--- title: "Apigee vs Azure API Management: Which is searched more?" description: "Is Apigee or Azure API Management more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the API gateways set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/api-gateways/compare/apigee-vs-azure-api-management" publisher: "Brandwave" --- # Apigee vs Azure API Management: Which is searched more? Is Apigee or Azure API Management more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the API gateways set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Apigee and Azure API Management - **Competitive set**: API gateways - **Market**: Global - **Month measured**: Sep 2026 - **Apigee Share of Search**: 30.7% - **Azure API Management Share of Search**: 9.1% ## Is Apigee or Azure API Management more popular in search? - In September 2026, Apigee had more branded searches than Azure API Management among API gateways worldwide. Apigee had about 22,200 branded searches, while Azure API Management had 6,600. Apigee made up 30.7% of all API gateway searches we track, and Azure API Management accounted for 9.1%. - Apigee was ahead of Azure API Management in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Apigee’s share of searches among API gateways worldwide moved from 30.5% to 30.7%, and its estimated monthly branded searches moved from 33.1K to 22.2K. - Across the 12 months ending September 2026, Azure API Management’s share of searches among API gateways worldwide held steady at 9.1%, and its estimated monthly branded searches moved from 9.9K to 6.6K. ## Top API gateways in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Apigee and Azure API Management were each mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Azure API Management was listed before Apigee in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Kong | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | AWS API Gateway | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Apache APISIX | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Azure API Management | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Apigee | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Tyk | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Zuplo | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | KrakenD | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about API gateways - Asked ChatGPT "Which API gateway should I use?": 1. AWS API Gateway, 2. Kong, 3. Azure API Management, 4. Apigee - Asked ChatGPT "What are the best API gateways?": 1. Kong, 2. AWS API Gateway, 3. Apigee, 4. Azure API Management, 5. Tyk, 6. Apache APISIX, 7. Zuplo - Asked ChatGPT "What's the best API gateway for backend teams?": 1. Kong, 2. AWS API Gateway, 3. Apache APISIX, 4. Zuplo - Searched Google, AI Overview "api gateways": 1. AWS API Gateway, 2. Kong - Searched Google, AI Overview "api gateway for microservices": 1. Kong, 2. Apache APISIX, 3. Tyk, 4. AWS API Gateway, 5. Azure API Management, 6. Apigee Not named in any answer: KrakenD. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for API gateways worldwide in September 2026? - Estimated monthly branded searches for Azure API Management worldwide fell 33.3% over 12 measured months, from 9.9K to 6.6K in September 2026. - Estimated monthly branded searches for Apigee worldwide fell 32.9% over 12 measured months, from 33.1K to 22.2K in September 2026. ## Month by month | Month | Apigee estimated searches | Apigee Share of Search | Apigee rank | Azure API Management estimated searches | Azure API Management Share of Search | Azure API Management rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 33.1K | 30.5% | 1 | 9.9K | 9.1% | 6 | | Nov 2025 | 27.1K | 28.8% | 1 | 9.9K | 10.5% | 5 | | Dec 2025 | 27.1K | 31.2% | 1 | 6.6K | 7.6% | 6 | | Jan 2026 | 27.1K | 29.2% | 1 | 8.1K | 8.7% | 5 | | Feb 2026 | 27.1K | 30.1% | 1 | 8.1K | 9% | 5 | | Mar 2026 | 27.1K | 28.2% | 1 | 9.9K | 10.3% | 5 | | Apr 2026 | 27.1K | 30.2% | 1 | 9.9K | 11% | 5 | | May 2026 | 27.1K | 30.2% | 1 | 8.1K | 9% | 5 | | Jun 2026 | 27.1K | 31.8% | 1 | 8.1K | 9.5% | 5 | | Jul 2026 | 27.1K | 33.7% | 1 | 6.6K | 8.2% | 6 | | Aug 2026 | 22.2K | 30.5% | 1 | 6.6K | 9.1% | 5 | | Sep 2026 | 22.2K | 30.7% | 1 | 6.6K | 9.1% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Apigee’s and Azure API Management’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Apigee**: Measured on the search term “apigee”. - **Azure API Management**: Measured on the search term “azure api management”. - [Apigee profile](/demand/global-en/brands/apigee) - [Azure API Management profile](/demand/global-en/brands/azure-api-management) - [All API gateways worldwide](/demand/global-en/categories/api-gateways): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Apigee or Azure API Management more popular in search? In September 2026, Apigee had more branded searches than Azure API Management among API gateways worldwide. Apigee had about 22,200 branded searches, while Azure API Management had 6,600. Apigee made up 30.7% of all API gateway searches we track, and Azure API Management accounted for 9.1%. ## Cite this page Brandwave. "Apigee vs Azure API Management: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/api-gateways/compare/apigee-vs-azure-api-management This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/api-gateways/compare/apigee-vs-azure-api-management. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.