--- title: "Anchors: Which are searched most?" description: "Compare the anchors people buy. Share of Search among Danforth, Lewmar, Bruce, Fortress, Rocna and Manson, the anchors Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/anchors" publisher: "Brandwave" --- # Anchors: Which are searched most? Compare the anchors people buy. Share of Search among Danforth, Lewmar, Bruce, Fortress, Rocna and Manson, the anchors Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Anchors - **Market**: Global - **Brands compared**: 6 - **Month measured**: Sep 2026 - **Highest Share of Search**: Danforth, 87.5% ## Which brand is most popular in search among anchors worldwide? - In September 2026, Danforth was the most searched among anchors worldwide, with an estimated 74K branded searches and 87.5% estimated Share of Search within this set. - Lewmar is in 2nd place, 81.1 percentage points behind at 6.4% Share of Search. - Across the 12 months ending September 2026, Danforth’s estimated Share of Search among anchors worldwide increased from 85.1% to 87.5%. - Across the 12 months ending September 2026, Lewmar’s estimated Share of Search among anchors worldwide decreased from 7.6% to 6.4%. - Across the 12 months ending September 2026, Rocna’s estimated Share of Search among anchors worldwide decreased from 2.3% to 1%. - Across the 12 months ending September 2026, Danforth’s estimated Share of Search among anchors worldwide peaked at 87.6% in August 2026 and was lowest at 82.4% in March 2026. - Across the 12 months ending September 2026, Lewmar’s estimated Share of Search among anchors worldwide peaked at 9.2% in November 2025 and was lowest at 5.2% in August 2026. - Across the 12 months ending September 2026, Bruce’s estimated Share of Search among anchors worldwide peaked at 4% in July 2026 and was lowest at 2.3% in December 2025. - Across the 12 months ending September 2026, Fortress’ estimated Share of Search among anchors worldwide peaked at 4% in July 2026 and was lowest at 1.7% in November 2025. - Across the 12 months ending September 2026, Rocna’s estimated Share of Search among anchors worldwide peaked at 2.3% in October 2025 and was lowest at 0.97% in August 2026. - Across the 12 months ending September 2026, Fortress rose from 5th to 4th among anchors worldwide. - Across the 12 months ending September 2026, Rocna fell from 4th to 5th among anchors worldwide. - Across the 12 months ending September 2026, Bruce and Manson held steady: their estimated Share of Search among anchors worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Danforth vs Lewmar: compare search popularity](/demand/global-en/compare/danforth-vs-lewmar): 87.5% against 6.4% Share of Search. - [Danforth vs Bruce: compare search popularity](/demand/global-en/compare/bruce-anchor-vs-danforth): 87.5% against 2.8% Share of Search. - [Lewmar vs Bruce: compare search popularity](/demand/global-en/compare/bruce-anchor-vs-lewmar): 6.4% against 2.8% Share of Search. ## How did search popularity change for anchors worldwide in September 2026? - In September 2026, Lewmar gained estimated Share of Search among anchors worldwide, from 5.2% to 6.4%. - In September 2026, Bruce lost estimated Share of Search among anchors worldwide, from 3.5% to 2.8%. - Estimated monthly branded searches for Fortress worldwide rose 23.1% over 12 measured months, from 1.3K to 1.6K in September 2026. - Estimated monthly branded searches for Danforth worldwide rose 22.3% over 12 measured months, from 60.5K to 74K in September 2026. - Estimated monthly branded searches for Rocna worldwide fell 45% over 12 measured months, from 1.6K to 880 in September 2026. - Estimated monthly branded searches for Manson worldwide fell 17.9% over 12 measured months, from 390 to 320 in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Danforth | 87.5% | 74K | -18.2% | Danforth | | 2 | Lewmar | 6.4% | 5.4K | 0.0% | Lewmar | | 3 | Bruce | 2.8% | 2.4K | -33.3% | Bruce | | 4 | Fortress | 1.9% | 1.6K | -33.3% | Fortress | | 5 | Rocna | 1% | 880 | -12.0% | Rocna | | 6 | Manson | 0.38% | 320 | -17.9% | Manson | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Danforth | 60.5K | 85.1% | 1 | | Oct 2025 | Lewmar | 5.4K | 7.6% | 2 | | Oct 2025 | Bruce | 1.9K | 2.7% | 3 | | Oct 2025 | Rocna | 1.6K | 2.3% | 4 | | Oct 2025 | Fortress | 1.3K | 1.8% | 5 | | Oct 2025 | Manson | 390 | 0.55% | 6 | | Nov 2025 | Danforth | 49.5K | 84.1% | 1 | | Nov 2025 | Lewmar | 5.4K | 9.2% | 2 | | Nov 2025 | Bruce | 1.6K | 2.7% | 3 | | Nov 2025 | Fortress | 1K | 1.7% | 4 | | Nov 2025 | Rocna | 1K | 1.7% | 5 | | Nov 2025 | Manson | 390 | 0.66% | 6 | | Dec 2025 | Danforth | 49.5K | 86.1% | 1 | | Dec 2025 | Lewmar | 4.4K | 7.6% | 2 | | Dec 2025 | Bruce | 1.3K | 2.3% | 3 | | Dec 2025 | Fortress | 1K | 1.7% | 4 | | Dec 2025 | Rocna | 1K | 1.7% | 5 | | Dec 2025 | Manson | 320 | 0.56% | 6 | | Jan 2026 | Danforth | 49.5K | 83.6% | 1 | | Jan 2026 | Lewmar | 5.4K | 9.1% | 2 | | Jan 2026 | Bruce | 1.6K | 2.7% | 3 | | Jan 2026 | Fortress | 1.3K | 2.2% | 4 | | Jan 2026 | Rocna | 1K | 1.7% | 5 | | Jan 2026 | Manson | 390 | 0.66% | 6 | | Feb 2026 | Danforth | 40.5K | 82.5% | 1 | | Feb 2026 | Lewmar | 4.4K | 9% | 2 | | Feb 2026 | Bruce | 1.6K | 3.3% | 3 | | Feb 2026 | Fortress | 1.3K | 2.6% | 4 | | Feb 2026 | Rocna | 880 | 1.8% | 5 | | Feb 2026 | Manson | 390 | 0.79% | 6 | | Mar 2026 | Danforth | 49.5K | 82.4% | 1 | | Mar 2026 | Lewmar | 5.4K | 9% | 2 | | Mar 2026 | Bruce | 1.9K | 3.2% | 3 | | Mar 2026 | Fortress | 1.9K | 3.2% | 4 | | Mar 2026 | Rocna | 1K | 1.7% | 5 | | Mar 2026 | Manson | 390 | 0.65% | 6 | | Apr 2026 | Danforth | 49.5K | 82.4% | 1 | | Apr 2026 | Lewmar | 5.4K | 9% | 2 | | Apr 2026 | Bruce | 1.9K | 3.2% | 3 | | Apr 2026 | Fortress | 1.9K | 3.2% | 4 | | Apr 2026 | Rocna | 1K | 1.7% | 5 | | Apr 2026 | Manson | 390 | 0.65% | 6 | | May 2026 | Danforth | 74K | 86% | 1 | | May 2026 | Lewmar | 5.4K | 6.3% | 2 | | May 2026 | Bruce | 2.9K | 3.4% | 3 | | May 2026 | Fortress | 2.4K | 2.8% | 4 | | May 2026 | Rocna | 1K | 1.2% | 5 | | May 2026 | Manson | 320 | 0.37% | 6 | | Jun 2026 | Danforth | 74K | 84.4% | 1 | | Jun 2026 | Lewmar | 6.6K | 7.5% | 2 | | Jun 2026 | Bruce | 2.9K | 3.3% | 3 | | Jun 2026 | Fortress | 2.9K | 3.3% | 4 | | Jun 2026 | Rocna | 1K | 1.1% | 5 | | Jun 2026 | Manson | 320 | 0.36% | 6 | | Jul 2026 | Danforth | 74K | 83% | 1 | | Jul 2026 | Lewmar | 6.6K | 7.4% | 2 | | Jul 2026 | Bruce | 3.6K | 4% | 3 | | Jul 2026 | Fortress | 3.6K | 4% | 4 | | Jul 2026 | Rocna | 1K | 1.1% | 5 | | Jul 2026 | Manson | 390 | 0.44% | 6 | | Aug 2026 | Danforth | 90.5K | 87.6% | 1 | | Aug 2026 | Lewmar | 5.4K | 5.2% | 2 | | Aug 2026 | Bruce | 3.6K | 3.5% | 3 | | Aug 2026 | Fortress | 2.4K | 2.3% | 4 | | Aug 2026 | Rocna | 1K | 0.97% | 5 | | Aug 2026 | Manson | 390 | 0.38% | 6 | | Sep 2026 | Danforth | 74K | 87.5% | 1 | | Sep 2026 | Lewmar | 5.4K | 6.4% | 2 | | Sep 2026 | Bruce | 2.4K | 2.8% | 3 | | Sep 2026 | Fortress | 1.6K | 1.9% | 4 | | Sep 2026 | Rocna | 880 | 1% | 5 | | Sep 2026 | Manson | 320 | 0.38% | 6 | ## What is being compared - **Bruce**: Measured on the search term “bruce anchor”. - **Danforth**: Measured on the search term “danforth”. - **Fortress**: Measured on the search term “fortress anchor”. - **Lewmar**: Measured on the search term “lewmar”. - **Manson**: Measured on the search term “manson anchor”. - **Rocna**: Measured on the search term “rocna”. - [Bruce](/demand/global-en/brands/bruce-anchor) - [Danforth](/demand/global-en/brands/danforth) - [Fortress](/demand/global-en/brands/fortress-anchor) - [Lewmar](/demand/global-en/brands/lewmar) - [Manson](/demand/global-en/brands/manson-anchor) - [Rocna](/demand/global-en/brands/rocna) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among anchors worldwide? In September 2026, Danforth was the most searched among anchors worldwide, with an estimated 74K branded searches and 87.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Anchors: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/anchors This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/anchors. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.