--- title: "Apollo vs Clay: Which is searched more?" description: "Is Apollo or Clay more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the B2B contact data providers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/b2b-contact-data-providers/compare/apollo-io-vs-clay" publisher: "Brandwave" --- # Apollo vs Clay: Which is searched more? Is Apollo or Clay more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the B2B contact data providers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Apollo and Clay - **Competitive set**: B2B contact data providers - **Market**: Global - **Month measured**: Sep 2026 - **Apollo Share of Search**: 41.8% - **Clay Share of Search**: 0.33% ## Is Apollo or Clay more popular in search? - In September 2026, Apollo had more branded searches than Clay among B2B contact data providers worldwide. Apollo had about 314,000 branded searches, while Clay had 2,470. Apollo made up 41.8% of all B2B contact data provider searches we track, and Clay accounted for 0.33%. - Apollo was ahead of Clay in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Apollo’s share of searches among B2B contact data providers worldwide moved from 26% to 41.8%, and its estimated monthly branded searches moved from 177K to 314K. - Across the 12 months ending September 2026, Clay’s share of searches among B2B contact data providers worldwide moved from 0.36% to 0.33%, and its estimated monthly branded searches held steady at 2.5K. ## Top B2B contact data providers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Apollo appeared in all five answers. Clay was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Apollo was listed before Clay in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Apollo | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | ZoomInfo | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Cognism | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Lusha | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | UpLead | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Clay | 6th | 2 of 3 | 1 of 2 | 3 of 5 | ## Every AI answer about B2B contact data providers - Asked ChatGPT "Which B2B contact data provider should I use?": 1. Apollo, 2. ZoomInfo, 3. Cognism, 4. Lusha, 5. UpLead, 6. Clay - Asked ChatGPT "What are the best B2B contact data providers?": 1. ZoomInfo, 2. Apollo, 3. Cognism, 4. UpLead, 5. Lusha, 6. Clay - Asked ChatGPT "What's the best B2B contact data provider for a sales team?": 1. Apollo, 2. ZoomInfo, 3. Cognism, 4. UpLead - Searched Google, AI Overview "b2b contact data": 1. Apollo, 2. ZoomInfo, 3. Cognism, 4. Lusha - Searched Google, AI Overview "contact data providers": 1. Apollo, 2. ZoomInfo, 3. Cognism, 4. Clay Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for B2B contact data providers worldwide in September 2026? - In September 2026, Apollo gained share of searches among B2B contact data providers worldwide, from 39.5% to 41.8%. ## Month by month | Month | Apollo estimated searches | Apollo Share of Search | Apollo rank | Clay estimated searches | Clay Share of Search | Clay rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 177K | 26% | 3 | 2.5K | 0.36% | 6 | | Nov 2025 | 211K | 32% | 1 | 2.5K | 0.37% | 6 | | Dec 2025 | 174K | 30.3% | 2 | 2K | 0.34% | 6 | | Jan 2026 | 212K | 30% | 2 | 2.5K | 0.35% | 6 | | Feb 2026 | 212K | 30.1% | 2 | 2.5K | 0.35% | 6 | | Mar 2026 | 314K | 36.4% | 1 | 2.5K | 0.29% | 6 | | Apr 2026 | 381K | 41.1% | 1 | 2.5K | 0.27% | 6 | | May 2026 | 314K | 39.3% | 1 | 2.5K | 0.31% | 6 | | Jun 2026 | 259K | 34.6% | 1 | 2K | 0.26% | 6 | | Jul 2026 | 259K | 34.9% | 1 | 2K | 0.27% | 6 | | Aug 2026 | 259K | 39.5% | 1 | 2.5K | 0.38% | 6 | | Sep 2026 | 314K | 41.8% | 1 | 2.5K | 0.33% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Apollo’s and Clay’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Apollo**: Measured on the search terms “apollo extension chrome”, “apollo io app”, “apollo io crm”, “apollo io extension”, “Apollo.io”, “app apollo io”, “appapollo io” and “io apollo”, summed into one figure. - **Clay**: Measured on the search terms “clay sales” and “clay sales intelligence”, summed into one figure. - [Apollo profile](/demand/global-en/brands/apollo-io) - [Clay profile](/demand/global-en/brands/clay) - [All B2B contact data providers worldwide](/demand/global-en/categories/b2b-contact-data-providers): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Apollo or Clay more popular in search? In September 2026, Apollo had more branded searches than Clay among B2B contact data providers worldwide. Apollo had about 314,000 branded searches, while Clay had 2,470. Apollo made up 41.8% of all B2B contact data provider searches we track, and Clay accounted for 0.33%. ## Cite this page Brandwave. "Apollo vs Clay: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/b2b-contact-data-providers/compare/apollo-io-vs-clay This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/b2b-contact-data-providers/compare/apollo-io-vs-clay. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.