---
title: "Auth0 vs Okta: Which is searched more?"
description: "Which is more popular in search, Auth0 or Okta? Compare estimated monthly branded-search demand and Share of Search inside the Authentication platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/authentication-platforms/compare/auth0-vs-okta"
publisher: "Brandwave"
---

# Auth0 vs Okta: Which is searched more?

Which is more popular in search, Auth0 or Okta? Compare estimated monthly branded-search demand and Share of Search inside the Authentication platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Auth0 and Okta
- **Competitive set**: Authentication platforms
- **Market**: Global
- **Month measured**: Sep 2026
- **Auth0 Share of Search**: 9.3%
- **Okta Share of Search**: 84.5%

## Which is more popular in search, Auth0 or Okta?

- In September 2026, Okta had more branded searches than Auth0 among authentication platforms worldwide. Okta was estimated to have 673K branded searches compared to Auth0’s 74K, and held an 84.5% Share of Search versus Auth0’s 9.3%.
- Okta was ahead of Auth0 in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Auth0’s estimated Share of Search among authentication platforms worldwide moved from 11.4% to 9.3%, and its estimated monthly branded searches moved from 90.5K to 74K.
- Across the 12 months ending September 2026, Okta’s estimated Share of Search among authentication platforms worldwide moved from 85.1% to 84.5%, and its estimated monthly branded searches held steady at 673K.

## How did search popularity change for authentication platforms worldwide in September 2026?

- In September 2026, Okta lost estimated Share of Search among authentication platforms worldwide, from 85.5% to 84.5%.
- Estimated monthly branded searches for Auth0 worldwide fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026.

## Month by month

| Month | Auth0 estimated searches | Auth0 Share of Search | Auth0 rank | Okta estimated searches | Okta Share of Search | Okta rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 90.5K | 11.4% | 2 | 673K | 85.1% | 1 |
| Nov 2025 | 90.5K | 11.4% | 2 | 673K | 85.1% | 1 |
| Dec 2025 | 74K | 9.6% | 2 | 673K | 86.9% | 1 |
| Jan 2026 | 90.5K | 11.4% | 2 | 673K | 84.5% | 1 |
| Feb 2026 | 90.5K | 11.4% | 2 | 673K | 84.5% | 1 |
| Mar 2026 | 90.5K | 9.5% | 2 | 823K | 86.3% | 1 |
| Apr 2026 | 90.5K | 11.3% | 2 | 673K | 83.7% | 1 |
| May 2026 | 74K | 9.4% | 2 | 673K | 85.5% | 1 |
| Jun 2026 | 74K | 9.4% | 2 | 673K | 85.5% | 1 |
| Jul 2026 | 74K | 9.4% | 2 | 673K | 85.5% | 1 |
| Aug 2026 | 74K | 9.4% | 2 | 673K | 85.5% | 1 |
| Sep 2026 | 74K | 9.3% | 2 | 673K | 84.5% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Auth0’s and Okta’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Auth0**: Measured on the search term “auth0”.
- **Okta**: Measured on the search term “okta”.

- [Auth0 profile](/demand/global-en/brands/auth0)
- [Okta profile](/demand/global-en/brands/okta)
- [All authentication platforms worldwide](/demand/global-en/categories/authentication-platforms): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Auth0 or Okta?

In September 2026, Okta had more branded searches than Auth0 among authentication platforms worldwide. Okta was estimated to have 673K branded searches compared to Auth0’s 74K, and held an 84.5% Share of Search versus Auth0’s 9.3%.

## Cite this page

Brandwave. "Auth0 vs Okta: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/authentication-platforms/compare/auth0-vs-okta

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/authentication-platforms/compare/auth0-vs-okta. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.