--- title: "Aquarium brands: Which brands are most popular in search?" description: "Compare the aquarium equipment brands people buy. Share of Search among Fluval, Eheim, Seachem, Scalar and Tetra, the aquarium brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/aquarium-brands" publisher: "Brandwave" --- # Aquarium brands: Which brands are most popular in search? Compare the aquarium equipment brands people buy. Share of Search among Fluval, Eheim, Seachem, Scalar and Tetra, the aquarium brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Aquarium brands - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Fluval, 43.3% ## Which brand is most popular in search among aquarium brands worldwide? - In August 2026, Fluval was the most searched among aquarium brands worldwide, with an estimated 22.2K branded searches and 43.3% estimated Share of Search within this set. - Eheim is in 2nd place, 19.7 percentage points behind at 23.6% Share of Search. - Across the 11 months ending August 2026, Fluval’s estimated Share of Search among aquarium brands worldwide decreased from 45.7% to 43.3%. - Across the 11 months ending August 2026, Eheim’s estimated Share of Search among aquarium brands worldwide decreased from 25% to 23.6%. - Across the 11 months ending August 2026, Seachem’s estimated Share of Search among aquarium brands worldwide increased from 20.4% to 23.6%. - Across the 11 months ending August 2026, Scalar’s estimated Share of Search among aquarium brands worldwide increased from 4% to 5.9%. - Across the 11 months ending August 2026, Tetra’s estimated Share of Search among aquarium brands worldwide decreased from 4.9% to 3.7%. - Across the 11 months ending August 2026, Fluval’s estimated Share of Search among aquarium brands worldwide peaked at 47.7% in January 2026 and was lowest at 42.9% in April 2026. - Across the 11 months ending August 2026, Eheim’s estimated Share of Search among aquarium brands worldwide peaked at 29% in December 2025 and was lowest at 21.1% in June 2026. - Across the 11 months ending August 2026, Seachem’s estimated Share of Search among aquarium brands worldwide peaked at 23.6% in August 2026 and was lowest at 17.4% in January 2026. - Across the 11 months ending August 2026, Scalar’s estimated Share of Search among aquarium brands worldwide peaked at 6.5% in June 2026 and was lowest at 3.4% in December 2025. - Across the 11 months ending August 2026, Tetra’s estimated Share of Search among aquarium brands worldwide peaked at 5.2% in January 2026 and was lowest at 3.7% in May 2026. - Across the 11 months ending August 2026, Scalar rose from 5th to 4th among aquarium brands worldwide. - Across the 11 months ending August 2026, Tetra fell from 4th to 5th among aquarium brands worldwide. ## Compare search popularity between leading brands - [Fluval vs Eheim: compare search popularity](/demand/global-en/compare/eheim-vs-fluval): 43.3% against 23.6% Share of Search. - [Fluval vs Seachem: compare search popularity](/demand/global-en/compare/fluval-vs-seachem): 43.3% against 23.6% Share of Search. - [Fluval vs Scalar: compare search popularity](/demand/global-en/compare/fluval-vs-scalar-api): 43.3% against 5.9% Share of Search. - [Fluval vs Tetra: compare search popularity](/demand/global-en/compare/fluval-vs-tetra): 43.3% against 3.7% Share of Search. - [Eheim vs Seachem: compare search popularity](/demand/global-en/compare/eheim-vs-seachem): 23.6% Share of Search each. - [Eheim vs Scalar: compare search popularity](/demand/global-en/compare/eheim-vs-scalar-api): 23.6% against 5.9% Share of Search. - [Eheim vs Tetra: compare search popularity](/demand/global-en/compare/eheim-vs-tetra): 23.6% against 3.7% Share of Search. - [Seachem vs Scalar: compare search popularity](/demand/global-en/compare/scalar-api-vs-seachem): 23.6% against 5.9% Share of Search. - [Seachem vs Tetra: compare search popularity](/demand/global-en/compare/seachem-vs-tetra): 23.6% against 3.7% Share of Search. - [Scalar vs Tetra: compare search popularity](/demand/global-en/compare/scalar-api-vs-tetra): 5.9% against 3.7% Share of Search. ## How did search popularity change for aquarium brands worldwide in August 2026? - In August 2026, Eheim gained estimated Share of Search among aquarium brands worldwide, from 21.1% to 23.6%. - In August 2026, Seachem gained estimated Share of Search among aquarium brands worldwide, from 21.1% to 23.6%. - In August 2026, Fluval lost estimated Share of Search among aquarium brands worldwide, from 47.3% to 43.3%. - In August 2026, Scalar lost estimated Share of Search among aquarium brands worldwide, from 6.5% to 5.9%. - Estimated monthly branded searches for Tetra worldwide fell 34.5% over 11 measured months, from 2.9K to 1.9K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Fluval | 43.3% | 22.2K | 0.0% | Fluval | | 2 | Eheim | 23.6% | 12.1K | +22.2% | Eheim | | 3 | Seachem | 23.6% | 12.1K | +22.2% | Seachem | | 4 | Scalar | 5.9% | 3K | -1.3% | Scalar | | 5 | Tetra | 3.7% | 1.9K | 0.0% | Tetra | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Fluval | 27.1K | 45.7% | 1 | | Oct 2025 | Eheim | 14.8K | 25% | 2 | | Oct 2025 | Seachem | 12.1K | 20.4% | 3 | | Oct 2025 | Tetra | 2.9K | 4.9% | 4 | | Oct 2025 | Scalar | 2.4K | 4% | 5 | | Nov 2025 | Fluval | 27.1K | 43.3% | 1 | | Nov 2025 | Eheim | 18.1K | 28.9% | 2 | | Nov 2025 | Seachem | 12.1K | 19.3% | 3 | | Nov 2025 | Tetra | 2.9K | 4.6% | 4 | | Nov 2025 | Scalar | 2.4K | 3.8% | 5 | | Dec 2025 | Fluval | 27.1K | 43.5% | 1 | | Dec 2025 | Eheim | 18.1K | 29% | 2 | | Dec 2025 | Seachem | 12.1K | 19.4% | 3 | | Dec 2025 | Tetra | 2.9K | 4.7% | 4 | | Dec 2025 | Scalar | 2.1K | 3.4% | 5 | | Jan 2026 | Fluval | 33.1K | 47.7% | 1 | | Jan 2026 | Eheim | 18.1K | 26.1% | 2 | | Jan 2026 | Seachem | 12.1K | 17.4% | 3 | | Jan 2026 | Tetra | 3.6K | 5.2% | 4 | | Jan 2026 | Scalar | 2.5K | 3.7% | 5 | | Feb 2026 | Fluval | 27.1K | 45.2% | 1 | | Feb 2026 | Eheim | 14.8K | 24.7% | 2 | | Feb 2026 | Seachem | 12.1K | 20.2% | 3 | | Feb 2026 | Scalar | 3.1K | 5.2% | 4 | | Feb 2026 | Tetra | 2.9K | 4.8% | 5 | | Mar 2026 | Fluval | 27.1K | 44.8% | 1 | | Mar 2026 | Eheim | 14.8K | 24.4% | 2 | | Mar 2026 | Seachem | 12.1K | 20% | 3 | | Mar 2026 | Scalar | 3.6K | 6% | 4 | | Mar 2026 | Tetra | 2.9K | 4.8% | 5 | | Apr 2026 | Fluval | 22.2K | 42.9% | 1 | | Apr 2026 | Eheim | 12.1K | 23.4% | 2 | | Apr 2026 | Seachem | 12.1K | 23.4% | 3 | | Apr 2026 | Scalar | 3K | 5.8% | 4 | | Apr 2026 | Tetra | 2.4K | 4.6% | 5 | | May 2026 | Fluval | 22.2K | 43.2% | 1 | | May 2026 | Eheim | 12.1K | 23.6% | 2 | | May 2026 | Seachem | 12.1K | 23.6% | 3 | | May 2026 | Scalar | 3K | 5.9% | 4 | | May 2026 | Tetra | 1.9K | 3.7% | 5 | | Jun 2026 | Fluval | 22.2K | 47.3% | 1 | | Jun 2026 | Eheim | 9.9K | 21.1% | 2 | | Jun 2026 | Seachem | 9.9K | 21.1% | 3 | | Jun 2026 | Scalar | 3K | 6.5% | 4 | | Jun 2026 | Tetra | 1.9K | 4% | 5 | | Jul 2026 | Fluval | 22.2K | 47.3% | 1 | | Jul 2026 | Eheim | 9.9K | 21.1% | 2 | | Jul 2026 | Seachem | 9.9K | 21.1% | 3 | | Jul 2026 | Scalar | 3K | 6.5% | 4 | | Jul 2026 | Tetra | 1.9K | 4% | 5 | | Aug 2026 | Fluval | 22.2K | 43.3% | 1 | | Aug 2026 | Eheim | 12.1K | 23.6% | 2 | | Aug 2026 | Seachem | 12.1K | 23.6% | 3 | | Aug 2026 | Scalar | 3K | 5.9% | 4 | | Aug 2026 | Tetra | 1.9K | 3.7% | 5 | | Sep 2026 | Eheim | — | — | — | | Sep 2026 | Fluval | — | — | — | | Sep 2026 | Scalar | — | — | — | | Sep 2026 | Seachem | — | — | — | | Sep 2026 | Tetra | — | — | — | ## What is being compared - **Eheim**: Measured on the search term “eheim”. - **Fluval**: Measured on the search term “fluval”. - **Scalar**: Measured on the search terms “api documentation scalar”, “scalar api”, “scalar api documentation” and “scalar com”, summed into one figure. - **Seachem**: Measured on the search term “seachem”. - **Tetra**: Measured on the search term “tetra aquarium”. - [Eheim](/demand/global-en/brands/eheim) - [Fluval](/demand/global-en/brands/fluval) - [Scalar](/demand/global-en/brands/scalar-api) - [Seachem](/demand/global-en/brands/seachem) - [Tetra](/demand/global-en/brands/tetra) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among aquarium brands worldwide? In August 2026, Fluval was the most searched among aquarium brands worldwide, with an estimated 22.2K branded searches and 43.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Aquarium brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/aquarium-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/aquarium-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.