--- title: "Helium 10 vs SmartScout: Which is searched more?" description: "Is Helium 10 or SmartScout more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Amazon seller research platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/amazon-seller-research-platforms/compare/helium-10-vs-smartscout" publisher: "Brandwave" --- # Helium 10 vs SmartScout: Which is searched more? Is Helium 10 or SmartScout more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Amazon seller research platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Helium 10 and SmartScout - **Competitive set**: Amazon seller research platforms - **Market**: Global - **Month measured**: Sep 2026 - **Helium 10 Share of Search**: 32.5% - **SmartScout Share of Search**: 4.4% ## Is Helium 10 or SmartScout more popular in search? - In September 2026, Helium 10 had more branded searches than SmartScout among amazon seller research platforms worldwide. Helium 10 had about 111,000 branded searches, while SmartScout had 15,000. Helium 10 made up 32.5% of all amazon seller research platform searches we track, and SmartScout accounted for 4.4%. - Helium 10 was ahead of SmartScout in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Helium 10’s share of searches among amazon seller research platforms worldwide moved from 29.2% to 32.5%, and its estimated monthly branded searches moved from 136K to 111K. - Across the 12 months ending September 2026, SmartScout’s share of searches among amazon seller research platforms worldwide moved from 2.1% to 4.4%, and its estimated monthly branded searches moved from 9.9K to 15K. ## Top amazon seller research platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Helium 10 appeared in all five answers. SmartScout was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Helium 10 was listed before SmartScout in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Helium 10 | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Jungle Scout | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | SmartScout | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | SellerSprite | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Keepa | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | AMZScout | 6th | 1 of 3 | 2 of 2 | 3 of 5 | | DataHawk | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about amazon seller research platforms - Asked ChatGPT "Which Amazon seller research platform should I use?": 1. Jungle Scout, 2. Helium 10, 3. SmartScout, 4. Keepa - Asked ChatGPT "What are the best Amazon seller research platforms?": 1. Helium 10, 2. Jungle Scout, 3. Keepa, 4. SmartScout, 5. AMZScout, 6. SellerSprite - Asked ChatGPT "What's the best Amazon seller research platform for a private label seller?": 1. Helium 10, 2. Jungle Scout, 3. SmartScout - Searched Google, AI Overview "amazon seller research tools": 1. SellerSprite, 2. Helium 10, 3. Jungle Scout, 4. AMZScout, 5. Keepa - Searched Google, AI Overview "product research for amazon": 1. Helium 10, 2. Jungle Scout, 3. AMZScout Not named in any answer: DataHawk. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for amazon seller research platforms worldwide in September 2026? - Estimated monthly branded searches for SmartScout worldwide rose 51.2% over 12 measured months, from 9.9K to 15K in September 2026. - Estimated monthly branded searches for Helium 10 worldwide fell 18.5% over 12 measured months, from 136K to 111K in September 2026. ## Month by month | Month | Helium 10 estimated searches | Helium 10 Share of Search | Helium 10 rank | SmartScout estimated searches | SmartScout Share of Search | SmartScout rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 136K | 29.2% | 2 | 9.9K | 2.1% | 4 | | Nov 2025 | 136K | 20.7% | 2 | 9.9K | 1.5% | 4 | | Dec 2025 | 136K | 33.2% | 2 | 9.9K | 2.4% | 4 | | Jan 2026 | 136K | 32.2% | 2 | 12.2K | 2.9% | 4 | | Feb 2026 | 136K | 36.4% | 2 | 12.2K | 3.3% | 4 | | Mar 2026 | 136K | 33.1% | 2 | 12.2K | 3% | 4 | | Apr 2026 | 136K | 36.3% | 2 | 12.2K | 3.3% | 4 | | May 2026 | 111K | 31.5% | 2 | 14.9K | 4.2% | 4 | | Jun 2026 | 111K | 29.3% | 2 | 14.9K | 3.9% | 4 | | Jul 2026 | 111K | 29.3% | 2 | 14.9K | 3.9% | 4 | | Aug 2026 | 111K | 32.4% | 2 | 14.9K | 4.4% | 4 | | Sep 2026 | 111K | 32.5% | 2 | 15K | 4.4% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Helium 10’s and SmartScout’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Helium 10**: Measured on the search terms “helium 10”, “helium 10 app”, “helium 10 cerebro”, “helium 10 software”, “helium 10 tools” and “helium10”, summed into one figure. - **SmartScout**: Measured on the search terms “smartscout” and “smartscout app”, summed into one figure. - [Helium 10 profile](/demand/global-en/brands/helium-10) - [SmartScout profile](/demand/global-en/brands/smartscout) - [All amazon seller research platforms worldwide](/demand/global-en/categories/amazon-seller-research-platforms): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Helium 10 or SmartScout more popular in search? In September 2026, Helium 10 had more branded searches than SmartScout among amazon seller research platforms worldwide. Helium 10 had about 111,000 branded searches, while SmartScout had 15,000. Helium 10 made up 32.5% of all amazon seller research platform searches we track, and SmartScout accounted for 4.4%. ## Cite this page Brandwave. "Helium 10 vs SmartScout: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/amazon-seller-research-platforms/compare/helium-10-vs-smartscout This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/amazon-seller-research-platforms/compare/helium-10-vs-smartscout. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.