---
title: "B2B contact data providers: Which are searched most?"
description: "Compare the b2b contact data providers teams use. Share of Search among Apollo, ZoomInfo, Lusha, Hunter and Cognism, the B2B contact data providers Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/b2b-contact-data-providers"
publisher: "Brandwave"
---

# B2B contact data providers: Which are searched most?

Compare the b2b contact data providers teams use. Share of Search among Apollo, ZoomInfo, Lusha, Hunter and Cognism, the B2B contact data providers Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: B2B contact data providers
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: Apollo, 39.1%

## Which brand is most popular in search among B2B contact data providers worldwide?

- In September 2026, Apollo was the most searched among B2B contact data providers worldwide, with an estimated 314K branded searches and 39.1% estimated Share of Search within this set.
- ZoomInfo is in 2nd place, 14.1 percentage points behind at 25% Share of Search.
- Across the 12 months ending September 2026, Apollo’s estimated Share of Search among B2B contact data providers worldwide increased from 24.4% to 39.1%.
- Across the 12 months ending September 2026, ZoomInfo’s estimated Share of Search among B2B contact data providers worldwide decreased from 33.9% to 25%.
- Across the 12 months ending September 2026, Lusha’s estimated Share of Search among B2B contact data providers worldwide decreased from 27.7% to 25%.
- Across the 12 months ending September 2026, Hunter’s estimated Share of Search among B2B contact data providers worldwide decreased from 8.3% to 7.5%.
- Across the 12 months ending September 2026, Cognism’s estimated Share of Search among B2B contact data providers worldwide decreased from 5.6% to 3.4%.
- Across the 12 months ending September 2026, Lusha’s estimated Share of Search among B2B contact data providers worldwide peaked at 28.9% in November 2025 and was lowest at 20.3% in April 2026.
- Across the 12 months ending September 2026, Hunter’s estimated Share of Search among B2B contact data providers worldwide peaked at 8.5% in August 2026 and was lowest at 7.1% in November 2025.
- Across the 12 months ending September 2026, Cognism’s estimated Share of Search among B2B contact data providers worldwide peaked at 5.6% in October 2025 and was lowest at 3.1% in August 2026.
- Across the 12 months ending September 2026, Apollo rose from 3rd to 1st among B2B contact data providers worldwide.
- Across the 12 months ending September 2026, ZoomInfo fell from 1st to 2nd among B2B contact data providers worldwide.
- Across the 12 months ending September 2026, Lusha fell from 2nd to 3rd among B2B contact data providers worldwide.

## Compare search popularity between leading brands

- [Apollo vs ZoomInfo: compare search popularity](/demand/global-en/compare/apollo-io-vs-zoominfo): 39.1% against 25% Share of Search.
- [Apollo vs Lusha: compare search popularity](/demand/global-en/compare/apollo-io-vs-lusha): 39.1% against 25% Share of Search.
- [Apollo vs Hunter: compare search popularity](/demand/global-en/compare/apollo-io-vs-hunter): 39.1% against 7.5% Share of Search.
- [Apollo vs Cognism: compare search popularity](/demand/global-en/compare/apollo-io-vs-cognism): 39.1% against 3.4% Share of Search.
- [ZoomInfo vs Lusha: compare search popularity](/demand/global-en/compare/lusha-vs-zoominfo): 25% Share of Search each.
- [ZoomInfo vs Hunter: compare search popularity](/demand/global-en/compare/hunter-vs-zoominfo): 25% against 7.5% Share of Search.
- [ZoomInfo vs Cognism: compare search popularity](/demand/global-en/compare/cognism-vs-zoominfo): 25% against 3.4% Share of Search.
- [Lusha vs Hunter: compare search popularity](/demand/global-en/compare/hunter-vs-lusha): 25% against 7.5% Share of Search.
- [Lusha vs Cognism: compare search popularity](/demand/global-en/compare/cognism-vs-lusha): 25% against 3.4% Share of Search.
- [Hunter vs Cognism: compare search popularity](/demand/global-en/compare/cognism-vs-hunter): 7.5% against 3.4% Share of Search.

## How did search popularity change for B2B contact data providers worldwide in September 2026?

- In September 2026, Apollo gained estimated Share of Search among B2B contact data providers worldwide, from 36.6% to 39.1%.
- In September 2026, Lusha gained estimated Share of Search among B2B contact data providers worldwide, from 23.3% to 25%.
- In September 2026, ZoomInfo lost estimated Share of Search among B2B contact data providers worldwide, from 28.4% to 25%.
- In September 2026, Hunter lost estimated Share of Search among B2B contact data providers worldwide, from 8.5% to 7.5%.
- Estimated monthly branded searches for Cognism worldwide fell 33.1% over 12 measured months, from 40.5K to 27.1K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Apollo | 39.1% | 314K | +21.5% | Apollo |
| 2 | ZoomInfo | 25% | 201K | -0.0% | ZoomInfo |
| 3 | Lusha | 25% | 201K | +21.8% | Lusha |
| 4 | Hunter | 7.5% | 60.5K | 0.0% | Hunter |
| 5 | Cognism | 3.4% | 27.1K | +22.1% | Cognism |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | ZoomInfo | 246K | 33.9% | 1 |
| Oct 2025 | Lusha | 201K | 27.7% | 2 |
| Oct 2025 | Apollo | 177K | 24.4% | 3 |
| Oct 2025 | Hunter | 60.5K | 8.3% | 4 |
| Oct 2025 | Cognism | 40.5K | 5.6% | 5 |
| Nov 2025 | Apollo | 211K | 30.4% | 1 |
| Nov 2025 | ZoomInfo | 201K | 28.9% | 2 |
| Nov 2025 | Lusha | 201K | 28.9% | 3 |
| Nov 2025 | Hunter | 49.5K | 7.1% | 4 |
| Nov 2025 | Cognism | 33.1K | 4.8% | 5 |
| Dec 2025 | ZoomInfo | 201K | 32.9% | 1 |
| Dec 2025 | Apollo | 174K | 28.4% | 2 |
| Dec 2025 | Lusha | 165K | 27% | 3 |
| Dec 2025 | Hunter | 49.5K | 8.1% | 4 |
| Dec 2025 | Cognism | 22.2K | 3.6% | 5 |
| Jan 2026 | ZoomInfo | 246K | 32.7% | 1 |
| Jan 2026 | Apollo | 212K | 28.1% | 2 |
| Jan 2026 | Lusha | 201K | 26.7% | 3 |
| Jan 2026 | Hunter | 60.5K | 8% | 4 |
| Jan 2026 | Cognism | 33.1K | 4.4% | 5 |
| Feb 2026 | ZoomInfo | 246K | 32.7% | 1 |
| Feb 2026 | Apollo | 212K | 28.1% | 2 |
| Feb 2026 | Lusha | 201K | 26.7% | 3 |
| Feb 2026 | Hunter | 60.5K | 8% | 4 |
| Feb 2026 | Cognism | 33.1K | 4.4% | 5 |
| Mar 2026 | Apollo | 314K | 34% | 1 |
| Mar 2026 | ZoomInfo | 301K | 32.6% | 2 |
| Mar 2026 | Lusha | 201K | 21.8% | 3 |
| Mar 2026 | Hunter | 74K | 8% | 4 |
| Mar 2026 | Cognism | 33.1K | 3.6% | 5 |
| Apr 2026 | Apollo | 381K | 38.4% | 1 |
| Apr 2026 | ZoomInfo | 301K | 30.4% | 2 |
| Apr 2026 | Lusha | 201K | 20.3% | 3 |
| Apr 2026 | Hunter | 74K | 7.5% | 4 |
| Apr 2026 | Cognism | 33.1K | 3.3% | 5 |
| May 2026 | Apollo | 314K | 37% | 1 |
| May 2026 | ZoomInfo | 246K | 29% | 2 |
| May 2026 | Lusha | 201K | 23.7% | 3 |
| May 2026 | Hunter | 60.5K | 7.1% | 4 |
| May 2026 | Cognism | 27.1K | 3.2% | 5 |
| Jun 2026 | Apollo | 259K | 32.6% | 1 |
| Jun 2026 | ZoomInfo | 246K | 31% | 2 |
| Jun 2026 | Lusha | 201K | 25.3% | 3 |
| Jun 2026 | Hunter | 60.5K | 7.6% | 4 |
| Jun 2026 | Cognism | 27.1K | 3.4% | 5 |
| Jul 2026 | Apollo | 259K | 32.6% | 1 |
| Jul 2026 | ZoomInfo | 246K | 31% | 2 |
| Jul 2026 | Lusha | 201K | 25.3% | 3 |
| Jul 2026 | Hunter | 60.5K | 7.6% | 4 |
| Jul 2026 | Cognism | 27.1K | 3.4% | 5 |
| Aug 2026 | Apollo | 259K | 36.6% | 1 |
| Aug 2026 | ZoomInfo | 201K | 28.4% | 2 |
| Aug 2026 | Lusha | 165K | 23.3% | 3 |
| Aug 2026 | Hunter | 60.5K | 8.5% | 4 |
| Aug 2026 | Cognism | 22.2K | 3.1% | 5 |
| Sep 2026 | Apollo | 314K | 39.1% | 1 |
| Sep 2026 | ZoomInfo | 201K | 25% | 2 |
| Sep 2026 | Lusha | 201K | 25% | 3 |
| Sep 2026 | Hunter | 60.5K | 7.5% | 4 |
| Sep 2026 | Cognism | 27.1K | 3.4% | 5 |

## What is being compared

- **Apollo**: Measured on the search terms “apollo extension chrome”, “apollo io app”, “apollo io crm”, “apollo io extension”, “Apollo.io”, “app apollo io”, “appapollo io” and “io apollo”, summed into one figure.
- **Cognism**: Measured on the search terms “cognism” and “cognism sales intelligence”, summed into one figure.
- **Hunter**: Measured on the search term “hunter io”.
- **Lusha**: Measured on the search terms “lusha” and “lusha sales intelligence”, summed into one figure.
- **ZoomInfo**: Measured on the search terms “zoominfo” and “zoominfo sales intelligence”, summed into one figure.

- [Apollo](/demand/global-en/brands/apollo-io)
- [Cognism](/demand/global-en/brands/cognism)
- [Hunter](/demand/global-en/brands/hunter)
- [Lusha](/demand/global-en/brands/lusha)
- [ZoomInfo](/demand/global-en/brands/zoominfo)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among B2B contact data providers worldwide?

In September 2026, Apollo was the most searched among B2B contact data providers worldwide, with an estimated 314K branded searches and 39.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "B2B contact data providers: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/b2b-contact-data-providers

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/b2b-contact-data-providers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.