--- title: "Authentication platforms: Which are searched most?" description: "Compare the authentication platforms people choose between. Share of Search among Okta, Auth0, WorkOS and Clerk, the authentication platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/authentication-platforms" publisher: "Brandwave" --- # Authentication platforms: Which are searched most? Compare the authentication platforms people choose between. Share of Search among Okta, Auth0, WorkOS and Clerk, the authentication platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Authentication platforms - **Market**: Global - **Brands compared**: 4 - **Month measured**: Sep 2026 - **Highest Share of Search**: Okta, 83.5% ## Which brand is most popular in search among authentication platforms worldwide? - In September 2026, Okta was the most searched among authentication platforms worldwide, with an estimated 680K branded searches and 83.5% estimated Share of Search within this set. - Auth0 is in 2nd place, 74.4 percentage points behind at 9.1% Share of Search. - Across the 12 months ending September 2026, Auth0’s estimated Share of Search among authentication platforms worldwide decreased from 11.2% to 9.1%. - Across the 12 months ending September 2026, WorkOS’s estimated Share of Search among authentication platforms worldwide increased from 3.4% to 6.1%. - Across the 12 months ending September 2026, Okta’s estimated Share of Search among authentication platforms worldwide peaked at 85.6% in December 2025 and was lowest at 82.3% in April 2026. - Across the 12 months ending September 2026, Auth0’s estimated Share of Search among authentication platforms worldwide peaked at 11.2% in November 2025 and was lowest at 9.1% in September 2026. - Across the 12 months ending September 2026, WorkOS’s estimated Share of Search among authentication platforms worldwide peaked at 6.1% in September 2026 and was lowest at 3.4% in November 2025. - Across the 12 months ending September 2026, Okta and Clerk held steady: their estimated Share of Search among authentication platforms worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Okta vs Auth0: compare search popularity](/demand/global-en/compare/auth0-vs-okta): 83.5% against 9.1% Share of Search. - [Okta vs WorkOS: compare search popularity](/demand/global-en/compare/okta-vs-workos): 83.5% against 6.1% Share of Search. - [Auth0 vs WorkOS: compare search popularity](/demand/global-en/compare/auth0-vs-workos): 9.1% against 6.1% Share of Search. ## How did search popularity change for authentication platforms worldwide in September 2026? - In September 2026, WorkOS gained estimated Share of Search among authentication platforms worldwide, from 5.1% to 6.1%. - In September 2026, Okta lost estimated Share of Search among authentication platforms worldwide, from 84.2% to 83.5%. - Clerk’s estimated Share of Search among authentication platforms worldwide has lost ground for 3 months in a row, from 1.8% to 1.2% in September 2026. - Estimated monthly branded searches for Auth0 worldwide fell 18.2% over 12 measured months, from 91K to 74.4K in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Okta | 83.5% | 680K | +0.0% | Okta | | 2 | Auth0 | 9.1% | 74.4K | -0.3% | Okta | | 3 | WorkOS | 6.1% | 49.8K | +22.0% | WorkOS | | 4 | Clerk | 1.2% | 9.9K | -18.1% | Clerk | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Okta | 681K | 83.9% | 1 | | Oct 2025 | Auth0 | 91K | 11.2% | 2 | | Oct 2025 | WorkOS | 27.6K | 3.4% | 3 | | Oct 2025 | Clerk | 12.1K | 1.5% | 4 | | Nov 2025 | Okta | 679K | 83.9% | 1 | | Nov 2025 | Auth0 | 91K | 11.2% | 2 | | Nov 2025 | WorkOS | 27.5K | 3.4% | 3 | | Nov 2025 | Clerk | 12.2K | 1.5% | 4 | | Dec 2025 | Okta | 679K | 85.6% | 1 | | Dec 2025 | Auth0 | 74.3K | 9.4% | 2 | | Dec 2025 | WorkOS | 27.5K | 3.5% | 3 | | Dec 2025 | Clerk | 12.2K | 1.5% | 4 | | Jan 2026 | Okta | 681K | 83% | 1 | | Jan 2026 | Auth0 | 90.9K | 11.1% | 2 | | Jan 2026 | WorkOS | 33.6K | 4.1% | 3 | | Jan 2026 | Clerk | 14.8K | 1.8% | 4 | | Feb 2026 | Okta | 681K | 83% | 1 | | Feb 2026 | Auth0 | 90.9K | 11.1% | 2 | | Feb 2026 | WorkOS | 33.6K | 4.1% | 3 | | Feb 2026 | Clerk | 14.9K | 1.8% | 4 | | Mar 2026 | Okta | 839K | 84.8% | 1 | | Mar 2026 | Auth0 | 90.9K | 9.2% | 2 | | Mar 2026 | WorkOS | 40.9K | 4.1% | 3 | | Mar 2026 | Clerk | 18.1K | 1.8% | 4 | | Apr 2026 | Okta | 682K | 82.3% | 1 | | Apr 2026 | Auth0 | 90.8K | 11% | 2 | | Apr 2026 | WorkOS | 40.9K | 4.9% | 3 | | Apr 2026 | Clerk | 14.8K | 1.8% | 4 | | May 2026 | Okta | 682K | 84% | 1 | | May 2026 | Auth0 | 74.3K | 9.2% | 2 | | May 2026 | WorkOS | 40.9K | 5% | 3 | | May 2026 | Clerk | 14.8K | 1.8% | 4 | | Jun 2026 | Okta | 682K | 84% | 1 | | Jun 2026 | Auth0 | 74.3K | 9.2% | 2 | | Jun 2026 | WorkOS | 40.9K | 5% | 3 | | Jun 2026 | Clerk | 14.8K | 1.8% | 4 | | Jul 2026 | Okta | 681K | 84.2% | 1 | | Jul 2026 | Auth0 | 74.5K | 9.2% | 2 | | Jul 2026 | WorkOS | 40.9K | 5.1% | 3 | | Jul 2026 | Clerk | 12.1K | 1.5% | 4 | | Aug 2026 | Okta | 680K | 84.2% | 1 | | Aug 2026 | Auth0 | 74.6K | 9.2% | 2 | | Aug 2026 | WorkOS | 40.8K | 5.1% | 3 | | Aug 2026 | Clerk | 12.1K | 1.5% | 4 | | Sep 2026 | Okta | 680K | 83.5% | 1 | | Sep 2026 | Auth0 | 74.4K | 9.1% | 2 | | Sep 2026 | WorkOS | 49.8K | 6.1% | 3 | | Sep 2026 | Clerk | 9.9K | 1.2% | 4 | ## What is being compared - **Auth0**: Measured on the search terms “auth0”, “auth0 app” and “auth0 authentication”, summed into one figure. - **Clerk**: Measured on the search terms “authentication clerk” and “clerk auth”, summed into one figure. - **Okta**: Measured on the search terms “identity okta”, “okta”, “okta app”, “okta identity” and “okta software”, summed into one figure. - **WorkOS**: Measured on the search terms “workos”, “workos app” and “workos authentication”, summed into one figure. - [Auth0](/demand/global-en/brands/auth0) - [Clerk](/demand/global-en/brands/clerk-auth) - [Okta](/demand/global-en/brands/okta) - [WorkOS](/demand/global-en/brands/workos) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among authentication platforms worldwide? In September 2026, Okta was the most searched among authentication platforms worldwide, with an estimated 680K branded searches and 83.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Authentication platforms: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/authentication-platforms This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/authentication-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.