--- title: "Kobo Plus vs Libby: Which is searched more?" description: "Is Kobo Plus or Libby more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Audiobook services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/audiobook-services/compare/kobo-plus-vs-libby" publisher: "Brandwave" --- # Kobo Plus vs Libby: Which is searched more? Is Kobo Plus or Libby more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Audiobook services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Kobo Plus and Libby - **Competitive set**: Audiobook services - **Market**: Global - **Month measured**: Sep 2026 - **Kobo Plus Share of Search**: 0.75% - **Libby Share of Search**: 8.4% ## Is Kobo Plus or Libby more popular in search? - In September 2026, Libby had more branded searches than Kobo Plus among audiobook services worldwide. Libby had about 550,000 branded searches, while Kobo Plus had 49,500. Libby made up 8.4% of all audiobook service searches we track, and Kobo Plus accounted for 0.75%. - Libby was ahead of Kobo Plus in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Kobo Plus’ share of searches among audiobook services worldwide moved from 0.58% to 0.75%, and its estimated monthly branded searches moved from 40.5K to 49.5K. - Across the 12 months ending September 2026, Libby’s share of searches among audiobook services worldwide moved from 7.9% to 8.4%, and its estimated monthly branded searches held steady at 550K. ## Top audiobook services in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Libby appeared in all five answers. Kobo Plus was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Libby was listed before Kobo Plus in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Libby | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Audible | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Hoopla | 3rd | 0 of 3 | 2 of 2 | 2 of 5 | | Libro.fm | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Everand | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Kobo Plus | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Scribd | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Storytel | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about audiobook services - Asked ChatGPT "Which audiobook service should I use?": 1. Libby, 2. Audible, 3. Everand - Asked ChatGPT "What are the best audiobook services?": 1. Audible, 2. Libby, 3. Libro.fm, 4. Everand - Asked ChatGPT "What's the best audiobook service for everyday listening?": 1. Audible, 2. Libby - Searched Google, AI Overview "audiobook services": 1. Libby, 2. Hoopla, 3. Audible, 4. Libro.fm, 5. Everand, 6. Kobo Plus, 7. Scribd - Searched Google, AI Overview "audiobook app": 1. Libby, 2. Hoopla, 3. Audible, 4. Libro.fm Not named in any answer: Storytel. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for audiobook services worldwide in September 2026? - In September 2026, Libby gained share of searches among audiobook services worldwide, from 7.5% to 8.4%. - Estimated monthly branded searches for Kobo Plus worldwide rose 22.2% over 12 measured months, from 40.5K to 49.5K in September 2026. ## Month by month | Month | Kobo Plus estimated searches | Kobo Plus Share of Search | Kobo Plus rank | Libby estimated searches | Libby Share of Search | Libby rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 40.5K | 0.58% | 6 | 550K | 7.9% | 3 | | Nov 2025 | 40.5K | 0.66% | 6 | 450K | 7.3% | 3 | | Dec 2025 | 49.5K | 0.87% | 6 | 450K | 7.9% | 3 | | Jan 2026 | 49.5K | 0.75% | 6 | 673K | 10.2% | 3 | | Feb 2026 | 40.5K | 0.69% | 6 | 550K | 9.4% | 3 | | Mar 2026 | 40.5K | 0.64% | 6 | 550K | 8.7% | 3 | | Apr 2026 | 40.5K | 0.65% | 6 | 550K | 8.8% | 3 | | May 2026 | 49.5K | 0.83% | 6 | 550K | 9.2% | 3 | | Jun 2026 | 49.5K | 0.87% | 6 | 450K | 7.9% | 3 | | Jul 2026 | 60.5K | 1% | 6 | 450K | 7.8% | 3 | | Aug 2026 | 60.5K | 0.83% | 6 | 550K | 7.5% | 3 | | Sep 2026 | 49.5K | 0.75% | 6 | 550K | 8.4% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Kobo Plus’ and Libby’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Kobo Plus**: Measured on the search term “kobo plus”. - **Libby**: Measured on the search term “libby”. - [Kobo Plus profile](/demand/global-en/brands/kobo-plus) - [Libby profile](/demand/global-en/brands/libby) - [All audiobook services worldwide](/demand/global-en/categories/audiobook-services): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Kobo Plus or Libby more popular in search? In September 2026, Libby had more branded searches than Kobo Plus among audiobook services worldwide. Libby had about 550,000 branded searches, while Kobo Plus had 49,500. Libby made up 8.4% of all audiobook service searches we track, and Kobo Plus accounted for 0.75%. ## Cite this page Brandwave. "Kobo Plus vs Libby: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/audiobook-services/compare/kobo-plus-vs-libby This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/audiobook-services/compare/kobo-plus-vs-libby. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.