--- title: "App distribution platforms: Which brands are most popular in search?" description: "Compare the platforms used to distribute app builds to testers. Share of Search among TestFlight, Diawi, Firebase App Distribution and InstallOnAir, the app distribution platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/app-distribution-platforms" publisher: "Brandwave" --- # App distribution platforms: Which brands are most popular in search? Compare the platforms used to distribute app builds to testers. Share of Search among TestFlight, Diawi, Firebase App Distribution and InstallOnAir, the app distribution platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: App distribution platforms - **Market**: Global - **Brands compared**: 4 - **Month measured**: Aug 2026 - **Highest Share of Search**: TestFlight, 80.7% ## Which brand is most popular in search among app distribution platforms worldwide? - In August 2026, TestFlight was the most searched among app distribution platforms worldwide, with an estimated 90.5K branded searches and 80.7% estimated Share of Search within this set. - Diawi is in 2nd place, 71.9 percentage points behind at 8.8% Share of Search. - Across the 11 months ending August 2026, TestFlight’s estimated Share of Search among app distribution platforms worldwide increased from 74.1% to 80.7%. - Across the 11 months ending August 2026, Diawi’s estimated Share of Search among app distribution platforms worldwide decreased from 14.8% to 8.8%. - Across the 11 months ending August 2026, Firebase App Distribution’s estimated Share of Search among app distribution platforms worldwide decreased from 8.1% to 7.2%. - Across the 11 months ending August 2026, TestFlight’s estimated Share of Search among app distribution platforms worldwide peaked at 81.1% in June 2026 and was lowest at 73.1% in November 2025. - Across the 11 months ending August 2026, Diawi’s estimated Share of Search among app distribution platforms worldwide peaked at 14.8% in October 2025 and was lowest at 8.7% in July 2026. - Across the 11 months ending August 2026, Firebase App Distribution’s estimated Share of Search among app distribution platforms worldwide peaked at 8.7% in July 2026 and was lowest at 7.2% in August 2026. - Across the 11 months ending August 2026, InstallOnAir’s estimated Share of Search among app distribution platforms worldwide peaked at 4.3% in November 2025 and was lowest at 2.7% in June 2026. - Across the 11 months ending August 2026, InstallOnAir held steady: its estimated Share of Search among app distribution platforms worldwide moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [TestFlight vs Diawi: compare search popularity](/demand/global-en/compare/diawi-vs-testflight): 80.7% against 8.8% Share of Search. - [TestFlight vs Firebase App Distribution: compare search popularity](/demand/global-en/compare/firebase-app-distribution-vs-testflight): 80.7% against 7.2% Share of Search. - [TestFlight vs InstallOnAir: compare search popularity](/demand/global-en/compare/installonair-vs-testflight): 80.7% against 3.2% Share of Search. - [Diawi vs Firebase App Distribution: compare search popularity](/demand/global-en/compare/diawi-vs-firebase-app-distribution): 8.8% against 7.2% Share of Search. - [Diawi vs InstallOnAir: compare search popularity](/demand/global-en/compare/diawi-vs-installonair): 8.8% against 3.2% Share of Search. - [Firebase App Distribution vs InstallOnAir: compare search popularity](/demand/global-en/compare/firebase-app-distribution-vs-installonair): 7.2% against 3.2% Share of Search. ## How did search popularity change for app distribution platforms worldwide in August 2026? - In August 2026, TestFlight gained estimated Share of Search among app distribution platforms worldwide, from 79.5% to 80.7%. - In August 2026, Firebase App Distribution lost estimated Share of Search among app distribution platforms worldwide, from 8.7% to 7.2%. - Estimated monthly branded searches for Diawi worldwide fell 45.3% over 11 measured months, from 18.1K to 9.9K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | TestFlight | 80.7% | 90.5K | 0.0% | Apple | | 2 | Diawi | 8.8% | 9.9K | 0.0% | Diawi | | 3 | Firebase App Distribution | 7.2% | 8.1K | -18.2% | Google | | 4 | InstallOnAir | 3.2% | 3.6K | 0.0% | InstallOnAir | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | TestFlight | 90.5K | 74.1% | 1 | | Oct 2025 | Diawi | 18.1K | 14.8% | 2 | | Oct 2025 | Firebase App Distribution | 9.9K | 8.1% | 3 | | Oct 2025 | InstallOnAir | 3.6K | 2.9% | 4 | | Nov 2025 | TestFlight | 74K | 73.1% | 1 | | Nov 2025 | Diawi | 14.8K | 14.6% | 2 | | Nov 2025 | Firebase App Distribution | 8.1K | 8% | 3 | | Nov 2025 | InstallOnAir | 4.4K | 4.3% | 4 | | Dec 2025 | TestFlight | 74K | 75.7% | 1 | | Dec 2025 | Diawi | 12.1K | 12.4% | 2 | | Dec 2025 | Firebase App Distribution | 8.1K | 8.3% | 3 | | Dec 2025 | InstallOnAir | 3.6K | 3.7% | 4 | | Jan 2026 | TestFlight | 90.5K | 75.7% | 1 | | Jan 2026 | Diawi | 14.8K | 12.4% | 2 | | Jan 2026 | Firebase App Distribution | 9.9K | 8.3% | 3 | | Jan 2026 | InstallOnAir | 4.4K | 3.7% | 4 | | Feb 2026 | TestFlight | 74K | 73.6% | 1 | | Feb 2026 | Diawi | 14.8K | 14.7% | 2 | | Feb 2026 | Firebase App Distribution | 8.1K | 8.1% | 3 | | Feb 2026 | InstallOnAir | 3.6K | 3.6% | 4 | | Mar 2026 | TestFlight | 90.5K | 76.2% | 1 | | Mar 2026 | Diawi | 14.8K | 12.5% | 2 | | Mar 2026 | Firebase App Distribution | 9.9K | 8.3% | 3 | | Mar 2026 | InstallOnAir | 3.6K | 3% | 4 | | Apr 2026 | TestFlight | 90.5K | 77.4% | 1 | | Apr 2026 | Diawi | 12.1K | 10.4% | 2 | | Apr 2026 | Firebase App Distribution | 9.9K | 8.5% | 3 | | Apr 2026 | InstallOnAir | 4.4K | 3.8% | 4 | | May 2026 | TestFlight | 90.5K | 77.4% | 1 | | May 2026 | Diawi | 12.1K | 10.4% | 2 | | May 2026 | Firebase App Distribution | 9.9K | 8.5% | 3 | | May 2026 | InstallOnAir | 4.4K | 3.8% | 4 | | Jun 2026 | TestFlight | 110K | 81.1% | 1 | | Jun 2026 | Diawi | 12.1K | 8.9% | 2 | | Jun 2026 | Firebase App Distribution | 9.9K | 7.3% | 3 | | Jun 2026 | InstallOnAir | 3.6K | 2.7% | 4 | | Jul 2026 | TestFlight | 90.5K | 79.5% | 1 | | Jul 2026 | Diawi | 9.9K | 8.7% | 2 | | Jul 2026 | Firebase App Distribution | 9.9K | 8.7% | 3 | | Jul 2026 | InstallOnAir | 3.6K | 3.2% | 4 | | Aug 2026 | TestFlight | 90.5K | 80.7% | 1 | | Aug 2026 | Diawi | 9.9K | 8.8% | 2 | | Aug 2026 | Firebase App Distribution | 8.1K | 7.2% | 3 | | Aug 2026 | InstallOnAir | 3.6K | 3.2% | 4 | | Sep 2026 | Diawi | — | — | — | | Sep 2026 | Firebase App Distribution | — | — | — | | Sep 2026 | InstallOnAir | — | — | — | | Sep 2026 | TestFlight | — | — | — | ## What is being compared - **Diawi**: Measured on the search term “diawi”. - **Firebase App Distribution**: Measured on the search term “firebase app distribution”. - **InstallOnAir**: Measured on the search term “installonair”. - **TestFlight**: Measured on the search term “testflight”. - [Diawi](/demand/global-en/brands/diawi) - [Firebase App Distribution](/demand/global-en/brands/firebase-app-distribution) - [InstallOnAir](/demand/global-en/brands/installonair) - [TestFlight](/demand/global-en/brands/testflight) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among app distribution platforms worldwide? In August 2026, TestFlight was the most searched among app distribution platforms worldwide, with an estimated 90.5K branded searches and 80.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "App distribution platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/app-distribution-platforms This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/app-distribution-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.