---
title: "Datadog vs Splunk: Which is searched more?"
description: "Is Datadog or Splunk more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Application performance monitoring set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/application-performance-monitoring-platforms/compare/datadog-vs-splunk"
publisher: "Brandwave"
---

# Datadog vs Splunk: Which is searched more?

Is Datadog or Splunk more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Application performance monitoring set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Datadog and Splunk
- **Competitive set**: Application performance monitoring
- **Market**: Global
- **Month measured**: Sep 2026
- **Datadog Share of Search**: 39.5%
- **Splunk Share of Search**: 21.7%

## Is Datadog or Splunk more popular in search?

- In September 2026, Datadog had more branded searches than Splunk among application performance monitoring worldwide. Datadog had about 246,000 branded searches, while Splunk had 135,000. Datadog made up 39.5% of all application performance monitoring searches we track, and Splunk accounted for 21.7%.
- Datadog was ahead of Splunk in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Datadog’s share of searches among application performance monitoring worldwide moved from 34.3% to 39.5%, and its estimated monthly branded searches held steady at 246K.
- Across the 12 months ending September 2026, Splunk’s share of searches among application performance monitoring worldwide moved from 28.1% to 21.7%, and its estimated monthly branded searches moved from 201K to 135K.

## How did search popularity change for application performance monitoring worldwide in September 2026?

- In September 2026, Datadog lost share of searches among application performance monitoring worldwide, from 44% to 39.5%.
- In September 2026, Splunk lost share of searches among application performance monitoring worldwide, from 24.1% to 21.7%.

## Month by month

| Month | Datadog estimated searches | Datadog Share of Search | Datadog rank | Splunk estimated searches | Splunk Share of Search | Splunk rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 246K | 34.3% | 1 | 201K | 28.1% | 2 |
| Nov 2025 | 246K | 39.5% | 1 | 165K | 26.5% | 2 |
| Dec 2025 | 201K | 37% | 1 | 165K | 30.4% | 2 |
| Jan 2026 | 246K | 40.6% | 1 | 165K | 27.2% | 2 |
| Feb 2026 | 246K | 41.8% | 1 | 165K | 28% | 2 |
| Mar 2026 | 246K | 40.1% | 1 | 165K | 26.9% | 2 |
| Apr 2026 | 246K | 41.7% | 1 | 165K | 27.9% | 2 |
| May 2026 | 246K | 43.9% | 1 | 135K | 24.1% | 2 |
| Jun 2026 | 246K | 40.8% | 1 | 165K | 27.4% | 2 |
| Jul 2026 | 246K | 44.3% | 1 | 135K | 24.3% | 2 |
| Aug 2026 | 246K | 44% | 1 | 135K | 24.1% | 2 |
| Sep 2026 | 246K | 39.5% | 1 | 135K | 21.7% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using Datadog’s and Splunk’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Datadog**: Measured on the search term “datadog”.
- **Splunk**: Measured on the search term “splunk”.

- [Datadog profile](/demand/global-en/brands/datadog)
- [Splunk profile](/demand/global-en/brands/splunk)
- [All application performance monitoring worldwide](/demand/global-en/categories/application-performance-monitoring-platforms): The set both shares are measured inside, 9 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Datadog or Splunk more popular in search?

In September 2026, Datadog had more branded searches than Splunk among application performance monitoring worldwide. Datadog had about 246,000 branded searches, while Splunk had 135,000. Datadog made up 39.5% of all application performance monitoring searches we track, and Splunk accounted for 21.7%.

## Cite this page

Brandwave. "Datadog vs Splunk: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/application-performance-monitoring-platforms/compare/datadog-vs-splunk

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/application-performance-monitoring-platforms/compare/datadog-vs-splunk. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.