---
title: "App store optimization platforms: Which brands are most popular in search?"
description: "Compare tools that track app-store visibility and help teams improve organic app discovery. Share of Search among Sensor Tower, AppTweak, AppFollow, MobileAction and App Radar, the app store optimization platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/app-store-optimization-platforms"
publisher: "Brandwave"
---

# App store optimization platforms: Which brands are most popular in search?

Compare tools that track app-store visibility and help teams improve organic app discovery. Share of Search among Sensor Tower, AppTweak, AppFollow, MobileAction and App Radar, the app store optimization platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: App store optimization platforms
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Sensor Tower, 74.7%

## Which brand is most popular in search among app store optimization platforms worldwide?

- In August 2026, Sensor Tower was the most searched among app store optimization platforms worldwide, with an estimated 90.8K branded searches and 74.7% estimated Share of Search within this set.
- AppTweak is in 2nd place, 64.4 percentage points behind at 10.3% Share of Search.
- Across the 11 months ending August 2026, Sensor Tower’s estimated Share of Search among app store optimization platforms worldwide increased from 69.7% to 74.7%.
- Across the 11 months ending August 2026, AppTweak’s estimated Share of Search among app store optimization platforms worldwide decreased from 12.3% to 10.3%.
- Across the 11 months ending August 2026, AppFollow’s estimated Share of Search among app store optimization platforms worldwide decreased from 7.7% to 6.8%.
- Across the 11 months ending August 2026, MobileAction’s estimated Share of Search among app store optimization platforms worldwide decreased from 5.1% to 4.5%.
- Across the 11 months ending August 2026, App Radar’s estimated Share of Search among app store optimization platforms worldwide decreased from 5.1% to 3.6%.
- Across the 11 months ending August 2026, Sensor Tower’s estimated Share of Search among app store optimization platforms worldwide peaked at 74.7% in August 2026 and was lowest at 67.4% in April 2026.
- Across the 11 months ending August 2026, AppTweak’s estimated Share of Search among app store optimization platforms worldwide peaked at 14.7% in March 2026 and was lowest at 10.3% in August 2026.
- Across the 11 months ending August 2026, AppFollow’s estimated Share of Search among app store optimization platforms worldwide peaked at 9.2% in April 2026 and was lowest at 6.2% in December 2025.
- Across the 11 months ending August 2026, MobileAction’s estimated Share of Search among app store optimization platforms worldwide peaked at 6.2% in May 2026 and was lowest at 4.2% in March 2026.

## Compare search popularity between leading brands

- [Sensor Tower vs AppTweak: compare search popularity](/demand/global-en/compare/apptweak-vs-sensor-tower): 74.7% against 10.3% Share of Search.
- [Sensor Tower vs AppFollow: compare search popularity](/demand/global-en/compare/appfollow-vs-sensor-tower): 74.7% against 6.8% Share of Search.
- [Sensor Tower vs MobileAction: compare search popularity](/demand/global-en/compare/mobileaction-vs-sensor-tower): 74.7% against 4.5% Share of Search.
- [Sensor Tower vs App Radar: compare search popularity](/demand/global-en/compare/app-radar-vs-sensor-tower): 74.7% against 3.6% Share of Search.
- [AppTweak vs AppFollow: compare search popularity](/demand/global-en/compare/appfollow-vs-apptweak): 10.3% against 6.8% Share of Search.
- [AppTweak vs MobileAction: compare search popularity](/demand/global-en/compare/apptweak-vs-mobileaction): 10.3% against 4.5% Share of Search.
- [AppTweak vs App Radar: compare search popularity](/demand/global-en/compare/app-radar-vs-apptweak): 10.3% against 3.6% Share of Search.
- [AppFollow vs MobileAction: compare search popularity](/demand/global-en/compare/appfollow-vs-mobileaction): 6.8% against 4.5% Share of Search.
- [AppFollow vs App Radar: compare search popularity](/demand/global-en/compare/app-radar-vs-appfollow): 6.8% against 3.6% Share of Search.
- [MobileAction vs App Radar: compare search popularity](/demand/global-en/compare/app-radar-vs-mobileaction): 4.5% against 3.6% Share of Search.

## How did search popularity change for app store optimization platforms worldwide in August 2026?

- In August 2026, Sensor Tower gained estimated Share of Search among app store optimization platforms worldwide, from 70.7% to 74.7%.
- In August 2026, AppTweak lost estimated Share of Search among app store optimization platforms worldwide, from 12% to 10.3%.
- In August 2026, AppFollow lost estimated Share of Search among app store optimization platforms worldwide, from 7.9% to 6.8%.
- In August 2026, MobileAction lost estimated Share of Search among app store optimization platforms worldwide, from 5.2% to 4.5%.
- In August 2026, App Radar lost estimated Share of Search among app store optimization platforms worldwide, from 4.2% to 3.6%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Sensor Tower | 74.7% | 90.8K | +22.2% | Sensor Tower |
| 2 | AppTweak | 10.3% | 12.5K | -0.6% | AppTweak |
| 3 | AppFollow | 6.8% | 8.3K | 0.0% | AppFollow |
| 4 | MobileAction | 4.5% | 5.4K | -0.2% | MobileAction |
| 5 | App Radar | 3.6% | 4.4K | -0.2% | App Radar |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Sensor Tower | 74.2K | 69.7% | 1 |
| Oct 2025 | AppTweak | 13.1K | 12.3% | 2 |
| Oct 2025 | AppFollow | 8.2K | 7.7% | 3 |
| Oct 2025 | MobileAction | 5.5K | 5.1% | 4 |
| Oct 2025 | App Radar | 5.4K | 5.1% | 5 |
| Nov 2025 | Sensor Tower | 74.2K | 67.9% | 1 |
| Nov 2025 | AppTweak | 15.9K | 14.6% | 2 |
| Nov 2025 | AppFollow | 8.3K | 7.6% | 3 |
| Nov 2025 | MobileAction | 5.5K | 5% | 4 |
| Nov 2025 | App Radar | 5.4K | 5% | 5 |
| Dec 2025 | Sensor Tower | 74.2K | 69% | 1 |
| Dec 2025 | AppTweak | 15.7K | 14.6% | 2 |
| Dec 2025 | AppFollow | 6.7K | 6.2% | 3 |
| Dec 2025 | App Radar | 5.5K | 5.1% | 4 |
| Dec 2025 | MobileAction | 5.5K | 5.1% | 5 |
| Jan 2026 | Sensor Tower | 90.7K | 71.5% | 1 |
| Jan 2026 | AppTweak | 15.7K | 12.4% | 2 |
| Jan 2026 | AppFollow | 8.3K | 6.5% | 3 |
| Jan 2026 | MobileAction | 6.7K | 5.2% | 4 |
| Jan 2026 | App Radar | 5.5K | 4.4% | 5 |
| Feb 2026 | Sensor Tower | 74.2K | 67.5% | 1 |
| Feb 2026 | AppTweak | 15.7K | 14.3% | 2 |
| Feb 2026 | AppFollow | 10.1K | 9.2% | 3 |
| Feb 2026 | MobileAction | 5.5K | 5% | 4 |
| Feb 2026 | App Radar | 4.4K | 4% | 5 |
| Mar 2026 | Sensor Tower | 90.8K | 69.2% | 1 |
| Mar 2026 | AppTweak | 19.3K | 14.7% | 2 |
| Mar 2026 | AppFollow | 10.3K | 7.8% | 3 |
| Mar 2026 | App Radar | 5.5K | 4.2% | 4 |
| Mar 2026 | MobileAction | 5.5K | 4.2% | 5 |
| Apr 2026 | Sensor Tower | 74.2K | 67.4% | 1 |
| Apr 2026 | AppTweak | 15.8K | 14.3% | 2 |
| Apr 2026 | AppFollow | 10.2K | 9.2% | 3 |
| Apr 2026 | MobileAction | 5.5K | 4.9% | 4 |
| Apr 2026 | App Radar | 4.5K | 4.1% | 5 |
| May 2026 | Sensor Tower | 74.4K | 69.6% | 1 |
| May 2026 | AppTweak | 13K | 12.2% | 2 |
| May 2026 | AppFollow | 8.3K | 7.8% | 3 |
| May 2026 | MobileAction | 6.7K | 6.2% | 4 |
| May 2026 | App Radar | 4.5K | 4.2% | 5 |
| Jun 2026 | Sensor Tower | 90.9K | 74.6% | 1 |
| Jun 2026 | AppTweak | 12.6K | 10.4% | 2 |
| Jun 2026 | AppFollow | 8.3K | 6.8% | 3 |
| Jun 2026 | MobileAction | 5.5K | 4.5% | 4 |
| Jun 2026 | App Radar | 4.5K | 3.7% | 5 |
| Jul 2026 | Sensor Tower | 74.3K | 70.7% | 1 |
| Jul 2026 | AppTweak | 12.6K | 12% | 2 |
| Jul 2026 | AppFollow | 8.3K | 7.9% | 3 |
| Jul 2026 | MobileAction | 5.5K | 5.2% | 4 |
| Jul 2026 | App Radar | 4.4K | 4.2% | 5 |
| Aug 2026 | Sensor Tower | 90.8K | 74.7% | 1 |
| Aug 2026 | AppTweak | 12.5K | 10.3% | 2 |
| Aug 2026 | AppFollow | 8.3K | 6.8% | 3 |
| Aug 2026 | MobileAction | 5.4K | 4.5% | 4 |
| Aug 2026 | App Radar | 4.4K | 3.6% | 5 |
| Sep 2026 | App Radar | — | — | — |
| Sep 2026 | AppFollow | — | — | — |
| Sep 2026 | AppTweak | — | — | — |
| Sep 2026 | MobileAction | — | — | — |
| Sep 2026 | Sensor Tower | — | — | — |

## What is being compared

- **App Radar**: Measured on the search terms “app radar”, “app radar aso” and “appradar.com”, summed into one figure.
- **AppFollow**: Measured on the search terms “appfollow”, “appfollow aso”, “appfollow reviews” and “appfollow.io”, summed into one figure.
- **AppTweak**: Measured on the search terms “apptweak”, “apptweak app store optimization”, “apptweak aso” and “apptweak.com”, summed into one figure.
- **MobileAction**: Measured on the search terms “mobileaction”, “mobileaction pricing” and “mobileaction.co”, summed into one figure.
- **Sensor Tower**: Measured on the search terms “sensor tower”, “sensor tower aso” and “sensortower.com”, summed into one figure.

- [App Radar](/demand/global-en/brands/app-radar)
- [AppFollow](/demand/global-en/brands/appfollow)
- [AppTweak](/demand/global-en/brands/apptweak)
- [MobileAction](/demand/global-en/brands/mobileaction)
- [Sensor Tower](/demand/global-en/brands/sensor-tower)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among app store optimization platforms worldwide?

In August 2026, Sensor Tower was the most searched among app store optimization platforms worldwide, with an estimated 90.8K branded searches and 74.7% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "App store optimization platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/app-store-optimization-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/app-store-optimization-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.