler analytics”.

- [Adobe Marketo Measure](/demand/global-en/brands/adobe-marketo-measure)
- [CaliberMind](/demand/global-en/brands/calibermind)
- [Dreamdata](/demand/global-en/brands/dreamdata)
- [Factors.ai](/demand/global-en/brands/factors-ai)
- [Full Circle Insights](/demand/global-en/brands/full-circle-insights)
- [HockeyStack](/demand/global-en/brands/hockeystack)
- [Ruler Analytics](/demand/global-en/brands/ruler-analytics)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among B2B marketing attribution platforms worldwide?

In September 2026, Dreamdata was the most searched among B2B marketing attribution platforms worldwide, with an estimated 3.6K branded searches, 35% of all searches for the seven we track. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "B2B marketing attribution platforms: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/b2b-marketing-attribution-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/b2b-marketing-attribution-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.