---
title: "Hape vs KidKraft: Which is searched more?"
description: "Which is more popular in search, Hape or KidKraft? Compare estimated monthly branded-search demand and Share of Search inside the Art easel brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/art-easel-brands/compare/hape-vs-kidkraft"
publisher: "Brandwave"
---

# Hape vs KidKraft: Which is searched more?

Which is more popular in search, Hape or KidKraft? Compare estimated monthly branded-search demand and Share of Search inside the Art easel brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Hape and KidKraft
- **Competitive set**: Art easel brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Hape Share of Search**: 9.5%
- **KidKraft Share of Search**: 4.3%

## Which is more popular in search, Hape or KidKraft?

- In September 2026, Hape had more branded searches than KidKraft among art easel brands worldwide. Hape was estimated to have 40.5K branded searches compared to KidKraft’s 18.1K, and held a 9.5% Share of Search versus KidKraft’s 4.3%.
- Hape was ahead of KidKraft in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hape’s estimated Share of Search among art easel brands worldwide moved from 12% to 9.5%, and its estimated monthly branded searches moved from 49.5K to 40.5K.
- Across the 12 months ending September 2026, KidKraft’s estimated Share of Search among art easel brands worldwide moved from 6.6% to 4.3%, and its estimated monthly branded searches moved from 27.1K to 18.1K.

## How did search popularity change for art easel brands worldwide in September 2026?

- Estimated monthly branded searches for KidKraft worldwide fell 33.2% over 12 measured months, from 27.1K to 18.1K in September 2026.
- Estimated monthly branded searches for Hape worldwide fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026.

## Month by month

| Month | Hape estimated searches | Hape Share of Search | Hape rank | KidKraft estimated searches | KidKraft Share of Search | KidKraft rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 49.5K | 12% | 3 | 27.1K | 6.6% | 4 |
| Nov 2025 | 60.5K | 13% | 3 | 40.5K | 8.7% | 4 |
| Dec 2025 | 60.5K | 13% | 3 | 40.5K | 8.7% | 4 |
| Jan 2026 | 49.5K | 14.3% | 3 | 22.2K | 6.4% | 4 |
| Feb 2026 | 40.5K | 12.1% | 3 | 18.1K | 5.4% | 4 |
| Mar 2026 | 49.5K | 11.8% | 3 | 33.1K | 7.9% | 4 |
| Apr 2026 | 49.5K | 11.8% | 3 | 33.1K | 7.9% | 4 |
| May 2026 | 49.5K | 11.2% | 3 | 27.1K | 6.1% | 4 |
| Jun 2026 | 40.5K | 10.2% | 3 | 22.2K | 5.6% | 4 |
| Jul 2026 | 40.5K | 10.2% | 3 | 22.2K | 5.6% | 4 |
| Aug 2026 | 40.5K | 9.2% | 3 | 18.1K | 4.1% | 4 |
| Sep 2026 | 40.5K | 9.5% | 3 | 18.1K | 4.3% | 4 |

## How each brand is measured

Brandwave collects information about searches that people make online using Hape’s and KidKraft’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Hape**: Measured on the search term “hape”.
- **KidKraft**: Measured on the search terms “kid kraft” and “kidkraft”, summed into one figure.

- [Hape profile](/demand/global-en/brands/hape)
- [KidKraft profile](/demand/global-en/brands/kidkraft)
- [All art easel brands worldwide](/demand/global-en/categories/art-easel-brands): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Hape or KidKraft?

In September 2026, Hape had more branded searches than KidKraft among art easel brands worldwide. Hape was estimated to have 40.5K branded searches compared to KidKraft’s 18.1K, and held a 9.5% Share of Search versus KidKraft’s 4.3%.

## Cite this page

Brandwave. "Hape vs KidKraft: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/art-easel-brands/compare/hape-vs-kidkraft

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/art-easel-brands/compare/hape-vs-kidkraft. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.