---
title: "Art supply brands: Which are searched most?"
description: "Compare the art supply brands people buy. Share of Search among Faber-Castell, Crayola, Posca, Prismacolor, Pentel, Winsor & Newton, Copic and Derwent, the art supply brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/art-supply-brands"
publisher: "Brandwave"
---

# Art supply brands: Which are searched most?

Compare the art supply brands people buy. Share of Search among Faber-Castell, Crayola, Posca, Prismacolor, Pentel, Winsor & Newton, Copic and Derwent, the art supply brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Art supply brands
- **Market**: Global
- **Brands compared**: 8
- **Month measured**: Sep 2026
- **Highest Share of Search**: Faber-Castell, 40.7%

## Which brand is most popular in search among art supply brands worldwide?

- In September 2026, Faber-Castell was the most searched among art supply brands worldwide, with an estimated 368K branded searches and 40.7% estimated Share of Search within this set.
- Crayola is in 2nd place, 18.5 percentage points behind at 22.3% Share of Search.
- Across the 12 months ending September 2026, Faber-Castell’s estimated Share of Search among art supply brands worldwide increased from 37.8% to 40.7%.
- Across the 12 months ending September 2026, Crayola’s estimated Share of Search among art supply brands worldwide increased from 20.6% to 22.3%.
- Across the 12 months ending September 2026, Posca’s estimated Share of Search among art supply brands worldwide decreased from 16.9% to 12.2%.
- Across the 12 months ending September 2026, Prismacolor’s estimated Share of Search among art supply brands worldwide increased from 7.6% to 8.2%.
- Across the 12 months ending September 2026, Derwent’s estimated Share of Search among art supply brands worldwide decreased from 2.8% to 2%.
- Across the 12 months ending September 2026, Faber-Castell’s estimated Share of Search among art supply brands worldwide peaked at 45.1% in January 2026 and was lowest at 32.5% in June 2026.
- Across the 12 months ending September 2026, Crayola’s estimated Share of Search among art supply brands worldwide peaked at 26.6% in June 2026 and was lowest at 16.6% in January 2026.
- Across the 12 months ending September 2026, Posca’s estimated Share of Search among art supply brands worldwide peaked at 23.2% in December 2025 and was lowest at 10.3% in August 2026.
- Across the 12 months ending September 2026, Prismacolor’s estimated Share of Search among art supply brands worldwide peaked at 10.3% in August 2026 and was lowest at 6.5% in June 2026.
- Across the 12 months ending September 2026, Pentel’s estimated Share of Search among art supply brands worldwide peaked at 7% in March 2026 and was lowest at 4.6% in August 2026.
- Across the 12 months ending September 2026, Winsor & Newton’s estimated Share of Search among art supply brands worldwide peaked at 6.5% in June 2026 and was lowest at 4.6% in February 2026.
- Across the 12 months ending September 2026, Copic’s estimated Share of Search among art supply brands worldwide peaked at 4.4% in June 2026 and was lowest at 3.1% in August 2026.
- Across the 12 months ending September 2026, Derwent’s estimated Share of Search among art supply brands worldwide peaked at 2.8% in October 2025 and was lowest at 1.7% in August 2026.
- Across the 12 months ending September 2026, Pentel, Winsor & Newton and Copic held steady: their estimated Share of Search among art supply brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Faber-Castell vs Crayola: compare search popularity](/demand/global-en/compare/crayola-vs-faber-castell): 40.7% against 22.3% Share of Search.
- [Faber-Castell vs Posca: compare search popularity](/demand/global-en/compare/faber-castell-vs-posca): 40.7% against 12.2% Share of Search.
- [Faber-Castell vs Prismacolor: compare search popularity](/demand/global-en/compare/faber-castell-vs-prismacolor): 40.7% against 8.2% Share of Search.
- [Faber-Castell vs Pentel: compare search popularity](/demand/global-en/compare/faber-castell-vs-pentel): 40.7% against 5.5% Share of Search.
- [Crayola vs Posca: compare search popularity](/demand/global-en/compare/crayola-vs-posca): 22.3% against 12.2% Share of Search.
- [Crayola vs Prismacolor: compare search popularity](/demand/global-en/compare/crayola-vs-prismacolor): 22.3% against 8.2% Share of Search.
- [Crayola vs Pentel: compare search popularity](/demand/global-en/compare/crayola-vs-pentel): 22.3% against 5.5% Share of Search.
- [Posca vs Prismacolor: compare search popularity](/demand/global-en/compare/posca-vs-prismacolor): 12.2% against 8.2% Share of Search.
- [Posca vs Pentel: compare search popularity](/demand/global-en/compare/pentel-vs-posca): 12.2% against 5.5% Share of Search.
- [Prismacolor vs Pentel: compare search popularity](/demand/global-en/compare/pentel-vs-prismacolor): 8.2% against 5.5% Share of Search.

## How did search popularity change for art supply brands worldwide in September 2026?

- In September 2026, Posca gained estimated Share of Search among art supply brands worldwide, from 10.3% to 12.2%.
- In September 2026, Pentel gained estimated Share of Search among art supply brands worldwide, from 4.6% to 5.5%.
- In September 2026, Winsor & Newton gained estimated Share of Search among art supply brands worldwide, from 4.6% to 5.5%.
- In September 2026, Copic gained estimated Share of Search among art supply brands worldwide, from 3.1% to 3.7%.
- In September 2026, Prismacolor lost estimated Share of Search among art supply brands worldwide, from 10.3% to 8.2%.
- In September 2026, Faber-Castell lost estimated Share of Search among art supply brands worldwide, from 42.2% to 40.7%.
- In September 2026, Crayola lost estimated Share of Search among art supply brands worldwide, from 23.1% to 22.3%.
- Estimated monthly branded searches for Derwent worldwide fell 33.2% over 12 measured months, from 27.1K to 18.1K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Faber-Castell | 40.7% | 368K | -18.2% | Faber-Castell |
| 2 | Crayola | 22.3% | 201K | -18.3% | Crayola |
| 3 | Posca | 12.2% | 110K | 0.0% | Posca |
| 4 | Prismacolor | 8.2% | 74K | -32.7% | Prismacolor |
| 5 | Pentel | 5.5% | 49.5K | 0.0% | Pentel |
| 6 | Winsor & Newton | 5.5% | 49.5K | 0.0% | Winsor & Newton |
| 7 | Copic | 3.7% | 33.1K | 0.0% | Copic |
| 8 | Derwent | 2% | 18.1K | 0.0% | Derwent |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Faber-Castell | 368K | 37.8% | 1 |
| Oct 2025 | Crayola | 201K | 20.6% | 2 |
| Oct 2025 | Posca | 165K | 16.9% | 3 |
| Oct 2025 | Prismacolor | 74K | 7.6% | 4 |
| Oct 2025 | Pentel | 49.5K | 5.1% | 5 |
| Oct 2025 | Winsor & Newton | 49.5K | 5.1% | 6 |
| Oct 2025 | Copic | 40.5K | 4.2% | 7 |
| Oct 2025 | Derwent | 27.1K | 2.8% | 8 |
| Nov 2025 | Faber-Castell | 368K | 36.6% | 1 |
| Nov 2025 | Crayola | 201K | 20% | 2 |
| Nov 2025 | Posca | 201K | 20% | 3 |
| Nov 2025 | Prismacolor | 74K | 7.4% | 4 |
| Nov 2025 | Pentel | 49.5K | 4.9% | 5 |
| Nov 2025 | Winsor & Newton | 49.5K | 4.9% | 6 |
| Nov 2025 | Copic | 40.5K | 4% | 7 |
| Nov 2025 | Derwent | 22.2K | 2.2% | 8 |
| Dec 2025 | Faber-Castell | 368K | 34.7% | 1 |
| Dec 2025 | Posca | 246K | 23.2% | 2 |
| Dec 2025 | Crayola | 201K | 18.9% | 3 |
| Dec 2025 | Prismacolor | 74K | 7% | 4 |
| Dec 2025 | Winsor & Newton | 60.5K | 5.7% | 5 |
| Dec 2025 | Pentel | 49.5K | 4.7% | 6 |
| Dec 2025 | Copic | 40.5K | 3.8% | 7 |
| Dec 2025 | Derwent | 22.2K | 2.1% | 8 |
| Jan 2026 | Faber-Castell | 450K | 45.1% | 1 |
| Jan 2026 | Crayola | 165K | 16.6% | 2 |
| Jan 2026 | Posca | 135K | 13.5% | 3 |
| Jan 2026 | Prismacolor | 74K | 7.4% | 4 |
| Jan 2026 | Pentel | 60.5K | 6.1% | 5 |
| Jan 2026 | Winsor & Newton | 49.5K | 5% | 6 |
| Jan 2026 | Copic | 40.5K | 4.1% | 7 |
| Jan 2026 | Derwent | 22.2K | 2.2% | 8 |
| Feb 2026 | Faber-Castell | 368K | 41.7% | 1 |
| Feb 2026 | Crayola | 165K | 18.7% | 2 |
| Feb 2026 | Posca | 135K | 15.3% | 3 |
| Feb 2026 | Prismacolor | 74K | 8.4% | 4 |
| Feb 2026 | Pentel | 49.5K | 5.6% | 5 |
| Feb 2026 | Winsor & Newton | 40.5K | 4.6% | 6 |
| Feb 2026 | Copic | 33.1K | 3.7% | 7 |
| Feb 2026 | Derwent | 18.1K | 2% | 8 |
| Mar 2026 | Faber-Castell | 301K | 34.9% | 1 |
| Mar 2026 | Crayola | 201K | 23.3% | 2 |
| Mar 2026 | Posca | 135K | 15.6% | 3 |
| Mar 2026 | Pentel | 60.5K | 7% | 4 |
| Mar 2026 | Prismacolor | 60.5K | 7% | 5 |
| Mar 2026 | Winsor & Newton | 49.5K | 5.7% | 6 |
| Mar 2026 | Copic | 33.1K | 3.8% | 7 |
| Mar 2026 | Derwent | 22.2K | 2.6% | 8 |
| Apr 2026 | Faber-Castell | 301K | 35.5% | 1 |
| Apr 2026 | Crayola | 201K | 23.7% | 2 |
| Apr 2026 | Posca | 135K | 15.9% | 3 |
| Apr 2026 | Prismacolor | 60.5K | 7.1% | 4 |
| Apr 2026 | Pentel | 49.5K | 5.8% | 5 |
| Apr 2026 | Winsor & Newton | 49.5K | 5.8% | 6 |
| Apr 2026 | Copic | 33.1K | 3.9% | 7 |
| Apr 2026 | Derwent | 18.1K | 2.1% | 8 |
| May 2026 | Faber-Castell | 301K | 35.3% | 1 |
| May 2026 | Crayola | 201K | 23.6% | 2 |
| May 2026 | Posca | 135K | 15.8% | 3 |
| May 2026 | Prismacolor | 60.5K | 7.1% | 4 |
| May 2026 | Pentel | 49.5K | 5.8% | 5 |
| May 2026 | Winsor & Newton | 49.5K | 5.8% | 6 |
| May 2026 | Copic | 33.1K | 3.9% | 7 |
| May 2026 | Derwent | 22.2K | 2.6% | 8 |
| Jun 2026 | Faber-Castell | 246K | 32.5% | 1 |
| Jun 2026 | Crayola | 201K | 26.6% | 2 |
| Jun 2026 | Posca | 110K | 14.5% | 3 |
| Jun 2026 | Pentel | 49.5K | 6.5% | 4 |
| Jun 2026 | Prismacolor | 49.5K | 6.5% | 5 |
| Jun 2026 | Winsor & Newton | 49.5K | 6.5% | 6 |
| Jun 2026 | Copic | 33.1K | 4.4% | 7 |
| Jun 2026 | Derwent | 18.1K | 2.4% | 8 |
| Jul 2026 | Faber-Castell | 301K | 36.4% | 1 |
| Jul 2026 | Crayola | 201K | 24.3% | 2 |
| Jul 2026 | Posca | 110K | 13.3% | 3 |
| Jul 2026 | Prismacolor | 74K | 8.9% | 4 |
| Jul 2026 | Pentel | 49.5K | 6% | 5 |
| Jul 2026 | Winsor & Newton | 40.5K | 4.9% | 6 |
| Jul 2026 | Copic | 33.1K | 4% | 7 |
| Jul 2026 | Derwent | 18.1K | 2.2% | 8 |
| Aug 2026 | Faber-Castell | 450K | 42.2% | 1 |
| Aug 2026 | Crayola | 246K | 23.1% | 2 |
| Aug 2026 | Posca | 110K | 10.3% | 3 |
| Aug 2026 | Prismacolor | 110K | 10.3% | 4 |
| Aug 2026 | Pentel | 49.5K | 4.6% | 5 |
| Aug 2026 | Winsor & Newton | 49.5K | 4.6% | 6 |
| Aug 2026 | Copic | 33.1K | 3.1% | 7 |
| Aug 2026 | Derwent | 18.1K | 1.7% | 8 |
| Sep 2026 | Faber-Castell | 368K | 40.7% | 1 |
| Sep 2026 | Crayola | 201K | 22.3% | 2 |
| Sep 2026 | Posca | 110K | 12.2% | 3 |
| Sep 2026 | Prismacolor | 74K | 8.2% | 4 |
| Sep 2026 | Pentel | 49.5K | 5.5% | 5 |
| Sep 2026 | Winsor & Newton | 49.5K | 5.5% | 6 |
| Sep 2026 | Copic | 33.1K | 3.7% | 7 |
| Sep 2026 | Derwent | 18.1K | 2% | 8 |

## What is being compared

- **Copic**: Measured on the search term “copic”.
- **Crayola**: Measured on the search term “crayola”.
- **Derwent**: Measured on the search term “derwent”.
- **Faber-Castell**: Measured on the search term “faber castell”.
- **Pentel**: Measured on the search term “pentel”.
- **Posca**: Measured on the search term “posca”.
- **Prismacolor**: Measured on the search term “prismacolor”.
- **Winsor & Newton**: Measured on the search term “winsor newton”.

- [Copic](/demand/global-en/brands/copic)
- [Crayola](/demand/global-en/brands/crayola)
- [Derwent](/demand/global-en/brands/derwent)
- [Faber-Castell](/demand/global-en/brands/faber-castell)
- [Pentel](/demand/global-en/brands/pentel)
- [Posca](/demand/global-en/brands/posca)
- [Prismacolor](/demand/global-en/brands/prismacolor)
- [Winsor & Newton](/demand/global-en/brands/winsor-and-newton)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among art supply brands worldwide?

In September 2026, Faber-Castell was the most searched among art supply brands worldwide, with an estimated 368K branded searches and 40.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Art supply brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/art-supply-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/art-supply-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.