---
title: "Audiobook services: Which are searched most?"
description: "Compare the services people listen to audiobooks on. Share of Search among Scribd, Audible, Storytel, Kobo Plus and Libro.fm, the audiobook services Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/audiobook-services"
publisher: "Brandwave"
---

# Audiobook services: Which are searched most?

Compare the services people listen to audiobooks on. Share of Search among Scribd, Audible, Storytel, Kobo Plus and Libro.fm, the audiobook services Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Audiobook services
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Scribd, 64.8%

## Which brand is most popular in search among audiobook services worldwide?

- In August 2026, Scribd was the most searched among audiobook services worldwide, with an estimated 4.1M branded searches and 64.8% estimated Share of Search within this set.
- Audible is in 2nd place, 35.8 percentage points behind at 29% Share of Search.
- Across the 11 months ending August 2026, Scribd’s estimated Share of Search among audiobook services worldwide increased from 56.2% to 64.8%.
- Across the 11 months ending August 2026, Audible’s estimated Share of Search among audiobook services worldwide decreased from 37.6% to 29%.
- Across the 11 months ending August 2026, Scribd’s estimated Share of Search among audiobook services worldwide peaked at 64.8% in August 2026 and was lowest at 46% in December 2025.
- Across the 11 months ending August 2026, Audible’s estimated Share of Search among audiobook services worldwide peaked at 46% in December 2025 and was lowest at 29% in August 2026.
- Across the 11 months ending August 2026, Storytel’s estimated Share of Search among audiobook services worldwide peaked at 6.8% in January 2026 and was lowest at 4.8% in August 2026.
- Across the 11 months ending August 2026, Storytel, Kobo Plus and Libro.fm held steady: their estimated Share of Search among audiobook services worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Scribd vs Audible: compare search popularity](/demand/global-en/compare/audible-vs-scribd): 64.8% against 29% Share of Search.
- [Scribd vs Storytel: compare search popularity](/demand/global-en/compare/scribd-vs-storytel): 64.8% against 4.8% Share of Search.
- [Audible vs Storytel: compare search popularity](/demand/global-en/compare/audible-vs-storytel): 29% against 4.8% Share of Search.

## How did search popularity change for audiobook services worldwide in August 2026?

- In August 2026, Scribd gained estimated Share of Search among audiobook services worldwide, from 55.3% to 64.8%.
- In August 2026, Audible lost estimated Share of Search among audiobook services worldwide, from 36.9% to 29%.
- In August 2026, Storytel lost estimated Share of Search among audiobook services worldwide, from 6.1% to 4.8%.
- Estimated monthly branded searches for Kobo Plus worldwide rose 49.4% over 11 measured months, from 40.5K to 60.5K in August 2026.
- Estimated monthly branded searches for Libro.fm worldwide rose 22.1% over 11 measured months, from 27.1K to 33.1K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Scribd | 64.8% | 4.1M | +49.3% | Scribd |
| 2 | Audible | 29% | 1.8M | 0.0% | Amazon |
| 3 | Storytel | 4.8% | 301K | 0.0% | Storytel |
| 4 | Kobo Plus | 0.96% | 60.5K | 0.0% | Kobo Plus |
| 5 | Libro.fm | 0.52% | 33.1K | +22.1% | Libro.fm |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Scribd | 3.4M | 56.2% | 1 |
| Oct 2025 | Audible | 2.2M | 37.6% | 2 |
| Oct 2025 | Storytel | 301K | 5.1% | 3 |
| Oct 2025 | Kobo Plus | 40.5K | 0.68% | 4 |
| Oct 2025 | Libro.fm | 27.1K | 0.45% | 5 |
| Nov 2025 | Scribd | 2.7M | 51.2% | 1 |
| Nov 2025 | Audible | 2.2M | 41.8% | 2 |
| Nov 2025 | Storytel | 301K | 5.6% | 3 |
| Nov 2025 | Kobo Plus | 40.5K | 0.76% | 4 |
| Nov 2025 | Libro.fm | 33.1K | 0.62% | 5 |
| Dec 2025 | Audible | 2.2M | 46% | 1 |
| Dec 2025 | Scribd | 2.2M | 46% | 2 |
| Dec 2025 | Storytel | 301K | 6.2% | 3 |
| Dec 2025 | Kobo Plus | 49.5K | 1% | 4 |
| Dec 2025 | Libro.fm | 40.5K | 0.83% | 5 |
| Jan 2026 | Scribd | 2.7M | 50.3% | 1 |
| Jan 2026 | Audible | 2.2M | 41.1% | 2 |
| Jan 2026 | Storytel | 368K | 6.8% | 3 |
| Jan 2026 | Kobo Plus | 49.5K | 0.91% | 4 |
| Jan 2026 | Libro.fm | 49.5K | 0.91% | 5 |
| Feb 2026 | Scribd | 2.7M | 55.3% | 1 |
| Feb 2026 | Audible | 1.8M | 37% | 2 |
| Feb 2026 | Storytel | 301K | 6.1% | 3 |
| Feb 2026 | Kobo Plus | 40.5K | 0.82% | 4 |
| Feb 2026 | Libro.fm | 40.5K | 0.82% | 5 |
| Mar 2026 | Scribd | 2.7M | 51.2% | 1 |
| Mar 2026 | Audible | 2.2M | 41.8% | 2 |
| Mar 2026 | Storytel | 301K | 5.6% | 3 |
| Mar 2026 | Kobo Plus | 40.5K | 0.76% | 4 |
| Mar 2026 | Libro.fm | 33.1K | 0.62% | 5 |
| Apr 2026 | Scribd | 2.7M | 51.2% | 1 |
| Apr 2026 | Audible | 2.2M | 41.8% | 2 |
| Apr 2026 | Storytel | 301K | 5.6% | 3 |
| Apr 2026 | Kobo Plus | 40.5K | 0.76% | 4 |
| Apr 2026 | Libro.fm | 33.1K | 0.62% | 5 |
| May 2026 | Scribd | 2.7M | 55.3% | 1 |
| May 2026 | Audible | 1.8M | 36.9% | 2 |
| May 2026 | Storytel | 301K | 6.1% | 3 |
| May 2026 | Kobo Plus | 49.5K | 1% | 4 |
| May 2026 | Libro.fm | 33.1K | 0.67% | 5 |
| Jun 2026 | Scribd | 2.7M | 55.9% | 1 |
| Jun 2026 | Audible | 1.8M | 37.4% | 2 |
| Jun 2026 | Storytel | 246K | 5% | 3 |
| Jun 2026 | Kobo Plus | 49.5K | 1% | 4 |
| Jun 2026 | Libro.fm | 33.1K | 0.68% | 5 |
| Jul 2026 | Scribd | 2.7M | 55.3% | 1 |
| Jul 2026 | Audible | 1.8M | 36.9% | 2 |
| Jul 2026 | Storytel | 301K | 6.1% | 3 |
| Jul 2026 | Kobo Plus | 60.5K | 1.2% | 4 |
| Jul 2026 | Libro.fm | 27.1K | 0.55% | 5 |
| Aug 2026 | Scribd | 4.1M | 64.8% | 1 |
| Aug 2026 | Audible | 1.8M | 29% | 2 |
| Aug 2026 | Storytel | 301K | 4.8% | 3 |
| Aug 2026 | Kobo Plus | 60.5K | 0.96% | 4 |
| Aug 2026 | Libro.fm | 33.1K | 0.52% | 5 |
| Sep 2026 | Audible | — | — | — |
| Sep 2026 | Kobo Plus | — | — | — |
| Sep 2026 | Libro.fm | — | — | — |
| Sep 2026 | Scribd | — | — | — |
| Sep 2026 | Storytel | — | — | — |

## What is being compared

- **Audible**: Measured on the search term “audible”.
- **Kobo Plus**: Measured on the search term “kobo plus”.
- **Libro.fm**: Measured on the search term “libro fm”.
- **Scribd**: Measured on the search term “scribd”.
- **Storytel**: Measured on the search term “storytel”.

- [Audible](/demand/global-en/brands/audible)
- [Kobo Plus](/demand/global-en/brands/kobo-plus)
- [Libro.fm](/demand/global-en/brands/libro-fm)
- [Scribd](/demand/global-en/brands/scribd)
- [Storytel](/demand/global-en/brands/storytel)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among audiobook services worldwide?

In August 2026, Scribd was the most searched among audiobook services worldwide, with an estimated 4.1M branded searches and 64.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Audiobook services: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/audiobook-services

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/audiobook-services. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.