--- title: "Mackie vs Soundcraft: Which is searched more?" description: "Is Mackie or Soundcraft more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Analog mixer brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/analog-mixer-brands/compare/mackie-vs-soundcraft" publisher: "Brandwave" --- # Mackie vs Soundcraft: Which is searched more? Is Mackie or Soundcraft more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Analog mixer brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Mackie and Soundcraft - **Competitive set**: Analog mixer brands - **Market**: Global - **Month measured**: Sep 2026 - **Mackie Share of Search**: 17.7% - **Soundcraft Share of Search**: 14.5% ## Is Mackie or Soundcraft more popular in search? - In September 2026, Mackie had more branded searches than Soundcraft among analog mixer brands worldwide. Mackie had about 40,500 branded searches, while Soundcraft had 33,100. Mackie made up 17.7% of all analog mixer brand searches we track, and Soundcraft accounted for 14.5%. - Mackie was ahead of Soundcraft in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Mackie’s share of searches among analog mixer brands worldwide moved from 15.3% to 17.7%, and its estimated monthly branded searches moved from 33.1K to 40.5K. - Across the 12 months ending September 2026, Soundcraft’s share of searches among analog mixer brands worldwide moved from 15.3% to 14.5%, and its estimated monthly branded searches held steady at 33.1K. ## Top analog mixer brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Mackie was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Soundcraft was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Soundcraft was listed before Mackie in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Allen & Heath | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Yamaha | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Soundcraft | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Mackie | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Midas | 5th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about analog mixer brands - Asked ChatGPT "Which analog mixer brand should I buy?": 1. Yamaha, 2. Allen & Heath, 3. Soundcraft, 4. Mackie - Asked ChatGPT "What are the best analog mixer brands?": 1. Allen & Heath, 2. Yamaha, 3. Soundcraft, 4. Midas, 5. Mackie - Asked ChatGPT "What's the best analog mixer brand for a small studio?": 1. Allen & Heath, 2. Soundcraft, 3. Yamaha - Searched Google, AI Overview "live sound mixer": 1. Yamaha - Searched Google, AI Overview "analog mixing console": 1. Mackie, 2. Yamaha Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for analog mixer brands worldwide in September 2026? - In September 2026, Mackie gained share of searches among analog mixer brands worldwide, from 16.5% to 17.7%. - In September 2026, Soundcraft gained share of searches among analog mixer brands worldwide, from 13.5% to 14.5%. ## Month by month | Month | Mackie estimated searches | Mackie Share of Search | Mackie rank | Soundcraft estimated searches | Soundcraft Share of Search | Soundcraft rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 33.1K | 15.3% | 4 | 33.1K | 15.3% | 5 | | Nov 2025 | 33.1K | 15.9% | 4 | 27.1K | 13% | 5 | | Dec 2025 | 40.5K | 19.9% | 3 | 27.1K | 13.3% | 5 | | Jan 2026 | 33.1K | 16.3% | 4 | 27.1K | 13.4% | 5 | | Feb 2026 | 27.1K | 13.6% | 4 | 27.1K | 13.6% | 5 | | Mar 2026 | 33.1K | 15.5% | 4 | 27.1K | 12.7% | 5 | | Apr 2026 | 33.1K | 15.5% | 4 | 27.1K | 12.7% | 5 | | May 2026 | 33.1K | 15.4% | 4 | 27.1K | 12.6% | 5 | | Jun 2026 | 33.1K | 16.7% | 4 | 27.1K | 13.7% | 5 | | Jul 2026 | 33.1K | 17.2% | 4 | 22.2K | 11.5% | 5 | | Aug 2026 | 33.1K | 16.5% | 4 | 27.1K | 13.5% | 5 | | Sep 2026 | 40.5K | 17.7% | 4 | 33.1K | 14.5% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Mackie’s and Soundcraft’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Mackie**: Measured on the search term “mackie”. - **Soundcraft**: Measured on the search term “soundcraft”. - [Mackie profile](/demand/global-en/brands/mackie) - [Soundcraft profile](/demand/global-en/brands/soundcraft) - [All analog mixer brands worldwide](/demand/global-en/categories/analog-mixer-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Mackie or Soundcraft more popular in search? In September 2026, Mackie had more branded searches than Soundcraft among analog mixer brands worldwide. Mackie had about 40,500 branded searches, while Soundcraft had 33,100. Mackie made up 17.7% of all analog mixer brand searches we track, and Soundcraft accounted for 14.5%. ## Cite this page Brandwave. "Mackie vs Soundcraft: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/analog-mixer-brands/compare/mackie-vs-soundcraft This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/analog-mixer-brands/compare/mackie-vs-soundcraft. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.