---
title: "API testing tools: Which brands are most popular in search?"
description: "Compare services and tools used to test and debug application programming interfaces. Share of Search among SoapUI, Postman, Bruno, Insomnia and Hoppscotch, the API testing tools Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/api-testing-tools"
publisher: "Brandwave"
---

# API testing tools: Which brands are most popular in search?

Compare services and tools used to test and debug application programming interfaces. Share of Search among SoapUI, Postman, Bruno, Insomnia and Hoppscotch, the API testing tools Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: API testing tools
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: SoapUI, 32.8%

## Which brand is most popular in search among API testing tools worldwide?

- In August 2026, SoapUI was the most searched among API testing tools worldwide, with an estimated 27.3K branded searches and 32.8% estimated Share of Search within this set.
- Postman is in 2nd place, 5.5 percentage points behind at 27.3% Share of Search.
- Across the 11 months ending August 2026, SoapUI’s estimated Share of Search among API testing tools worldwide decreased from 37.5% to 32.8%.
- Across the 11 months ending August 2026, Postman’s estimated Share of Search among API testing tools worldwide increased from 23.6% to 27.3%.
- Across the 11 months ending August 2026, Bruno’s estimated Share of Search among API testing tools worldwide increased from 19% to 25.4%.
- Across the 11 months ending August 2026, Insomnia’s estimated Share of Search among API testing tools worldwide decreased from 18.2% to 11.5%.
- Across the 11 months ending August 2026, Hoppscotch’s estimated Share of Search among API testing tools worldwide increased from 1.6% to 3%.
- Across the 11 months ending August 2026, SoapUI’s estimated Share of Search among API testing tools worldwide peaked at 39.6% in November 2025 and was lowest at 30.5% in July 2026.
- Across the 11 months ending August 2026, Postman’s estimated Share of Search among API testing tools worldwide peaked at 27.6% in December 2025 and was lowest at 22.7% in March 2026.
- Across the 11 months ending August 2026, Bruno’s estimated Share of Search among API testing tools worldwide peaked at 29% in July 2026 and was lowest at 16.3% in December 2025.

## Compare search popularity between leading brands

- [SoapUI vs Postman: compare search popularity](/demand/global-en/compare/postman-vs-soapui): 32.8% against 27.3% Share of Search.
- [SoapUI vs Bruno: compare search popularity](/demand/global-en/compare/bruno-api-vs-soapui): 32.8% against 25.4% Share of Search.
- [SoapUI vs Insomnia: compare search popularity](/demand/global-en/compare/insomnia-api-vs-soapui): 32.8% against 11.5% Share of Search.
- [SoapUI vs Hoppscotch: compare search popularity](/demand/global-en/compare/hoppscotch-vs-soapui): 32.8% against 3% Share of Search.
- [Postman vs Bruno: compare search popularity](/demand/global-en/compare/bruno-api-vs-postman): 27.3% against 25.4% Share of Search.
- [Postman vs Insomnia: compare search popularity](/demand/global-en/compare/insomnia-api-vs-postman): 27.3% against 11.5% Share of Search.
- [Postman vs Hoppscotch: compare search popularity](/demand/global-en/compare/hoppscotch-vs-postman): 27.3% against 3% Share of Search.
- [Bruno vs Insomnia: compare search popularity](/demand/global-en/compare/bruno-api-vs-insomnia-api): 25.4% against 11.5% Share of Search.
- [Bruno vs Hoppscotch: compare search popularity](/demand/global-en/compare/bruno-api-vs-hoppscotch): 25.4% against 3% Share of Search.
- [Insomnia vs Hoppscotch: compare search popularity](/demand/global-en/compare/hoppscotch-vs-insomnia-api): 11.5% against 3% Share of Search.

## How did search popularity change for API testing tools worldwide in August 2026?

- In August 2026, Postman overtook Bruno to rank 2nd among API testing tools worldwide, at 27.3%.
- In August 2026, SoapUI gained estimated Share of Search among API testing tools worldwide, from 30.5% to 32.8%.
- In August 2026, Hoppscotch gained estimated Share of Search among API testing tools worldwide, from 2.3% to 3%.
- In August 2026, Bruno lost estimated Share of Search among API testing tools worldwide, from 29% to 25.4%.
- In August 2026, Insomnia lost estimated Share of Search among API testing tools worldwide, from 12.7% to 11.5%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | SoapUI | 32.8% | 27.3K | +0.1% | SmartBear |
| 2 | Postman | 27.3% | 22.7K | 0.0% | Postman |
| 3 | Bruno | 25.4% | 21.1K | -18.5% | Bruno |
| 4 | Insomnia | 11.5% | 9.5K | -15.9% | Insomnia |
| 5 | Hoppscotch | 3% | 2.5K | +19.4% | Hoppscotch |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | SoapUI | 49.7K | 37.5% | 1 |
| Oct 2025 | Postman | 31.3K | 23.6% | 2 |
| Oct 2025 | Bruno | 25.2K | 19% | 3 |
| Oct 2025 | Insomnia | 24.1K | 18.2% | 4 |
| Oct 2025 | Hoppscotch | 2.1K | 1.6% | 5 |
| Nov 2025 | SoapUI | 40.7K | 39.6% | 1 |
| Nov 2025 | Postman | 27.2K | 26.5% | 2 |
| Nov 2025 | Bruno | 16.8K | 16.3% | 3 |
| Nov 2025 | Insomnia | 16.4K | 16% | 4 |
| Nov 2025 | Hoppscotch | 1.7K | 1.7% | 5 |
| Dec 2025 | SoapUI | 33.3K | 38.6% | 1 |
| Dec 2025 | Postman | 23.8K | 27.6% | 2 |
| Dec 2025 | Bruno | 14K | 16.3% | 3 |
| Dec 2025 | Insomnia | 13.7K | 15.9% | 4 |
| Dec 2025 | Hoppscotch | 1.4K | 1.7% | 5 |
| Jan 2026 | SoapUI | 33.3K | 34.6% | 1 |
| Jan 2026 | Postman | 23.8K | 24.7% | 2 |
| Jan 2026 | Bruno | 21.3K | 22.1% | 3 |
| Jan 2026 | Insomnia | 15.9K | 16.5% | 4 |
| Jan 2026 | Hoppscotch | 2.1K | 2.2% | 5 |
| Feb 2026 | SoapUI | 33.3K | 32.8% | 1 |
| Feb 2026 | Postman | 27.2K | 26.8% | 2 |
| Feb 2026 | Bruno | 25.2K | 24.8% | 3 |
| Feb 2026 | Insomnia | 13.7K | 13.5% | 4 |
| Feb 2026 | Hoppscotch | 2.1K | 2.1% | 5 |
| Mar 2026 | SoapUI | 40.7K | 33.5% | 1 |
| Mar 2026 | Bruno | 30.8K | 25.4% | 2 |
| Mar 2026 | Postman | 27.5K | 22.7% | 3 |
| Mar 2026 | Insomnia | 19.6K | 16.2% | 4 |
| Mar 2026 | Hoppscotch | 2.7K | 2.2% | 5 |
| Apr 2026 | SoapUI | 33.2K | 32.8% | 1 |
| Apr 2026 | Postman | 27.2K | 26.9% | 2 |
| Apr 2026 | Bruno | 25.2K | 24.9% | 3 |
| Apr 2026 | Insomnia | 13.4K | 13.3% | 4 |
| Apr 2026 | Hoppscotch | 2.2K | 2.1% | 5 |
| May 2026 | SoapUI | 33.2K | 34.6% | 1 |
| May 2026 | Bruno | 25.9K | 27% | 2 |
| May 2026 | Postman | 22.3K | 23.2% | 3 |
| May 2026 | Insomnia | 12.8K | 13.3% | 4 |
| May 2026 | Hoppscotch | 1.9K | 1.9% | 5 |
| Jun 2026 | SoapUI | 33.3K | 36.9% | 1 |
| Jun 2026 | Postman | 22.7K | 25.2% | 2 |
| Jun 2026 | Bruno | 21.1K | 23.4% | 3 |
| Jun 2026 | Insomnia | 11K | 12.2% | 4 |
| Jun 2026 | Hoppscotch | 2.1K | 2.3% | 5 |
| Jul 2026 | SoapUI | 27.2K | 30.5% | 1 |
| Jul 2026 | Bruno | 25.9K | 29% | 2 |
| Jul 2026 | Postman | 22.7K | 25.5% | 3 |
| Jul 2026 | Insomnia | 11.3K | 12.7% | 4 |
| Jul 2026 | Hoppscotch | 2.1K | 2.3% | 5 |
| Aug 2026 | SoapUI | 27.3K | 32.8% | 1 |
| Aug 2026 | Postman | 22.7K | 27.3% | 2 |
| Aug 2026 | Bruno | 21.1K | 25.4% | 3 |
| Aug 2026 | Insomnia | 9.5K | 11.5% | 4 |
| Aug 2026 | Hoppscotch | 2.5K | 3% | 5 |
| Sep 2026 | Bruno | — | — | — |
| Sep 2026 | Hoppscotch | — | — | — |
| Sep 2026 | Insomnia | — | — | — |
| Sep 2026 | Postman | — | — | — |
| Sep 2026 | SoapUI | — | — | — |

## What is being compared

- **Bruno**: Measured on the search terms “api testing bruno”, “bruno api”, “bruno api testing” and “usebruno com”, summed into one figure.
- **Hoppscotch**: Measured on the search terms “hoppscotch api”, “hoppscotch api testing” and “hoppscotch io”, summed into one figure.
- **Insomnia**: Measured on the search terms “api testing insomnia”, “insomnia api”, “insomnia api testing” and “insomnia rest”, summed into one figure.
- **Postman**: Measured on the search terms “api testing postman”, “postman api” and “postman com”, summed into one figure.
- **SoapUI**: Measured on the search terms “api testing soapui”, “soapui”, “soapui app”, “soapui org” and “soapui software”, summed into one figure.

- [Bruno](/demand/global-en/brands/bruno-api)
- [Hoppscotch](/demand/global-en/brands/hoppscotch)
- [Insomnia](/demand/global-en/brands/insomnia-api)
- [Postman](/demand/global-en/brands/postman)
- [SoapUI](/demand/global-en/brands/soapui)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among API testing tools worldwide?

In August 2026, SoapUI was the most searched among API testing tools worldwide, with an estimated 27.3K branded searches and 32.8% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "API testing tools: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/api-testing-tools

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/api-testing-tools. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.