--- title: "Art easel brands: Which are searched most?" description: "Compare the art easel brands people buy. Share of Search among Crayola, Little Tikes, Hape and KidKraft, the art easel brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/art-easel-brands" publisher: "Brandwave" --- # Art easel brands: Which are searched most? Compare the art easel brands people buy. Share of Search among Crayola, Little Tikes, Hape and KidKraft, the art easel brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Art easel brands - **Market**: Global - **Brands compared**: 4 - **Month measured**: Sep 2026 - **Highest Share of Search**: Crayola, 47.3% ## Which brand is most popular in search among art easel brands worldwide? - In September 2026, Crayola was the most searched among art easel brands worldwide, with an estimated 201K branded searches and 47.3% estimated Share of Search within this set. - Little Tikes is in 2nd place, 8.5 percentage points behind at 38.9% Share of Search. - Across the 12 months ending September 2026, Crayola’s estimated Share of Search among art easel brands worldwide decreased from 48.7% to 47.3%. - Across the 12 months ending September 2026, Little Tikes’ estimated Share of Search among art easel brands worldwide increased from 32.7% to 38.9%. - Across the 12 months ending September 2026, Hape’s estimated Share of Search among art easel brands worldwide decreased from 12% to 9.5%. - Across the 12 months ending September 2026, KidKraft’s estimated Share of Search among art easel brands worldwide decreased from 6.6% to 4.3%. - Across the 12 months ending September 2026, Crayola’s estimated Share of Search among art easel brands worldwide peaked at 56% in August 2026 and was lowest at 43% in November 2025. - Across the 12 months ending September 2026, Little Tikes’ estimated Share of Search among art easel brands worldwide peaked at 38.9% in September 2026 and was lowest at 30.7% in August 2026. - Across the 12 months ending September 2026, Hape’s estimated Share of Search among art easel brands worldwide peaked at 14.3% in January 2026 and was lowest at 9.2% in August 2026. - Across the 12 months ending September 2026, KidKraft’s estimated Share of Search among art easel brands worldwide peaked at 8.7% in November 2025 and was lowest at 4.1% in August 2026. ## Compare search popularity between leading brands - [Crayola vs Little Tikes: compare search popularity](/demand/global-en/compare/crayola-vs-little-tikes): 47.3% against 38.9% Share of Search. - [Crayola vs Hape: compare search popularity](/demand/global-en/compare/crayola-vs-hape): 47.3% against 9.5% Share of Search. - [Crayola vs KidKraft: compare search popularity](/demand/global-en/compare/crayola-vs-kidkraft): 47.3% against 4.3% Share of Search. - [Little Tikes vs Hape: compare search popularity](/demand/global-en/compare/hape-vs-little-tikes): 38.9% against 9.5% Share of Search. - [Little Tikes vs KidKraft: compare search popularity](/demand/global-en/compare/kidkraft-vs-little-tikes): 38.9% against 4.3% Share of Search. - [Hape vs KidKraft: compare search popularity](/demand/global-en/compare/hape-vs-kidkraft): 9.5% against 4.3% Share of Search. ## How did search popularity change for art easel brands worldwide in September 2026? - In September 2026, Little Tikes gained estimated Share of Search among art easel brands worldwide, from 30.7% to 38.9%. - In September 2026, Crayola lost estimated Share of Search among art easel brands worldwide, from 56% to 47.3%. - Estimated monthly branded searches for KidKraft worldwide fell 33.2% over 12 measured months, from 27.1K to 18.1K in September 2026. - Estimated monthly branded searches for Hape worldwide fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Crayola | 47.3% | 201K | -18.3% | Crayola | | 2 | Little Tikes | 38.9% | 165K | +22.2% | Little Tikes | | 3 | Hape | 9.5% | 40.5K | 0.0% | Hape | | 4 | KidKraft | 4.3% | 18.1K | 0.0% | KidKraft | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Crayola | 201K | 48.7% | 1 | | Oct 2025 | Little Tikes | 135K | 32.7% | 2 | | Oct 2025 | Hape | 49.5K | 12% | 3 | | Oct 2025 | KidKraft | 27.1K | 6.6% | 4 | | Nov 2025 | Crayola | 201K | 43% | 1 | | Nov 2025 | Little Tikes | 165K | 35.3% | 2 | | Nov 2025 | Hape | 60.5K | 13% | 3 | | Nov 2025 | KidKraft | 40.5K | 8.7% | 4 | | Dec 2025 | Crayola | 201K | 43% | 1 | | Dec 2025 | Little Tikes | 165K | 35.3% | 2 | | Dec 2025 | Hape | 60.5K | 13% | 3 | | Dec 2025 | KidKraft | 40.5K | 8.7% | 4 | | Jan 2026 | Crayola | 165K | 47.6% | 1 | | Jan 2026 | Little Tikes | 110K | 31.7% | 2 | | Jan 2026 | Hape | 49.5K | 14.3% | 3 | | Jan 2026 | KidKraft | 22.2K | 6.4% | 4 | | Feb 2026 | Crayola | 165K | 49.5% | 1 | | Feb 2026 | Little Tikes | 110K | 33% | 2 | | Feb 2026 | Hape | 40.5K | 12.1% | 3 | | Feb 2026 | KidKraft | 18.1K | 5.4% | 4 | | Mar 2026 | Crayola | 201K | 48% | 1 | | Mar 2026 | Little Tikes | 135K | 32.3% | 2 | | Mar 2026 | Hape | 49.5K | 11.8% | 3 | | Mar 2026 | KidKraft | 33.1K | 7.9% | 4 | | Apr 2026 | Crayola | 201K | 48% | 1 | | Apr 2026 | Little Tikes | 135K | 32.3% | 2 | | Apr 2026 | Hape | 49.5K | 11.8% | 3 | | Apr 2026 | KidKraft | 33.1K | 7.9% | 4 | | May 2026 | Crayola | 201K | 45.4% | 1 | | May 2026 | Little Tikes | 165K | 37.3% | 2 | | May 2026 | Hape | 49.5K | 11.2% | 3 | | May 2026 | KidKraft | 27.1K | 6.1% | 4 | | Jun 2026 | Crayola | 201K | 50.4% | 1 | | Jun 2026 | Little Tikes | 135K | 33.9% | 2 | | Jun 2026 | Hape | 40.5K | 10.2% | 3 | | Jun 2026 | KidKraft | 22.2K | 5.6% | 4 | | Jul 2026 | Crayola | 201K | 50.4% | 1 | | Jul 2026 | Little Tikes | 135K | 33.9% | 2 | | Jul 2026 | Hape | 40.5K | 10.2% | 3 | | Jul 2026 | KidKraft | 22.2K | 5.6% | 4 | | Aug 2026 | Crayola | 246K | 56% | 1 | | Aug 2026 | Little Tikes | 135K | 30.7% | 2 | | Aug 2026 | Hape | 40.5K | 9.2% | 3 | | Aug 2026 | KidKraft | 18.1K | 4.1% | 4 | | Sep 2026 | Crayola | 201K | 47.3% | 1 | | Sep 2026 | Little Tikes | 165K | 38.9% | 2 | | Sep 2026 | Hape | 40.5K | 9.5% | 3 | | Sep 2026 | KidKraft | 18.1K | 4.3% | 4 | ## What is being compared - **Crayola**: Measured on the search term “crayola”. - **Hape**: Measured on the search term “hape”. - **KidKraft**: Measured on the search terms “kid kraft” and “kidkraft”, summed into one figure. - **Little Tikes**: Measured on the search term “little tikes”. - [Crayola](/demand/global-en/brands/crayola) - [Hape](/demand/global-en/brands/hape) - [KidKraft](/demand/global-en/brands/kidkraft) - [Little Tikes](/demand/global-en/brands/little-tikes) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among art easel brands worldwide? In September 2026, Crayola was the most searched among art easel brands worldwide, with an estimated 201K branded searches and 47.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Art easel brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/art-easel-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/art-easel-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.