---
title: "B2B commerce platforms: Which are searched most?"
description: "Compare the platforms used to sell wholesale online. Share of Search among Faire, NuORDER, BigCommerce, Shopify Plus and Handshake, the B2B commerce platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/b2b-commerce-platforms"
publisher: "Brandwave"
---

# B2B commerce platforms: Which are searched most?

Compare the platforms used to sell wholesale online. Share of Search among Faire, NuORDER, BigCommerce, Shopify Plus and Handshake, the B2B commerce platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: B2B commerce platforms
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Faire, 72.8%

## Which brand is most popular in search among B2B commerce platforms worldwide?

- In August 2026, Faire was the most searched among B2B commerce platforms worldwide, with an estimated 147K branded searches and 72.8% estimated Share of Search within this set.
- NuORDER is in 2nd place, 59.4 percentage points behind at 13.4% Share of Search.
- Across the 11 months ending August 2026, Faire’s estimated Share of Search among B2B commerce platforms worldwide increased from 48.6% to 72.8%.
- Across the 11 months ending August 2026, NuORDER’s estimated Share of Search among B2B commerce platforms worldwide decreased from 19.1% to 13.4%.
- Across the 11 months ending August 2026, BigCommerce’s estimated Share of Search among B2B commerce platforms worldwide decreased from 23.6% to 11.1%.
- Across the 11 months ending August 2026, Shopify Plus’ estimated Share of Search among B2B commerce platforms worldwide decreased from 8.5% to 2.7%.
- Across the 11 months ending August 2026, NuORDER’s estimated Share of Search among B2B commerce platforms worldwide peaked at 22% in February 2026 and was lowest at 13.4% in August 2026.
- Across the 11 months ending August 2026, Shopify Plus’ estimated Share of Search among B2B commerce platforms worldwide peaked at 8.6% in March 2026 and was lowest at 2.7% in August 2026.
- Across the 11 months ending August 2026, NuORDER rose from 3rd to 2nd among B2B commerce platforms worldwide.
- Across the 11 months ending August 2026, BigCommerce fell from 2nd to 3rd among B2B commerce platforms worldwide.
- Across the 11 months ending August 2026, Handshake held steady: its estimated Share of Search among B2B commerce platforms worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Faire vs NuORDER: compare search popularity](/demand/global-en/compare/faire-vs-nuorder): 72.8% against 13.4% Share of Search.
- [Faire vs BigCommerce: compare search popularity](/demand/global-en/compare/bigcommerce-vs-faire): 72.8% against 11.1% Share of Search.
- [Faire vs Shopify Plus: compare search popularity](/demand/global-en/compare/faire-vs-shopify-plus): 72.8% against 2.7% Share of Search.
- [NuORDER vs BigCommerce: compare search popularity](/demand/global-en/compare/bigcommerce-vs-nuorder): 13.4% against 11.1% Share of Search.
- [NuORDER vs Shopify Plus: compare search popularity](/demand/global-en/compare/nuorder-vs-shopify-plus): 13.4% against 2.7% Share of Search.
- [BigCommerce vs Shopify Plus: compare search popularity](/demand/global-en/compare/bigcommerce-vs-shopify-plus): 11.1% against 2.7% Share of Search.

## How did search popularity change for B2B commerce platforms worldwide in August 2026?

- In August 2026, Faire gained estimated Share of Search among B2B commerce platforms worldwide, from 67.9% to 72.8%.
- In August 2026, Shopify Plus lost estimated Share of Search among B2B commerce platforms worldwide, from 4.5% to 2.7%.
- In August 2026, NuORDER lost estimated Share of Search among B2B commerce platforms worldwide, from 15% to 13.4%.
- In August 2026, BigCommerce lost estimated Share of Search among B2B commerce platforms worldwide, from 12.4% to 11.1%.
- Estimated monthly branded searches for Handshake worldwide fell 57.1% over 11 measured months, from 210 to 90 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Faire | 72.8% | 147K | +20.5% | Faire |
| 2 | NuORDER | 13.4% | 27.1K | 0.0% | NuORDER |
| 3 | BigCommerce | 11.1% | 22.5K | +0.2% | BigCommerce |
| 4 | Shopify Plus | 2.7% | 5.4K | -33.3% | Shopify |
| 5 | Handshake | 0.04% | 90 | -18.2% | Handshake |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Faire | 84.2K | 48.6% | 1 |
| Oct 2025 | BigCommerce | 40.9K | 23.6% | 2 |
| Oct 2025 | NuORDER | 33.1K | 19.1% | 3 |
| Oct 2025 | Shopify Plus | 14.8K | 8.5% | 4 |
| Oct 2025 | Handshake | 210 | 0.12% | 5 |
| Nov 2025 | Faire | 75.5K | 51% | 1 |
| Nov 2025 | BigCommerce | 33.3K | 22.5% | 2 |
| Nov 2025 | NuORDER | 27.1K | 18.3% | 3 |
| Nov 2025 | Shopify Plus | 12.1K | 8.2% | 4 |
| Nov 2025 | Handshake | 140 | 0.09% | 5 |
| Dec 2025 | Faire | 68.8K | 48.6% | 1 |
| Dec 2025 | BigCommerce | 33.3K | 23.5% | 2 |
| Dec 2025 | NuORDER | 27.1K | 19.1% | 3 |
| Dec 2025 | Shopify Plus | 12.1K | 8.5% | 4 |
| Dec 2025 | Handshake | 210 | 0.15% | 5 |
| Jan 2026 | Faire | 101K | 55.2% | 1 |
| Jan 2026 | BigCommerce | 33.4K | 18.3% | 2 |
| Jan 2026 | NuORDER | 33.1K | 18.2% | 3 |
| Jan 2026 | Shopify Plus | 14.8K | 8.1% | 4 |
| Jan 2026 | Handshake | 320 | 0.18% | 5 |
| Feb 2026 | Faire | 82.4K | 54.8% | 1 |
| Feb 2026 | NuORDER | 33.1K | 22% | 2 |
| Feb 2026 | BigCommerce | 22.5K | 15% | 3 |
| Feb 2026 | Shopify Plus | 12.1K | 8% | 4 |
| Feb 2026 | Handshake | 320 | 0.21% | 5 |
| Mar 2026 | Faire | 101K | 58.8% | 1 |
| Mar 2026 | NuORDER | 33.1K | 19.3% | 2 |
| Mar 2026 | BigCommerce | 22.5K | 13.1% | 3 |
| Mar 2026 | Shopify Plus | 14.8K | 8.6% | 4 |
| Mar 2026 | Handshake | 320 | 0.19% | 5 |
| Apr 2026 | Faire | 101K | 61.8% | 1 |
| Apr 2026 | NuORDER | 27.1K | 16.6% | 2 |
| Apr 2026 | BigCommerce | 22.6K | 13.9% | 3 |
| Apr 2026 | Shopify Plus | 12.1K | 7.4% | 4 |
| Apr 2026 | Handshake | 320 | 0.2% | 5 |
| May 2026 | Faire | 101K | 63.5% | 1 |
| May 2026 | NuORDER | 27.1K | 17.1% | 2 |
| May 2026 | BigCommerce | 18.5K | 11.7% | 3 |
| May 2026 | Shopify Plus | 12.1K | 7.6% | 4 |
| May 2026 | Handshake | 210 | 0.13% | 5 |
| Jun 2026 | Faire | 101K | 58.9% | 1 |
| Jun 2026 | NuORDER | 33.1K | 19.4% | 2 |
| Jun 2026 | BigCommerce | 27.3K | 15.9% | 3 |
| Jun 2026 | Shopify Plus | 9.9K | 5.8% | 4 |
| Jun 2026 | Handshake | 110 | 0.06% | 5 |
| Jul 2026 | Faire | 122K | 67.9% | 1 |
| Jul 2026 | NuORDER | 27.1K | 15% | 2 |
| Jul 2026 | BigCommerce | 22.4K | 12.4% | 3 |
| Jul 2026 | Shopify Plus | 8.1K | 4.5% | 4 |
| Jul 2026 | Handshake | 110 | 0.06% | 5 |
| Aug 2026 | Faire | 147K | 72.8% | 1 |
| Aug 2026 | NuORDER | 27.1K | 13.4% | 2 |
| Aug 2026 | BigCommerce | 22.5K | 11.1% | 3 |
| Aug 2026 | Shopify Plus | 5.4K | 2.7% | 4 |
| Aug 2026 | Handshake | 90 | 0.04% | 5 |
| Sep 2026 | BigCommerce | — | — | — |
| Sep 2026 | Faire | — | — | — |
| Sep 2026 | Handshake | — | — | — |
| Sep 2026 | NuORDER | — | — | — |
| Sep 2026 | Shopify Plus | — | — | — |

## What is being compared

- **BigCommerce**: Measured on the search terms “big commerce”, “bigcommerce” and “bigcommerce ecommerce”, summed into one figure.
- **Faire**: Measured on the search terms “faire com”, “faire wholesale” and “wholesale faire”, summed into one figure.
- **Handshake**: Measured on the search term “handshake wholesale”.
- **NuORDER**: Measured on the search term “nuorder”.
- **Shopify Plus**: Measured on the search term “shopify plus”.

- [BigCommerce](/demand/global-en/brands/bigcommerce)
- [Faire](/demand/global-en/brands/faire)
- [Handshake](/demand/global-en/brands/handshake)
- [NuORDER](/demand/global-en/brands/nuorder)
- [Shopify Plus](/demand/global-en/brands/shopify-plus)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among B2B commerce platforms worldwide?

In August 2026, Faire was the most searched among B2B commerce platforms worldwide, with an estimated 147K branded searches and 72.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "B2B commerce platforms: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/b2b-commerce-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/b2b-commerce-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.