---
title: "Sam Edelman vs Thursday Boot Company: Which is searched more?"
description: "Is Sam Edelman or Thursday Boot Company more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ankle boots brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/ankle-boots-brands/compare/sam-edelman-vs-thursday-boot-company"
publisher: "Brandwave"
---

# Sam Edelman vs Thursday Boot Company: Which is searched more?

Is Sam Edelman or Thursday Boot Company more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ankle boots brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Sam Edelman and Thursday Boot Company
- **Competitive set**: Ankle boots brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Sam Edelman Share of Search**: 2.7%
- **Thursday Boot Company Share of Search**: 4.7%

## Is Sam Edelman or Thursday Boot Company more popular in search?

- In September 2026, Thursday Boot Company had more branded searches than Sam Edelman among ankle boots brands worldwide. Thursday Boot Company had about 6,000 branded searches, while Sam Edelman had 3,500. Thursday Boot Company made up 4.7% of all ankle boots brand searches we track, and Sam Edelman accounted for 2.7%.
- The lead changed hands 3 times in the 12 months ending September 2026: Thursday Boot Company took it in November 2025, Sam Edelman took it in December 2025, Thursday Boot Company took it in February 2026.
- Across the 12 months ending September 2026, Sam Edelman’s share of searches among ankle boots brands worldwide moved from 3% to 2.7%, and its estimated monthly branded searches moved from 6.5K to 3.5K.
- Across the 12 months ending September 2026, Thursday Boot Company’s share of searches among ankle boots brands worldwide moved from 2.2% to 4.7%, and its estimated monthly branded searches moved from 4.8K to 6K.

## Top ankle boots brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Sam Edelman was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Thursday Boot Company was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Thursday Boot Company was listed before Sam Edelman in two out of three answers that named either.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Blundstone | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Clarks | 2nd | 3 of 3 | 0 of 2 | 3 of 5 |
| Thursday Boot Company | 3rd | 1 of 3 | 1 of 2 | 2 of 5 |
| Sam Edelman | 4th | 2 of 3 | 0 of 2 | 2 of 5 |
| Frye | 5th | 2 of 3 | 0 of 2 | 2 of 5 |
| Dr. Martens | 6th | 2 of 3 | 1 of 2 | 3 of 5 |
| Ariat | 7th | 0 of 3 | 1 of 2 | 1 of 5 |
| Naturalizer | 8th | 3 of 3 | 0 of 2 | 3 of 5 |
| Hunter | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Dune London | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Taft | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Crockett & Jones | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Allen Edmonds | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about ankle boots brands

- Asked ChatGPT "Which ankle boots brand should I buy?": 1. Clarks, 2. Blundstone, 3. Sam Edelman, 4. Frye, 5. Naturalizer
- Asked ChatGPT "What are the best ankle boots brands?": 1. Blundstone, 2. Thursday Boot Company, 3. Frye, 4. Sam Edelman, 5. Clarks, 6. Naturalizer, 7. Dr. Martens
- Asked ChatGPT "What's the best ankle boots brand for everyday wear?": 1. Clarks, 2. Blundstone, 3. Naturalizer, 4. Dr. Martens
- Searched Google, AI Overview "women's ankle boots": 1. Blundstone
- Searched Google, AI Overview "mens ankle boots": 1. Ariat, 2. Dr. Martens, 3. Thursday Boot Company

Not named in any answer: Hunter, Dune London, Taft, Crockett & Jones and Allen Edmonds.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026.

## How did search popularity change for ankle boots brands worldwide in September 2026?

- In September 2026, Thursday Boot Company overtook Sam Edelman to rank 6th among ankle boots brands worldwide, with 4.7% of the searches.
- In September 2026, Dune London overtook Sam Edelman and Taft to rank 7th among ankle boots brands worldwide, with 3.1% of the searches.
- Estimated monthly branded searches for Sam Edelman worldwide fell 46.2% over 12 measured months, from 6.5K to 3.5K in September 2026.

## Month by month

| Month | Sam Edelman estimated searches | Sam Edelman Share of Search | Sam Edelman rank | Thursday Boot Company estimated searches | Thursday Boot Company Share of Search | Thursday Boot Company rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 6.5K | 3% | 7 | 4.8K | 2.2% | 8 |
| Nov 2025 | 9K | 3.5% | 7 | 12.6K | 4.9% | 5 |
| Dec 2025 | 10.2K | 3.5% | 7 | 8.2K | 2.8% | 8 |
| Jan 2026 | 23.5K | 10.8% | 3 | 12K | 5.5% | 5 |
| Feb 2026 | 3.8K | 2.4% | 7 | 44.1K | 27.4% | 2 |
| Mar 2026 | 7.3K | 4.3% | 7 | 51.9K | 30.6% | 1 |
| Apr 2026 | 2.8K | 2.7% | 9 | 9K | 8.7% | 5 |
| May 2026 | 1.3K | 1.2% | 8 | 29.5K | 27% | 2 |
| Jun 2026 | 1.4K | 1.3% | 9 | 28.7K | 27.3% | 1 |
| Jul 2026 | 5.2K | 3.7% | 5 | 13.7K | 9.8% | 3 |
| Aug 2026 | 3.3K | 2.9% | 6 | 3.3K | 2.9% | 7 |
| Sep 2026 | 3.5K | 2.7% | 8 | 6K | 4.7% | 6 |

## How each brand is measured

Brandwave collects information about searches that people make online using Sam Edelman’s and Thursday Boot Company’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Sam Edelman**: Measured on the search terms “sam edelman ankle boots” and “sam edelman chelsea boots”, summed into one figure.
- **Thursday Boot Company**: Measured on the search terms “thursday boot company chelsea boots” and “thursday chelsea boots”, summed into one figure.

- [Sam Edelman profile](/demand/global-en/brands/sam-edelman)
- [Thursday Boot Company profile](/demand/global-en/brands/thursday-boot-company)
- [All ankle boots brands worldwide](/demand/global-en/categories/ankle-boots-brands): The set both shares are measured inside, 13 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Sam Edelman or Thursday Boot Company more popular in search?

In September 2026, Thursday Boot Company had more branded searches than Sam Edelman among ankle boots brands worldwide. Thursday Boot Company had about 6,000 branded searches, while Sam Edelman had 3,500. Thursday Boot Company made up 4.7% of all ankle boots brand searches we track, and Sam Edelman accounted for 2.7%.

## Cite this page

Brandwave. "Sam Edelman vs Thursday Boot Company: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/ankle-boots-brands/compare/sam-edelman-vs-thursday-boot-company

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/ankle-boots-brands/compare/sam-edelman-vs-thursday-boot-company. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.