---
title: "Ashwagandha supplement brands: Which are searched most?"
description: "Compare the brands people buy ashwagandha supplements from. Share of Search among Himalaya, Now Foods, Organic India, Nature Made, Nutricost, Nature’s Way, Gaia Herbs, Olly and Sports Research, the ashwagandha supplement brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/ashwagandha-brands"
publisher: "Brandwave"
---

# Ashwagandha supplement brands: Which are searched most?

Compare the brands people buy ashwagandha supplements from. Share of Search among Himalaya, Now Foods, Organic India, Nature Made, Nutricost, Nature’s Way, Gaia Herbs, Olly and Sports Research, the ashwagandha supplement brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Ashwagandha supplement brands
- **Market**: Global
- **Brands compared**: 9
- **Month measured**: Sep 2026
- **Highest Share of Search**: Himalaya, 65.6%

## Which brand is most popular in search among ashwagandha supplement brands worldwide?

- In September 2026, Himalaya was the most searched among ashwagandha supplement brands worldwide, with an estimated 22.2K branded searches, 65.6% of all searches for the nine we track.
- Now Foods is in 2nd place, 57 percentage points behind at 8.6%.
- Across the 12 months ending September 2026, Himalaya’s share of searches among ashwagandha supplement brands worldwide increased from 63.3% to 65.6%.
- Across the 12 months ending September 2026, Nature Made’s share of searches among ashwagandha supplement brands worldwide decreased from 6.8% to 5.6%.
- Across the 12 months ending September 2026, Nutricost’s share of searches among ashwagandha supplement brands worldwide decreased from 4.6% to 3.8%.
- Across the 12 months ending September 2026, Nature’s Way’s share of searches among ashwagandha supplement brands worldwide decreased from 3.7% to 3%.
- Across the 12 months ending September 2026, Sports Research’s share of searches among ashwagandha supplement brands worldwide increased from 0.91% to 1.4%.
- Across the 12 months ending September 2026, Himalaya’s share of searches among ashwagandha supplement brands worldwide peaked at 65.6% in September 2026 and was lowest at 51.9% in March 2026.
- Across the 12 months ending September 2026, Now Foods’ share of searches among ashwagandha supplement brands worldwide peaked at 11.6% in May 2026 and was lowest at 7.9% in December 2025.
- Across the 12 months ending September 2026, Organic India’s share of searches among ashwagandha supplement brands worldwide peaked at 10.1% in August 2026 and was lowest at 7.8% in April 2026.
- Across the 12 months ending September 2026, Nature Made’s share of searches among ashwagandha supplement brands worldwide peaked at 10.3% in March 2026 and was lowest at 5.6% in September 2026.
- Across the 12 months ending September 2026, Nutricost’s share of searches among ashwagandha supplement brands worldwide peaked at 6.7% in November 2025 and was lowest at 3.7% in August 2026.
- Across the 12 months ending September 2026, Nature’s Way’s share of searches among ashwagandha supplement brands worldwide peaked at 4.3% in December 2025 and was lowest at 2.7% in July 2026.
- Across the 12 months ending September 2026, Gaia Herbs’ share of searches among ashwagandha supplement brands worldwide peaked at 6.9% in March 2026 and was lowest at 1.3% in July 2026.
- Across the 12 months ending September 2026, Now Foods, Organic India, Gaia Herbs and Olly held steady: their share of searches among ashwagandha supplement brands worldwide each moved less than 0.5 percentage points.

## Top ashwagandha supplement brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Nutricost was mentioned most often, in two of the five answers. Nutricost was recommended most often, coming first in one out of two answers that gave a list. Gaia Herbs was second, and Sports Research was third. Himalaya, which ranked first in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Nutricost | 1st | 1 of 3 | 1 of 2 | 2 of 5 |
| Gaia Herbs | 2nd | 0 of 3 | 1 of 2 | 1 of 5 |
| Sports Research | 3rd | 1 of 3 | 0 of 2 | 1 of 5 |
| Now Foods | 4th | 1 of 3 | 0 of 2 | 1 of 5 |
| Himalaya | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Organic India | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Nature Made | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Nature’s Way | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Olly | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about ashwagandha supplement brands

- Asked ChatGPT "Which ashwagandha supplement brand should I buy?": named none of the brands we track
- Asked ChatGPT "What are the best ashwagandha supplement brands?": 1. Nutricost, 2. Sports Research, 3. Now Foods
- Asked ChatGPT "What's the best ashwagandha brand for stress and sleep?": named none of the brands we track
- Searched Google, AI Overview "ashwagandha supplement": named none of the brands we track
- Searched Google, AI Overview "best ashwagandha supplement": 1. Gaia Herbs, 2. Nutricost

Not named in any answer: Himalaya, Organic India, Nature Made, Nature’s Way and Olly.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 22, 2026.

## Compare search popularity between leading brands

- [Himalaya vs Now Foods: compare search popularity](/demand/global-en/compare/himalaya-wellness-vs-now-foods): 65.6% against 8.6% Share of Search.
- [Himalaya vs Organic India: compare search popularity](/demand/global-en/compare/himalaya-wellness-vs-organic-india): 65.6% against 8.6% Share of Search.
- [Himalaya vs Nature Made: compare search popularity](/demand/global-en/compare/himalaya-wellness-vs-nature-made): 65.6% against 5.6% Share of Search.
- [Himalaya vs Nutricost: compare search popularity](/demand/global-en/compare/himalaya-wellness-vs-nutricost): 65.6% against 3.8% Share of Search.
- [Now Foods vs Organic India: compare search popularity](/demand/global-en/compare/now-foods-vs-organic-india): 8.6% Share of Search each.
- [Now Foods vs Nature Made: compare search popularity](/demand/global-en/compare/nature-made-vs-now-foods): 8.6% against 5.6% Share of Search.
- [Now Foods vs Nutricost: compare search popularity](/demand/global-en/compare/now-foods-vs-nutricost): 8.6% against 3.8% Share of Search.
- [Organic India vs Nature Made: compare search popularity](/demand/global-en/compare/nature-made-vs-organic-india): 8.6% against 5.6% Share of Search.
- [Organic India vs Nutricost: compare search popularity](/demand/global-en/compare/nutricost-vs-organic-india): 8.6% against 3.8% Share of Search.
- [Nature Made vs Nutricost: compare search popularity](/demand/global-en/compare/nature-made-vs-nutricost): 5.6% against 3.8% Share of Search.

## How did search popularity change for ashwagandha supplement brands worldwide in September 2026?

- In September 2026, Himalaya gained share of searches among ashwagandha supplement brands worldwide, from 62.6% to 65.6%.
- In September 2026, Organic India lost share of searches among ashwagandha supplement brands worldwide, from 10.1% to 8.6%.
- In September 2026, Nature Made lost share of searches among ashwagandha supplement brands worldwide, from 6.8% to 5.6%.
- In September 2026, Nature’s Way lost share of searches among ashwagandha supplement brands worldwide, from 3.7% to 3%.
- In September 2026, Now Foods rose from 3rd to 2nd among ashwagandha supplement brands worldwide.
- In September 2026, Nutricost rose from 6th to 5th among ashwagandha supplement brands worldwide.
- Estimated monthly branded searches for Sports Research worldwide rose 50% over 12 measured months, from 320 to 480 in September 2026.
- Estimated monthly branded searches for Gaia Herbs worldwide fell 18.1% over 12 measured months, from 720 to 590 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Himalaya | 65.6% | 22.2K | 0.0% | Himalaya |
| 2 | Now Foods | 8.6% | 2.9K | 0.0% | Now Foods |
| 3 | Organic India | 8.6% | 2.9K | -19.4% | Organic India |
| 4 | Nature Made | 5.6% | 1.9K | -20.8% | Nature Made |
| 5 | Nutricost | 3.8% | 1.3K | 0.0% | Nutricost |
| 6 | Nature’s Way | 3% | 1K | -23.1% | Nature’s Way |
| 7 | Gaia Herbs | 1.7% | 590 | -18.1% | Gaia Herbs |
| 8 | Olly | 1.7% | 590 | 0.0% | Olly |
| 9 | Sports Research | 1.4% | 480 | 0.0% | Sports Research |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Himalaya | 22.2K | 63.3% | 1 |
| Oct 2025 | Now Foods | 2.9K | 8.3% | 2 |
| Oct 2025 | Organic India | 2.9K | 8.3% | 3 |
| Oct 2025 | Nature Made | 2.4K | 6.8% | 4 |
| Oct 2025 | Nutricost | 1.6K | 4.6% | 5 |
| Oct 2025 | Nature’s Way | 1.3K | 3.7% | 6 |
| Oct 2025 | Gaia Herbs | 720 | 2.1% | 7 |
| Oct 2025 | Olly | 720 | 2.1% | 8 |
| Oct 2025 | Sports Research | 320 | 0.91% | 9 |
| Nov 2025 | Himalaya | 22.2K | 62% | 1 |
| Nov 2025 | Now Foods | 2.9K | 8.1% | 2 |
| Nov 2025 | Organic India | 2.9K | 8.1% | 3 |
| Nov 2025 | Nature Made | 2.4K | 6.7% | 4 |
| Nov 2025 | Nutricost | 2.4K | 6.7% | 5 |
| Nov 2025 | Nature’s Way | 1.3K | 3.6% | 6 |
| Nov 2025 | Gaia Herbs | 880 | 2.5% | 7 |
| Nov 2025 | Olly | 480 | 1.3% | 8 |
| Nov 2025 | Sports Research | 320 | 0.89% | 9 |
| Dec 2025 | Himalaya | 18.1K | 59.4% | 1 |
| Dec 2025 | Organic India | 2.9K | 9.5% | 2 |
| Dec 2025 | Nature Made | 2.4K | 7.9% | 3 |
| Dec 2025 | Now Foods | 2.4K | 7.9% | 4 |
| Dec 2025 | Nutricost | 1.6K | 5.3% | 5 |
| Dec 2025 | Nature’s Way | 1.3K | 4.3% | 6 |
| Dec 2025 | Gaia Herbs | 880 | 2.9% | 7 |
| Dec 2025 | Olly | 480 | 1.6% | 8 |
| Dec 2025 | Sports Research | 390 | 1.3% | 9 |
| Jan 2026 | Himalaya | 22.2K | 61% | 1 |
| Jan 2026 | Nature Made | 2.9K | 8% | 2 |
| Jan 2026 | Now Foods | 2.9K | 8% | 3 |
| Jan 2026 | Organic India | 2.9K | 8% | 4 |
| Jan 2026 | Nutricost | 1.9K | 5.2% | 5 |
| Jan 2026 | Gaia Herbs | 1.3K | 3.6% | 6 |
| Jan 2026 | Nature’s Way | 1.3K | 3.6% | 7 |
| Jan 2026 | Olly | 590 | 1.6% | 8 |
| Jan 2026 | Sports Research | 390 | 1.1% | 9 |
| Feb 2026 | Himalaya | 18.1K | 56.7% | 1 |
| Feb 2026 | Nature Made | 2.9K | 9.1% | 2 |
| Feb 2026 | Now Foods | 2.9K | 9.1% | 3 |
| Feb 2026 | Organic India | 2.9K | 9.1% | 4 |
| Feb 2026 | Nutricost | 1.6K | 5% | 5 |
| Feb 2026 | Gaia Herbs | 1.3K | 4.1% | 6 |
| Feb 2026 | Nature’s Way | 1.3K | 4.1% | 7 |
| Feb 2026 | Olly | 590 | 1.8% | 8 |
| Feb 2026 | Sports Research | 320 | 1% | 9 |
| Mar 2026 | Himalaya | 18.1K | 51.9% | 1 |
| Mar 2026 | Nature Made | 3.6K | 10.3% | 2 |
| Mar 2026 | Now Foods | 3.6K | 10.3% | 3 |
| Mar 2026 | Organic India | 2.9K | 8.3% | 4 |
| Mar 2026 | Gaia Herbs | 2.4K | 6.9% | 5 |
| Mar 2026 | Nutricost | 1.9K | 5.4% | 6 |
| Mar 2026 | Nature’s Way | 1.3K | 3.7% | 7 |
| Mar 2026 | Olly | 590 | 1.7% | 8 |
| Mar 2026 | Sports Research | 480 | 1.4% | 9 |
| Apr 2026 | Himalaya | 22.2K | 59.7% | 1 |
| Apr 2026 | Now Foods | 3.6K | 9.7% | 2 |
| Apr 2026 | Organic India | 2.9K | 7.8% | 3 |
| Apr 2026 | Nature Made | 2.4K | 6.5% | 4 |
| Apr 2026 | Gaia Herbs | 1.9K | 5.1% | 5 |
| Apr 2026 | Nutricost | 1.9K | 5.1% | 6 |
| Apr 2026 | Nature’s Way | 1.3K | 3.5% | 7 |
| Apr 2026 | Olly | 480 | 1.3% | 8 |
| Apr 2026 | Sports Research | 480 | 1.3% | 9 |
| May 2026 | Himalaya | 18.1K | 58.1% | 1 |
| May 2026 | Now Foods | 3.6K | 11.6% | 2 |
| May 2026 | Organic India | 2.9K | 9.3% | 3 |
| May 2026 | Nature Made | 1.9K | 6.1% | 4 |
| May 2026 | Nutricost | 1.6K | 5.1% | 5 |
| May 2026 | Nature’s Way | 1.3K | 4.2% | 6 |
| May 2026 | Gaia Herbs | 880 | 2.8% | 7 |
| May 2026 | Sports Research | 480 | 1.5% | 8 |
| May 2026 | Olly | 390 | 1.3% | 9 |
| Jun 2026 | Himalaya | 22.2K | 61.9% | 1 |
| Jun 2026 | Nature Made | 3.6K | 10% | 2 |
| Jun 2026 | Now Foods | 2.9K | 8.1% | 3 |
| Jun 2026 | Organic India | 2.9K | 8.1% | 4 |
| Jun 2026 | Nutricost | 1.6K | 4.5% | 5 |
| Jun 2026 | Nature’s Way | 1K | 2.8% | 6 |
| Jun 2026 | Gaia Herbs | 590 | 1.6% | 7 |
| Jun 2026 | Sports Research | 590 | 1.6% | 8 |
| Jun 2026 | Olly | 480 | 1.3% | 9 |
| Jul 2026 | Himalaya | 22.2K | 60.9% | 1 |
| Jul 2026 | Nature Made | 3.6K | 9.9% | 2 |
| Jul 2026 | Organic India | 3.6K | 9.9% | 3 |
| Jul 2026 | Now Foods | 2.9K | 8% | 4 |
| Jul 2026 | Nutricost | 1.6K | 4.4% | 5 |
| Jul 2026 | Nature’s Way | 1K | 2.7% | 6 |
| Jul 2026 | Sports Research | 590 | 1.6% | 7 |
| Jul 2026 | Gaia Herbs | 480 | 1.3% | 8 |
| Jul 2026 | Olly | 480 | 1.3% | 9 |
| Aug 2026 | Himalaya | 22.2K | 62.6% | 1 |
| Aug 2026 | Organic India | 3.6K | 10.1% | 2 |
| Aug 2026 | Now Foods | 2.9K | 8.2% | 3 |
| Aug 2026 | Nature Made | 2.4K | 6.8% | 4 |
| Aug 2026 | Nature’s Way | 1.3K | 3.7% | 5 |
| Aug 2026 | Nutricost | 1.3K | 3.7% | 6 |
| Aug 2026 | Gaia Herbs | 720 | 2% | 7 |
| Aug 2026 | Olly | 590 | 1.7% | 8 |
| Aug 2026 | Sports Research | 480 | 1.4% | 9 |
| Sep 2026 | Himalaya | 22.2K | 65.6% | 1 |
| Sep 2026 | Now Foods | 2.9K | 8.6% | 2 |
| Sep 2026 | Organic India | 2.9K | 8.6% | 3 |
| Sep 2026 | Nature Made | 1.9K | 5.6% | 4 |
| Sep 2026 | Nutricost | 1.3K | 3.8% | 5 |
| Sep 2026 | Nature’s Way | 1K | 3% | 6 |
| Sep 2026 | Gaia Herbs | 590 | 1.7% | 7 |
| Sep 2026 | Olly | 590 | 1.7% | 8 |
| Sep 2026 | Sports Research | 480 | 1.4% | 9 |

## What is being compared

- **Gaia Herbs**: Measured on the search term “gaia herbs ashwagandha”.
- **Himalaya**: Measured on the search term “himalaya ashwagandha”.
- **Nature Made**: Measured on the search term “nature made ashwagandha”.
- **Nature’s Way**: Measured on the search term “natures way ashwagandha”.
- **Now Foods**: Measured on the search term “now ashwagandha”.
- **Nutricost**: Measured on the search term “nutricost ashwagandha”.
- **Olly**: Measured on the search term “olly ashwagandha”.
- **Organic India**: Measured on the search term “organic india ashwagandha”.
- **Sports Research**: Measured on the search term “sports research ashwagandha”.

- [Gaia Herbs](/demand/global-en/brands/gaia-herbs)
- [Himalaya](/demand/global-en/brands/himalaya-wellness)
- [Nature Made](/demand/global-en/brands/nature-made)
- [Nature’s Way](/demand/global-en/brands/natures-way-us)
- [Now Foods](/demand/global-en/brands/now-foods)
- [Nutricost](/demand/global-en/brands/nutricost)
- [Olly](/demand/global-en/brands/olly)
- [Organic India](/demand/global-en/brands/organic-india)
- [Sports Research](/demand/global-en/brands/sports-research)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among ashwagandha supplement brands worldwide?

In September 2026, Himalaya was the most searched among ashwagandha supplement brands worldwide, with an estimated 22.2K branded searches, 65.6% of all searches for the nine we track. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Ashwagandha supplement brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/ashwagandha-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/ashwagandha-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.