---
title: "API gateways: Which brands are most popular in search?"
description: "Compare the api gateways developers choose between. Share of Search among Apigee, Tyk, AWS API Gateway, Azure API Management, Kong and KrakenD, the API gateways Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/api-gateways"
publisher: "Brandwave"
---

# API gateways: Which brands are most popular in search?

Compare the api gateways developers choose between. Share of Search among Apigee, Tyk, AWS API Gateway, Azure API Management, Kong and KrakenD, the API gateways Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: API gateways
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Apigee, 36.5%

## Which brand is most popular in search among API gateways worldwide?

- In August 2026, Apigee was the most searched among API gateways worldwide, with an estimated 22.2K branded searches and 36.5% estimated Share of Search within this set.
- Tyk is in 2nd place, 12.2 percentage points behind at 24.3% Share of Search.
- Across the 11 months ending August 2026, Apigee’s estimated Share of Search among API gateways worldwide increased from 35.7% to 36.5%.
- Across the 11 months ending August 2026, Tyk’s estimated Share of Search among API gateways worldwide increased from 19.5% to 24.3%.
- Across the 11 months ending August 2026, AWS API Gateway’s estimated Share of Search among API gateways worldwide decreased from 19.5% to 16.3%.
- Across the 11 months ending August 2026, Kong’s estimated Share of Search among API gateways worldwide decreased from 8.7% to 7.2%.
- Across the 11 months ending August 2026, KrakenD’s estimated Share of Search among API gateways worldwide decreased from 5.8% to 4.8%.
- Across the 11 months ending August 2026, Apigee’s estimated Share of Search among API gateways worldwide peaked at 40.9% in July 2026 and was lowest at 33.5% in March 2026.
- Across the 11 months ending August 2026, Tyk’s estimated Share of Search among API gateways worldwide peaked at 24.3% in August 2026 and was lowest at 18.3% in July 2026.
- Across the 11 months ending August 2026, AWS API Gateway’s estimated Share of Search among API gateways worldwide peaked at 23.5% in February 2026 and was lowest at 16.3% in August 2026.
- Across the 11 months ending August 2026, Azure API Management’s estimated Share of Search among API gateways worldwide peaked at 13.1% in April 2026 and was lowest at 9.1% in December 2025.
- Across the 11 months ending August 2026, Kong’s estimated Share of Search among API gateways worldwide peaked at 8.7% in October 2025 and was lowest at 5.8% in May 2026.
- Across the 11 months ending August 2026, KrakenD’s estimated Share of Search among API gateways worldwide peaked at 5.8% in October 2025 and was lowest at 4.4% in July 2026.
- Across the 11 months ending August 2026, Tyk rose from 3rd to 2nd among API gateways worldwide.
- Across the 11 months ending August 2026, AWS API Gateway fell from 2nd to 3rd among API gateways worldwide.
- Across the 11 months ending August 2026, Azure API Management held steady: its estimated Share of Search among API gateways worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Apigee vs Tyk: compare search popularity](/demand/global-en/compare/apigee-vs-tyk): 36.5% against 24.3% Share of Search.
- [Apigee vs AWS API Gateway: compare search popularity](/demand/global-en/compare/apigee-vs-aws-api-gateway): 36.5% against 16.3% Share of Search.
- [Apigee vs Azure API Management: compare search popularity](/demand/global-en/compare/apigee-vs-azure-api-management): 36.5% against 10.9% Share of Search.
- [Apigee vs Kong: compare search popularity](/demand/global-en/compare/apigee-vs-kong-inc): 36.5% against 7.2% Share of Search.
- [Tyk vs AWS API Gateway: compare search popularity](/demand/global-en/compare/aws-api-gateway-vs-tyk): 24.3% against 16.3% Share of Search.
- [Tyk vs Azure API Management: compare search popularity](/demand/global-en/compare/azure-api-management-vs-tyk): 24.3% against 10.9% Share of Search.
- [Tyk vs Kong: compare search popularity](/demand/global-en/compare/kong-inc-vs-tyk): 24.3% against 7.2% Share of Search.
- [AWS API Gateway vs Azure API Management: compare search popularity](/demand/global-en/compare/aws-api-gateway-vs-azure-api-management): 16.3% against 10.9% Share of Search.
- [AWS API Gateway vs Kong: compare search popularity](/demand/global-en/compare/aws-api-gateway-vs-kong-inc): 16.3% against 7.2% Share of Search.
- [Azure API Management vs Kong: compare search popularity](/demand/global-en/compare/azure-api-management-vs-kong-inc): 10.9% against 7.2% Share of Search.

## How did search popularity change for API gateways worldwide in August 2026?

- In August 2026, Tyk overtook AWS API Gateway to rank 2nd among API gateways worldwide, at 24.3%.
- In August 2026, Azure API Management gained estimated Share of Search among API gateways worldwide, from 10% to 10.9%.
- In August 2026, Apigee lost estimated Share of Search among API gateways worldwide, from 40.9% to 36.5%.
- In August 2026, AWS API Gateway lost estimated Share of Search among API gateways worldwide, from 18.3% to 16.3%.
- In August 2026, Kong lost estimated Share of Search among API gateways worldwide, from 8.2% to 7.2%.
- Estimated monthly branded searches for KrakenD worldwide fell 46.3% over 11 measured months, from 5.4K to 2.9K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Apigee | 36.5% | 22.2K | -18.1% | Google |
| 2 | Tyk | 24.3% | 14.8K | +22.3% | Tyk |
| 3 | AWS API Gateway | 16.3% | 9.9K | -18.2% | AWS API Gateway |
| 4 | Azure API Management | 10.9% | 6.6K | 0.0% | Azure API Management |
| 5 | Kong | 7.2% | 4.4K | -18.5% | Kong |
| 6 | KrakenD | 4.8% | 2.9K | 0.0% | KrakenD |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Apigee | 33.1K | 35.7% | 1 |
| Oct 2025 | AWS API Gateway | 18.1K | 19.5% | 2 |
| Oct 2025 | Tyk | 18.1K | 19.5% | 3 |
| Oct 2025 | Azure API Management | 9.9K | 10.7% | 4 |
| Oct 2025 | Kong | 8.1K | 8.7% | 5 |
| Oct 2025 | KrakenD | 5.4K | 5.8% | 6 |
| Nov 2025 | Apigee | 27.1K | 34% | 1 |
| Nov 2025 | AWS API Gateway | 18.1K | 22.7% | 2 |
| Nov 2025 | Tyk | 14.8K | 18.6% | 3 |
| Nov 2025 | Azure API Management | 9.9K | 12.4% | 4 |
| Nov 2025 | Kong | 5.4K | 6.8% | 5 |
| Nov 2025 | KrakenD | 4.4K | 5.5% | 6 |
| Dec 2025 | Apigee | 27.1K | 37.5% | 1 |
| Dec 2025 | AWS API Gateway | 14.8K | 20.5% | 2 |
| Dec 2025 | Tyk | 14.8K | 20.5% | 3 |
| Dec 2025 | Azure API Management | 6.6K | 9.1% | 4 |
| Dec 2025 | Kong | 5.4K | 7.5% | 5 |
| Dec 2025 | KrakenD | 3.6K | 5% | 6 |
| Jan 2026 | Apigee | 27.1K | 34.8% | 1 |
| Jan 2026 | Tyk | 18.1K | 23.2% | 2 |
| Jan 2026 | AWS API Gateway | 14.8K | 19% | 3 |
| Jan 2026 | Azure API Management | 8.1K | 10.4% | 4 |
| Jan 2026 | Kong | 5.4K | 6.9% | 5 |
| Jan 2026 | KrakenD | 4.4K | 5.6% | 6 |
| Feb 2026 | Apigee | 27.1K | 35.1% | 1 |
| Feb 2026 | AWS API Gateway | 18.1K | 23.5% | 2 |
| Feb 2026 | Tyk | 14.8K | 19.2% | 3 |
| Feb 2026 | Azure API Management | 8.1K | 10.5% | 4 |
| Feb 2026 | Kong | 5.4K | 7% | 5 |
| Feb 2026 | KrakenD | 3.6K | 4.7% | 6 |
| Mar 2026 | Apigee | 27.1K | 33.5% | 1 |
| Mar 2026 | Tyk | 18.1K | 22.4% | 2 |
| Mar 2026 | AWS API Gateway | 14.8K | 18.3% | 3 |
| Mar 2026 | Azure API Management | 9.9K | 12.2% | 4 |
| Mar 2026 | Kong | 6.6K | 8.2% | 5 |
| Mar 2026 | KrakenD | 4.4K | 5.4% | 6 |
| Apr 2026 | Apigee | 27.1K | 35.8% | 1 |
| Apr 2026 | AWS API Gateway | 14.8K | 19.6% | 2 |
| Apr 2026 | Tyk | 14.8K | 19.6% | 3 |
| Apr 2026 | Azure API Management | 9.9K | 13.1% | 4 |
| Apr 2026 | Kong | 5.4K | 7.1% | 5 |
| Apr 2026 | KrakenD | 3.6K | 4.8% | 6 |
| May 2026 | Apigee | 27.1K | 35.6% | 1 |
| May 2026 | Tyk | 18.1K | 23.8% | 2 |
| May 2026 | AWS API Gateway | 14.8K | 19.4% | 3 |
| May 2026 | Azure API Management | 8.1K | 10.6% | 4 |
| May 2026 | Kong | 4.4K | 5.8% | 5 |
| May 2026 | KrakenD | 3.6K | 4.7% | 6 |
| Jun 2026 | Apigee | 27.1K | 38.1% | 1 |
| Jun 2026 | Tyk | 14.8K | 20.8% | 2 |
| Jun 2026 | AWS API Gateway | 12.1K | 17% | 3 |
| Jun 2026 | Azure API Management | 8.1K | 11.4% | 4 |
| Jun 2026 | Kong | 5.4K | 7.6% | 5 |
| Jun 2026 | KrakenD | 3.6K | 5.1% | 6 |
| Jul 2026 | Apigee | 27.1K | 40.9% | 1 |
| Jul 2026 | AWS API Gateway | 12.1K | 18.3% | 2 |
| Jul 2026 | Tyk | 12.1K | 18.3% | 3 |
| Jul 2026 | Azure API Management | 6.6K | 10% | 4 |
| Jul 2026 | Kong | 5.4K | 8.2% | 5 |
| Jul 2026 | KrakenD | 2.9K | 4.4% | 6 |
| Aug 2026 | Apigee | 22.2K | 36.5% | 1 |
| Aug 2026 | Tyk | 14.8K | 24.3% | 2 |
| Aug 2026 | AWS API Gateway | 9.9K | 16.3% | 3 |
| Aug 2026 | Azure API Management | 6.6K | 10.9% | 4 |
| Aug 2026 | Kong | 4.4K | 7.2% | 5 |
| Aug 2026 | KrakenD | 2.9K | 4.8% | 6 |
| Sep 2026 | Apigee | — | — | — |
| Sep 2026 | AWS API Gateway | — | — | — |
| Sep 2026 | Azure API Management | — | — | — |
| Sep 2026 | Kong | — | — | — |
| Sep 2026 | KrakenD | — | — | — |
| Sep 2026 | Tyk | — | — | — |

## What is being compared

- **Apigee**: Measured on the search term “apigee”.
- **AWS API Gateway**: Measured on the search term “aws api gateway”.
- **Azure API Management**: Measured on the search term “azure api management”.
- **Kong**: Measured on the search term “kong api”.
- **KrakenD**: Measured on the search term “krakend”.
- **Tyk**: Measured on the search term “tyk”.

- [Apigee](/demand/global-en/brands/apigee)
- [AWS API Gateway](/demand/global-en/brands/aws-api-gateway)
- [Azure API Management](/demand/global-en/brands/azure-api-management)
- [Kong](/demand/global-en/brands/kong-inc)
- [KrakenD](/demand/global-en/brands/krakend)
- [Tyk](/demand/global-en/brands/tyk)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among API gateways worldwide?

In August 2026, Apigee was the most searched among API gateways worldwide, with an estimated 22.2K branded searches and 36.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "API gateways: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/api-gateways

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/api-gateways. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.