---
title: "API clients: Which are searched most?"
description: "Compare the tools developers test APIs with. Share of Search among Postman, Bruno, Insomnia, Hoppscotch and Paw, the API clients Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/api-clients"
publisher: "Brandwave"
---

# API clients: Which are searched most?

Compare the tools developers test APIs with. Share of Search among Postman, Bruno, Insomnia, Hoppscotch and Paw, the API clients Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: API clients
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Postman, 96.2%

## Which brand is most popular in search among API clients worldwide?

- In August 2026, Postman was the most searched among API clients worldwide, with an estimated 846K branded searches and 96.2% estimated Share of Search within this set.
- Bruno is in 2nd place, 93.8 percentage points behind at 2.4% Share of Search.
- Across the 11 months ending August 2026, Insomnia’s estimated Share of Search among API clients worldwide decreased from 1.9% to 1.1%.
- Across the 11 months ending August 2026, Postman’s estimated Share of Search among API clients worldwide peaked at 97.2% in December 2025 and was lowest at 95.1% in March 2026.
- Across the 11 months ending August 2026, Bruno’s estimated Share of Search among API clients worldwide peaked at 2.9% in July 2026 and was lowest at 1.3% in December 2025.
- Across the 11 months ending August 2026, Postman, Bruno, Hoppscotch and Paw held steady: their estimated Share of Search among API clients worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Postman vs Bruno: compare search popularity](/demand/global-en/compare/bruno-api-vs-postman): 96.2% against 2.4% Share of Search.

## How did search popularity change for API clients worldwide in August 2026?

- In August 2026, Postman gained estimated Share of Search among API clients worldwide, from 95.6% to 96.2%.
- In August 2026, Bruno lost estimated Share of Search among API clients worldwide, from 2.9% to 2.4%.
- Estimated monthly branded searches for Hoppscotch worldwide rose 17.1% over 11 measured months, from 2.1K to 2.5K in August 2026.
- Estimated monthly branded searches for Paw worldwide fell 65.4% over 11 measured months, from 260 to 90 in August 2026.
- Estimated monthly branded searches for Insomnia worldwide fell 60.6% over 11 measured months, from 24.1K to 9.5K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Postman | 96.2% | 846K | 0.0% | Postman |
| 2 | Bruno | 2.4% | 21.1K | -18.5% | Bruno |
| 3 | Insomnia | 1.1% | 9.5K | -15.9% | Insomnia |
| 4 | Hoppscotch | 0.28% | 2.5K | +19.4% | Hoppscotch |
| 5 | Paw | 0.01% | 90 | 0.0% | Paw |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Postman | 1.3M | 96% | 1 |
| Oct 2025 | Bruno | 25.2K | 1.9% | 2 |
| Oct 2025 | Insomnia | 24.1K | 1.9% | 3 |
| Oct 2025 | Hoppscotch | 2.1K | 0.16% | 4 |
| Oct 2025 | Paw | 260 | 0.02% | 5 |
| Nov 2025 | Postman | 1M | 96.7% | 1 |
| Nov 2025 | Bruno | 16.8K | 1.6% | 2 |
| Nov 2025 | Insomnia | 16.4K | 1.5% | 3 |
| Nov 2025 | Hoppscotch | 1.7K | 0.16% | 4 |
| Nov 2025 | Paw | 260 | 0.02% | 5 |
| Dec 2025 | Postman | 1M | 97.2% | 1 |
| Dec 2025 | Bruno | 14K | 1.3% | 2 |
| Dec 2025 | Insomnia | 13.7K | 1.3% | 3 |
| Dec 2025 | Hoppscotch | 1.4K | 0.14% | 4 |
| Dec 2025 | Paw | 210 | 0.02% | 5 |
| Jan 2026 | Postman | 1M | 96.3% | 1 |
| Jan 2026 | Bruno | 21.3K | 2% | 2 |
| Jan 2026 | Insomnia | 15.9K | 1.5% | 3 |
| Jan 2026 | Hoppscotch | 2.1K | 0.2% | 4 |
| Jan 2026 | Paw | 210 | 0.02% | 5 |
| Feb 2026 | Postman | 1M | 96.1% | 1 |
| Feb 2026 | Bruno | 25.2K | 2.4% | 2 |
| Feb 2026 | Insomnia | 13.7K | 1.3% | 3 |
| Feb 2026 | Hoppscotch | 2.1K | 0.2% | 4 |
| Feb 2026 | Paw | 210 | 0.02% | 5 |
| Mar 2026 | Postman | 1M | 95.1% | 1 |
| Mar 2026 | Bruno | 30.8K | 2.8% | 2 |
| Mar 2026 | Insomnia | 19.6K | 1.8% | 3 |
| Mar 2026 | Hoppscotch | 2.7K | 0.25% | 4 |
| Mar 2026 | Paw | 170 | 0.02% | 5 |
| Apr 2026 | Postman | 1M | 96.2% | 1 |
| Apr 2026 | Bruno | 25.2K | 2.4% | 2 |
| Apr 2026 | Insomnia | 13.4K | 1.3% | 3 |
| Apr 2026 | Hoppscotch | 2.2K | 0.2% | 4 |
| Apr 2026 | Paw | 170 | 0.02% | 5 |
| May 2026 | Postman | 845K | 95.4% | 1 |
| May 2026 | Bruno | 25.9K | 2.9% | 2 |
| May 2026 | Insomnia | 12.8K | 1.4% | 3 |
| May 2026 | Hoppscotch | 1.9K | 0.21% | 4 |
| May 2026 | Paw | 110 | 0.01% | 5 |
| Jun 2026 | Postman | 846K | 96.1% | 1 |
| Jun 2026 | Bruno | 21.1K | 2.4% | 2 |
| Jun 2026 | Insomnia | 11K | 1.3% | 3 |
| Jun 2026 | Hoppscotch | 2.1K | 0.24% | 4 |
| Jun 2026 | Paw | 90 | 0.01% | 5 |
| Jul 2026 | Postman | 846K | 95.6% | 1 |
| Jul 2026 | Bruno | 25.9K | 2.9% | 2 |
| Jul 2026 | Insomnia | 11.3K | 1.3% | 3 |
| Jul 2026 | Hoppscotch | 2.1K | 0.23% | 4 |
| Jul 2026 | Paw | 90 | 0.01% | 5 |
| Aug 2026 | Postman | 846K | 96.2% | 1 |
| Aug 2026 | Bruno | 21.1K | 2.4% | 2 |
| Aug 2026 | Insomnia | 9.5K | 1.1% | 3 |
| Aug 2026 | Hoppscotch | 2.5K | 0.28% | 4 |
| Aug 2026 | Paw | 90 | 0.01% | 5 |
| Sep 2026 | Bruno | — | — | — |
| Sep 2026 | Hoppscotch | — | — | — |
| Sep 2026 | Insomnia | — | — | — |
| Sep 2026 | Paw | — | — | — |
| Sep 2026 | Postman | — | — | — |

## What is being compared

- **Bruno**: Measured on the search terms “api testing bruno”, “bruno api”, “bruno api testing” and “usebruno com”, summed into one figure.
- **Hoppscotch**: Measured on the search terms “hoppscotch api”, “hoppscotch api testing” and “hoppscotch io”, summed into one figure.
- **Insomnia**: Measured on the search terms “api testing insomnia”, “insomnia api”, “insomnia api testing” and “insomnia rest”, summed into one figure.
- **Paw**: Measured on the search term “paw api”.
- **Postman**: Measured on the search terms “api testing postman”, “postman”, “postman api” and “postman com”, summed into one figure.

- [Bruno](/demand/global-en/brands/bruno-api)
- [Hoppscotch](/demand/global-en/brands/hoppscotch)
- [Insomnia](/demand/global-en/brands/insomnia-api)
- [Paw](/demand/global-en/brands/paw-api)
- [Postman](/demand/global-en/brands/postman)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among API clients worldwide?

In August 2026, Postman was the most searched among API clients worldwide, with an estimated 846K branded searches and 96.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "API clients: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/api-clients

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/api-clients. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.