--- title: "Antivirus plus brands: Which are searched most?" description: "Compare the antivirus plus brands people buy. Share of Search among Norton, McAfee and Bitdefender, the antivirus plus brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/antivirus-plus-brands" publisher: "Brandwave" --- # Antivirus plus brands: Which are searched most? Compare the antivirus plus brands people buy. Share of Search among Norton, McAfee and Bitdefender, the antivirus plus brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Antivirus plus brands - **Market**: Global - **Brands compared**: 3 - **Month measured**: Sep 2026 - **Highest Share of Search**: Norton, 57.4% ## Which brand is most popular in search among antivirus plus brands worldwide? - In September 2026, Norton was the most searched among antivirus plus brands worldwide, with an estimated 943K branded searches and 57.4% estimated Share of Search within this set. - McAfee is in 2nd place, 20.2 percentage points behind at 37.1% Share of Search. - Across the 12 months ending September 2026, Norton’s estimated Share of Search among antivirus plus brands worldwide increased from 55.3% to 57.4%. - Across the 12 months ending September 2026, McAfee’s estimated Share of Search among antivirus plus brands worldwide decreased from 40.1% to 37.1%. - Across the 12 months ending September 2026, Bitdefender’s estimated Share of Search among antivirus plus brands worldwide increased from 4.6% to 5.5%. - Across the 12 months ending September 2026, Norton’s estimated Share of Search among antivirus plus brands worldwide peaked at 57.4% in September 2026 and was lowest at 50.7% in January 2026. - Across the 12 months ending September 2026, McAfee’s estimated Share of Search among antivirus plus brands worldwide peaked at 45.6% in January 2026 and was lowest at 37.1% in September 2026. - Across the 12 months ending September 2026, Bitdefender’s estimated Share of Search among antivirus plus brands worldwide peaked at 7.6% in July 2026 and was lowest at 3.4% in May 2026. ## Compare search popularity between leading brands - [Norton vs McAfee: compare search popularity](/demand/global-en/compare/mcafee-vs-norton): 57.4% against 37.1% Share of Search. - [Norton vs Bitdefender: compare search popularity](/demand/global-en/compare/bitdefender-vs-norton): 57.4% against 5.5% Share of Search. - [McAfee vs Bitdefender: compare search popularity](/demand/global-en/compare/bitdefender-vs-mcafee): 37.1% against 5.5% Share of Search. ## How did search popularity change for antivirus plus brands worldwide in September 2026? - In September 2026, Norton gained estimated Share of Search among antivirus plus brands worldwide, from 54.6% to 57.4%. - In September 2026, Bitdefender gained estimated Share of Search among antivirus plus brands worldwide, from 4.1% to 5.5%. - In September 2026, McAfee lost estimated Share of Search among antivirus plus brands worldwide, from 41.3% to 37.1%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Norton | 57.4% | 943K | +16.9% | Norton | | 2 | McAfee | 37.1% | 611K | 0.0% | McAfee | | 3 | Bitdefender | 5.5% | 90.5K | +49.6% | Bitdefender | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Norton | 1.1M | 55.3% | 1 | | Oct 2025 | McAfee | 783K | 40.1% | 2 | | Oct 2025 | Bitdefender | 90.5K | 4.6% | 3 | | Nov 2025 | Norton | 957K | 53.3% | 1 | | Nov 2025 | McAfee | 764K | 42.6% | 2 | | Nov 2025 | Bitdefender | 74K | 4.1% | 3 | | Dec 2025 | Norton | 949K | 53.1% | 1 | | Dec 2025 | McAfee | 764K | 42.7% | 2 | | Dec 2025 | Bitdefender | 74K | 4.1% | 3 | | Jan 2026 | Norton | 1M | 50.7% | 1 | | Jan 2026 | McAfee | 933K | 45.6% | 2 | | Jan 2026 | Bitdefender | 74K | 3.6% | 3 | | Feb 2026 | Norton | 913K | 52.6% | 1 | | Feb 2026 | McAfee | 764K | 44% | 2 | | Feb 2026 | Bitdefender | 60.5K | 3.5% | 3 | | Mar 2026 | Norton | 913K | 51.6% | 1 | | Mar 2026 | McAfee | 783K | 44.2% | 2 | | Mar 2026 | Bitdefender | 74K | 4.2% | 3 | | Apr 2026 | Norton | 777K | 52.1% | 1 | | Apr 2026 | McAfee | 641K | 42.9% | 2 | | Apr 2026 | Bitdefender | 74K | 5% | 3 | | May 2026 | Norton | 747K | 52% | 1 | | May 2026 | McAfee | 641K | 44.6% | 2 | | May 2026 | Bitdefender | 49.5K | 3.4% | 3 | | Jun 2026 | Norton | 747K | 53.1% | 1 | | Jun 2026 | McAfee | 611K | 43.4% | 2 | | Jun 2026 | Bitdefender | 49.5K | 3.5% | 3 | | Jul 2026 | Norton | 747K | 51.3% | 1 | | Jul 2026 | McAfee | 600K | 41.2% | 2 | | Jul 2026 | Bitdefender | 110K | 7.6% | 3 | | Aug 2026 | Norton | 807K | 54.6% | 1 | | Aug 2026 | McAfee | 611K | 41.3% | 2 | | Aug 2026 | Bitdefender | 60.5K | 4.1% | 3 | | Sep 2026 | Norton | 943K | 57.4% | 1 | | Sep 2026 | McAfee | 611K | 37.1% | 2 | | Sep 2026 | Bitdefender | 90.5K | 5.5% | 3 | ## What is being compared - **Bitdefender**: Measured on the search term “bitdefender antivirus”. - **McAfee**: Measured on the search terms “mcafee” and “mcafee antivirus”, summed into one figure. - **Norton**: Measured on the search terms “norton”, “norton 360”, “norton 360 deluxe” and “norton antivirus”, summed into one figure. - [Bitdefender](/demand/global-en/brands/bitdefender) - [McAfee](/demand/global-en/brands/mcafee) - [Norton](/demand/global-en/brands/norton) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among antivirus plus brands worldwide? In September 2026, Norton was the most searched among antivirus plus brands worldwide, with an estimated 943K branded searches and 57.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Antivirus plus brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/antivirus-plus-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/antivirus-plus-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.