--- title: "API management platforms: Which brands are most popular in search?" description: "Compare the platforms used to manage and document APIs. Share of Search among Postman, MuleSoft, Apigee, Kong and SwaggerHub, the API management platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/api-management-platforms" publisher: "Brandwave" --- # API management platforms: Which brands are most popular in search? Compare the platforms used to manage and document APIs. Share of Search among Postman, MuleSoft, Apigee, Kong and SwaggerHub, the API management platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: API management platforms - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Postman, 91.6% ## Which brand is most popular in search among API management platforms worldwide? - In August 2026, Postman was the most searched among API management platforms worldwide, with an estimated 846K branded searches and 91.6% estimated Share of Search within this set. - MuleSoft is in 2nd place, 86.2 percentage points behind at 5.4% Share of Search. - Across the 11 months ending August 2026, Postman’s estimated Share of Search among API management platforms worldwide peaked at 92.3% in December 2025 and was lowest at 90.9% in June 2026. - Across the 11 months ending August 2026, Postman, MuleSoft, Apigee, Kong and SwaggerHub held steady: their estimated Share of Search among API management platforms worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Postman vs MuleSoft: compare search popularity](/demand/global-en/compare/mulesoft-vs-postman): 91.6% against 5.4% Share of Search. - [Postman vs Apigee: compare search popularity](/demand/global-en/compare/apigee-vs-postman): 91.6% against 2.4% Share of Search. - [MuleSoft vs Apigee: compare search popularity](/demand/global-en/compare/apigee-vs-mulesoft): 5.4% against 2.4% Share of Search. ## How did search popularity change for API management platforms worldwide in August 2026? - In August 2026, Postman gained estimated Share of Search among API management platforms worldwide, from 90.9% to 91.6%. - In August 2026, Apigee lost estimated Share of Search among API management platforms worldwide, from 2.9% to 2.4%. - Estimated monthly branded searches for SwaggerHub worldwide fell 56.8% over 11 measured months, from 4.4K to 1.9K in August 2026. - Estimated monthly branded searches for Kong worldwide fell 45.7% over 11 measured months, from 8.1K to 4.4K in August 2026. - Estimated monthly branded searches for MuleSoft worldwide fell 33.1% over 11 measured months, from 74K to 49.5K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Postman | 91.6% | 846K | 0.0% | Postman | | 2 | MuleSoft | 5.4% | 49.5K | 0.0% | Salesforce | | 3 | Apigee | 2.4% | 22.2K | -18.1% | Google | | 4 | Kong | 0.48% | 4.4K | -18.5% | Kong | | 5 | SwaggerHub | 0.21% | 1.9K | -20.8% | SmartBear | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Postman | 1.3M | 91.3% | 1 | | Oct 2025 | MuleSoft | 74K | 5.4% | 2 | | Oct 2025 | Apigee | 33.1K | 2.4% | 3 | | Oct 2025 | Kong | 8.1K | 0.59% | 4 | | Oct 2025 | SwaggerHub | 4.4K | 0.32% | 5 | | Nov 2025 | Postman | 1M | 91.3% | 1 | | Nov 2025 | MuleSoft | 60.5K | 5.4% | 2 | | Nov 2025 | Apigee | 27.1K | 2.4% | 3 | | Nov 2025 | Kong | 5.4K | 0.48% | 4 | | Nov 2025 | SwaggerHub | 4.4K | 0.39% | 5 | | Dec 2025 | Postman | 1M | 92.3% | 1 | | Dec 2025 | MuleSoft | 49.5K | 4.5% | 2 | | Dec 2025 | Apigee | 27.1K | 2.4% | 3 | | Dec 2025 | Kong | 5.4K | 0.49% | 4 | | Dec 2025 | SwaggerHub | 2.9K | 0.26% | 5 | | Jan 2026 | Postman | 1M | 91.4% | 1 | | Jan 2026 | MuleSoft | 60.5K | 5.4% | 2 | | Jan 2026 | Apigee | 27.1K | 2.4% | 3 | | Jan 2026 | Kong | 5.4K | 0.48% | 4 | | Jan 2026 | SwaggerHub | 3.6K | 0.32% | 5 | | Feb 2026 | Postman | 1M | 91.4% | 1 | | Feb 2026 | MuleSoft | 60.5K | 5.4% | 2 | | Feb 2026 | Apigee | 27.1K | 2.4% | 3 | | Feb 2026 | Kong | 5.4K | 0.48% | 4 | | Feb 2026 | SwaggerHub | 3.6K | 0.32% | 5 | | Mar 2026 | Postman | 1M | 91.3% | 1 | | Mar 2026 | MuleSoft | 60.5K | 5.4% | 2 | | Mar 2026 | Apigee | 27.1K | 2.4% | 3 | | Mar 2026 | Kong | 6.6K | 0.59% | 4 | | Mar 2026 | SwaggerHub | 3.6K | 0.32% | 5 | | Apr 2026 | Postman | 1M | 91.5% | 1 | | Apr 2026 | MuleSoft | 60.5K | 5.4% | 2 | | Apr 2026 | Apigee | 27.1K | 2.4% | 3 | | Apr 2026 | Kong | 5.4K | 0.48% | 4 | | Apr 2026 | SwaggerHub | 2.9K | 0.26% | 5 | | May 2026 | Postman | 845K | 91% | 1 | | May 2026 | MuleSoft | 49.5K | 5.3% | 2 | | May 2026 | Apigee | 27.1K | 2.9% | 3 | | May 2026 | Kong | 4.4K | 0.47% | 4 | | May 2026 | SwaggerHub | 2.4K | 0.26% | 5 | | Jun 2026 | Postman | 846K | 90.9% | 1 | | Jun 2026 | MuleSoft | 49.5K | 5.3% | 2 | | Jun 2026 | Apigee | 27.1K | 2.9% | 3 | | Jun 2026 | Kong | 5.4K | 0.58% | 4 | | Jun 2026 | SwaggerHub | 2.4K | 0.26% | 5 | | Jul 2026 | Postman | 846K | 90.9% | 1 | | Jul 2026 | MuleSoft | 49.5K | 5.3% | 2 | | Jul 2026 | Apigee | 27.1K | 2.9% | 3 | | Jul 2026 | Kong | 5.4K | 0.58% | 4 | | Jul 2026 | SwaggerHub | 2.4K | 0.26% | 5 | | Aug 2026 | Postman | 846K | 91.6% | 1 | | Aug 2026 | MuleSoft | 49.5K | 5.4% | 2 | | Aug 2026 | Apigee | 22.2K | 2.4% | 3 | | Aug 2026 | Kong | 4.4K | 0.48% | 4 | | Aug 2026 | SwaggerHub | 1.9K | 0.21% | 5 | | Sep 2026 | Apigee | — | — | — | | Sep 2026 | Kong | — | — | — | | Sep 2026 | MuleSoft | — | — | — | | Sep 2026 | Postman | — | — | — | | Sep 2026 | SwaggerHub | — | — | — | ## What is being compared - **Apigee**: Measured on the search term “apigee”. - **Kong**: Measured on the search term “kong api”. - **MuleSoft**: Measured on the search term “mulesoft”. - **Postman**: Measured on the search terms “api testing postman”, “postman”, “postman api” and “postman com”, summed into one figure. - **SwaggerHub**: Measured on the search term “swaggerhub”. - [Apigee](/demand/global-en/brands/apigee) - [Kong](/demand/global-en/brands/kong-inc) - [MuleSoft](/demand/global-en/brands/mulesoft) - [Postman](/demand/global-en/brands/postman) - [SwaggerHub](/demand/global-en/brands/swaggerhub) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among API management platforms worldwide? In August 2026, Postman was the most searched among API management platforms worldwide, with an estimated 846K branded searches and 91.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "API management platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/api-management-platforms This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/api-management-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.