--- title: "Authenticator apps: Which are searched most?" description: "Compare the two-factor authenticator apps people secure accounts. Share of Search among Microsoft Authenticator, Authy and Cisco Duo, the authenticator apps Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/authenticator-apps" publisher: "Brandwave" --- # Authenticator apps: Which are searched most? Compare the two-factor authenticator apps people secure accounts. Share of Search among Microsoft Authenticator, Authy and Cisco Duo, the authenticator apps Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Authenticator apps - **Market**: Global - **Brands compared**: 3 - **Month measured**: Sep 2026 - **Highest Share of Search**: Microsoft Authenticator, 87.2% ## Which brand is most popular in search among authenticator apps worldwide? - In September 2026, Microsoft Authenticator was the most searched among authenticator apps worldwide, with an estimated 550K branded searches and 87.2% estimated Share of Search within this set. - Authy is in 2nd place, 80.8 percentage points behind at 6.4% Share of Search. - Across the 12 months ending September 2026, Microsoft Authenticator’s estimated Share of Search among authenticator apps worldwide increased from 83.5% to 87.2%. - Across the 12 months ending September 2026, Authy’s estimated Share of Search among authenticator apps worldwide decreased from 9.2% to 6.4%. - Across the 12 months ending September 2026, Cisco Duo’s estimated Share of Search among authenticator apps worldwide decreased from 7.4% to 6.3%. - Across the 12 months ending September 2026, Microsoft Authenticator’s estimated Share of Search among authenticator apps worldwide peaked at 87.2% in September 2026 and was lowest at 83.4% in April 2026. - Across the 12 months ending September 2026, Authy’s estimated Share of Search among authenticator apps worldwide peaked at 9.3% in February 2026 and was lowest at 6.4% in September 2026. - Across the 12 months ending September 2026, Cisco Duo’s estimated Share of Search among authenticator apps worldwide peaked at 7.4% in April 2026 and was lowest at 6.2% in November 2025. ## Compare search popularity between leading brands - [Microsoft Authenticator vs Authy: compare search popularity](/demand/global-en/compare/authy-vs-microsoft-authenticator): 87.2% against 6.4% Share of Search. - [Microsoft Authenticator vs Cisco Duo: compare search popularity](/demand/global-en/compare/cisco-duo-vs-microsoft-authenticator): 87.2% against 6.3% Share of Search. - [Authy vs Cisco Duo: compare search popularity](/demand/global-en/compare/authy-vs-cisco-duo): 6.4% against 6.3% Share of Search. ## How did search popularity change for authenticator apps worldwide in September 2026? - In September 2026, Microsoft Authenticator gained estimated Share of Search among authenticator apps worldwide, from 86% to 87.2%. - In September 2026, Authy lost estimated Share of Search among authenticator apps worldwide, from 7.7% to 6.4%. - Estimated monthly branded searches for Cisco Duo worldwide fell 17.7% over 12 measured months, from 48.5K to 39.9K in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Microsoft Authenticator | 87.2% | 550K | 0.0% | Microsoft | | 2 | Authy | 6.4% | 40.5K | -18.2% | Authy | | 3 | Cisco Duo | 6.3% | 39.9K | +0.3% | Cisco | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Microsoft Authenticator | 550K | 83.5% | 1 | | Oct 2025 | Authy | 60.5K | 9.2% | 2 | | Oct 2025 | Cisco Duo | 48.5K | 7.4% | 3 | | Nov 2025 | Microsoft Authenticator | 550K | 86% | 1 | | Nov 2025 | Authy | 49.5K | 7.7% | 2 | | Nov 2025 | Cisco Duo | 39.7K | 6.2% | 3 | | Dec 2025 | Microsoft Authenticator | 450K | 83.5% | 1 | | Dec 2025 | Authy | 49.5K | 9.2% | 2 | | Dec 2025 | Cisco Duo | 39.7K | 7.4% | 3 | | Jan 2026 | Microsoft Authenticator | 550K | 83.8% | 1 | | Jan 2026 | Authy | 60.5K | 9.2% | 2 | | Jan 2026 | Cisco Duo | 45.8K | 7% | 3 | | Feb 2026 | Microsoft Authenticator | 450K | 84.2% | 1 | | Feb 2026 | Authy | 49.5K | 9.3% | 2 | | Feb 2026 | Cisco Duo | 34.9K | 6.5% | 3 | | Mar 2026 | Microsoft Authenticator | 550K | 85.7% | 1 | | Mar 2026 | Authy | 49.5K | 7.7% | 2 | | Mar 2026 | Cisco Duo | 42.5K | 6.6% | 3 | | Apr 2026 | Microsoft Authenticator | 450K | 83.4% | 1 | | Apr 2026 | Authy | 49.5K | 9.2% | 2 | | Apr 2026 | Cisco Duo | 39.8K | 7.4% | 3 | | May 2026 | Microsoft Authenticator | 450K | 84.2% | 1 | | May 2026 | Authy | 49.5K | 9.3% | 2 | | May 2026 | Cisco Duo | 34.9K | 6.5% | 3 | | Jun 2026 | Microsoft Authenticator | 450K | 84.2% | 1 | | Jun 2026 | Authy | 49.5K | 9.3% | 2 | | Jun 2026 | Cisco Duo | 34.9K | 6.5% | 3 | | Jul 2026 | Microsoft Authenticator | 450K | 85.7% | 1 | | Jul 2026 | Authy | 40.5K | 7.7% | 2 | | Jul 2026 | Cisco Duo | 34.8K | 6.6% | 3 | | Aug 2026 | Microsoft Authenticator | 550K | 86% | 1 | | Aug 2026 | Authy | 49.5K | 7.7% | 2 | | Aug 2026 | Cisco Duo | 39.8K | 6.2% | 3 | | Sep 2026 | Microsoft Authenticator | 550K | 87.2% | 1 | | Sep 2026 | Authy | 40.5K | 6.4% | 2 | | Sep 2026 | Cisco Duo | 39.9K | 6.3% | 3 | ## What is being compared - **Authy**: Measured on the search term “authy”. - **Cisco Duo**: Measured on the search terms “cisco duo”, “cisco duo app”, “ciscoduo” and “duo security”, summed into one figure. - **Microsoft Authenticator**: Measured on the search term “microsoft authenticator”. - [Authy](/demand/global-en/brands/authy) - [Cisco Duo](/demand/global-en/brands/cisco-duo) - [Microsoft Authenticator](/demand/global-en/brands/microsoft-authenticator) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among authenticator apps worldwide? In September 2026, Microsoft Authenticator was the most searched among authenticator apps worldwide, with an estimated 550K branded searches and 87.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Authenticator apps: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/authenticator-apps This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/authenticator-apps. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.