---
title: "Asset management software: Which brands are most popular in search?"
description: "Compare the systems used to track physical assets. Share of Search among UpKeep, IBM Maximo, Fiix, Asset Panda and EZOfficeInventory, the asset management software Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/asset-management-software"
publisher: "Brandwave"
---

# Asset management software: Which brands are most popular in search?

Compare the systems used to track physical assets. Share of Search among UpKeep, IBM Maximo, Fiix, Asset Panda and EZOfficeInventory, the asset management software Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Asset management software
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: UpKeep, 46.5%

## Which brand is most popular in search among asset management software worldwide?

- In August 2026, UpKeep was the most searched among asset management software worldwide, with an estimated 27.2K branded searches and 46.5% estimated Share of Search within this set.
- IBM Maximo is in 2nd place, 21.2 percentage points behind at 25.3% Share of Search.
- Across the 11 months ending August 2026, UpKeep’s estimated Share of Search among asset management software worldwide decreased from 47.2% to 46.5%.
- Across the 11 months ending August 2026, Fiix’s estimated Share of Search among asset management software worldwide increased from 13.7% to 15.3%.
- Across the 11 months ending August 2026, UpKeep’s estimated Share of Search among asset management software worldwide peaked at 50% in December 2025 and was lowest at 32.4% in May 2026.
- Across the 11 months ending August 2026, IBM Maximo’s estimated Share of Search among asset management software worldwide peaked at 29.1% in July 2026 and was lowest at 21.5% in May 2026.
- Across the 11 months ending August 2026, Fiix’s estimated Share of Search among asset management software worldwide peaked at 35.3% in May 2026 and was lowest at 13.7% in October 2025.
- Across the 11 months ending August 2026, Asset Panda’s estimated Share of Search among asset management software worldwide peaked at 14.9% in February 2026 and was lowest at 9.8% in May 2026.
- Across the 11 months ending August 2026, IBM Maximo, Asset Panda and EZOfficeInventory held steady: their estimated Share of Search among asset management software worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [UpKeep vs IBM Maximo: compare search popularity](/demand/global-en/compare/ibm-maximo-vs-upkeep): 46.5% against 25.3% Share of Search.
- [UpKeep vs Fiix: compare search popularity](/demand/global-en/compare/fiix-vs-upkeep): 46.5% against 15.3% Share of Search.
- [UpKeep vs Asset Panda: compare search popularity](/demand/global-en/compare/asset-panda-vs-upkeep): 46.5% against 11.4% Share of Search.
- [IBM Maximo vs Fiix: compare search popularity](/demand/global-en/compare/fiix-vs-ibm-maximo): 25.3% against 15.3% Share of Search.
- [IBM Maximo vs Asset Panda: compare search popularity](/demand/global-en/compare/asset-panda-vs-ibm-maximo): 25.3% against 11.4% Share of Search.
- [Fiix vs Asset Panda: compare search popularity](/demand/global-en/compare/asset-panda-vs-fiix): 15.3% against 11.4% Share of Search.

## How did search popularity change for asset management software worldwide in August 2026?

- In August 2026, UpKeep gained estimated Share of Search among asset management software worldwide, from 43.7% to 46.5%.
- In August 2026, Asset Panda gained estimated Share of Search among asset management software worldwide, from 10.8% to 11.4%.
- In August 2026, IBM Maximo lost estimated Share of Search among asset management software worldwide, from 29.1% to 25.3%.
- Estimated monthly branded searches for EZOfficeInventory worldwide fell 45% over 11 measured months, from 1.6K to 880 in August 2026.
- Estimated monthly branded searches for Fiix worldwide fell 24.4% over 11 measured months, from 11.8K to 8.9K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | UpKeep | 46.5% | 27.2K | 0.0% | UpKeep |
| 2 | IBM Maximo | 25.3% | 14.8K | -18.2% | IBM Maximo |
| 3 | Fiix | 15.3% | 8.9K | -3.0% | Fiix |
| 4 | Asset Panda | 11.4% | 6.7K | -0.1% | Asset Panda |
| 5 | EZOfficeInventory | 1.5% | 880 | -12.0% | EZOfficeInventory |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | UpKeep | 40.7K | 47.2% | 1 |
| Oct 2025 | IBM Maximo | 22.2K | 25.7% | 2 |
| Oct 2025 | Fiix | 11.8K | 13.7% | 3 |
| Oct 2025 | Asset Panda | 10K | 11.6% | 4 |
| Oct 2025 | EZOfficeInventory | 1.6K | 1.9% | 5 |
| Nov 2025 | UpKeep | 33.3K | 46.2% | 1 |
| Nov 2025 | IBM Maximo | 18.1K | 25.2% | 2 |
| Nov 2025 | Fiix | 11.1K | 15.4% | 3 |
| Nov 2025 | Asset Panda | 8.2K | 11.4% | 4 |
| Nov 2025 | EZOfficeInventory | 1.3K | 1.8% | 5 |
| Dec 2025 | UpKeep | 33.3K | 50% | 1 |
| Dec 2025 | IBM Maximo | 14.8K | 22.3% | 2 |
| Dec 2025 | Fiix | 9.3K | 13.9% | 3 |
| Dec 2025 | Asset Panda | 8.2K | 12.3% | 4 |
| Dec 2025 | EZOfficeInventory | 1K | 1.5% | 5 |
| Jan 2026 | UpKeep | 33.3K | 45.2% | 1 |
| Jan 2026 | IBM Maximo | 18.1K | 24.5% | 2 |
| Jan 2026 | Fiix | 11.1K | 15% | 3 |
| Jan 2026 | Asset Panda | 10K | 13.6% | 4 |
| Jan 2026 | EZOfficeInventory | 1.3K | 1.8% | 5 |
| Feb 2026 | UpKeep | 27.3K | 40.3% | 1 |
| Feb 2026 | IBM Maximo | 18.1K | 26.8% | 2 |
| Feb 2026 | Fiix | 10.9K | 16.2% | 3 |
| Feb 2026 | Asset Panda | 10.1K | 14.9% | 4 |
| Feb 2026 | EZOfficeInventory | 1.3K | 1.9% | 5 |
| Mar 2026 | UpKeep | 33.3K | 44.8% | 1 |
| Mar 2026 | IBM Maximo | 18.1K | 24.3% | 2 |
| Mar 2026 | Fiix | 11.6K | 15.6% | 3 |
| Mar 2026 | Asset Panda | 10K | 13.5% | 4 |
| Mar 2026 | EZOfficeInventory | 1.3K | 1.7% | 5 |
| Apr 2026 | UpKeep | 27.3K | 41.7% | 1 |
| Apr 2026 | IBM Maximo | 18.1K | 27.7% | 2 |
| Apr 2026 | Fiix | 10.8K | 16.5% | 3 |
| Apr 2026 | Asset Panda | 8.2K | 12.5% | 4 |
| Apr 2026 | EZOfficeInventory | 1K | 1.5% | 5 |
| May 2026 | Fiix | 29.7K | 35.3% | 1 |
| May 2026 | UpKeep | 27.3K | 32.4% | 2 |
| May 2026 | IBM Maximo | 18.1K | 21.5% | 3 |
| May 2026 | Asset Panda | 8.2K | 9.8% | 4 |
| May 2026 | EZOfficeInventory | 880 | 1% | 5 |
| Jun 2026 | UpKeep | 27.2K | 36.8% | 1 |
| Jun 2026 | Fiix | 19.4K | 26.3% | 2 |
| Jun 2026 | IBM Maximo | 18.1K | 24.5% | 3 |
| Jun 2026 | Asset Panda | 8.2K | 11.1% | 4 |
| Jun 2026 | EZOfficeInventory | 1K | 1.4% | 5 |
| Jul 2026 | UpKeep | 27.2K | 43.7% | 1 |
| Jul 2026 | IBM Maximo | 18.1K | 29.1% | 2 |
| Jul 2026 | Fiix | 9.2K | 14.8% | 3 |
| Jul 2026 | Asset Panda | 6.7K | 10.8% | 4 |
| Jul 2026 | EZOfficeInventory | 1K | 1.6% | 5 |
| Aug 2026 | UpKeep | 27.2K | 46.5% | 1 |
| Aug 2026 | IBM Maximo | 14.8K | 25.3% | 2 |
| Aug 2026 | Fiix | 8.9K | 15.3% | 3 |
| Aug 2026 | Asset Panda | 6.7K | 11.4% | 4 |
| Aug 2026 | EZOfficeInventory | 880 | 1.5% | 5 |
| Sep 2026 | Asset Panda | — | — | — |
| Sep 2026 | EZOfficeInventory | — | — | — |
| Sep 2026 | Fiix | — | — | — |
| Sep 2026 | IBM Maximo | — | — | — |
| Sep 2026 | UpKeep | — | — | — |

## What is being compared

- **Asset Panda**: Measured on the search terms “asset panda”, “asset panda app”, “asset panda software”, “assetpanda” and “assetpanda com”, summed into one figure.
- **EZOfficeInventory**: Measured on the search term “ezofficeinventory”.
- **Fiix**: Measured on the search terms “cmms fiix”, “fiix”, “fiix app”, “fiix maintenance software”, “fiix software” and “fiixsoftware com”, summed into one figure.
- **IBM Maximo**: Measured on the search term “ibm maximo”.
- **UpKeep**: Measured on the search terms “cmms upkeep”, “upkeep cmms”, “upkeep com” and “upkeep maintenance software”, summed into one figure.

- [Asset Panda](/demand/global-en/brands/asset-panda)
- [EZOfficeInventory](/demand/global-en/brands/ezofficeinventory)
- [Fiix](/demand/global-en/brands/fiix)
- [IBM Maximo](/demand/global-en/brands/ibm-maximo)
- [UpKeep](/demand/global-en/brands/upkeep)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among asset management software worldwide?

In August 2026, UpKeep was the most searched among asset management software worldwide, with an estimated 27.2K branded searches and 46.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Asset management software: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/asset-management-software

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/asset-management-software. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.