---
title: "ATV and side-by-side brands: Which are searched most?"
description: "Compare the atv and side-by-side brands people choose between. Share of Search among CFMOTO, Polaris, Can-Am, Honda ATV and Suzuki ATV, the ATV and side-by-side brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/atv-and-side-by-side-brands"
publisher: "Brandwave"
---

# ATV and side-by-side brands: Which are searched most?

Compare the atv and side-by-side brands people choose between. Share of Search among CFMOTO, Polaris, Can-Am, Honda ATV and Suzuki ATV, the ATV and side-by-side brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: ATV and side-by-side brands
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: CFMOTO, 56.3%

## Which brand is most popular in search among ATV and side-by-side brands worldwide?

- In September 2026, CFMOTO was the most searched among ATV and side-by-side brands worldwide, with an estimated 1.8M branded searches and 56.3% estimated Share of Search within this set.
- Polaris is in 2nd place, 31 percentage points behind at 25.3% Share of Search.
- Across the 12 months ending September 2026, CFMOTO’s estimated Share of Search among ATV and side-by-side brands worldwide increased from 41.3% to 56.3%.
- Across the 12 months ending September 2026, Polaris’ estimated Share of Search among ATV and side-by-side brands worldwide decreased from 33.9% to 25.3%.
- Across the 12 months ending September 2026, Can-Am’s estimated Share of Search among ATV and side-by-side brands worldwide decreased from 22.8% to 16.9%.
- Across the 12 months ending September 2026, Polaris’ estimated Share of Search among ATV and side-by-side brands worldwide peaked at 33.9% in October 2025 and was lowest at 24.1% in March 2026.
- Across the 12 months ending September 2026, Honda ATV’s estimated Share of Search among ATV and side-by-side brands worldwide peaked at 2.2% in March 2026 and was lowest at 1.1% in August 2026.
- Across the 12 months ending September 2026, Honda ATV and Suzuki ATV held steady: their estimated Share of Search among ATV and side-by-side brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [CFMOTO vs Polaris: compare search popularity](/demand/global-en/compare/cfmoto-vs-polaris): 56.3% against 25.3% Share of Search.
- [CFMOTO vs Can-Am: compare search popularity](/demand/global-en/compare/can-am-vs-cfmoto): 56.3% against 16.9% Share of Search.
- [Polaris vs Can-Am: compare search popularity](/demand/global-en/compare/can-am-vs-polaris): 25.3% against 16.9% Share of Search.

## How did search popularity change for ATV and side-by-side brands worldwide in September 2026?

- In September 2026, CFMOTO gained estimated Share of Search among ATV and side-by-side brands worldwide, from 51.5% to 56.3%.
- In September 2026, Polaris lost estimated Share of Search among ATV and side-by-side brands worldwide, from 28.1% to 25.3%.
- In September 2026, Can-Am lost estimated Share of Search among ATV and side-by-side brands worldwide, from 18.9% to 16.9%.
- Estimated monthly branded searches for Honda ATV worldwide fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026.
- Estimated monthly branded searches for Suzuki ATV worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | CFMOTO | 56.3% | 1.8M | 0.0% | CFMOTO |
| 2 | Polaris | 25.3% | 823K | -17.7% | Polaris |
| 3 | Can-Am | 16.9% | 550K | -18.3% | Can-Am |
| 4 | Honda ATV | 1.2% | 40.5K | 0.0% | Honda ATV |
| 5 | Suzuki ATV | 0.25% | 8.1K | -18.2% | Suzuki ATV |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | CFMOTO | 1.2M | 41.3% | 1 |
| Oct 2025 | Polaris | 1M | 33.9% | 2 |
| Oct 2025 | Can-Am | 673K | 22.8% | 3 |
| Oct 2025 | Honda ATV | 49.5K | 1.7% | 4 |
| Oct 2025 | Suzuki ATV | 9.9K | 0.34% | 5 |
| Nov 2025 | CFMOTO | 1.5M | 49.1% | 1 |
| Nov 2025 | Polaris | 823K | 26.9% | 2 |
| Nov 2025 | Can-Am | 673K | 22% | 3 |
| Nov 2025 | Honda ATV | 49.5K | 1.6% | 4 |
| Nov 2025 | Suzuki ATV | 9.9K | 0.32% | 5 |
| Dec 2025 | CFMOTO | 1.2M | 46% | 1 |
| Dec 2025 | Polaris | 823K | 31% | 2 |
| Dec 2025 | Can-Am | 550K | 20.7% | 3 |
| Dec 2025 | Honda ATV | 49.5K | 1.9% | 4 |
| Dec 2025 | Suzuki ATV | 9.9K | 0.37% | 5 |
| Jan 2026 | CFMOTO | 1.5M | 48.9% | 1 |
| Jan 2026 | Polaris | 823K | 26.8% | 2 |
| Jan 2026 | Can-Am | 673K | 21.9% | 3 |
| Jan 2026 | Honda ATV | 60.5K | 2% | 4 |
| Jan 2026 | Suzuki ATV | 12.1K | 0.39% | 5 |
| Feb 2026 | CFMOTO | 1.5M | 51.2% | 1 |
| Feb 2026 | Polaris | 823K | 28.1% | 2 |
| Feb 2026 | Can-Am | 550K | 18.8% | 3 |
| Feb 2026 | Honda ATV | 49.5K | 1.7% | 4 |
| Feb 2026 | Suzuki ATV | 9.9K | 0.34% | 5 |
| Mar 2026 | CFMOTO | 1.8M | 53.7% | 1 |
| Mar 2026 | Polaris | 823K | 24.1% | 2 |
| Mar 2026 | Can-Am | 673K | 19.7% | 3 |
| Mar 2026 | Honda ATV | 74K | 2.2% | 4 |
| Mar 2026 | Suzuki ATV | 9.9K | 0.29% | 5 |
| Apr 2026 | CFMOTO | 1.8M | 54.1% | 1 |
| Apr 2026 | Polaris | 823K | 24.3% | 2 |
| Apr 2026 | Can-Am | 673K | 19.9% | 3 |
| Apr 2026 | Honda ATV | 49.5K | 1.5% | 4 |
| Apr 2026 | Suzuki ATV | 9.9K | 0.29% | 5 |
| May 2026 | CFMOTO | 1.8M | 54.1% | 1 |
| May 2026 | Polaris | 823K | 24.3% | 2 |
| May 2026 | Can-Am | 673K | 19.9% | 3 |
| May 2026 | Honda ATV | 49.5K | 1.5% | 4 |
| May 2026 | Suzuki ATV | 9.9K | 0.29% | 5 |
| Jun 2026 | CFMOTO | 1.8M | 54.2% | 1 |
| Jun 2026 | Polaris | 823K | 24.4% | 2 |
| Jun 2026 | Can-Am | 673K | 19.9% | 3 |
| Jun 2026 | Honda ATV | 40.5K | 1.2% | 4 |
| Jun 2026 | Suzuki ATV | 9.9K | 0.29% | 5 |
| Jul 2026 | CFMOTO | 1.8M | 54.2% | 1 |
| Jul 2026 | Polaris | 823K | 24.4% | 2 |
| Jul 2026 | Can-Am | 673K | 19.9% | 3 |
| Jul 2026 | Honda ATV | 40.5K | 1.2% | 4 |
| Jul 2026 | Suzuki ATV | 8.1K | 0.24% | 5 |
| Aug 2026 | CFMOTO | 1.8M | 51.5% | 1 |
| Aug 2026 | Polaris | 1M | 28.1% | 2 |
| Aug 2026 | Can-Am | 673K | 18.9% | 3 |
| Aug 2026 | Honda ATV | 40.5K | 1.1% | 4 |
| Aug 2026 | Suzuki ATV | 9.9K | 0.28% | 5 |
| Sep 2026 | CFMOTO | 1.8M | 56.3% | 1 |
| Sep 2026 | Polaris | 823K | 25.3% | 2 |
| Sep 2026 | Can-Am | 550K | 16.9% | 3 |
| Sep 2026 | Honda ATV | 40.5K | 1.2% | 4 |
| Sep 2026 | Suzuki ATV | 8.1K | 0.25% | 5 |

## What is being compared

- **Can-Am**: Measured on the search term “can am”.
- **CFMOTO**: Measured on the search term “cfmoto”.
- **Honda ATV**: Measured on the search term “honda atv”.
- **Polaris**: Measured on the search term “polaris”.
- **Suzuki ATV**: Measured on the search term “suzuki atv”.

- [Can-Am](/demand/global-en/brands/can-am)
- [CFMOTO](/demand/global-en/brands/cfmoto)
- [Honda ATV](/demand/global-en/brands/honda-atv)
- [Polaris](/demand/global-en/brands/polaris)
- [Suzuki ATV](/demand/global-en/brands/suzuki-atv)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among ATV and side-by-side brands worldwide?

In September 2026, CFMOTO was the most searched among ATV and side-by-side brands worldwide, with an estimated 1.8M branded searches and 56.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "ATV and side-by-side brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/atv-and-side-by-side-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/atv-and-side-by-side-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.