---
title: "Artificial Christmas tree brands: Which are most popular?"
description: "Compare the brands people buy artificial Christmas trees from. Share of Search among Balsam Hill, National Tree Company, Christmas Tree World, King of Christmas, Puleo, Treetopia and Vickerman, the artificial Christmas tree brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/artificial-christmas-tree-brands"
publisher: "Brandwave"
---

# Artificial Christmas tree brands: Which are most popular?

Compare the brands people buy artificial Christmas trees from. Share of Search among Balsam Hill, National Tree Company, Christmas Tree World, King of Christmas, Puleo, Treetopia and Vickerman, the artificial Christmas tree brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Artificial Christmas tree brands
- **Market**: Global
- **Brands compared**: 7
- **Month measured**: Oct 2026
- **Highest Share of Search**: Balsam Hill, 87%

## Which brand is most popular in search among artificial Christmas tree brands worldwide?

- In October 2026, Balsam Hill was the most searched among artificial Christmas tree brands worldwide, with an estimated 459K branded searches, 87% of all searches for the seven tracked by the Brandwave Brand Demand Index.
- National Tree Company is in 2nd place, 82.8 percentage points behind at 4.2%.
- Across the 12 months ending October 2026, Balsam Hill’s share of searches among artificial Christmas tree brands worldwide increased from 86.2% to 87%.
- Across the 12 months ending October 2026, National Tree Company’s share of searches among artificial Christmas tree brands worldwide decreased from 5.1% to 4.2%.
- Across the 12 months ending October 2026, Christmas Tree World’s share of searches among artificial Christmas tree brands worldwide increased from 2.8% to 3.4%.
- Across the 12 months ending October 2026, King of Christmas’ share of searches among artificial Christmas tree brands worldwide decreased from 4.2% to 3.4%.
- Across the 12 months ending October 2026, Balsam Hill’s share of searches among artificial Christmas tree brands worldwide peaked at 87% in October 2026 and was lowest at 74.6% in February 2026.
- Across the 12 months ending October 2026, National Tree Company’s share of searches among artificial Christmas tree brands worldwide peaked at 10.2% in January 2026 and was lowest at 3.9% in July 2026.
- Across the 12 months ending October 2026, Christmas Tree World’s share of searches among artificial Christmas tree brands worldwide peaked at 4.4% in August 2026 and was lowest at 1.4% in July 2026.
- Across the 12 months ending October 2026, King of Christmas’ share of searches among artificial Christmas tree brands worldwide peaked at 6.6% in August 2026 and was lowest at 2.4% in March 2026.
- Across the 12 months ending October 2026, Treetopia’s share of searches among artificial Christmas tree brands worldwide peaked at 12.8% in March 2026 and was lowest at 0.37% in November 2025.
- Across the 12 months ending October 2026, Christmas Tree World rose from 4th to 3rd among artificial Christmas tree brands worldwide.
- Across the 12 months ending October 2026, King of Christmas fell from 3rd to 4th among artificial Christmas tree brands worldwide.
- Across the 12 months ending October 2026, Puleo, Treetopia and Vickerman held steady: their share of searches among artificial Christmas tree brands worldwide each moved less than 0.5 percentage points.

## Top artificial Christmas tree brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Balsam Hill and National Tree Company appeared every time. Balsam Hill was recommended most often, coming first in four out of five answers. National Tree Company was second, and King of Christmas was third. Christmas Tree World, which ranked third in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Balsam Hill | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| National Tree Company | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| King of Christmas | 3rd | 1 of 3 | 1 of 2 | 2 of 5 |
| Christmas Tree World | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Puleo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Treetopia | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Vickerman | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about artificial Christmas tree brands

- Asked ChatGPT "What's the best artificial Christmas tree brand?": 1. Balsam Hill, 2. King of Christmas, 3. National Tree Company
- Asked ChatGPT "Which artificial Christmas tree looks the most realistic?": 1. Balsam Hill, 2. National Tree Company
- Asked ChatGPT "Where's the best place to buy a pre-lit artificial Christmas tree?": 1. Balsam Hill, 2. National Tree Company
- Searched Google, AI Overview "artificial christmas tree": 1. National Tree Company, 2. Balsam Hill
- Searched Google, AI Overview "best artificial christmas tree": 1. Balsam Hill, 2. King of Christmas, 3. National Tree Company

Not named in any answer: Christmas Tree World, Puleo, Treetopia and Vickerman.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 28, 2026.

## Compare search popularity between leading brands

- [Balsam Hill vs National Tree Company: compare search popularity](/demand/global-en/compare/balsam-hill-vs-national-tree-company): 87% against 4.2% Share of Search.
- [Balsam Hill vs Christmas Tree World: compare search popularity](/demand/global-en/compare/balsam-hill-vs-christmas-tree-world): 87% against 3.4% Share of Search.
- [Balsam Hill vs King of Christmas: compare search popularity](/demand/global-en/compare/balsam-hill-vs-king-of-christmas): 87% against 3.4% Share of Search.
- [National Tree Company vs Christmas Tree World: compare search popularity](/demand/global-en/compare/christmas-tree-world-vs-national-tree-company): 4.2% against 3.4% Share of Search.
- [National Tree Company vs King of Christmas: compare search popularity](/demand/global-en/compare/king-of-christmas-vs-national-tree-company): 4.2% against 3.4% Share of Search.
- [Christmas Tree World vs King of Christmas: compare search popularity](/demand/global-en/compare/christmas-tree-world-vs-king-of-christmas): 3.4% Share of Search each.

## How did search popularity change for artificial Christmas tree brands worldwide in October 2026?

- In October 2026, Balsam Hill gained share of searches among artificial Christmas tree brands worldwide, from 84.6% to 87%.
- In October 2026, Treetopia lost share of searches among artificial Christmas tree brands worldwide, from 1.4% to 0.68%.
- In October 2026, National Tree Company lost share of searches among artificial Christmas tree brands worldwide, from 4.8% to 4.2%.
- In October 2026, Puleo rose from 6th to 5th among artificial Christmas tree brands worldwide.
- Estimated monthly branded searches for King of Christmas worldwide fell 75.5% over 12 measured months, from 74K to 18.1K in October 2026.
- Estimated monthly branded searches for Vickerman worldwide fell 64.8% over 12 measured months, from 5.4K to 1.9K in October 2026.
- Estimated monthly branded searches for Christmas Tree World worldwide fell 63.4% over 12 measured months, from 49.5K to 18.1K in October 2026.

## Which artificial Christmas tree brands do people search for most?

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Balsam Hill | 87% | 459K | +161.3% | Balsam Hill |
| 2 | National Tree Company | 4.2% | 22.2K | +124.2% | National Tree Company |
| 3 | Christmas Tree World | 3.4% | 18.1K | +123.5% | Christmas Tree World |
| 4 | King of Christmas | 3.4% | 18.1K | +123.5% | King of Christmas |
| 5 | Puleo | 0.84% | 4.4K | +131.6% | Puleo |
| 6 | Treetopia | 0.68% | 3.6K | +24.1% | Treetopia |
| 7 | Vickerman | 0.36% | 1.9K | +90.0% | Vickerman |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Nov 2025 | Balsam Hill | 1.5M | 86.2% | 1 |
| Nov 2025 | National Tree Company | 90.5K | 5.1% | 2 |
| Nov 2025 | King of Christmas | 74K | 4.2% | 3 |
| Nov 2025 | Christmas Tree World | 49.5K | 2.8% | 4 |
| Nov 2025 | Puleo | 18.1K | 1% | 5 |
| Nov 2025 | Treetopia | 6.6K | 0.37% | 6 |
| Nov 2025 | Vickerman | 5.4K | 0.31% | 7 |
| Dec 2025 | Balsam Hill | 919K | 86.1% | 1 |
| Dec 2025 | National Tree Company | 74K | 6.9% | 2 |
| Dec 2025 | King of Christmas | 33.1K | 3.1% | 3 |
| Dec 2025 | Christmas Tree World | 22.2K | 2.1% | 4 |
| Dec 2025 | Puleo | 9.9K | 0.93% | 5 |
| Dec 2025 | Treetopia | 5.4K | 0.51% | 6 |
| Dec 2025 | Vickerman | 3.6K | 0.34% | 7 |
| Jan 2026 | Balsam Hill | 215K | 81% | 1 |
| Jan 2026 | National Tree Company | 27.1K | 10.2% | 2 |
| Jan 2026 | King of Christmas | 8.1K | 3.1% | 3 |
| Jan 2026 | Christmas Tree World | 6.6K | 2.5% | 4 |
| Jan 2026 | Treetopia | 4.4K | 1.7% | 5 |
| Jan 2026 | Puleo | 2.9K | 1.1% | 6 |
| Jan 2026 | Vickerman | 1.3K | 0.49% | 7 |
| Feb 2026 | Balsam Hill | 32.5K | 74.6% | 1 |
| Feb 2026 | Treetopia | 5.4K | 12.4% | 2 |
| Feb 2026 | National Tree Company | 2.9K | 6.7% | 3 |
| Feb 2026 | King of Christmas | 1.3K | 3% | 4 |
| Feb 2026 | Christmas Tree World | 720 | 1.7% | 5 |
| Feb 2026 | Puleo | 480 | 1.1% | 6 |
| Feb 2026 | Vickerman | 260 | 0.6% | 7 |
| Mar 2026 | Balsam Hill | 31.5K | 74.9% | 1 |
| Mar 2026 | Treetopia | 5.4K | 12.8% | 2 |
| Mar 2026 | National Tree Company | 2.9K | 6.9% | 3 |
| Mar 2026 | King of Christmas | 1K | 2.4% | 4 |
| Mar 2026 | Christmas Tree World | 720 | 1.7% | 5 |
| Mar 2026 | Puleo | 320 | 0.76% | 6 |
| Mar 2026 | Vickerman | 210 | 0.5% | 7 |
| Apr 2026 | Balsam Hill | 26.6K | 76.5% | 1 |
| Apr 2026 | Treetopia | 4.4K | 12.7% | 2 |
| Apr 2026 | National Tree Company | 1.9K | 5.5% | 3 |
| Apr 2026 | King of Christmas | 880 | 2.5% | 4 |
| Apr 2026 | Christmas Tree World | 590 | 1.7% | 5 |
| Apr 2026 | Puleo | 210 | 0.6% | 6 |
| Apr 2026 | Vickerman | 170 | 0.49% | 7 |
| May 2026 | Balsam Hill | 27.6K | 78.1% | 1 |
| May 2026 | Treetopia | 3.6K | 10.2% | 2 |
| May 2026 | National Tree Company | 1.9K | 5.4% | 3 |
| May 2026 | King of Christmas | 1.3K | 3.7% | 4 |
| May 2026 | Christmas Tree World | 590 | 1.7% | 5 |
| May 2026 | Puleo | 170 | 0.48% | 6 |
| May 2026 | Vickerman | 170 | 0.48% | 7 |
| Jun 2026 | Balsam Hill | 35.2K | 78.1% | 1 |
| Jun 2026 | Treetopia | 3.6K | 8% | 2 |
| Jun 2026 | King of Christmas | 2.4K | 5.3% | 3 |
| Jun 2026 | National Tree Company | 2.4K | 5.3% | 4 |
| Jun 2026 | Christmas Tree World | 880 | 2% | 5 |
| Jun 2026 | Vickerman | 320 | 0.71% | 6 |
| Jun 2026 | Puleo | 260 | 0.58% | 7 |
| Jul 2026 | Balsam Hill | 96.2K | 85.8% | 1 |
| Jul 2026 | King of Christmas | 4.4K | 3.9% | 2 |
| Jul 2026 | National Tree Company | 4.4K | 3.9% | 3 |
| Jul 2026 | Treetopia | 4.4K | 3.9% | 4 |
| Jul 2026 | Christmas Tree World | 1.6K | 1.4% | 5 |
| Jul 2026 | Puleo | 590 | 0.53% | 6 |
| Jul 2026 | Vickerman | 590 | 0.53% | 7 |
| Aug 2026 | Balsam Hill | 78.6K | 78.4% | 1 |
| Aug 2026 | King of Christmas | 6.6K | 6.6% | 2 |
| Aug 2026 | National Tree Company | 5.4K | 5.4% | 3 |
| Aug 2026 | Christmas Tree World | 4.4K | 4.4% | 4 |
| Aug 2026 | Treetopia | 3.6K | 3.6% | 5 |
| Aug 2026 | Vickerman | 880 | 0.88% | 6 |
| Aug 2026 | Puleo | 720 | 0.72% | 7 |
| Sep 2026 | Balsam Hill | 176K | 84.6% | 1 |
| Sep 2026 | National Tree Company | 9.9K | 4.8% | 2 |
| Sep 2026 | Christmas Tree World | 8.1K | 3.9% | 3 |
| Sep 2026 | King of Christmas | 8.1K | 3.9% | 4 |
| Sep 2026 | Treetopia | 2.9K | 1.4% | 5 |
| Sep 2026 | Puleo | 1.9K | 0.92% | 6 |
| Sep 2026 | Vickerman | 1K | 0.48% | 7 |
| Oct 2026 | Balsam Hill | 459K | 87% | 1 |
| Oct 2026 | National Tree Company | 22.2K | 4.2% | 2 |
| Oct 2026 | Christmas Tree World | 18.1K | 3.4% | 3 |
| Oct 2026 | King of Christmas | 18.1K | 3.4% | 4 |
| Oct 2026 | Puleo | 4.4K | 0.84% | 5 |
| Oct 2026 | Treetopia | 3.6K | 0.68% | 6 |
| Oct 2026 | Vickerman | 1.9K | 0.36% | 7 |

## How are branded searches counted for artificial Christmas tree brands?

- **Balsam Hill**: Measured on the search terms “balsam hill” and “balsam hill christmas tree”, summed into one figure.
- **Christmas Tree World**: Measured on the search term “christmas tree world”.
- **King of Christmas**: Measured on the search term “king of christmas”.
- **National Tree Company**: Measured on the search term “national tree company”.
- **Puleo**: Measured on the search term “puleo christmas tree”.
- **Treetopia**: Measured on the search term “treetopia”.
- **Vickerman**: Measured on the search term “vickerman christmas tree”.

- [Balsam Hill](/demand/global-en/brands/balsam-hill)
- [Christmas Tree World](/demand/global-en/brands/christmas-tree-world)
- [King of Christmas](/demand/global-en/brands/king-of-christmas)
- [National Tree Company](/demand/global-en/brands/national-tree-company)
- [Puleo](/demand/global-en/brands/puleo)
- [Treetopia](/demand/global-en/brands/treetopia)
- [Vickerman](/demand/global-en/brands/vickerman)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among artificial Christmas tree brands worldwide?

In October 2026, Balsam Hill was the most searched among artificial Christmas tree brands worldwide, with an estimated 459K branded searches, 87% of all searches for the seven tracked by the Brandwave Brand Demand Index. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Artificial Christmas tree brands: Which are most popular?". https://gobrandwave.com/demand/global-en/categories/artificial-christmas-tree-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/artificial-christmas-tree-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.