--- title: "Analog mixer brands: Which are searched most?" description: "Compare the analog mixer brands people buy. Share of Search among Yamaha, Midas, Allen & Heath and Soundcraft, the analog mixer brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/analog-mixer-brands" publisher: "Brandwave" --- # Analog mixer brands: Which are searched most? Compare the analog mixer brands people buy. Share of Search among Yamaha, Midas, Allen & Heath and Soundcraft, the analog mixer brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Analog mixer brands - **Market**: Global - **Brands compared**: 4 - **Month measured**: Sep 2026 - **Highest Share of Search**: Yamaha, 76% ## Which brand is most popular in search among analog mixer brands worldwide? - In September 2026, Yamaha was the most searched among analog mixer brands worldwide, with an estimated 4.1M branded searches and 76% estimated Share of Search within this set. - Midas is in 2nd place, 53.3 percentage points behind at 22.7% Share of Search. - Across the 12 months ending September 2026, Yamaha’s estimated Share of Search among analog mixer brands worldwide peaked at 79.5% in March 2026 and was lowest at 72.4% in June 2026. - Across the 12 months ending September 2026, Midas’ estimated Share of Search among analog mixer brands worldwide peaked at 26.5% in June 2026 and was lowest at 19.4% in February 2026. - Across the 12 months ending September 2026, Yamaha, Midas, Allen & Heath and Soundcraft held steady: their estimated Share of Search among analog mixer brands worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Yamaha vs Midas: compare search popularity](/demand/global-en/compare/midas-vs-yamaha): 76% against 22.7% Share of Search. ## How did search popularity change for analog mixer brands worldwide in September 2026? - Midas’ estimated Share of Search among analog mixer brands worldwide has lost ground for 3 months in a row, from 26.5% to 22.7% in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Yamaha | 76% | 4.1M | 0.0% | Yamaha | | 2 | Midas | 22.7% | 1.2M | 0.0% | Midas | | 3 | Allen & Heath | 0.75% | 40.5K | +22.4% | Allen & Heath | | 4 | Soundcraft | 0.61% | 33.1K | +22.1% | Soundcraft | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Yamaha | 4.1M | 76% | 1 | | Oct 2025 | Midas | 1.2M | 22.7% | 2 | | Oct 2025 | Allen & Heath | 40.5K | 0.75% | 3 | | Oct 2025 | Soundcraft | 33.1K | 0.61% | 4 | | Nov 2025 | Yamaha | 4.1M | 76.1% | 1 | | Nov 2025 | Midas | 1.2M | 22.7% | 2 | | Nov 2025 | Allen & Heath | 40.5K | 0.75% | 3 | | Nov 2025 | Soundcraft | 27.1K | 0.5% | 4 | | Dec 2025 | Yamaha | 4.1M | 76.2% | 1 | | Dec 2025 | Midas | 1.2M | 22.7% | 2 | | Dec 2025 | Allen & Heath | 33.1K | 0.62% | 3 | | Dec 2025 | Soundcraft | 27.1K | 0.5% | 4 | | Jan 2026 | Yamaha | 4.1M | 76.1% | 1 | | Jan 2026 | Midas | 1.2M | 22.7% | 2 | | Jan 2026 | Allen & Heath | 40.5K | 0.75% | 3 | | Jan 2026 | Soundcraft | 27.1K | 0.5% | 4 | | Feb 2026 | Yamaha | 4.1M | 79.3% | 1 | | Feb 2026 | Midas | 1M | 19.4% | 2 | | Feb 2026 | Allen & Heath | 40.5K | 0.79% | 3 | | Feb 2026 | Soundcraft | 27.1K | 0.53% | 4 | | Mar 2026 | Yamaha | 5M | 79.5% | 1 | | Mar 2026 | Midas | 1.2M | 19.4% | 2 | | Mar 2026 | Allen & Heath | 40.5K | 0.64% | 3 | | Mar 2026 | Soundcraft | 27.1K | 0.43% | 4 | | Apr 2026 | Yamaha | 4.1M | 76.1% | 1 | | Apr 2026 | Midas | 1.2M | 22.7% | 2 | | Apr 2026 | Allen & Heath | 40.5K | 0.75% | 3 | | Apr 2026 | Soundcraft | 27.1K | 0.5% | 4 | | May 2026 | Yamaha | 4.1M | 76.1% | 1 | | May 2026 | Midas | 1.2M | 22.7% | 2 | | May 2026 | Allen & Heath | 40.5K | 0.75% | 3 | | May 2026 | Soundcraft | 27.1K | 0.5% | 4 | | Jun 2026 | Yamaha | 4.1M | 72.4% | 1 | | Jun 2026 | Midas | 1.5M | 26.5% | 2 | | Jun 2026 | Allen & Heath | 33.1K | 0.59% | 3 | | Jun 2026 | Soundcraft | 27.1K | 0.48% | 4 | | Jul 2026 | Yamaha | 4.1M | 76.2% | 1 | | Jul 2026 | Midas | 1.2M | 22.7% | 2 | | Jul 2026 | Allen & Heath | 33.1K | 0.62% | 3 | | Jul 2026 | Soundcraft | 22.2K | 0.41% | 4 | | Aug 2026 | Yamaha | 4.1M | 76.2% | 1 | | Aug 2026 | Midas | 1.2M | 22.7% | 2 | | Aug 2026 | Allen & Heath | 33.1K | 0.62% | 3 | | Aug 2026 | Soundcraft | 27.1K | 0.5% | 4 | | Sep 2026 | Yamaha | 4.1M | 76% | 1 | | Sep 2026 | Midas | 1.2M | 22.7% | 2 | | Sep 2026 | Allen & Heath | 40.5K | 0.75% | 3 | | Sep 2026 | Soundcraft | 33.1K | 0.61% | 4 | ## What is being compared - **Allen & Heath**: Measured on the search term “allenheath”. - **Midas**: Measured on the search term “midas”. - **Soundcraft**: Measured on the search term “soundcraft”. - **Yamaha**: Measured on the search term “yamaha”. - [Allen & Heath](/demand/global-en/brands/allen-and-heath) - [Midas](/demand/global-en/brands/midas) - [Soundcraft](/demand/global-en/brands/soundcraft) - [Yamaha](/demand/global-en/brands/yamaha) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among analog mixer brands worldwide? In September 2026, Yamaha was the most searched among analog mixer brands worldwide, with an estimated 4.1M branded searches and 76% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Analog mixer brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/analog-mixer-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/analog-mixer-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.