--- title: "B2B data enrichment platforms: Which brands are most popular in search?" description: "Compare services and tools used to enrich business contact and company records. Share of Search among Prospeo, Clay, People Data Labs, Dropcontact and FullContact, the B2B data enrichment platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/b2b-data-enrichment-platforms" publisher: "Brandwave" --- # B2B data enrichment platforms: Which brands are most popular in search? Compare services and tools used to enrich business contact and company records. Share of Search among Prospeo, Clay, People Data Labs, Dropcontact and FullContact, the B2B data enrichment platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: B2B data enrichment platforms - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Prospeo, 41.4% ## Which brand is most popular in search among B2B data enrichment platforms worldwide? - In August 2026, Prospeo was the most searched among B2B data enrichment platforms worldwide, with an estimated 29K branded searches and 41.4% estimated Share of Search within this set. - Clay is in 2nd place, 3.4 percentage points behind at 38% Share of Search. - Across the 11 months ending August 2026, Prospeo’s estimated Share of Search among B2B data enrichment platforms worldwide increased from 18.9% to 41.4%. - Across the 11 months ending August 2026, Clay’s estimated Share of Search among B2B data enrichment platforms worldwide decreased from 53.9% to 38%. - Across the 11 months ending August 2026, People Data Labs’ estimated Share of Search among B2B data enrichment platforms worldwide decreased from 15.1% to 14.3%. - Across the 11 months ending August 2026, Dropcontact’s estimated Share of Search among B2B data enrichment platforms worldwide decreased from 12.1% to 6.3%. - Across the 11 months ending August 2026, Clay’s estimated Share of Search among B2B data enrichment platforms worldwide peaked at 53.9% in October 2025 and was lowest at 37.4% in July 2026. - Across the 11 months ending August 2026, People Data Labs’ estimated Share of Search among B2B data enrichment platforms worldwide peaked at 16.7% in November 2025 and was lowest at 11% in May 2026. - Across the 11 months ending August 2026, Dropcontact’s estimated Share of Search among B2B data enrichment platforms worldwide peaked at 13.4% in November 2025 and was lowest at 6.3% in August 2026. - Across the 11 months ending August 2026, Prospeo rose from 2nd to 1st among B2B data enrichment platforms worldwide. - Across the 11 months ending August 2026, Clay fell from 1st to 2nd among B2B data enrichment platforms worldwide. - Across the 11 months ending August 2026, FullContact held steady: its estimated Share of Search among B2B data enrichment platforms worldwide moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Prospeo vs Clay: compare search popularity](/demand/global-en/compare/clay-vs-prospeo): 41.4% against 38% Share of Search. - [Prospeo vs People Data Labs: compare search popularity](/demand/global-en/compare/people-data-labs-vs-prospeo): 41.4% against 14.3% Share of Search. - [Prospeo vs Dropcontact: compare search popularity](/demand/global-en/compare/dropcontact-vs-prospeo): 41.4% against 6.3% Share of Search. - [Clay vs People Data Labs: compare search popularity](/demand/global-en/compare/clay-vs-people-data-labs): 38% against 14.3% Share of Search. - [Clay vs Dropcontact: compare search popularity](/demand/global-en/compare/clay-vs-dropcontact): 38% against 6.3% Share of Search. - [People Data Labs vs Dropcontact: compare search popularity](/demand/global-en/compare/dropcontact-vs-people-data-labs): 14.3% against 6.3% Share of Search. ## How did search popularity change for B2B data enrichment platforms worldwide in August 2026? - In August 2026, Prospeo gained estimated Share of Search among B2B data enrichment platforms worldwide, from 40.8% to 41.4%. - In August 2026, Clay gained estimated Share of Search among B2B data enrichment platforms worldwide, from 37.4% to 38%. - In August 2026, Dropcontact lost estimated Share of Search among B2B data enrichment platforms worldwide, from 7.6% to 6.3%. - People Data Labs’ estimated Share of Search among B2B data enrichment platforms worldwide has gained ground for 3 months in a row, from 11% to 14.3% in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Prospeo | 41.4% | 29K | 0.0% | Prospeo | | 2 | Clay | 38% | 26.6K | +0.0% | Clay | | 3 | People Data Labs | 14.3% | 10K | -0.3% | People Data Labs | | 4 | Dropcontact | 6.3% | 4.4K | -18.5% | Dropcontact | | 5 | FullContact | 0.07% | 50 | 0.0% | FullContact | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Clay | 29.4K | 53.9% | 1 | | Oct 2025 | Prospeo | 10.3K | 18.9% | 2 | | Oct 2025 | People Data Labs | 8.2K | 15.1% | 3 | | Oct 2025 | Dropcontact | 6.6K | 12.1% | 4 | | Oct 2025 | FullContact | 50 | 0.09% | 5 | | Nov 2025 | Clay | 24.1K | 48.8% | 1 | | Nov 2025 | Prospeo | 10.3K | 20.9% | 2 | | Nov 2025 | People Data Labs | 8.2K | 16.7% | 3 | | Nov 2025 | Dropcontact | 6.6K | 13.4% | 4 | | Nov 2025 | FullContact | 90 | 0.18% | 5 | | Dec 2025 | Clay | 23.1K | 52.8% | 1 | | Dec 2025 | Prospeo | 8.4K | 19.3% | 2 | | Dec 2025 | People Data Labs | 6.7K | 15.3% | 3 | | Dec 2025 | Dropcontact | 5.4K | 12.4% | 4 | | Dec 2025 | FullContact | 110 | 0.25% | 5 | | Jan 2026 | Clay | 27.5K | 48.6% | 1 | | Jan 2026 | Prospeo | 15.4K | 27.2% | 2 | | Jan 2026 | People Data Labs | 8.2K | 14.6% | 3 | | Jan 2026 | Dropcontact | 5.4K | 9.5% | 4 | | Jan 2026 | FullContact | 70 | 0.12% | 5 | | Feb 2026 | Clay | 33.5K | 50.8% | 1 | | Feb 2026 | Prospeo | 18.8K | 28.5% | 2 | | Feb 2026 | People Data Labs | 8.2K | 12.4% | 3 | | Feb 2026 | Dropcontact | 5.4K | 8.2% | 4 | | Feb 2026 | FullContact | 70 | 0.11% | 5 | | Mar 2026 | Clay | 39.6K | 49.8% | 1 | | Mar 2026 | Prospeo | 23.2K | 29.2% | 2 | | Mar 2026 | People Data Labs | 10K | 12.6% | 3 | | Mar 2026 | Dropcontact | 6.6K | 8.3% | 4 | | Mar 2026 | FullContact | 90 | 0.11% | 5 | | Apr 2026 | Clay | 32.6K | 41.9% | 1 | | Apr 2026 | Prospeo | 28.4K | 36.6% | 2 | | Apr 2026 | People Data Labs | 10K | 12.9% | 3 | | Apr 2026 | Dropcontact | 6.6K | 8.5% | 4 | | Apr 2026 | FullContact | 90 | 0.12% | 5 | | May 2026 | Clay | 32.5K | 43.6% | 1 | | May 2026 | Prospeo | 28.4K | 38.1% | 2 | | May 2026 | People Data Labs | 8.2K | 11% | 3 | | May 2026 | Dropcontact | 5.4K | 7.2% | 4 | | May 2026 | FullContact | 70 | 0.09% | 5 | | Jun 2026 | Clay | 32.4K | 41.6% | 1 | | Jun 2026 | Prospeo | 28.7K | 36.9% | 2 | | Jun 2026 | People Data Labs | 10K | 12.9% | 3 | | Jun 2026 | Dropcontact | 6.6K | 8.5% | 4 | | Jun 2026 | FullContact | 50 | 0.06% | 5 | | Jul 2026 | Prospeo | 29K | 40.8% | 1 | | Jul 2026 | Clay | 26.6K | 37.4% | 2 | | Jul 2026 | People Data Labs | 10.1K | 14.1% | 3 | | Jul 2026 | Dropcontact | 5.4K | 7.6% | 4 | | Jul 2026 | FullContact | 50 | 0.07% | 5 | | Aug 2026 | Prospeo | 29K | 41.4% | 1 | | Aug 2026 | Clay | 26.6K | 38% | 2 | | Aug 2026 | People Data Labs | 10K | 14.3% | 3 | | Aug 2026 | Dropcontact | 4.4K | 6.3% | 4 | | Aug 2026 | FullContact | 50 | 0.07% | 5 | | Sep 2026 | Clay | — | — | — | | Sep 2026 | Dropcontact | — | — | — | | Sep 2026 | FullContact | — | — | — | | Sep 2026 | People Data Labs | — | — | — | | Sep 2026 | Prospeo | — | — | — | ## What is being compared - **Clay**: Measured on the search terms “clay ai”, “clay contact data”, “clay data enrichment”, “clay sales intelligence”, “clay.com” and “claygent”, summed into one figure. - **Dropcontact**: Measured on the search term “dropcontact”. - **FullContact**: Measured on the search term “fullcontact com”. - **People Data Labs**: Measured on the search terms “people data labs”, “peopledatalabs” and “peopledatalabs com”, summed into one figure. - **Prospeo**: Measured on the search terms “prospeo”, “prospeo app” and “prospeo io”, summed into one figure. - [Clay](/demand/global-en/brands/clay) - [Dropcontact](/demand/global-en/brands/dropcontact) - [FullContact](/demand/global-en/brands/fullcontact) - [People Data Labs](/demand/global-en/brands/people-data-labs) - [Prospeo](/demand/global-en/brands/prospeo) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among B2B data enrichment platforms worldwide? In August 2026, Prospeo was the most searched among B2B data enrichment platforms worldwide, with an estimated 29K branded searches and 41.4% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "B2B data enrichment platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/b2b-data-enrichment-platforms This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/b2b-data-enrichment-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.