---
title: "Appfigures vs AppFollow: Which is searched more?"
description: "Is Appfigures or AppFollow more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the App store optimization platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/app-store-optimization-platforms/compare/appfigures-vs-appfollow"
publisher: "Brandwave"
---

# Appfigures vs AppFollow: Which is searched more?

Is Appfigures or AppFollow more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the App store optimization platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Appfigures and AppFollow
- **Competitive set**: App store optimization platforms
- **Market**: Global
- **Month measured**: Sep 2026
- **Appfigures Share of Search**: 9.7%
- **AppFollow Share of Search**: 5.4%

## Is Appfigures or AppFollow more popular in search?

- In September 2026, Appfigures had more branded searches than AppFollow among app store optimization platforms worldwide. Appfigures had about 12,100 branded searches, while AppFollow had 6,710. Appfigures made up 9.7% of all app store optimization platform searches we track, and AppFollow accounted for 5.4%.
- The lead changed hands 3 times in the 12 months ending September 2026: Appfigures took it in December 2025, AppFollow took it in February 2026, Appfigures took it in May 2026.
- Across the 12 months ending September 2026, Appfigures’ share of searches among app store optimization platforms worldwide moved from 6.7% to 9.7%, and its estimated monthly branded searches moved from 8.1K to 12.1K.
- Across the 12 months ending September 2026, AppFollow’s share of searches among app store optimization platforms worldwide moved from 6.7% to 5.4%, and its estimated monthly branded searches moved from 8.2K to 6.7K.

## How did search popularity change for app store optimization platforms worldwide in September 2026?

- In September 2026, Appfigures gained share of searches among app store optimization platforms worldwide, from 8.6% to 9.7%.
- Estimated monthly branded searches for AppFollow worldwide fell 18.3% over 12 measured months, from 8.2K to 6.7K in September 2026.

## Month by month

| Month | Appfigures estimated searches | Appfigures Share of Search | Appfigures rank | AppFollow estimated searches | AppFollow Share of Search | AppFollow rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 8.1K | 6.7% | 5 | 8.2K | 6.7% | 4 |
| Nov 2025 | 8.1K | 6.5% | 5 | 8.2K | 6.6% | 4 |
| Dec 2025 | 8.1K | 6.6% | 4 | 6.7K | 5.4% | 5 |
| Jan 2026 | 9.9K | 6.8% | 4 | 8.2K | 5.7% | 5 |
| Feb 2026 | 8.1K | 6.5% | 5 | 10K | 8% | 4 |
| Mar 2026 | 9.9K | 6.7% | 5 | 10.1K | 6.8% | 4 |
| Apr 2026 | 9.9K | 7.8% | 5 | 10.1K | 7.9% | 4 |
| May 2026 | 9.9K | 7.9% | 4 | 8.3K | 6.6% | 5 |
| Jun 2026 | 9.9K | 7.1% | 4 | 8.3K | 5.9% | 5 |
| Jul 2026 | 9.9K | 8.1% | 4 | 8.2K | 6.7% | 5 |
| Aug 2026 | 12.1K | 8.6% | 3 | 8.2K | 5.9% | 5 |
| Sep 2026 | 12.1K | 9.7% | 3 | 6.7K | 5.4% | 5 |

## How each brand is measured

Brandwave collects information about searches that people make online using Appfigures’ and AppFollow’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Appfigures**: Measured on the search term “appfigures”.
- **AppFollow**: Measured on the search terms “appfollow”, “appfollow aso” and “appfollow.io”, summed into one figure.

- [Appfigures profile](/demand/global-en/brands/appfigures)
- [AppFollow profile](/demand/global-en/brands/appfollow)
- [All app store optimization platforms worldwide](/demand/global-en/categories/app-store-optimization-platforms): The set both shares are measured inside, 8 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Appfigures or AppFollow more popular in search?

In September 2026, Appfigures had more branded searches than AppFollow among app store optimization platforms worldwide. Appfigures had about 12,100 branded searches, while AppFollow had 6,710. Appfigures made up 9.7% of all app store optimization platform searches we track, and AppFollow accounted for 5.4%.

## Cite this page

Brandwave. "Appfigures vs AppFollow: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/app-store-optimization-platforms/compare/appfigures-vs-appfollow

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/app-store-optimization-platforms/compare/appfigures-vs-appfollow. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
