---
title: "6sense vs Demandbase: Which is more popular by branded search?"
description: "Which is more popular in search, 6sense or Demandbase? Compare estimated monthly branded-search demand and Share of Search inside the B2B intent data platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/b2b-intent-data-platforms/compare/6sense-vs-demandbase"
publisher: "Brandwave"
---

# 6sense vs Demandbase: Which is more popular by branded search?

Which is more popular in search, 6sense or Demandbase? Compare estimated monthly branded-search demand and Share of Search inside the B2B intent data platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: 6sense and Demandbase
- **Competitive set**: B2B intent data platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **6sense Share of Search**: 2.1%
- **Demandbase Share of Search**: 72.2%

## Which is more popular in search, 6sense or Demandbase?

- In August 2026, Demandbase had more branded searches than 6sense among B2B intent data platforms worldwide. Demandbase was estimated to have 12.6K branded searches compared to 6sense’s 370, and held a 72.2% Share of Search versus 6sense’s 2.1%.
- Demandbase was ahead of 6sense in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, 6sense’s estimated Share of Search among B2B intent data platforms worldwide moved from 2.2% to 2.1%, and its estimated monthly branded searches moved from 480 to 370.
- Across the 11 months ending August 2026, Demandbase’s estimated Share of Search among B2B intent data platforms worldwide moved from 73.1% to 72.2%, and its estimated monthly branded searches moved from 15.8K to 12.6K.

## How did search popularity change for B2B intent data platforms worldwide in August 2026?

- In August 2026, Demandbase lost estimated Share of Search among B2B intent data platforms worldwide, from 73% to 72.2%.
- Estimated monthly branded searches for 6sense worldwide fell 22.9% over 11 measured months, from 480 to 370 in August 2026.

## Month by month

| Month | 6sense estimated searches | 6sense Share of Search | 6sense rank | Demandbase estimated searches | Demandbase Share of Search | Demandbase rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 480 | 2.2% | 5 | 15.8K | 73.1% | 1 |
| Nov 2025 | 420 | 2.3% | 5 | 13K | 72.2% | 1 |
| Dec 2025 | 460 | 3% | 5 | 10.7K | 68.9% | 1 |
| Jan 2026 | 490 | 2.6% | 5 | 13.1K | 69.3% | 1 |
| Feb 2026 | 520 | 2.7% | 5 | 13K | 68.2% | 1 |
| Mar 2026 | 630 | 2.7% | 5 | 16.1K | 69.7% | 1 |
| Apr 2026 | 470 | 2.5% | 5 | 13.4K | 71.1% | 1 |
| May 2026 | 520 | 2.8% | 5 | 13.5K | 72.2% | 1 |
| Jun 2026 | 420 | 1.9% | 5 | 16.8K | 76.5% | 1 |
| Jul 2026 | 460 | 2.5% | 5 | 13.5K | 73% | 1 |
| Aug 2026 | 370 | 2.1% | 5 | 12.6K | 72.2% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using 6sense’s and Demandbase’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **6sense**: Measured on the search terms “6sense abm”, “6sense account based marketing”, “6sense account-based marketing”, “6sense intent data” and “6sense.com”, summed into one figure.
- **Demandbase**: Measured on the search terms “demandbase”, “demandbase abm”, “demandbase abm platform”, “demandbase intent data”, “demandbase one” and “demandbase.com”, summed into one figure.

- [6sense profile](/demand/global-en/brands/6sense)
- [Demandbase profile](/demand/global-en/brands/demandbase)
- [All B2B intent data platforms worldwide](/demand/global-en/categories/b2b-intent-data-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, 6sense or Demandbase?

In August 2026, Demandbase had more branded searches than 6sense among B2B intent data platforms worldwide. Demandbase was estimated to have 12.6K branded searches compared to 6sense’s 370, and held a 72.2% Share of Search versus 6sense’s 2.1%.

## Cite this page

Brandwave. "6sense vs Demandbase: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/categories/b2b-intent-data-platforms/compare/6sense-vs-demandbase

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/b2b-intent-data-platforms/compare/6sense-vs-demandbase. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.