--- title: "Audio interface brands: Which are searched most?" description: "Compare the audio interface brands people buy. Share of Search among Focusrite, Universal Audio and PreSonus, the audio interface brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/audio-interface-brands" publisher: "Brandwave" --- # Audio interface brands: Which are searched most? Compare the audio interface brands people buy. Share of Search among Focusrite, Universal Audio and PreSonus, the audio interface brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Audio interface brands - **Market**: Global - **Brands compared**: 3 - **Month measured**: Sep 2026 - **Highest Share of Search**: Focusrite, 49% ## Which brand is most popular in search among audio interface brands worldwide? - In September 2026, Focusrite was the most searched among audio interface brands worldwide, with an estimated 110K branded searches and 49% estimated Share of Search within this set. - Universal Audio is in 2nd place, 16 percentage points behind at 33% Share of Search. - Across the 12 months ending September 2026, Focusrite’s estimated Share of Search among audio interface brands worldwide increased from 42.3% to 49%. - Across the 12 months ending September 2026, Universal Audio’s estimated Share of Search among audio interface brands worldwide decreased from 34.5% to 33%. - Across the 12 months ending September 2026, PreSonus’ estimated Share of Search among audio interface brands worldwide decreased from 23.2% to 18%. - Across the 12 months ending September 2026, Focusrite’s estimated Share of Search among audio interface brands worldwide peaked at 52.1% in July 2026 and was lowest at 37.5% in November 2025. - Across the 12 months ending September 2026, Universal Audio’s estimated Share of Search among audio interface brands worldwide peaked at 45.7% in November 2025 and was lowest at 27.5% in February 2026. - Across the 12 months ending September 2026, PreSonus’ estimated Share of Search among audio interface brands worldwide peaked at 23.2% in October 2025 and was lowest at 16.8% in April 2026. ## Compare search popularity between leading brands - [Focusrite vs Universal Audio: compare search popularity](/demand/global-en/compare/focusrite-vs-universal-audio): 49% against 33% Share of Search. - [Focusrite vs PreSonus: compare search popularity](/demand/global-en/compare/focusrite-vs-presonus): 49% against 18% Share of Search. - [Universal Audio vs PreSonus: compare search popularity](/demand/global-en/compare/presonus-vs-universal-audio): 33% against 18% Share of Search. ## How did search popularity change for audio interface brands worldwide in September 2026? - In September 2026, Universal Audio gained estimated Share of Search among audio interface brands worldwide, from 28.7% to 33%. - In September 2026, Focusrite lost estimated Share of Search among audio interface brands worldwide, from 52.1% to 49%. - In September 2026, PreSonus lost estimated Share of Search among audio interface brands worldwide, from 19.2% to 18%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Focusrite | 49% | 110K | 0.0% | Focusrite | | 2 | Universal Audio | 33% | 74K | +22.3% | Universal Audio | | 3 | PreSonus | 18% | 40.5K | 0.0% | PreSonus | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Focusrite | 135K | 42.3% | 1 | | Oct 2025 | Universal Audio | 110K | 34.5% | 2 | | Oct 2025 | PreSonus | 74K | 23.2% | 3 | | Nov 2025 | Universal Audio | 201K | 45.7% | 1 | | Nov 2025 | Focusrite | 165K | 37.5% | 2 | | Nov 2025 | PreSonus | 74K | 16.8% | 3 | | Dec 2025 | Universal Audio | 201K | 45.7% | 1 | | Dec 2025 | Focusrite | 165K | 37.5% | 2 | | Dec 2025 | PreSonus | 74K | 16.8% | 3 | | Jan 2026 | Focusrite | 165K | 42.3% | 1 | | Jan 2026 | Universal Audio | 135K | 34.6% | 2 | | Jan 2026 | PreSonus | 90.5K | 23.2% | 3 | | Feb 2026 | Focusrite | 135K | 50.1% | 1 | | Feb 2026 | Universal Audio | 74K | 27.5% | 2 | | Feb 2026 | PreSonus | 60.5K | 22.4% | 3 | | Mar 2026 | Focusrite | 135K | 50.1% | 1 | | Mar 2026 | Universal Audio | 74K | 27.5% | 2 | | Mar 2026 | PreSonus | 60.5K | 22.4% | 3 | | Apr 2026 | Focusrite | 135K | 45.8% | 1 | | Apr 2026 | Universal Audio | 110K | 37.4% | 2 | | Apr 2026 | PreSonus | 49.5K | 16.8% | 3 | | May 2026 | Focusrite | 110K | 47.1% | 1 | | May 2026 | Universal Audio | 74K | 31.7% | 2 | | May 2026 | PreSonus | 49.5K | 21.2% | 3 | | Jun 2026 | Focusrite | 110K | 49% | 1 | | Jun 2026 | Universal Audio | 74K | 33% | 2 | | Jun 2026 | PreSonus | 40.5K | 18% | 3 | | Jul 2026 | Focusrite | 110K | 52.1% | 1 | | Jul 2026 | Universal Audio | 60.5K | 28.7% | 2 | | Jul 2026 | PreSonus | 40.5K | 19.2% | 3 | | Aug 2026 | Focusrite | 110K | 52.1% | 1 | | Aug 2026 | Universal Audio | 60.5K | 28.7% | 2 | | Aug 2026 | PreSonus | 40.5K | 19.2% | 3 | | Sep 2026 | Focusrite | 110K | 49% | 1 | | Sep 2026 | Universal Audio | 74K | 33% | 2 | | Sep 2026 | PreSonus | 40.5K | 18% | 3 | ## What is being compared - **Focusrite**: Measured on the search term “focusrite”. - **PreSonus**: Measured on the search term “presonus”. - **Universal Audio**: Measured on the search term “universal audio”. - [Focusrite](/demand/global-en/brands/focusrite) - [PreSonus](/demand/global-en/brands/presonus) - [Universal Audio](/demand/global-en/brands/universal-audio) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among audio interface brands worldwide? In September 2026, Focusrite was the most searched among audio interface brands worldwide, with an estimated 110K branded searches and 49% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Audio interface brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/audio-interface-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/audio-interface-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.