--- title: "Audiobook and ebook services: Which are searched most?" description: "Compare the audiobook and ebook services people choose between. Share of Search among Kindle, Audible, Kobo, Libby and Storytel, the audiobook and ebook services Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/audiobook-and-ebook-services" publisher: "Brandwave" --- # Audiobook and ebook services: Which are searched most? Compare the audiobook and ebook services people choose between. Share of Search among Kindle, Audible, Kobo, Libby and Storytel, the audiobook and ebook services Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Audiobook and ebook services - **Market**: Global - **Brands compared**: 5 - **Month measured**: Sep 2026 - **Highest Share of Search**: Kindle, 48.9% ## Which brand is most popular in search among audiobook and ebook services worldwide? - In September 2026, Kindle was the most searched among audiobook and ebook services worldwide, with an estimated 3.4M branded searches and 48.9% estimated Share of Search within this set. - Audible is in 2nd place, 22.2 percentage points behind at 26.7% Share of Search. - Across the 12 months ending September 2026, Kindle’s estimated Share of Search among audiobook and ebook services worldwide increased from 47.1% to 48.9%. - Across the 12 months ending September 2026, Audible’s estimated Share of Search among audiobook and ebook services worldwide decreased from 31.5% to 26.7%. - Across the 12 months ending September 2026, Kobo’s estimated Share of Search among audiobook and ebook services worldwide increased from 9.5% to 12%. - Across the 12 months ending September 2026, Kindle’s estimated Share of Search among audiobook and ebook services worldwide peaked at 51.7% in November 2025 and was lowest at 46.1% in March 2026. - Across the 12 months ending September 2026, Audible’s estimated Share of Search among audiobook and ebook services worldwide peaked at 31.5% in October 2025 and was lowest at 26% in August 2026. - Across the 12 months ending September 2026, Kobo’s estimated Share of Search among audiobook and ebook services worldwide peaked at 14.2% in August 2026 and was lowest at 9.5% in October 2025. - Across the 12 months ending September 2026, Libby’s estimated Share of Search among audiobook and ebook services worldwide peaked at 8% in January 2026 and was lowest at 5.6% in December 2025. - Across the 12 months ending September 2026, Libby and Storytel held steady: their estimated Share of Search among audiobook and ebook services worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Kindle vs Audible: compare search popularity](/demand/global-en/compare/audible-vs-kindle): 48.9% against 26.7% Share of Search. - [Kindle vs Kobo: compare search popularity](/demand/global-en/compare/kindle-vs-kobo): 48.9% against 12% Share of Search. - [Kindle vs Libby: compare search popularity](/demand/global-en/compare/kindle-vs-libby): 48.9% against 8% Share of Search. - [Kindle vs Storytel: compare search popularity](/demand/global-en/compare/kindle-vs-storytel): 48.9% against 4.4% Share of Search. - [Audible vs Kobo: compare search popularity](/demand/global-en/compare/audible-vs-kobo): 26.7% against 12% Share of Search. - [Audible vs Libby: compare search popularity](/demand/global-en/compare/audible-vs-libby): 26.7% against 8% Share of Search. - [Audible vs Storytel: compare search popularity](/demand/global-en/compare/audible-vs-storytel): 26.7% against 4.4% Share of Search. - [Kobo vs Libby: compare search popularity](/demand/global-en/compare/kobo-vs-libby): 12% against 8% Share of Search. - [Kobo vs Storytel: compare search popularity](/demand/global-en/compare/kobo-vs-storytel): 12% against 4.4% Share of Search. - [Libby vs Storytel: compare search popularity](/demand/global-en/compare/libby-vs-storytel): 8% against 4.4% Share of Search. ## How did search popularity change for audiobook and ebook services worldwide in September 2026? - In September 2026, Kindle gained estimated Share of Search among audiobook and ebook services worldwide, from 47.6% to 48.9%. - In September 2026, Audible gained estimated Share of Search among audiobook and ebook services worldwide, from 26% to 26.7%. - In September 2026, Kobo lost estimated Share of Search among audiobook and ebook services worldwide, from 14.2% to 12%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Kindle | 48.9% | 3.4M | 0.0% | Amazon | | 2 | Audible | 26.7% | 1.8M | 0.0% | Amazon | | 3 | Kobo | 12% | 823K | -17.7% | Kobo | | 4 | Libby | 8% | 550K | 0.0% | Libby | | 5 | Storytel | 4.4% | 301K | 0.0% | Storytel | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Kindle | 3.4M | 47.1% | 1 | | Oct 2025 | Audible | 2.2M | 31.5% | 2 | | Oct 2025 | Kobo | 673K | 9.5% | 3 | | Oct 2025 | Libby | 550K | 7.7% | 4 | | Oct 2025 | Storytel | 301K | 4.2% | 5 | | Nov 2025 | Kindle | 4.1M | 51.7% | 1 | | Nov 2025 | Audible | 2.2M | 28.3% | 2 | | Nov 2025 | Kobo | 823K | 10.4% | 3 | | Nov 2025 | Libby | 450K | 5.7% | 4 | | Nov 2025 | Storytel | 301K | 3.8% | 5 | | Dec 2025 | Kindle | 4.1M | 50.6% | 1 | | Dec 2025 | Audible | 2.2M | 27.7% | 2 | | Dec 2025 | Kobo | 1M | 12.4% | 3 | | Dec 2025 | Libby | 450K | 5.6% | 4 | | Dec 2025 | Storytel | 301K | 3.7% | 5 | | Jan 2026 | Kindle | 4.1M | 48.9% | 1 | | Jan 2026 | Audible | 2.2M | 26.8% | 2 | | Jan 2026 | Kobo | 1M | 11.9% | 3 | | Jan 2026 | Libby | 673K | 8% | 4 | | Jan 2026 | Storytel | 368K | 4.4% | 5 | | Feb 2026 | Kindle | 3.4M | 48.9% | 1 | | Feb 2026 | Audible | 1.8M | 26.7% | 2 | | Feb 2026 | Kobo | 823K | 12% | 3 | | Feb 2026 | Libby | 550K | 8% | 4 | | Feb 2026 | Storytel | 301K | 4.4% | 5 | | Mar 2026 | Kindle | 3.4M | 46.1% | 1 | | Mar 2026 | Audible | 2.2M | 30.8% | 2 | | Mar 2026 | Kobo | 823K | 11.3% | 3 | | Mar 2026 | Libby | 550K | 7.6% | 4 | | Mar 2026 | Storytel | 301K | 4.1% | 5 | | Apr 2026 | Kindle | 3.4M | 46.1% | 1 | | Apr 2026 | Audible | 2.2M | 30.8% | 2 | | Apr 2026 | Kobo | 823K | 11.3% | 3 | | Apr 2026 | Libby | 550K | 7.6% | 4 | | Apr 2026 | Storytel | 301K | 4.1% | 5 | | May 2026 | Kindle | 3.4M | 48.9% | 1 | | May 2026 | Audible | 1.8M | 26.7% | 2 | | May 2026 | Kobo | 823K | 12% | 3 | | May 2026 | Libby | 550K | 8% | 4 | | May 2026 | Storytel | 301K | 4.4% | 5 | | Jun 2026 | Kindle | 3.4M | 50% | 1 | | Jun 2026 | Audible | 1.8M | 27.3% | 2 | | Jun 2026 | Kobo | 823K | 12.3% | 3 | | Jun 2026 | Libby | 450K | 6.7% | 4 | | Jun 2026 | Storytel | 246K | 3.7% | 5 | | Jul 2026 | Kindle | 3.4M | 49.6% | 1 | | Jul 2026 | Audible | 1.8M | 27.1% | 2 | | Jul 2026 | Kobo | 823K | 12.2% | 3 | | Jul 2026 | Libby | 450K | 6.7% | 4 | | Jul 2026 | Storytel | 301K | 4.5% | 5 | | Aug 2026 | Kindle | 3.4M | 47.6% | 1 | | Aug 2026 | Audible | 1.8M | 26% | 2 | | Aug 2026 | Kobo | 1M | 14.2% | 3 | | Aug 2026 | Libby | 550K | 7.8% | 4 | | Aug 2026 | Storytel | 301K | 4.3% | 5 | | Sep 2026 | Kindle | 3.4M | 48.9% | 1 | | Sep 2026 | Audible | 1.8M | 26.7% | 2 | | Sep 2026 | Kobo | 823K | 12% | 3 | | Sep 2026 | Libby | 550K | 8% | 4 | | Sep 2026 | Storytel | 301K | 4.4% | 5 | ## What is being compared - **Audible**: Measured on the search term “audible”. - **Kindle**: Measured on the search term “kindle”. - **Kobo**: Measured on the search term “kobo”. - **Libby**: Measured on the search term “libby”. - **Storytel**: Measured on the search term “storytel”. - [Audible](/demand/global-en/brands/audible) - [Kindle](/demand/global-en/brands/kindle) - [Kobo](/demand/global-en/brands/kobo) - [Libby](/demand/global-en/brands/libby) - [Storytel](/demand/global-en/brands/storytel) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among audiobook and ebook services worldwide? In September 2026, Kindle was the most searched among audiobook and ebook services worldwide, with an estimated 3.4M branded searches and 48.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Audiobook and ebook services: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/audiobook-and-ebook-services This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/audiobook-and-ebook-services. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.