--- title: "Argan oil brands: Which are searched most?" description: "Compare the argan oil brands people buy. Share of Search among Moroccanoil, Herbal Essences, OGX and Milkshake, the argan oil brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/argan-oil-brands" publisher: "Brandwave" --- # Argan oil brands: Which are searched most? Compare the argan oil brands people buy. Share of Search among Moroccanoil, Herbal Essences, OGX and Milkshake, the argan oil brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Argan oil brands - **Market**: Global - **Brands compared**: 4 - **Month measured**: Sep 2026 - **Highest Share of Search**: Moroccanoil, 50.4% ## Which brand is most popular in search among argan oil brands worldwide? - In September 2026, Moroccanoil was the most searched among argan oil brands worldwide, with an estimated 368K branded searches and 50.4% estimated Share of Search within this set. - Herbal Essences is in 2nd place, 9.2 percentage points behind at 41.2% Share of Search. - Across the 12 months ending September 2026, Moroccanoil’s estimated Share of Search among argan oil brands worldwide decreased from 59.4% to 50.4%. - Across the 12 months ending September 2026, Herbal Essences’ estimated Share of Search among argan oil brands worldwide increased from 32.5% to 41.2%. - Across the 12 months ending September 2026, Moroccanoil’s estimated Share of Search among argan oil brands worldwide peaked at 63.1% in May 2026 and was lowest at 49.4% in July 2026. - Across the 12 months ending September 2026, Herbal Essences’ estimated Share of Search among argan oil brands worldwide peaked at 41.2% in September 2026 and was lowest at 28.2% in November 2025. - Across the 12 months ending September 2026, OGX’s estimated Share of Search among argan oil brands worldwide peaked at 10.7% in April 2026 and was lowest at 8% in October 2025. - Across the 12 months ending September 2026, OGX and Milkshake held steady: their estimated Share of Search among argan oil brands worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Moroccanoil vs Herbal Essences: compare search popularity](/demand/global-en/compare/herbal-essences-vs-moroccanoil): 50.4% against 41.2% Share of Search. - [Moroccanoil vs OGX: compare search popularity](/demand/global-en/compare/moroccanoil-vs-ogx): 50.4% against 8.3% Share of Search. - [Herbal Essences vs OGX: compare search popularity](/demand/global-en/compare/herbal-essences-vs-ogx): 41.2% against 8.3% Share of Search. ## How did search popularity change for argan oil brands worldwide in September 2026? - In September 2026, Herbal Essences gained estimated Share of Search among argan oil brands worldwide, from 36.4% to 41.2%. - In September 2026, Moroccanoil lost estimated Share of Search among argan oil brands worldwide, from 54.5% to 50.4%. - In September 2026, OGX lost estimated Share of Search among argan oil brands worldwide, from 9% to 8.3%. - Estimated monthly branded searches for Milkshake worldwide fell 32.7% over 12 measured months, from 1.6K to 1.1K in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Moroccanoil | 50.4% | 368K | -18.2% | Moroccanoil | | 2 | Herbal Essences | 41.2% | 301K | 0.0% | Herbal Essences | | 3 | OGX | 8.3% | 60.5K | -18.2% | OGX | | 4 | Milkshake | 0.14% | 1.1K | -10.3% | Milkshake | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Moroccanoil | 450K | 59.4% | 1 | | Oct 2025 | Herbal Essences | 246K | 32.5% | 2 | | Oct 2025 | OGX | 60.5K | 8% | 3 | | Oct 2025 | Milkshake | 1.6K | 0.21% | 4 | | Nov 2025 | Moroccanoil | 550K | 63.1% | 1 | | Nov 2025 | Herbal Essences | 246K | 28.2% | 2 | | Nov 2025 | OGX | 74K | 8.5% | 3 | | Nov 2025 | Milkshake | 1.6K | 0.18% | 4 | | Dec 2025 | Moroccanoil | 550K | 63.1% | 1 | | Dec 2025 | Herbal Essences | 246K | 28.2% | 2 | | Dec 2025 | OGX | 74K | 8.5% | 3 | | Dec 2025 | Milkshake | 1.5K | 0.17% | 4 | | Jan 2026 | Moroccanoil | 450K | 58.3% | 1 | | Jan 2026 | Herbal Essences | 246K | 31.9% | 2 | | Jan 2026 | OGX | 74K | 9.6% | 3 | | Jan 2026 | Milkshake | 1.8K | 0.23% | 4 | | Feb 2026 | Moroccanoil | 368K | 53.4% | 1 | | Feb 2026 | Herbal Essences | 246K | 35.7% | 2 | | Feb 2026 | OGX | 74K | 10.7% | 3 | | Feb 2026 | Milkshake | 1.5K | 0.22% | 4 | | Mar 2026 | Moroccanoil | 450K | 54.4% | 1 | | Mar 2026 | Herbal Essences | 301K | 36.4% | 2 | | Mar 2026 | OGX | 74K | 9% | 3 | | Mar 2026 | Milkshake | 1.6K | 0.19% | 4 | | Apr 2026 | Moroccanoil | 368K | 53.4% | 1 | | Apr 2026 | Herbal Essences | 246K | 35.7% | 2 | | Apr 2026 | OGX | 74K | 10.7% | 3 | | Apr 2026 | Milkshake | 1.3K | 0.18% | 4 | | May 2026 | Moroccanoil | 550K | 63.1% | 1 | | May 2026 | Herbal Essences | 246K | 28.2% | 2 | | May 2026 | OGX | 74K | 8.5% | 3 | | May 2026 | Milkshake | 1.2K | 0.13% | 4 | | Jun 2026 | Moroccanoil | 368K | 49.5% | 1 | | Jun 2026 | Herbal Essences | 301K | 40.5% | 2 | | Jun 2026 | OGX | 74K | 9.9% | 3 | | Jun 2026 | Milkshake | 1.1K | 0.15% | 4 | | Jul 2026 | Moroccanoil | 368K | 49.4% | 1 | | Jul 2026 | Herbal Essences | 301K | 40.4% | 2 | | Jul 2026 | OGX | 74K | 9.9% | 3 | | Jul 2026 | Milkshake | 1.2K | 0.16% | 4 | | Aug 2026 | Moroccanoil | 450K | 54.5% | 1 | | Aug 2026 | Herbal Essences | 301K | 36.4% | 2 | | Aug 2026 | OGX | 74K | 9% | 3 | | Aug 2026 | Milkshake | 1.2K | 0.14% | 4 | | Sep 2026 | Moroccanoil | 368K | 50.4% | 1 | | Sep 2026 | Herbal Essences | 301K | 41.2% | 2 | | Sep 2026 | OGX | 60.5K | 8.3% | 3 | | Sep 2026 | Milkshake | 1.1K | 0.14% | 4 | ## What is being compared - **Herbal Essences**: Measured on the search term “herbal essences”. - **Milkshake**: Measured on the search terms “Milkshake app”, “milkshake instagram” and “milkshake.app”, summed into one figure. - **Moroccanoil**: Measured on the search term “moroccanoil”. - **OGX**: Measured on the search term “ogx”. - [Herbal Essences](/demand/global-en/brands/herbal-essences) - [Milkshake](/demand/global-en/brands/milkshake) - [Moroccanoil](/demand/global-en/brands/moroccanoil) - [OGX](/demand/global-en/brands/ogx) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among argan oil brands worldwide? In September 2026, Moroccanoil was the most searched among argan oil brands worldwide, with an estimated 368K branded searches and 50.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Argan oil brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/argan-oil-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/argan-oil-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.