---
title: "Husqvarna vs Stihl: Which is searched more?"
description: "Which is more popular in search, Husqvarna or Stihl? Compare estimated monthly branded-search demand and Share of Search inside the Asphalt cutter brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/asphalt-cutter-brands/compare/husqvarna-vs-stihl"
publisher: "Brandwave"
---

# Husqvarna vs Stihl: Which is searched more?

Which is more popular in search, Husqvarna or Stihl? Compare estimated monthly branded-search demand and Share of Search inside the Asphalt cutter brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Husqvarna and Stihl
- **Competitive set**: Asphalt cutter brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Husqvarna Share of Search**: 48.1%
- **Stihl Share of Search**: 51.2%

## Which is more popular in search, Husqvarna or Stihl?

- In September 2026, Stihl had more branded searches than Husqvarna among asphalt cutter brands worldwide. Stihl was estimated to have 1.1M branded searches compared to Husqvarna’s 1M, and held a 51.2% Share of Search versus Husqvarna’s 48.1%.
- The lead changed hands 3 times in the 12 months ending September 2026: Stihl took it in November 2025, Husqvarna took it in April 2026, Stihl took it in June 2026.
- Across the 12 months ending September 2026, Husqvarna’s estimated Share of Search among asphalt cutter brands worldwide moved from 52.3% to 48.1%, and its estimated monthly branded searches moved from 1.2M to 1M.
- Across the 12 months ending September 2026, Stihl’s estimated Share of Search among asphalt cutter brands worldwide moved from 47% to 51.2%, and its estimated monthly branded searches held steady at 1.1M.

## How did search popularity change for asphalt cutter brands worldwide in September 2026?

- Stihl’s estimated Share of Search among asphalt cutter brands worldwide has gained ground for 3 months in a row, from 50.2% to 51.2% in September 2026.
- Husqvarna’s estimated Share of Search among asphalt cutter brands worldwide has lost ground for 3 months in a row, from 49.3% to 48.1% in September 2026.

## Month by month

| Month | Husqvarna estimated searches | Husqvarna Share of Search | Husqvarna rank | Stihl estimated searches | Stihl Share of Search | Stihl rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.2M | 52.3% | 1 | 1.1M | 47% | 2 |
| Nov 2025 | 1M | 46.5% | 2 | 1.1M | 52.7% | 1 |
| Dec 2025 | 823K | 42.9% | 2 | 1.1M | 55.9% | 1 |
| Jan 2026 | 1M | 48.1% | 2 | 1.1M | 50.8% | 1 |
| Feb 2026 | 1M | 49.1% | 2 | 1M | 50.1% | 1 |
| Mar 2026 | 1.2M | 49.1% | 2 | 1.3M | 50.3% | 1 |
| Apr 2026 | 1.5M | 53.3% | 1 | 1.3M | 46.1% | 2 |
| May 2026 | 1.5M | 54.4% | 1 | 1.2M | 45% | 2 |
| Jun 2026 | 1.2M | 49.3% | 2 | 1.2M | 50.2% | 1 |
| Jul 2026 | 1M | 49.1% | 2 | 1M | 50.2% | 1 |
| Aug 2026 | 1M | 48.3% | 2 | 1.1M | 51.1% | 1 |
| Sep 2026 | 1M | 48.1% | 2 | 1.1M | 51.2% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Husqvarna’s and Stihl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Husqvarna**: Measured on the search term “husqvarna”.
- **Stihl**: Measured on the search terms “stihl”, “stihl chainsaw” and “stihl leaf blowers”, summed into one figure.

- [Husqvarna profile](/demand/global-en/brands/husqvarna)
- [Stihl profile](/demand/global-en/brands/stihl)
- [All asphalt cutter brands worldwide](/demand/global-en/categories/asphalt-cutter-brands): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Husqvarna or Stihl?

In September 2026, Stihl had more branded searches than Husqvarna among asphalt cutter brands worldwide. Stihl was estimated to have 1.1M branded searches compared to Husqvarna’s 1M, and held a 51.2% Share of Search versus Husqvarna’s 48.1%.

## Cite this page

Brandwave. "Husqvarna vs Stihl: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/asphalt-cutter-brands/compare/husqvarna-vs-stihl

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/asphalt-cutter-brands/compare/husqvarna-vs-stihl. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.