--- title: "Campfire Labs vs Siege Media: Which is searched more?" description: "Is Campfire Labs or Siege Media more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the B2B content marketing agencies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/b2b-content-marketing-agencies/compare/campfire-labs-vs-siege-media" publisher: "Brandwave" --- # Campfire Labs vs Siege Media: Which is searched more? Is Campfire Labs or Siege Media more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the B2B content marketing agencies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Campfire Labs and Siege Media - **Competitive set**: B2B content marketing agencies - **Market**: Global - **Month measured**: Sep 2026 - **Campfire Labs Share of Search**: 1.1% - **Siege Media Share of Search**: 22.9% ## Is Campfire Labs or Siege Media more popular in search? - In September 2026, Siege Media had more branded searches than Campfire Labs among B2B content marketing agencies worldwide. Siege Media had about 1,900 branded searches, while Campfire Labs had 90. Siege Media made up 22.9% of all B2B content marketing agency searches we track, and Campfire Labs accounted for 1.1%. - Siege Media was ahead of Campfire Labs in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Campfire Labs’ share of searches among B2B content marketing agencies worldwide moved from 3.3% to 1.1%, and its estimated monthly branded searches moved from 320 to 90. - Across the 12 months ending September 2026, Siege Media’s share of searches among B2B content marketing agencies worldwide moved from 24.6% to 22.9%, and its estimated monthly branded searches moved from 2.4K to 1.9K. ## Top B2B content marketing agencies in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Campfire Labs was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Siege Media was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Campfire Labs was listed before Siege Media in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Omniscient Digital | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Animalz | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Grow and Convert | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Powered by Search | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Campfire Labs | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Siege Media | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Foundation Marketing | 7th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about B2B content marketing agencies - Asked ChatGPT "Which B2B content marketing agency should I hire?": 1. Omniscient Digital, 2. Animalz, 3. Grow and Convert, 4. Campfire Labs, 5. Powered by Search - Asked ChatGPT "What are the best B2B content marketing agencies?": 1. Animalz, 2. Omniscient Digital, 3. Campfire Labs, 4. Grow and Convert, 5. Siege Media, 6. Foundation Marketing - Asked ChatGPT "What's the best B2B content marketing agency for a small marketing team?": 1. Powered by Search, 2. Grow and Convert, 3. Omniscient Digital, 4. Animalz - Searched Google, AI Overview "content marketing for b2b": named none of the brands we track - Searched Google, AI Overview "marketing content services": 1. Siege Media Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for B2B content marketing agencies worldwide in September 2026? - In September 2026, Siege Media lost share of searches among B2B content marketing agencies worldwide, from 25.6% to 22.9%. - In September 2026, Campfire Labs lost share of searches among B2B content marketing agencies worldwide, from 2.8% to 1.1%. ## Month by month | Month | Campfire Labs estimated searches | Campfire Labs Share of Search | Campfire Labs rank | Siege Media estimated searches | Siege Media Share of Search | Siege Media rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 320 | 3.3% | 7 | 2.4K | 24.6% | 2 | | Nov 2025 | 320 | 3.8% | 7 | 1.9K | 22.7% | 2 | | Dec 2025 | 170 | 2.1% | 7 | 1.9K | 23.1% | 2 | | Jan 2026 | 210 | 2.3% | 7 | 2.4K | 26.5% | 2 | | Feb 2026 | 170 | 1.9% | 7 | 2.9K | 33.2% | 2 | | Mar 2026 | 170 | 1.8% | 7 | 2.4K | 25.3% | 2 | | Apr 2026 | 140 | 1.5% | 7 | 2.4K | 25.4% | 2 | | May 2026 | 210 | 2.2% | 7 | 3.6K | 37.5% | 1 | | Jun 2026 | 170 | 1.9% | 7 | 2.4K | 26.4% | 2 | | Jul 2026 | 140 | 1.7% | 7 | 2.4K | 28.4% | 2 | | Aug 2026 | 210 | 2.8% | 7 | 1.9K | 25.6% | 2 | | Sep 2026 | 90 | 1.1% | 7 | 1.9K | 22.9% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Campfire Labs’ and Siege Media’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Campfire Labs**: Measured on the search term “campfire labs”. - **Siege Media**: Measured on the search terms “siege media” and “siegemedia”, summed into one figure. - [Campfire Labs profile](/demand/global-en/brands/campfire-labs) - [Siege Media profile](/demand/global-en/brands/siege-media) - [All B2B content marketing agencies worldwide](/demand/global-en/categories/b2b-content-marketing-agencies): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Campfire Labs or Siege Media more popular in search? In September 2026, Siege Media had more branded searches than Campfire Labs among B2B content marketing agencies worldwide. Siege Media had about 1,900 branded searches, while Campfire Labs had 90. Siege Media made up 22.9% of all B2B content marketing agency searches we track, and Campfire Labs accounted for 1.1%. ## Cite this page Brandwave. "Campfire Labs vs Siege Media: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/b2b-content-marketing-agencies/compare/campfire-labs-vs-siege-media This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/b2b-content-marketing-agencies/compare/campfire-labs-vs-siege-media. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.