---
title: "Amazon seller tools: Which are searched most?"
description: "Compare the tools Amazon sellers use to research and manage listings. Share of Search among Helium 10, Jungle Scout, AMZScout, SellerApp and Viral Launch, the amazon seller tools Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/amazon-seller-tools"
publisher: "Brandwave"
---

# Amazon seller tools: Which are searched most?

Compare the tools Amazon sellers use to research and manage listings. Share of Search among Helium 10, Jungle Scout, AMZScout, SellerApp and Viral Launch, the amazon seller tools Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Amazon seller tools
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Helium 10, 70.2%

## Which brand is most popular in search among amazon seller tools worldwide?

- In August 2026, Helium 10 was the most searched among amazon seller tools worldwide, with an estimated 114K branded searches and 70.2% estimated Share of Search within this set.
- Jungle Scout is in 2nd place, 43.6 percentage points behind at 26.5% Share of Search.
- Across the 11 months ending August 2026, Helium 10’s estimated Share of Search among amazon seller tools worldwide increased from 65.4% to 70.2%.
- Across the 11 months ending August 2026, Jungle Scout’s estimated Share of Search among amazon seller tools worldwide decreased from 29.5% to 26.5%.
- Across the 11 months ending August 2026, AMZScout’s estimated Share of Search among amazon seller tools worldwide decreased from 2.6% to 1.5%.
- Across the 11 months ending August 2026, Viral Launch’s estimated Share of Search among amazon seller tools worldwide decreased from 0.89% to 0.3%.
- Across the 11 months ending August 2026, Jungle Scout’s estimated Share of Search among amazon seller tools worldwide peaked at 30.4% in May 2026 and was lowest at 25.7% in November 2025.
- Across the 11 months ending August 2026, AMZScout’s estimated Share of Search among amazon seller tools worldwide peaked at 2.7% in December 2025 and was lowest at 1.5% in August 2026.
- Across the 11 months ending August 2026, SellerApp held steady: its estimated Share of Search among amazon seller tools worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Helium 10 vs Jungle Scout: compare search popularity](/demand/global-en/compare/helium-10-vs-jungle-scout): 70.2% against 26.5% Share of Search.

## How did search popularity change for amazon seller tools worldwide in August 2026?

- Helium 10’s estimated Share of Search among amazon seller tools worldwide has gained ground for 3 months in a row, from 66.1% to 70.2% in August 2026.
- Estimated monthly branded searches for Viral Launch worldwide fell 74.7% over 11 measured months, from 1.9K to 480 in August 2026.
- Estimated monthly branded searches for AMZScout worldwide fell 55.3% over 11 measured months, from 5.5K to 2.4K in August 2026.
- Estimated monthly branded searches for SellerApp worldwide fell 33.3% over 11 measured months, from 3.6K to 2.4K in August 2026.
- Estimated monthly branded searches for Jungle Scout worldwide fell 31.3% over 11 measured months, from 62.9K to 43.2K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Helium 10 | 70.2% | 114K | 0.0% | Helium 10 |
| 2 | Jungle Scout | 26.5% | 43.2K | +0.0% | Jungle Scout |
| 3 | AMZScout | 1.5% | 2.4K | -17.0% | AMZScout |
| 4 | SellerApp | 1.5% | 2.4K | 0.0% | SellerApp |
| 5 | Viral Launch | 0.3% | 480 | 0.0% | Viral Launch |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Helium 10 | 139K | 65.4% | 1 |
| Oct 2025 | Jungle Scout | 62.9K | 29.5% | 2 |
| Oct 2025 | AMZScout | 5.5K | 2.6% | 3 |
| Oct 2025 | SellerApp | 3.6K | 1.7% | 4 |
| Oct 2025 | Viral Launch | 1.9K | 0.89% | 5 |
| Nov 2025 | Helium 10 | 139K | 69% | 1 |
| Nov 2025 | Jungle Scout | 51.9K | 25.7% | 2 |
| Nov 2025 | AMZScout | 5.4K | 2.7% | 3 |
| Nov 2025 | SellerApp | 3.6K | 1.8% | 4 |
| Nov 2025 | Viral Launch | 1.6K | 0.79% | 5 |
| Dec 2025 | Helium 10 | 139K | 69% | 1 |
| Dec 2025 | Jungle Scout | 52K | 25.8% | 2 |
| Dec 2025 | AMZScout | 5.4K | 2.7% | 3 |
| Dec 2025 | SellerApp | 3.6K | 1.8% | 4 |
| Dec 2025 | Viral Launch | 1.6K | 0.79% | 5 |
| Jan 2026 | Helium 10 | 140K | 65.7% | 1 |
| Jan 2026 | Jungle Scout | 63.4K | 29.8% | 2 |
| Jan 2026 | AMZScout | 5.5K | 2.6% | 3 |
| Jan 2026 | SellerApp | 2.9K | 1.4% | 4 |
| Jan 2026 | Viral Launch | 1.3K | 0.61% | 5 |
| Feb 2026 | Helium 10 | 139K | 69.7% | 1 |
| Feb 2026 | Jungle Scout | 52.2K | 26.2% | 2 |
| Feb 2026 | AMZScout | 4.4K | 2.2% | 3 |
| Feb 2026 | SellerApp | 2.9K | 1.5% | 4 |
| Feb 2026 | Viral Launch | 880 | 0.44% | 5 |
| Mar 2026 | Helium 10 | 139K | 69.7% | 1 |
| Mar 2026 | Jungle Scout | 52.3K | 26.2% | 2 |
| Mar 2026 | AMZScout | 4.4K | 2.2% | 3 |
| Mar 2026 | SellerApp | 2.9K | 1.5% | 4 |
| Mar 2026 | Viral Launch | 880 | 0.44% | 5 |
| Apr 2026 | Helium 10 | 139K | 69.8% | 1 |
| Apr 2026 | Jungle Scout | 52.6K | 26.5% | 2 |
| Apr 2026 | AMZScout | 3.6K | 1.8% | 3 |
| Apr 2026 | SellerApp | 2.9K | 1.5% | 4 |
| Apr 2026 | Viral Launch | 720 | 0.36% | 5 |
| May 2026 | Helium 10 | 114K | 66.1% | 1 |
| May 2026 | Jungle Scout | 52.4K | 30.4% | 2 |
| May 2026 | AMZScout | 2.9K | 1.7% | 3 |
| May 2026 | SellerApp | 2.4K | 1.4% | 4 |
| May 2026 | Viral Launch | 590 | 0.34% | 5 |
| Jun 2026 | Helium 10 | 114K | 69.9% | 1 |
| Jun 2026 | Jungle Scout | 43.2K | 26.5% | 2 |
| Jun 2026 | AMZScout | 2.9K | 1.8% | 3 |
| Jun 2026 | SellerApp | 2.4K | 1.5% | 4 |
| Jun 2026 | Viral Launch | 590 | 0.36% | 5 |
| Jul 2026 | Helium 10 | 114K | 70% | 1 |
| Jul 2026 | Jungle Scout | 43.2K | 26.5% | 2 |
| Jul 2026 | AMZScout | 2.9K | 1.8% | 3 |
| Jul 2026 | SellerApp | 2.4K | 1.5% | 4 |
| Jul 2026 | Viral Launch | 480 | 0.29% | 5 |
| Aug 2026 | Helium 10 | 114K | 70.2% | 1 |
| Aug 2026 | Jungle Scout | 43.2K | 26.5% | 2 |
| Aug 2026 | AMZScout | 2.4K | 1.5% | 3 |
| Aug 2026 | SellerApp | 2.4K | 1.5% | 4 |
| Aug 2026 | Viral Launch | 480 | 0.3% | 5 |
| Sep 2026 | AMZScout | — | — | — |
| Sep 2026 | Helium 10 | — | — | — |
| Sep 2026 | Jungle Scout | — | — | — |
| Sep 2026 | SellerApp | — | — | — |
| Sep 2026 | Viral Launch | — | — | — |

## What is being compared

- **AMZScout**: Measured on the search terms “amzscout”, “amzscout amazon”, “amzscout app” and “amzscout net”, summed into one figure.
- **Helium 10**: Measured on the search terms “amazon helium 10”, “helium 10”, “helium 10 app”, “helium 10 black box”, “helium 10 cerebro”, “helium 10 product research”, “helium 10 software”, “helium 10 tools”, “helium10” and “product research helium 10”, summed into one figure.
- **Jungle Scout**: Measured on the search terms “jungle scout”, “jungle scout amazon”, “jungle scout app”, “jungle scout extension”, “jungle scout product research”, “jungle scout software”, “junglescout”, “junglescout com” and “product research jungle scout”, summed into one figure.
- **SellerApp**: Measured on the search term “sellerapp”.
- **Viral Launch**: Measured on the search term “viral launch”.

- [AMZScout](/demand/global-en/brands/amzscout)
- [Helium 10](/demand/global-en/brands/helium-10)
- [Jungle Scout](/demand/global-en/brands/jungle-scout)
- [SellerApp](/demand/global-en/brands/sellerapp)
- [Viral Launch](/demand/global-en/brands/viral-launch)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among amazon seller tools worldwide?

In August 2026, Helium 10 was the most searched among amazon seller tools worldwide, with an estimated 114K branded searches and 70.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Amazon seller tools: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/amazon-seller-tools

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/amazon-seller-tools. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.