---
title: "Audio advertising platforms: Which brands are most popular in search?"
description: "Compare the platforms used to buy audio advertising. Share of Search among Megaphone, Acast, Spotify Ad Studio, DAX and Triton Podcast Metrics, the audio advertising platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/audio-ad-platforms"
publisher: "Brandwave"
---

# Audio advertising platforms: Which brands are most popular in search?

Compare the platforms used to buy audio advertising. Share of Search among Megaphone, Acast, Spotify Ad Studio, DAX and Triton Podcast Metrics, the audio advertising platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Audio advertising platforms
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Megaphone, 85.2%

## Which brand is most popular in search among audio advertising platforms worldwide?

- In August 2026, Megaphone was the most searched among audio advertising platforms worldwide, with an estimated 165K branded searches and 85.2% estimated Share of Search within this set.
- Acast is in 2nd place, 71.2 percentage points behind at 14% Share of Search.
- Across the 11 months ending August 2026, Megaphone’s estimated Share of Search among audio advertising platforms worldwide increased from 84.7% to 85.2%.
- Across the 11 months ending August 2026, Spotify Ad Studio’s estimated Share of Search among audio advertising platforms worldwide decreased from 1.2% to 0.67%.
- Across the 11 months ending August 2026, Megaphone’s estimated Share of Search among audio advertising platforms worldwide peaked at 85.2% in August 2026 and was lowest at 80.4% in March 2026.
- Across the 11 months ending August 2026, Acast’s estimated Share of Search among audio advertising platforms worldwide peaked at 16.5% in June 2026 and was lowest at 13.9% in February 2026.
- Across the 11 months ending August 2026, Spotify Ad Studio’s estimated Share of Search among audio advertising platforms worldwide peaked at 3.2% in March 2026 and was lowest at 0.67% in August 2026.
- Across the 11 months ending August 2026, Acast, DAX and Triton Podcast Metrics held steady: their estimated Share of Search among audio advertising platforms worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Megaphone vs Acast: compare search popularity](/demand/global-en/compare/acast-vs-megaphone): 85.2% against 14% Share of Search.

## How did search popularity change for audio advertising platforms worldwide in August 2026?

- In August 2026, Megaphone gained estimated Share of Search among audio advertising platforms worldwide, from 84.4% to 85.2%.
- In August 2026, Spotify Ad Studio lost estimated Share of Search among audio advertising platforms worldwide, from 1.5% to 0.67%.
- Estimated monthly branded searches for Acast worldwide fell 18.1% over 11 measured months, from 33.1K to 27.1K in August 2026.
- Estimated monthly branded searches for DAX worldwide fell 17.9% over 11 measured months, from 390 to 320 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Megaphone | 85.2% | 165K | +22.2% | Spotify |
| 2 | Acast | 14% | 27.1K | +22.1% | Acast |
| 3 | Spotify Ad Studio | 0.67% | 1.3K | -45.8% | Spotify |
| 4 | DAX | 0.17% | 320 | 0.0% | Global |
| 5 | Triton Podcast Metrics | <0.01% | 10 | 0.0% | Triton Digital |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Megaphone | 201K | 84.7% | 1 |
| Oct 2025 | Acast | 33.1K | 13.9% | 2 |
| Oct 2025 | Spotify Ad Studio | 2.9K | 1.2% | 3 |
| Oct 2025 | DAX | 390 | 0.16% | 4 |
| Oct 2025 | Triton Podcast Metrics | 10 | <0.01% | 5 |
| Nov 2025 | Megaphone | 165K | 81.9% | 1 |
| Nov 2025 | Acast | 33.1K | 16.4% | 2 |
| Nov 2025 | Spotify Ad Studio | 2.9K | 1.4% | 3 |
| Nov 2025 | DAX | 390 | 0.19% | 4 |
| Nov 2025 | Triton Podcast Metrics | 10 | <0.01% | 5 |
| Dec 2025 | Megaphone | 165K | 84.4% | 1 |
| Dec 2025 | Acast | 27.1K | 13.9% | 2 |
| Dec 2025 | Spotify Ad Studio | 2.9K | 1.5% | 3 |
| Dec 2025 | DAX | 390 | 0.2% | 4 |
| Dec 2025 | Triton Podcast Metrics | 10 | <0.01% | 5 |
| Jan 2026 | Megaphone | 165K | 84.5% | 1 |
| Jan 2026 | Acast | 27.1K | 13.9% | 2 |
| Jan 2026 | Spotify Ad Studio | 2.9K | 1.5% | 3 |
| Jan 2026 | DAX | 320 | 0.16% | 4 |
| Jan 2026 | Triton Podcast Metrics | 10 | <0.01% | 5 |
| Feb 2026 | Megaphone | 165K | 84.4% | 1 |
| Feb 2026 | Acast | 27.1K | 13.9% | 2 |
| Feb 2026 | Spotify Ad Studio | 2.9K | 1.5% | 3 |
| Feb 2026 | DAX | 390 | 0.2% | 4 |
| Feb 2026 | Triton Podcast Metrics | 20 | 0.01% | 5 |
| Mar 2026 | Megaphone | 165K | 80.4% | 1 |
| Mar 2026 | Acast | 33.1K | 16.1% | 2 |
| Mar 2026 | Spotify Ad Studio | 6.6K | 3.2% | 3 |
| Mar 2026 | DAX | 390 | 0.19% | 4 |
| Mar 2026 | Triton Podcast Metrics | 10 | <0.01% | 5 |
| Apr 2026 | Megaphone | 165K | 84.7% | 1 |
| Apr 2026 | Acast | 27.1K | 13.9% | 2 |
| Apr 2026 | Spotify Ad Studio | 2.4K | 1.2% | 3 |
| Apr 2026 | DAX | 320 | 0.16% | 4 |
| Apr 2026 | Triton Podcast Metrics | 10 | <0.01% | 5 |
| May 2026 | Megaphone | 165K | 84.7% | 1 |
| May 2026 | Acast | 27.1K | 13.9% | 2 |
| May 2026 | Spotify Ad Studio | 2.4K | 1.2% | 3 |
| May 2026 | DAX | 320 | 0.16% | 4 |
| May 2026 | Triton Podcast Metrics | 10 | <0.01% | 5 |
| Jun 2026 | Megaphone | 135K | 82.2% | 1 |
| Jun 2026 | Acast | 27.1K | 16.5% | 2 |
| Jun 2026 | Spotify Ad Studio | 1.9K | 1.2% | 3 |
| Jun 2026 | DAX | 260 | 0.16% | 4 |
| Jun 2026 | Triton Podcast Metrics | 10 | <0.01% | 5 |
| Jul 2026 | Megaphone | 135K | 84.4% | 1 |
| Jul 2026 | Acast | 22.2K | 13.9% | 2 |
| Jul 2026 | Spotify Ad Studio | 2.4K | 1.5% | 3 |
| Jul 2026 | DAX | 320 | 0.2% | 4 |
| Jul 2026 | Triton Podcast Metrics | 10 | <0.01% | 5 |
| Aug 2026 | Megaphone | 165K | 85.2% | 1 |
| Aug 2026 | Acast | 27.1K | 14% | 2 |
| Aug 2026 | Spotify Ad Studio | 1.3K | 0.67% | 3 |
| Aug 2026 | DAX | 320 | 0.17% | 4 |
| Aug 2026 | Triton Podcast Metrics | 10 | <0.01% | 5 |
| Sep 2026 | Acast | — | — | — |
| Sep 2026 | DAX | — | — | — |
| Sep 2026 | Megaphone | — | — | — |
| Sep 2026 | Spotify Ad Studio | — | — | — |
| Sep 2026 | Triton Podcast Metrics | — | — | — |

## What is being compared

- **Acast**: Measured on the search term “acast”.
- **DAX**: Measured on the search term “dax audio”.
- **Megaphone**: Measured on the search term “megaphone”.
- **Spotify Ad Studio**: Measured on the search term “spotify ad studio”.
- **Triton Podcast Metrics**: Measured on the search term “triton podcast metrics”.

- [Acast](/demand/global-en/brands/acast)
- [DAX](/demand/global-en/brands/dax)
- [Megaphone](/demand/global-en/brands/megaphone)
- [Spotify Ad Studio](/demand/global-en/brands/spotify-ad-studio)
- [Triton Podcast Metrics](/demand/global-en/brands/triton-podcast-metrics)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among audio advertising platforms worldwide?

In August 2026, Megaphone was the most searched among audio advertising platforms worldwide, with an estimated 165K branded searches and 85.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Audio advertising platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/audio-ad-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/audio-ad-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.