---
title: "Asian drama streaming services: Which are most popular?"
description: "Compare the streaming services people watch Korean, Chinese and other Asian dramas on. Share of Search among iQIYI, Viu, WeTV, Viki, Kocowa and OnDemandKorea, the Asian drama streaming services Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/asian-drama-streaming-services"
publisher: "Brandwave"
---

# Asian drama streaming services: Which are most popular?

Compare the streaming services people watch Korean, Chinese and other Asian dramas on. Share of Search among iQIYI, Viu, WeTV, Viki, Kocowa and OnDemandKorea, the Asian drama streaming services Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Asian drama streaming services
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Oct 2026
- **Highest Share of Search**: iQIYI, 29.2%

## Which brand is most popular in search among Asian drama streaming services worldwide?

- In October 2026, iQIYI was the most searched among Asian drama streaming services worldwide, with an estimated 1M branded searches, 29.2% of all searches for the six tracked by the Brandwave Brand Demand Index.
- Viu is in 2nd place, 5.2 percentage points behind at 24%.
- Across the 12 months ending October 2026, iQIYI’s share of searches among Asian drama streaming services worldwide increased from 25.1% to 29.2%.
- Across the 12 months ending October 2026, Viu’s share of searches among Asian drama streaming services worldwide decreased from 25.1% to 24%.
- Across the 12 months ending October 2026, WeTV’s share of searches among Asian drama streaming services worldwide increased from 20.6% to 24%.
- Across the 12 months ending October 2026, Viki’s share of searches among Asian drama streaming services worldwide decreased from 25.1% to 19.6%.
- Across the 12 months ending October 2026, Kocowa’s share of searches among Asian drama streaming services worldwide decreased from 2.3% to 1.8%.
- Across the 12 months ending October 2026, iQIYI’s share of searches among Asian drama streaming services worldwide peaked at 34.9% in March 2026 and was lowest at 25.1% in November 2025.
- Across the 12 months ending October 2026, Viu’s share of searches among Asian drama streaming services worldwide peaked at 25.1% in November 2025 and was lowest at 19.2% in March 2026.
- Across the 12 months ending October 2026, WeTV’s share of searches among Asian drama streaming services worldwide peaked at 25.1% in August 2026 and was lowest at 19.2% in March 2026.
- Across the 12 months ending October 2026, Viki’s share of searches among Asian drama streaming services worldwide peaked at 25.1% in November 2025 and was lowest at 18.4% in September 2026.
- Across the 12 months ending October 2026, Viu rose from 3rd to 2nd among Asian drama streaming services worldwide.
- Across the 12 months ending October 2026, WeTV rose from 4th to 3rd among Asian drama streaming services worldwide.
- Across the 12 months ending October 2026, Viki fell from 2nd to 4th among Asian drama streaming services worldwide.
- Across the 12 months ending October 2026, OnDemandKorea held steady: its share of searches among Asian drama streaming services worldwide moved less than 0.5 percentage points.

## Top Asian drama streaming services in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, Viki appeared every time. Viki was recommended most often, coming first in every answer. Kocowa was second, and iQIYI was third. Viu, which ranked second in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Viki | 1st | 3 of 3 | 1 of 1 | 4 of 4 |
| Kocowa | 2nd | 2 of 3 | 1 of 1 | 3 of 4 |
| iQIYI | 3rd | 1 of 3 | 1 of 1 | 2 of 4 |
| WeTV | 4th | 1 of 3 | 0 of 1 | 1 of 4 |
| OnDemandKorea | 4th | 1 of 3 | 0 of 1 | 1 of 4 |
| Viu | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |

## Every AI answer about Asian drama streaming services

- Asked ChatGPT "Where can I watch Korean dramas online?": 1. Viki, 2. Kocowa, 3. OnDemandKorea
- Asked ChatGPT "What's the best streaming service for Chinese and Korean dramas?": 1. Viki, 2. iQIYI, 3. WeTV
- Asked ChatGPT "Which K-drama streaming service has the biggest library with English subtitles?": 1. Viki, 2. Kocowa
- Searched Google, AI Overview "where to watch kdrama": 1. Viki, 2. Kocowa, 3. iQIYI

Not named in any answer: Viu.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 28, 2026.

## Compare search popularity between leading brands

- [iQIYI vs Viu: compare search popularity](/demand/global-en/compare/iqiyi-vs-viu): 29.2% against 24% Share of Search.
- [iQIYI vs WeTV: compare search popularity](/demand/global-en/compare/iqiyi-vs-wetv): 29.2% against 24% Share of Search.
- [iQIYI vs Viki: compare search popularity](/demand/global-en/compare/iqiyi-vs-viki): 29.2% against 19.6% Share of Search.
- [Viu vs WeTV: compare search popularity](/demand/global-en/compare/viu-vs-wetv): 24% Share of Search each.
- [Viu vs Viki: compare search popularity](/demand/global-en/compare/viki-vs-viu): 24% against 19.6% Share of Search.
- [WeTV vs Viki: compare search popularity](/demand/global-en/compare/viki-vs-wetv): 24% against 19.6% Share of Search.

## How did search popularity change for Asian drama streaming services worldwide in October 2026?

- In October 2026, Viu gained share of searches among Asian drama streaming services worldwide, from 22.6% to 24%.
- In October 2026, WeTV gained share of searches among Asian drama streaming services worldwide, from 22.6% to 24%.
- In October 2026, Viki gained share of searches among Asian drama streaming services worldwide, from 18.4% to 19.6%.
- In October 2026, iQIYI lost share of searches among Asian drama streaming services worldwide, from 33.4% to 29.2%.
- Estimated monthly branded searches for Kocowa worldwide fell 33.1% over 12 measured months, from 90.5K to 60.5K in October 2026.
- Estimated monthly branded searches for OnDemandKorea worldwide fell 33.1% over 12 measured months, from 74K to 49.5K in October 2026.

## Which Asian drama streaming services do people search for most?

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | iQIYI | 29.2% | 1M | -18.0% | iQIYI |
| 2 | Viu | 24% | 823K | 0.0% | PCCW Media |
| 3 | WeTV | 24% | 823K | 0.0% | Tencent |
| 4 | Viki | 19.6% | 673K | 0.0% | Rakuten Viki |
| 5 | Kocowa | 1.8% | 60.5K | 0.0% | Kocowa |
| 6 | OnDemandKorea | 1.4% | 49.5K | 0.0% | OnDemandKorea |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Nov 2025 | iQIYI | 1M | 25.1% | 1 |
| Nov 2025 | Viki | 1M | 25.1% | 2 |
| Nov 2025 | Viu | 1M | 25.1% | 3 |
| Nov 2025 | WeTV | 823K | 20.6% | 4 |
| Nov 2025 | Kocowa | 90.5K | 2.3% | 5 |
| Nov 2025 | OnDemandKorea | 74K | 1.9% | 6 |
| Dec 2025 | iQIYI | 1.2M | 29% | 1 |
| Dec 2025 | Viki | 1M | 23.8% | 2 |
| Dec 2025 | Viu | 1M | 23.8% | 3 |
| Dec 2025 | WeTV | 823K | 19.6% | 4 |
| Dec 2025 | Kocowa | 90.5K | 2.2% | 5 |
| Dec 2025 | OnDemandKorea | 74K | 1.8% | 6 |
| Jan 2026 | iQIYI | 1.2M | 29% | 1 |
| Jan 2026 | Viki | 1M | 23.8% | 2 |
| Jan 2026 | Viu | 1M | 23.8% | 3 |
| Jan 2026 | WeTV | 823K | 19.6% | 4 |
| Jan 2026 | Kocowa | 90.5K | 2.2% | 5 |
| Jan 2026 | OnDemandKorea | 74K | 1.8% | 6 |
| Feb 2026 | iQIYI | 1M | 29% | 1 |
| Feb 2026 | Viki | 823K | 23.8% | 2 |
| Feb 2026 | Viu | 823K | 23.8% | 3 |
| Feb 2026 | WeTV | 673K | 19.5% | 4 |
| Feb 2026 | Kocowa | 74K | 2.1% | 5 |
| Feb 2026 | OnDemandKorea | 60.5K | 1.8% | 6 |
| Mar 2026 | iQIYI | 1.5M | 34.9% | 1 |
| Mar 2026 | Viki | 1M | 23.3% | 2 |
| Mar 2026 | Viu | 823K | 19.2% | 3 |
| Mar 2026 | WeTV | 823K | 19.2% | 4 |
| Mar 2026 | Kocowa | 74K | 1.7% | 5 |
| Mar 2026 | OnDemandKorea | 74K | 1.7% | 6 |
| Apr 2026 | iQIYI | 1.2M | 30.4% | 1 |
| Apr 2026 | Viki | 1M | 24.9% | 2 |
| Apr 2026 | Viu | 823K | 20.5% | 3 |
| Apr 2026 | WeTV | 823K | 20.5% | 4 |
| Apr 2026 | Kocowa | 90.5K | 2.3% | 5 |
| Apr 2026 | OnDemandKorea | 60.5K | 1.5% | 6 |
| May 2026 | iQIYI | 1.2M | 29.1% | 1 |
| May 2026 | Viki | 1M | 23.8% | 2 |
| May 2026 | Viu | 1M | 23.8% | 3 |
| May 2026 | WeTV | 823K | 19.6% | 4 |
| May 2026 | Kocowa | 90.5K | 2.2% | 5 |
| May 2026 | OnDemandKorea | 60.5K | 1.4% | 6 |
| Jun 2026 | iQIYI | 1.2M | 30.5% | 1 |
| Jun 2026 | Viu | 1M | 25% | 2 |
| Jun 2026 | Viki | 823K | 20.6% | 3 |
| Jun 2026 | WeTV | 823K | 20.6% | 4 |
| Jun 2026 | Kocowa | 74K | 1.8% | 5 |
| Jun 2026 | OnDemandKorea | 60.5K | 1.5% | 6 |
| Jul 2026 | iQIYI | 1.2M | 30.5% | 1 |
| Jul 2026 | Viu | 1M | 25% | 2 |
| Jul 2026 | Viki | 823K | 20.5% | 3 |
| Jul 2026 | WeTV | 823K | 20.5% | 4 |
| Jul 2026 | Kocowa | 90.5K | 2.3% | 5 |
| Jul 2026 | OnDemandKorea | 49.5K | 1.2% | 6 |
| Aug 2026 | iQIYI | 1.2M | 30.6% | 1 |
| Aug 2026 | WeTV | 1M | 25.1% | 2 |
| Aug 2026 | Viki | 823K | 20.6% | 3 |
| Aug 2026 | Viu | 823K | 20.6% | 4 |
| Aug 2026 | Kocowa | 74K | 1.9% | 5 |
| Aug 2026 | OnDemandKorea | 49.5K | 1.2% | 6 |
| Sep 2026 | iQIYI | 1.2M | 33.4% | 1 |
| Sep 2026 | Viu | 823K | 22.6% | 2 |
| Sep 2026 | WeTV | 823K | 22.6% | 3 |
| Sep 2026 | Viki | 673K | 18.4% | 4 |
| Sep 2026 | Kocowa | 60.5K | 1.7% | 5 |
| Sep 2026 | OnDemandKorea | 49.5K | 1.4% | 6 |
| Oct 2026 | iQIYI | 1M | 29.2% | 1 |
| Oct 2026 | Viu | 823K | 24% | 2 |
| Oct 2026 | WeTV | 823K | 24% | 3 |
| Oct 2026 | Viki | 673K | 19.6% | 4 |
| Oct 2026 | Kocowa | 60.5K | 1.8% | 5 |
| Oct 2026 | OnDemandKorea | 49.5K | 1.4% | 6 |

## How are branded searches counted for Asian drama streaming services?

- **iQIYI**: Measured on the search term “iqiyi”.
- **Kocowa**: Measured on the search term “kocowa”.
- **OnDemandKorea**: Measured on the search term “ondemandkorea”.
- **Viki**: Measured on the search term “viki”.
- **Viu**: Measured on the search term “viu”.
- **WeTV**: Measured on the search term “wetv”.

- [iQIYI](/demand/global-en/brands/iqiyi)
- [Kocowa](/demand/global-en/brands/kocowa)
- [OnDemandKorea](/demand/global-en/brands/ondemandkorea)
- [Viki](/demand/global-en/brands/viki)
- [Viu](/demand/global-en/brands/viu)
- [WeTV](/demand/global-en/brands/wetv)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among Asian drama streaming services worldwide?

In October 2026, iQIYI was the most searched among Asian drama streaming services worldwide, with an estimated 1M branded searches, 29.2% of all searches for the six tracked by the Brandwave Brand Demand Index. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Asian drama streaming services: Which are most popular?". https://gobrandwave.com/demand/global-en/categories/asian-drama-streaming-services

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/asian-drama-streaming-services. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.