---
title: "B2B intent data platforms: Which brands are most popular in search?"
description: "Compare providers of buyer-intent signals that help B2B teams prioritize accounts and campaigns. Share of Search among Demandbase, Informa TechTarget, Intentsify, Bombora and 6sense, the B2B intent data platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/b2b-intent-data-platforms"
publisher: "Brandwave"
---

# B2B intent data platforms: Which brands are most popular in search?

Compare providers of buyer-intent signals that help B2B teams prioritize accounts and campaigns. Share of Search among Demandbase, Informa TechTarget, Intentsify, Bombora and 6sense, the B2B intent data platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: B2B intent data platforms
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Demandbase, 72.2%

## Which brand is most popular in search among B2B intent data platforms worldwide?

- In August 2026, Demandbase was the most searched among B2B intent data platforms worldwide, with an estimated 12.6K branded searches and 72.2% estimated Share of Search within this set.
- Informa TechTarget is in 2nd place, 55 percentage points behind at 17.2% Share of Search.
- Across the 11 months ending August 2026, Demandbase’s estimated Share of Search among B2B intent data platforms worldwide decreased from 73.1% to 72.2%.
- Across the 11 months ending August 2026, Intentsify’s estimated Share of Search among B2B intent data platforms worldwide increased from 4.9% to 6%.
- Across the 11 months ending August 2026, Demandbase’s estimated Share of Search among B2B intent data platforms worldwide peaked at 76.5% in June 2026 and was lowest at 68.2% in February 2026.
- Across the 11 months ending August 2026, Informa TechTarget’s estimated Share of Search among B2B intent data platforms worldwide peaked at 20.8% in February 2026 and was lowest at 14.5% in June 2026.
- Across the 11 months ending August 2026, Intentsify’s estimated Share of Search among B2B intent data platforms worldwide peaked at 6% in August 2026 and was lowest at 4.1% in June 2026.
- Across the 11 months ending August 2026, Bombora’s estimated Share of Search among B2B intent data platforms worldwide peaked at 4.3% in May 2026 and was lowest at 2.6% in August 2026.
- Across the 11 months ending August 2026, 6sense’s estimated Share of Search among B2B intent data platforms worldwide peaked at 3% in December 2025 and was lowest at 1.9% in June 2026.
- Across the 11 months ending August 2026, Informa TechTarget, Bombora and 6sense held steady: their estimated Share of Search among B2B intent data platforms worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Demandbase vs Informa TechTarget: compare search popularity](/demand/global-en/compare/demandbase-vs-informa-techtarget): 72.2% against 17.2% Share of Search.
- [Demandbase vs Intentsify: compare search popularity](/demand/global-en/compare/demandbase-vs-intentsify): 72.2% against 6% Share of Search.
- [Demandbase vs Bombora: compare search popularity](/demand/global-en/compare/bombora-vs-demandbase): 72.2% against 2.6% Share of Search.
- [Demandbase vs 6sense: compare search popularity](/demand/global-en/compare/6sense-vs-demandbase): 72.2% against 2.1% Share of Search.
- [Informa TechTarget vs Intentsify: compare search popularity](/demand/global-en/compare/informa-techtarget-vs-intentsify): 17.2% against 6% Share of Search.
- [Informa TechTarget vs Bombora: compare search popularity](/demand/global-en/compare/bombora-vs-informa-techtarget): 17.2% against 2.6% Share of Search.
- [Informa TechTarget vs 6sense: compare search popularity](/demand/global-en/compare/6sense-vs-informa-techtarget): 17.2% against 2.1% Share of Search.
- [Intentsify vs Bombora: compare search popularity](/demand/global-en/compare/bombora-vs-intentsify): 6% against 2.6% Share of Search.
- [Intentsify vs 6sense: compare search popularity](/demand/global-en/compare/6sense-vs-intentsify): 6% against 2.1% Share of Search.
- [Bombora vs 6sense: compare search popularity](/demand/global-en/compare/6sense-vs-bombora): 2.6% against 2.1% Share of Search.

## How did search popularity change for B2B intent data platforms worldwide in August 2026?

- In August 2026, Intentsify gained estimated Share of Search among B2B intent data platforms worldwide, from 4.9% to 6%.
- In August 2026, Informa TechTarget gained estimated Share of Search among B2B intent data platforms worldwide, from 16.6% to 17.2%.
- In August 2026, Demandbase lost estimated Share of Search among B2B intent data platforms worldwide, from 73% to 72.2%.
- Bombora’s estimated Share of Search among B2B intent data platforms worldwide has lost ground for 3 months in a row, from 4.3% to 2.6% in August 2026.
- Estimated monthly branded searches for 6sense worldwide fell 22.9% over 11 measured months, from 480 to 370 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Demandbase | 72.2% | 12.6K | -6.5% | Demandbase |
| 2 | Informa TechTarget | 17.2% | 3K | -2.0% | Informa TechTarget |
| 3 | Intentsify | 6% | 1K | +14.3% | Intentsify |
| 4 | Bombora | 2.6% | 450 | -18.2% | Bombora |
| 5 | 6sense | 2.1% | 370 | -19.6% | 6sense |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Demandbase | 15.8K | 73.1% | 1 |
| Oct 2025 | Informa TechTarget | 3.7K | 17.2% | 2 |
| Oct 2025 | Intentsify | 1.1K | 4.9% | 3 |
| Oct 2025 | Bombora | 570 | 2.6% | 4 |
| Oct 2025 | 6sense | 480 | 2.2% | 5 |
| Nov 2025 | Demandbase | 13K | 72.2% | 1 |
| Nov 2025 | Informa TechTarget | 3K | 16.6% | 2 |
| Nov 2025 | Intentsify | 1.1K | 5.8% | 3 |
| Nov 2025 | Bombora | 550 | 3.1% | 4 |
| Nov 2025 | 6sense | 420 | 2.3% | 5 |
| Dec 2025 | Demandbase | 10.7K | 68.9% | 1 |
| Dec 2025 | Informa TechTarget | 3K | 19.2% | 2 |
| Dec 2025 | Intentsify | 910 | 5.9% | 3 |
| Dec 2025 | Bombora | 470 | 3% | 4 |
| Dec 2025 | 6sense | 460 | 3% | 5 |
| Jan 2026 | Demandbase | 13.1K | 69.3% | 1 |
| Jan 2026 | Informa TechTarget | 3.7K | 19.7% | 2 |
| Jan 2026 | Intentsify | 1K | 5.4% | 3 |
| Jan 2026 | Bombora | 550 | 2.9% | 4 |
| Jan 2026 | 6sense | 490 | 2.6% | 5 |
| Feb 2026 | Demandbase | 13K | 68.2% | 1 |
| Feb 2026 | Informa TechTarget | 4K | 20.8% | 2 |
| Feb 2026 | Intentsify | 1K | 5.4% | 3 |
| Feb 2026 | Bombora | 560 | 2.9% | 4 |
| Feb 2026 | 6sense | 520 | 2.7% | 5 |
| Mar 2026 | Demandbase | 16.1K | 69.7% | 1 |
| Mar 2026 | Informa TechTarget | 4.5K | 19.5% | 2 |
| Mar 2026 | Intentsify | 1K | 4.5% | 3 |
| Mar 2026 | Bombora | 810 | 3.5% | 4 |
| Mar 2026 | 6sense | 630 | 2.7% | 5 |
| Apr 2026 | Demandbase | 13.4K | 71.1% | 1 |
| Apr 2026 | Informa TechTarget | 3.2K | 16.8% | 2 |
| Apr 2026 | Intentsify | 1K | 5.5% | 3 |
| Apr 2026 | Bombora | 780 | 4.1% | 4 |
| Apr 2026 | 6sense | 470 | 2.5% | 5 |
| May 2026 | Demandbase | 13.5K | 72.2% | 1 |
| May 2026 | Informa TechTarget | 3K | 16% | 2 |
| May 2026 | Intentsify | 900 | 4.8% | 3 |
| May 2026 | Bombora | 800 | 4.3% | 4 |
| May 2026 | 6sense | 520 | 2.8% | 5 |
| Jun 2026 | Demandbase | 16.8K | 76.5% | 1 |
| Jun 2026 | Informa TechTarget | 3.2K | 14.5% | 2 |
| Jun 2026 | Intentsify | 900 | 4.1% | 3 |
| Jun 2026 | Bombora | 660 | 3% | 4 |
| Jun 2026 | 6sense | 420 | 1.9% | 5 |
| Jul 2026 | Demandbase | 13.5K | 73% | 1 |
| Jul 2026 | Informa TechTarget | 3.1K | 16.6% | 2 |
| Jul 2026 | Intentsify | 910 | 4.9% | 3 |
| Jul 2026 | Bombora | 550 | 3% | 4 |
| Jul 2026 | 6sense | 460 | 2.5% | 5 |
| Aug 2026 | Demandbase | 12.6K | 72.2% | 1 |
| Aug 2026 | Informa TechTarget | 3K | 17.2% | 2 |
| Aug 2026 | Intentsify | 1K | 6% | 3 |
| Aug 2026 | Bombora | 450 | 2.6% | 4 |
| Aug 2026 | 6sense | 370 | 2.1% | 5 |
| Sep 2026 | 6sense | — | — | — |
| Sep 2026 | Bombora | — | — | — |
| Sep 2026 | Demandbase | — | — | — |
| Sep 2026 | Informa TechTarget | — | — | — |
| Sep 2026 | Intentsify | — | — | — |

## What is being compared

- **6sense**: Measured on the search terms “6sense abm”, “6sense account based marketing”, “6sense account-based marketing”, “6sense intent data” and “6sense.com”, summed into one figure.
- **Bombora**: Measured on the search terms “bombora buyer intent”, “bombora company surge”, “bombora intent data” and “bombora.com”, summed into one figure.
- **Demandbase**: Measured on the search terms “demandbase”, “demandbase abm”, “demandbase abm platform”, “demandbase intent data”, “demandbase one” and “demandbase.com”, summed into one figure.
- **Informa TechTarget**: Measured on the search terms “informa techtarget”, “informa techtarget portal” and “techtarget priority engine”, summed into one figure.
- **Intentsify**: Measured on the search terms “intentsify”, “intentsify content syndication” and “intentsify.io”, summed into one figure.

- [6sense](/demand/global-en/brands/6sense)
- [Bombora](/demand/global-en/brands/bombora)
- [Demandbase](/demand/global-en/brands/demandbase)
- [Informa TechTarget](/demand/global-en/brands/informa-techtarget)
- [Intentsify](/demand/global-en/brands/intentsify)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among B2B intent data platforms worldwide?

In August 2026, Demandbase was the most searched among B2B intent data platforms worldwide, with an estimated 12.6K branded searches and 72.2% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "B2B intent data platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/b2b-intent-data-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/b2b-intent-data-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.