---
title: "Ambassador programme platforms: Which brands are most popular in search?"
description: "Compare the platforms used to run brand ambassador programmes. Share of Search among Social Snowball, Refersion, Afluencer, Extole and Buzzbassador, the ambassador programme platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/ambassador-program-platforms"
publisher: "Brandwave"
---

# Ambassador programme platforms: Which brands are most popular in search?

Compare the platforms used to run brand ambassador programmes. Share of Search among Social Snowball, Refersion, Afluencer, Extole and Buzzbassador, the ambassador programme platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Ambassador programme platforms
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Social Snowball, 48.1%

## Which brand is most popular in search among ambassador programme platforms worldwide?

- In August 2026, Social Snowball was the most searched among ambassador programme platforms worldwide, with an estimated 7.3K branded searches and 48.1% estimated Share of Search within this set.
- Refersion is in 2nd place, 26.8 percentage points behind at 21.3% Share of Search.
- Across the 11 months ending August 2026, Social Snowball’s estimated Share of Search among ambassador programme platforms worldwide increased from 33.6% to 48.1%.
- Across the 11 months ending August 2026, Refersion’s estimated Share of Search among ambassador programme platforms worldwide decreased from 27% to 21.3%.
- Across the 11 months ending August 2026, Afluencer’s estimated Share of Search among ambassador programme platforms worldwide decreased from 25.4% to 19.2%.
- Across the 11 months ending August 2026, Extole’s estimated Share of Search among ambassador programme platforms worldwide decreased from 11.2% to 8.9%.
- Across the 11 months ending August 2026, Social Snowball’s estimated Share of Search among ambassador programme platforms worldwide peaked at 48.8% in July 2026 and was lowest at 30.6% in December 2025.
- Across the 11 months ending August 2026, Refersion’s estimated Share of Search among ambassador programme platforms worldwide peaked at 27% in October 2025 and was lowest at 20.9% in January 2026.
- Across the 11 months ending August 2026, Afluencer’s estimated Share of Search among ambassador programme platforms worldwide peaked at 36.1% in January 2026 and was lowest at 15.8% in May 2026.
- Across the 11 months ending August 2026, Extole’s estimated Share of Search among ambassador programme platforms worldwide peaked at 11.2% in October 2025 and was lowest at 8.6% in December 2025.
- Across the 11 months ending August 2026, Buzzbassador held steady: its estimated Share of Search among ambassador programme platforms worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Social Snowball vs Refersion: compare search popularity](/demand/global-en/compare/refersion-vs-social-snowball): 48.1% against 21.3% Share of Search.
- [Social Snowball vs Afluencer: compare search popularity](/demand/global-en/compare/afluencer-vs-social-snowball): 48.1% against 19.2% Share of Search.
- [Social Snowball vs Extole: compare search popularity](/demand/global-en/compare/extole-vs-social-snowball): 48.1% against 8.9% Share of Search.
- [Social Snowball vs Buzzbassador: compare search popularity](/demand/global-en/compare/buzzbassador-vs-social-snowball): 48.1% against 2.6% Share of Search.
- [Refersion vs Afluencer: compare search popularity](/demand/global-en/compare/afluencer-vs-refersion): 21.3% against 19.2% Share of Search.
- [Refersion vs Extole: compare search popularity](/demand/global-en/compare/extole-vs-refersion): 21.3% against 8.9% Share of Search.
- [Refersion vs Buzzbassador: compare search popularity](/demand/global-en/compare/buzzbassador-vs-refersion): 21.3% against 2.6% Share of Search.
- [Afluencer vs Extole: compare search popularity](/demand/global-en/compare/afluencer-vs-extole): 19.2% against 8.9% Share of Search.
- [Afluencer vs Buzzbassador: compare search popularity](/demand/global-en/compare/afluencer-vs-buzzbassador): 19.2% against 2.6% Share of Search.
- [Extole vs Buzzbassador: compare search popularity](/demand/global-en/compare/buzzbassador-vs-extole): 8.9% against 2.6% Share of Search.

## How did search popularity change for ambassador programme platforms worldwide in August 2026?

- In August 2026, Afluencer gained estimated Share of Search among ambassador programme platforms worldwide, from 16.2% to 19.2%.
- In August 2026, Extole lost estimated Share of Search among ambassador programme platforms worldwide, from 11% to 8.9%.
- In August 2026, Social Snowball lost estimated Share of Search among ambassador programme platforms worldwide, from 48.8% to 48.1%.
- Estimated monthly branded searches for Refersion worldwide fell 30.9% over 11 measured months, from 4.7K to 3.2K in August 2026.
- Estimated monthly branded searches for Buzzbassador worldwide fell 18.8% over 11 measured months, from 480 to 390 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Social Snowball | 48.1% | 7.3K | +0.6% | Social Snowball |
| 2 | Refersion | 21.3% | 3.2K | +1.9% | Refersion |
| 3 | Afluencer | 19.2% | 2.9K | +20.8% | Afluencer |
| 4 | Extole | 8.9% | 1.3K | -17.8% | Extole |
| 5 | Buzzbassador | 2.6% | 390 | 0.0% | Buzzbassador |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Social Snowball | 5.8K | 33.6% | 1 |
| Oct 2025 | Refersion | 4.7K | 27% | 2 |
| Oct 2025 | Afluencer | 4.4K | 25.4% | 3 |
| Oct 2025 | Extole | 1.9K | 11.2% | 4 |
| Oct 2025 | Buzzbassador | 480 | 2.8% | 5 |
| Nov 2025 | Social Snowball | 5.8K | 32.6% | 1 |
| Nov 2025 | Afluencer | 5.4K | 30.1% | 2 |
| Nov 2025 | Refersion | 4.6K | 25.5% | 3 |
| Nov 2025 | Extole | 1.6K | 9.1% | 4 |
| Nov 2025 | Buzzbassador | 480 | 2.7% | 5 |
| Dec 2025 | Afluencer | 5.4K | 34.6% | 1 |
| Dec 2025 | Social Snowball | 4.8K | 30.6% | 2 |
| Dec 2025 | Refersion | 3.8K | 24.2% | 3 |
| Dec 2025 | Extole | 1.3K | 8.6% | 4 |
| Dec 2025 | Buzzbassador | 320 | 2.1% | 5 |
| Jan 2026 | Afluencer | 6.6K | 36.1% | 1 |
| Jan 2026 | Social Snowball | 5.8K | 31.9% | 2 |
| Jan 2026 | Refersion | 3.8K | 20.9% | 3 |
| Jan 2026 | Extole | 1.6K | 8.9% | 4 |
| Jan 2026 | Buzzbassador | 390 | 2.1% | 5 |
| Feb 2026 | Social Snowball | 5.8K | 34.3% | 1 |
| Feb 2026 | Afluencer | 5.4K | 31.7% | 2 |
| Feb 2026 | Refersion | 3.8K | 22.4% | 3 |
| Feb 2026 | Extole | 1.6K | 9.6% | 4 |
| Feb 2026 | Buzzbassador | 320 | 1.9% | 5 |
| Mar 2026 | Social Snowball | 6K | 34.6% | 1 |
| Mar 2026 | Afluencer | 5.4K | 31.1% | 2 |
| Mar 2026 | Refersion | 3.9K | 22.2% | 3 |
| Mar 2026 | Extole | 1.6K | 9.4% | 4 |
| Mar 2026 | Buzzbassador | 480 | 2.8% | 5 |
| Apr 2026 | Social Snowball | 6K | 38.6% | 1 |
| Apr 2026 | Refersion | 3.9K | 25% | 2 |
| Apr 2026 | Afluencer | 3.6K | 23.3% | 3 |
| Apr 2026 | Extole | 1.6K | 10.6% | 4 |
| Apr 2026 | Buzzbassador | 390 | 2.5% | 5 |
| May 2026 | Social Snowball | 7.2K | 47.4% | 1 |
| May 2026 | Refersion | 3.9K | 25.4% | 2 |
| May 2026 | Afluencer | 2.4K | 15.8% | 3 |
| May 2026 | Extole | 1.3K | 8.8% | 4 |
| May 2026 | Buzzbassador | 390 | 2.6% | 5 |
| Jun 2026 | Social Snowball | 7.2K | 47.4% | 1 |
| Jun 2026 | Refersion | 3.9K | 25.9% | 2 |
| Jun 2026 | Afluencer | 2.4K | 15.9% | 3 |
| Jun 2026 | Extole | 1.3K | 8.8% | 4 |
| Jun 2026 | Buzzbassador | 320 | 2.1% | 5 |
| Jul 2026 | Social Snowball | 7.2K | 48.8% | 1 |
| Jul 2026 | Refersion | 3.2K | 21.3% | 2 |
| Jul 2026 | Afluencer | 2.4K | 16.2% | 3 |
| Jul 2026 | Extole | 1.6K | 11% | 4 |
| Jul 2026 | Buzzbassador | 390 | 2.6% | 5 |
| Aug 2026 | Social Snowball | 7.3K | 48.1% | 1 |
| Aug 2026 | Refersion | 3.2K | 21.3% | 2 |
| Aug 2026 | Afluencer | 2.9K | 19.2% | 3 |
| Aug 2026 | Extole | 1.3K | 8.9% | 4 |
| Aug 2026 | Buzzbassador | 390 | 2.6% | 5 |
| Sep 2026 | Afluencer | — | — | — |
| Sep 2026 | Buzzbassador | — | — | — |
| Sep 2026 | Extole | — | — | — |
| Sep 2026 | Refersion | — | — | — |
| Sep 2026 | Social Snowball | — | — | — |

## What is being compared

- **Afluencer**: Measured on the search term “afluencer”.
- **Buzzbassador**: Measured on the search term “buzzbassador”.
- **Extole**: Measured on the search terms “extole”, “extole marketing”, “extole referral”, “extole referral marketing” and “extole.com”, summed into one figure.
- **Refersion**: Measured on the search terms “refersion” and “refersion affiliate”, summed into one figure.
- **Social Snowball**: Measured on the search terms “affiliates social snowball”, “social snowball”, “social snowball affiliate”, “social snowball affiliate program”, “social snowball pricing”, “social snowball reviews” and “socialsnowball.io”, summed into one figure.

- [Afluencer](/demand/global-en/brands/afluencer)
- [Buzzbassador](/demand/global-en/brands/buzzbassador)
- [Extole](/demand/global-en/brands/extole)
- [Refersion](/demand/global-en/brands/refersion)
- [Social Snowball](/demand/global-en/brands/social-snowball)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among ambassador programme platforms worldwide?

In August 2026, Social Snowball was the most searched among ambassador programme platforms worldwide, with an estimated 7.3K branded searches and 48.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Ambassador programme platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/ambassador-program-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/ambassador-program-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.