--- title: "Appointment scheduling software: Which brands are most popular in search?" description: "Compare the tools used to take online bookings. Share of Search among Calendly, Acuity Scheduling, Setmore, SimplyBook.me and Square Appointments, the appointment scheduling software Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/appointment-scheduling-software" publisher: "Brandwave" --- # Appointment scheduling software: Which brands are most popular in search? Compare the tools used to take online bookings. Share of Search among Calendly, Acuity Scheduling, Setmore, SimplyBook.me and Square Appointments, the appointment scheduling software Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Appointment scheduling software - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Calendly, 80.2% ## Which brand is most popular in search among appointment scheduling software worldwide? - In August 2026, Calendly was the most searched among appointment scheduling software worldwide, with an estimated 827K branded searches and 80.2% estimated Share of Search within this set. - Acuity Scheduling is in 2nd place, 69.5 percentage points behind at 10.7% Share of Search. - Across the 11 months ending August 2026, Calendly’s estimated Share of Search among appointment scheduling software worldwide peaked at 80.6% in June 2026 and was lowest at 77.8% in January 2026. - Across the 11 months ending August 2026, Acuity Scheduling’s estimated Share of Search among appointment scheduling software worldwide peaked at 12.7% in May 2026 and was lowest at 10.6% in July 2026. - Across the 11 months ending August 2026, Calendly, Acuity Scheduling, Setmore, SimplyBook.me and Square Appointments held steady: their estimated Share of Search among appointment scheduling software worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Calendly vs Acuity Scheduling: compare search popularity](/demand/global-en/compare/acuity-scheduling-vs-calendly): 80.2% against 10.7% Share of Search. - [Calendly vs Setmore: compare search popularity](/demand/global-en/compare/calendly-vs-setmore): 80.2% against 3.9% Share of Search. - [Calendly vs SimplyBook.me: compare search popularity](/demand/global-en/compare/calendly-vs-simplybook-me): 80.2% against 2.6% Share of Search. - [Calendly vs Square Appointments: compare search popularity](/demand/global-en/compare/calendly-vs-square-appointments): 80.2% against 2.6% Share of Search. - [Acuity Scheduling vs Setmore: compare search popularity](/demand/global-en/compare/acuity-scheduling-vs-setmore): 10.7% against 3.9% Share of Search. - [Acuity Scheduling vs SimplyBook.me: compare search popularity](/demand/global-en/compare/acuity-scheduling-vs-simplybook-me): 10.7% against 2.6% Share of Search. - [Acuity Scheduling vs Square Appointments: compare search popularity](/demand/global-en/compare/acuity-scheduling-vs-square-appointments): 10.7% against 2.6% Share of Search. - [Setmore vs SimplyBook.me: compare search popularity](/demand/global-en/compare/setmore-vs-simplybook-me): 3.9% against 2.6% Share of Search. - [Setmore vs Square Appointments: compare search popularity](/demand/global-en/compare/setmore-vs-square-appointments): 3.9% against 2.6% Share of Search. - [SimplyBook.me vs Square Appointments: compare search popularity](/demand/global-en/compare/simplybook-me-vs-square-appointments): 2.6% Share of Search each. ## How did search popularity change for appointment scheduling software worldwide in August 2026? - Estimated monthly branded searches for Setmore worldwide fell 18.7% over 11 measured months, from 50K to 40.6K in August 2026. - Estimated monthly branded searches for Acuity Scheduling worldwide fell 18.6% over 11 measured months, from 135K to 110K in August 2026. - Estimated monthly branded searches for SimplyBook.me worldwide fell 18.1% over 11 measured months, from 33.1K to 27.1K in August 2026. - Estimated monthly branded searches for Calendly worldwide fell 17.9% over 11 measured months, from 1M to 827K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Calendly | 80.2% | 827K | -0.3% | Calendly | | 2 | Acuity Scheduling | 10.7% | 110K | 0.0% | Squarespace | | 3 | Setmore | 3.9% | 40.6K | +0.1% | Setmore | | 4 | SimplyBook.me | 2.6% | 27.1K | 0.0% | SimplyBook.me | | 5 | Square Appointments | 2.6% | 27.1K | 0.0% | Square Appointments | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Calendly | 1M | 80.4% | 1 | | Oct 2025 | Acuity Scheduling | 135K | 10.8% | 2 | | Oct 2025 | Setmore | 50K | 4% | 3 | | Oct 2025 | SimplyBook.me | 33.1K | 2.6% | 4 | | Oct 2025 | Square Appointments | 27.1K | 2.2% | 5 | | Nov 2025 | Calendly | 1M | 80.4% | 1 | | Nov 2025 | Acuity Scheduling | 135K | 10.8% | 2 | | Nov 2025 | Setmore | 50K | 4% | 3 | | Nov 2025 | SimplyBook.me | 33.1K | 2.6% | 4 | | Nov 2025 | Square Appointments | 27.1K | 2.2% | 5 | | Dec 2025 | Calendly | 830K | 78.2% | 1 | | Dec 2025 | Acuity Scheduling | 135K | 12.7% | 2 | | Dec 2025 | Setmore | 40.8K | 3.8% | 3 | | Dec 2025 | SimplyBook.me | 33.1K | 3.1% | 4 | | Dec 2025 | Square Appointments | 22.2K | 2.1% | 5 | | Jan 2026 | Calendly | 1M | 77.8% | 1 | | Jan 2026 | Acuity Scheduling | 165K | 12.7% | 2 | | Jan 2026 | Setmore | 49.7K | 3.8% | 3 | | Jan 2026 | SimplyBook.me | 40.5K | 3.1% | 4 | | Jan 2026 | Square Appointments | 33.1K | 2.6% | 5 | | Feb 2026 | Calendly | 1M | 80.4% | 1 | | Feb 2026 | Acuity Scheduling | 135K | 10.8% | 2 | | Feb 2026 | Setmore | 49.7K | 4% | 3 | | Feb 2026 | SimplyBook.me | 33.1K | 2.6% | 4 | | Feb 2026 | Square Appointments | 27.1K | 2.2% | 5 | | Mar 2026 | Calendly | 1M | 80.1% | 1 | | Mar 2026 | Acuity Scheduling | 135K | 10.7% | 2 | | Mar 2026 | Setmore | 49.8K | 4% | 3 | | Mar 2026 | SimplyBook.me | 33.1K | 2.6% | 4 | | Mar 2026 | Square Appointments | 33.1K | 2.6% | 5 | | Apr 2026 | Calendly | 1M | 80% | 1 | | Apr 2026 | Acuity Scheduling | 135K | 10.7% | 2 | | Apr 2026 | Setmore | 49.8K | 4% | 3 | | Apr 2026 | SimplyBook.me | 33.1K | 2.6% | 4 | | Apr 2026 | Square Appointments | 33.1K | 2.6% | 5 | | May 2026 | Calendly | 830K | 78.3% | 1 | | May 2026 | Acuity Scheduling | 135K | 12.7% | 2 | | May 2026 | Setmore | 40.6K | 3.8% | 3 | | May 2026 | SimplyBook.me | 27.1K | 2.6% | 4 | | May 2026 | Square Appointments | 27.1K | 2.6% | 5 | | Jun 2026 | Calendly | 830K | 80.6% | 1 | | Jun 2026 | Acuity Scheduling | 110K | 10.7% | 2 | | Jun 2026 | Setmore | 40.6K | 3.9% | 3 | | Jun 2026 | SimplyBook.me | 27.1K | 2.6% | 4 | | Jun 2026 | Square Appointments | 22.2K | 2.2% | 5 | | Jul 2026 | Calendly | 830K | 80.2% | 1 | | Jul 2026 | Acuity Scheduling | 110K | 10.6% | 2 | | Jul 2026 | Setmore | 40.6K | 3.9% | 3 | | Jul 2026 | SimplyBook.me | 27.1K | 2.6% | 4 | | Jul 2026 | Square Appointments | 27.1K | 2.6% | 5 | | Aug 2026 | Calendly | 827K | 80.2% | 1 | | Aug 2026 | Acuity Scheduling | 110K | 10.7% | 2 | | Aug 2026 | Setmore | 40.6K | 3.9% | 3 | | Aug 2026 | SimplyBook.me | 27.1K | 2.6% | 4 | | Aug 2026 | Square Appointments | 27.1K | 2.6% | 5 | | Sep 2026 | Acuity Scheduling | — | — | — | | Sep 2026 | Calendly | — | — | — | | Sep 2026 | Setmore | — | — | — | | Sep 2026 | SimplyBook.me | — | — | — | | Sep 2026 | Square Appointments | — | — | — | ## What is being compared - **Acuity Scheduling**: Measured on the search terms “acuity scheduling” and “acuity scheduling software”, summed into one figure. - **Calendly**: Measured on the search terms “calendly” and “calendly scheduling app”, summed into one figure. - **Setmore**: Measured on the search terms “setmore” and “setmore appointment scheduling”, summed into one figure. - **SimplyBook.me**: Measured on the search terms “simplybook me” and “simplybook.me”, summed into one figure. - **Square Appointments**: Measured on the search term “square appointments”. - [Acuity Scheduling](/demand/global-en/brands/acuity-scheduling) - [Calendly](/demand/global-en/brands/calendly) - [Setmore](/demand/global-en/brands/setmore) - [SimplyBook.me](/demand/global-en/brands/simplybook-me) - [Square Appointments](/demand/global-en/brands/square-appointments) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among appointment scheduling software worldwide? In August 2026, Calendly was the most searched among appointment scheduling software worldwide, with an estimated 827K branded searches and 80.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Appointment scheduling software: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/appointment-scheduling-software This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/appointment-scheduling-software. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.