---
title: "Anti-dandruff shampoo brands: Which are most popular?"
description: "Compare the anti-dandruff shampoo brands people buy. Share of Search among Nizoral, Head & Shoulders, Selsun Blue, CLEAR, Neutrogena, Briogeo, Dove and Vanicream, the anti-dandruff shampoo brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/anti-dandruff-shampoo-brands"
publisher: "Brandwave"
---

# Anti-dandruff shampoo brands: Which are most popular?

Compare the anti-dandruff shampoo brands people buy. Share of Search among Nizoral, Head & Shoulders, Selsun Blue, CLEAR, Neutrogena, Briogeo, Dove and Vanicream, the anti-dandruff shampoo brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Anti-dandruff shampoo brands
- **Market**: Global
- **Brands compared**: 8
- **Month measured**: Oct 2026
- **Highest Share of Search**: Nizoral, 50.7%

## Which brand is most popular in search among anti-dandruff shampoo brands worldwide?

- In October 2026, Nizoral was the most searched among anti-dandruff shampoo brands worldwide, with an estimated 918K branded searches, 50.7% of all searches for the eight tracked by the Brandwave Brand Demand Index.
- Head & Shoulders is in 2nd place, 17.5 percentage points behind at 33.3%.
- Across the 12 months ending October 2026, Nizoral’s share of searches among anti-dandruff shampoo brands worldwide increased from 47.3% to 50.7%.
- Across the 12 months ending October 2026, Head & Shoulders’ share of searches among anti-dandruff shampoo brands worldwide decreased from 34.5% to 33.3%.
- Across the 12 months ending October 2026, Selsun Blue’s share of searches among anti-dandruff shampoo brands worldwide decreased from 8.5% to 7.5%.
- Across the 12 months ending October 2026, Neutrogena’s share of searches among anti-dandruff shampoo brands worldwide decreased from 3.7% to 3.1%.
- Across the 12 months ending October 2026, Nizoral’s share of searches among anti-dandruff shampoo brands worldwide peaked at 50.7% in October 2026 and was lowest at 47.2% in December 2025.
- Across the 12 months ending October 2026, Head & Shoulders’ share of searches among anti-dandruff shampoo brands worldwide peaked at 35.3% in June 2026 and was lowest at 32.6% in February 2026.
- Across the 12 months ending October 2026, Selsun Blue’s share of searches among anti-dandruff shampoo brands worldwide peaked at 8.8% in May 2026 and was lowest at 7.1% in June 2026.
- Across the 12 months ending October 2026, CLEAR’s share of searches among anti-dandruff shampoo brands worldwide peaked at 5% in July 2026 and was lowest at 3.5% in January 2026.
- Across the 12 months ending October 2026, CLEAR, Briogeo, Dove and Vanicream held steady: their share of searches among anti-dandruff shampoo brands worldwide each moved less than 0.5 percentage points.

## Top anti-dandruff shampoo brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Nizoral and Head & Shoulders appeared every time. Nizoral was recommended most often, coming first in four out of five answers. Head & Shoulders was second, and Selsun Blue was third. CLEAR, which ranked fourth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Nizoral | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Head & Shoulders | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Selsun Blue | 3rd | 2 of 3 | 1 of 2 | 3 of 5 |
| Neutrogena | 4th | 1 of 3 | 2 of 2 | 3 of 5 |
| CLEAR | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Briogeo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Dove | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Vanicream | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about anti-dandruff shampoo brands

- Asked ChatGPT "Which anti-dandruff shampoo should I use?": 1. Nizoral, 2. Head & Shoulders, 3. Selsun Blue
- Asked ChatGPT "What are the best dandruff shampoo brands?": 1. Nizoral, 2. Head & Shoulders, 3. Selsun Blue, 4. Neutrogena
- Asked ChatGPT "What's the best shampoo for a flaky, itchy scalp?": 1. Nizoral, 2. Head & Shoulders
- Searched Google, AI Overview "anti dandruff shampoo": 1. Head & Shoulders, 2. Nizoral, 3. Neutrogena
- Searched Google, AI Overview "best dandruff shampoo": 1. Nizoral, 2. Head & Shoulders, 3. Selsun Blue, 4. Neutrogena

Not named in any answer: CLEAR, Briogeo, Dove and Vanicream.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 25, 2026.

## Compare search popularity between leading brands

- [Nizoral vs Head & Shoulders: compare search popularity](/demand/global-en/compare/head-and-shoulders-vs-nizoral): 50.7% against 33.3% Share of Search.
- [Nizoral vs Selsun Blue: compare search popularity](/demand/global-en/compare/nizoral-vs-selsun-blue): 50.7% against 7.5% Share of Search.
- [Nizoral vs CLEAR: compare search popularity](/demand/global-en/compare/clear-haircare-vs-nizoral): 50.7% against 3.6% Share of Search.
- [Nizoral vs Neutrogena: compare search popularity](/demand/global-en/compare/neutrogena-vs-nizoral): 50.7% against 3.1% Share of Search.
- [Head & Shoulders vs Selsun Blue: compare search popularity](/demand/global-en/compare/head-and-shoulders-vs-selsun-blue): 33.3% against 7.5% Share of Search.
- [Head & Shoulders vs CLEAR: compare search popularity](/demand/global-en/compare/clear-haircare-vs-head-and-shoulders): 33.3% against 3.6% Share of Search.
- [Head & Shoulders vs Neutrogena: compare search popularity](/demand/global-en/compare/head-and-shoulders-vs-neutrogena): 33.3% against 3.1% Share of Search.
- [Selsun Blue vs CLEAR: compare search popularity](/demand/global-en/compare/clear-haircare-vs-selsun-blue): 7.5% against 3.6% Share of Search.
- [Selsun Blue vs Neutrogena: compare search popularity](/demand/global-en/compare/neutrogena-vs-selsun-blue): 7.5% against 3.1% Share of Search.
- [CLEAR vs Neutrogena: compare search popularity](/demand/global-en/compare/clear-haircare-vs-neutrogena): 3.6% against 3.1% Share of Search.

## How did search popularity change for anti-dandruff shampoo brands worldwide in October 2026?

- In October 2026, Nizoral gained share of searches among anti-dandruff shampoo brands worldwide, from 47.9% to 50.7%.
- In October 2026, Head & Shoulders lost share of searches among anti-dandruff shampoo brands worldwide, from 34.9% to 33.3%.
- In October 2026, Selsun Blue lost share of searches among anti-dandruff shampoo brands worldwide, from 8.6% to 7.5%.
- In October 2026, CLEAR lost share of searches among anti-dandruff shampoo brands worldwide, from 4.1% to 3.6%.
- Estimated monthly branded searches for Dove worldwide rose 50% over 12 measured months, from 5.4K to 8.1K in October 2026.
- Estimated monthly branded searches for Vanicream worldwide rose 50% over 12 measured months, from 3.6K to 5.4K in October 2026.

## Which anti-dandruff shampoo brands do people search for most?

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Nizoral | 50.7% | 918K | +22.2% | Nizoral |
| 2 | Head & Shoulders | 33.3% | 602K | +10.1% | Procter & Gamble |
| 3 | Selsun Blue | 7.5% | 135K | 0.0% | Selsun Blue |
| 4 | CLEAR | 3.6% | 64.3K | 0.0% | Unilever |
| 5 | Neutrogena | 3.1% | 55.3K | +22.3% | Neutrogena |
| 6 | Briogeo | 1.2% | 22.2K | +50.0% | Briogeo |
| 7 | Dove | 0.45% | 8.1K | +22.7% | Unilever |
| 8 | Vanicream | 0.3% | 5.4K | 0.0% | Vanicream |

Neutrogena, Dove and Vanicream sell other things too, so only their searches that name this product count here, like “t gel shampoo”.

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Nov 2025 | Nizoral | 751K | 47.3% | 1 |
| Nov 2025 | Head & Shoulders | 547K | 34.5% | 2 |
| Nov 2025 | Selsun Blue | 135K | 8.5% | 3 |
| Nov 2025 | CLEAR | 64.3K | 4.1% | 4 |
| Nov 2025 | Neutrogena | 58.6K | 3.7% | 5 |
| Nov 2025 | Briogeo | 22.2K | 1.4% | 6 |
| Nov 2025 | Dove | 5.4K | 0.34% | 7 |
| Nov 2025 | Vanicream | 3.6K | 0.23% | 8 |
| Dec 2025 | Nizoral | 751K | 47.2% | 1 |
| Dec 2025 | Head & Shoulders | 547K | 34.4% | 2 |
| Dec 2025 | Selsun Blue | 135K | 8.5% | 3 |
| Dec 2025 | CLEAR | 64.3K | 4% | 4 |
| Dec 2025 | Neutrogena | 58.6K | 3.7% | 5 |
| Dec 2025 | Briogeo | 27.1K | 1.7% | 6 |
| Dec 2025 | Dove | 5.4K | 0.34% | 7 |
| Dec 2025 | Vanicream | 3.6K | 0.23% | 8 |
| Jan 2026 | Nizoral | 918K | 50.2% | 1 |
| Jan 2026 | Head & Shoulders | 614K | 33.5% | 2 |
| Jan 2026 | Selsun Blue | 135K | 7.4% | 3 |
| Jan 2026 | CLEAR | 64.3K | 3.5% | 4 |
| Jan 2026 | Neutrogena | 58.6K | 3.2% | 5 |
| Jan 2026 | Briogeo | 27.1K | 1.5% | 6 |
| Jan 2026 | Dove | 8.1K | 0.44% | 7 |
| Jan 2026 | Vanicream | 5.4K | 0.3% | 8 |
| Feb 2026 | Nizoral | 751K | 48.7% | 1 |
| Feb 2026 | Head & Shoulders | 502K | 32.6% | 2 |
| Feb 2026 | Selsun Blue | 135K | 8.8% | 3 |
| Feb 2026 | CLEAR | 64.3K | 4.2% | 4 |
| Feb 2026 | Neutrogena | 47.9K | 3.1% | 5 |
| Feb 2026 | Briogeo | 27.1K | 1.8% | 6 |
| Feb 2026 | Dove | 8.1K | 0.53% | 7 |
| Feb 2026 | Vanicream | 5.4K | 0.35% | 8 |
| Mar 2026 | Nizoral | 818K | 49.2% | 1 |
| Mar 2026 | Head & Shoulders | 547K | 32.9% | 2 |
| Mar 2026 | Selsun Blue | 135K | 8.1% | 3 |
| Mar 2026 | CLEAR | 64.3K | 3.9% | 4 |
| Mar 2026 | Neutrogena | 55.3K | 3.3% | 5 |
| Mar 2026 | Briogeo | 27.1K | 1.6% | 6 |
| Mar 2026 | Dove | 8.1K | 0.49% | 7 |
| Mar 2026 | Vanicream | 6.6K | 0.4% | 8 |
| Apr 2026 | Nizoral | 818K | 49.6% | 1 |
| Apr 2026 | Head & Shoulders | 547K | 33.2% | 2 |
| Apr 2026 | Selsun Blue | 135K | 8.2% | 3 |
| Apr 2026 | CLEAR | 64.3K | 3.9% | 4 |
| Apr 2026 | Neutrogena | 47.9K | 2.9% | 5 |
| Apr 2026 | Briogeo | 22.2K | 1.3% | 6 |
| Apr 2026 | Dove | 6.6K | 0.4% | 7 |
| Apr 2026 | Vanicream | 6.6K | 0.4% | 8 |
| May 2026 | Nizoral | 751K | 48.9% | 1 |
| May 2026 | Head & Shoulders | 502K | 32.7% | 2 |
| May 2026 | Selsun Blue | 135K | 8.8% | 3 |
| May 2026 | CLEAR | 64.3K | 4.2% | 4 |
| May 2026 | Neutrogena | 47.9K | 3.1% | 5 |
| May 2026 | Briogeo | 22.2K | 1.4% | 6 |
| May 2026 | Vanicream | 8.1K | 0.53% | 7 |
| May 2026 | Dove | 6.6K | 0.43% | 8 |
| Jun 2026 | Nizoral | 751K | 48.4% | 1 |
| Jun 2026 | Head & Shoulders | 547K | 35.3% | 2 |
| Jun 2026 | Selsun Blue | 110K | 7.1% | 3 |
| Jun 2026 | CLEAR | 64.3K | 4.1% | 4 |
| Jun 2026 | Neutrogena | 45.2K | 2.9% | 5 |
| Jun 2026 | Briogeo | 18.1K | 1.2% | 6 |
| Jun 2026 | Vanicream | 9.9K | 0.64% | 7 |
| Jun 2026 | Dove | 5.4K | 0.35% | 8 |
| Jul 2026 | Nizoral | 751K | 47.4% | 1 |
| Jul 2026 | Head & Shoulders | 547K | 34.5% | 2 |
| Jul 2026 | Selsun Blue | 135K | 8.5% | 3 |
| Jul 2026 | CLEAR | 78.6K | 5% | 4 |
| Jul 2026 | Neutrogena | 45.2K | 2.9% | 5 |
| Jul 2026 | Briogeo | 14.8K | 0.93% | 6 |
| Jul 2026 | Vanicream | 6.6K | 0.42% | 7 |
| Jul 2026 | Dove | 5.4K | 0.34% | 8 |
| Aug 2026 | Nizoral | 751K | 47.8% | 1 |
| Aug 2026 | Head & Shoulders | 547K | 34.8% | 2 |
| Aug 2026 | Selsun Blue | 135K | 8.6% | 3 |
| Aug 2026 | CLEAR | 64.3K | 4.1% | 4 |
| Aug 2026 | Neutrogena | 45.2K | 2.9% | 5 |
| Aug 2026 | Briogeo | 18.1K | 1.2% | 6 |
| Aug 2026 | Dove | 6.6K | 0.42% | 7 |
| Aug 2026 | Vanicream | 5.4K | 0.34% | 8 |
| Sep 2026 | Nizoral | 751K | 47.9% | 1 |
| Sep 2026 | Head & Shoulders | 547K | 34.9% | 2 |
| Sep 2026 | Selsun Blue | 135K | 8.6% | 3 |
| Sep 2026 | CLEAR | 64.3K | 4.1% | 4 |
| Sep 2026 | Neutrogena | 45.2K | 2.9% | 5 |
| Sep 2026 | Briogeo | 14.8K | 0.94% | 6 |
| Sep 2026 | Dove | 6.6K | 0.42% | 7 |
| Sep 2026 | Vanicream | 5.4K | 0.34% | 8 |
| Oct 2026 | Nizoral | 918K | 50.7% | 1 |
| Oct 2026 | Head & Shoulders | 602K | 33.3% | 2 |
| Oct 2026 | Selsun Blue | 135K | 7.5% | 3 |
| Oct 2026 | CLEAR | 64.3K | 3.6% | 4 |
| Oct 2026 | Neutrogena | 55.3K | 3.1% | 5 |
| Oct 2026 | Briogeo | 22.2K | 1.2% | 6 |
| Oct 2026 | Dove | 8.1K | 0.45% | 7 |
| Oct 2026 | Vanicream | 5.4K | 0.3% | 8 |

## How are branded searches counted for anti-dandruff shampoo brands?

- **Briogeo**: Measured on the search term “briogeo scalp revival”.
- **CLEAR**: Measured on the search terms “clear men shampoo” and “clear shampoo”, summed into one figure.
- **Dove**: Measured on the search term “dove dandruff shampoo”.
- **Head & Shoulders**: Measured on the search terms “head and shoulders” and “head and shoulders shampoo”, summed into one figure.
- **Neutrogena**: Measured on the search terms “neutrogena t gel” and “t gel shampoo”, summed into one figure.
- **Nizoral**: Measured on the search terms “nizoral” and “nizoral shampoo”, summed into one figure.
- **Selsun Blue**: Measured on the search term “selsun blue”.
- **Vanicream**: Measured on the search term “vanicream dandruff shampoo”.

- [Briogeo](/demand/global-en/brands/briogeo)
- [CLEAR](/demand/global-en/brands/clear-haircare)
- [Dove](/demand/global-en/brands/dove)
- [Head & Shoulders](/demand/global-en/brands/head-and-shoulders)
- [Neutrogena](/demand/global-en/brands/neutrogena)
- [Nizoral](/demand/global-en/brands/nizoral)
- [Selsun Blue](/demand/global-en/brands/selsun-blue)
- [Vanicream](/demand/global-en/brands/vanicream)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among anti-dandruff shampoo brands worldwide?

In October 2026, Nizoral was the most searched among anti-dandruff shampoo brands worldwide, with an estimated 918K branded searches, 50.7% of all searches for the eight tracked by the Brandwave Brand Demand Index. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Anti-dandruff shampoo brands: Which are most popular?". https://gobrandwave.com/demand/global-en/categories/anti-dandruff-shampoo-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/anti-dandruff-shampoo-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.