--- title: "Helium 10 vs Keepa: Which is searched more?" description: "Is Helium 10 or Keepa more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Amazon seller research platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/amazon-seller-research-platforms/compare/helium-10-vs-keepa" publisher: "Brandwave" --- # Helium 10 vs Keepa: Which is searched more? Is Helium 10 or Keepa more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Amazon seller research platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Helium 10 and Keepa - **Competitive set**: Amazon seller research platforms - **Market**: Global - **Month measured**: Sep 2026 - **Helium 10 Share of Search**: 32.5% - **Keepa Share of Search**: 48.4% ## Is Helium 10 or Keepa more popular in search? - In September 2026, Keepa had more branded searches than Helium 10 among amazon seller research platforms worldwide. Keepa had about 165,000 branded searches, while Helium 10 had 111,000. Keepa made up 48.4% of all amazon seller research platform searches we track, and Helium 10 accounted for 32.5%. - Keepa was ahead of Helium 10 in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Helium 10’s share of searches among amazon seller research platforms worldwide moved from 29.2% to 32.5%, and its estimated monthly branded searches moved from 136K to 111K. - Across the 12 months ending September 2026, Keepa’s share of searches among amazon seller research platforms worldwide moved from 52.8% to 48.4%, and its estimated monthly branded searches moved from 246K to 165K. ## Top amazon seller research platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Helium 10 appeared in all five answers. Keepa was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Helium 10 was listed before Keepa in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Helium 10 | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Jungle Scout | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | SmartScout | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | SellerSprite | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Keepa | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | AMZScout | 6th | 1 of 3 | 2 of 2 | 3 of 5 | | DataHawk | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about amazon seller research platforms - Asked ChatGPT "Which Amazon seller research platform should I use?": 1. Jungle Scout, 2. Helium 10, 3. SmartScout, 4. Keepa - Asked ChatGPT "What are the best Amazon seller research platforms?": 1. Helium 10, 2. Jungle Scout, 3. Keepa, 4. SmartScout, 5. AMZScout, 6. SellerSprite - Asked ChatGPT "What's the best Amazon seller research platform for a private label seller?": 1. Helium 10, 2. Jungle Scout, 3. SmartScout - Searched Google, AI Overview "amazon seller research tools": 1. SellerSprite, 2. Helium 10, 3. Jungle Scout, 4. AMZScout, 5. Keepa - Searched Google, AI Overview "product research for amazon": 1. Helium 10, 2. Jungle Scout, 3. AMZScout Not named in any answer: DataHawk. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for amazon seller research platforms worldwide in September 2026? - Estimated monthly branded searches for Keepa worldwide fell 32.9% over 12 measured months, from 246K to 165K in September 2026. - Estimated monthly branded searches for Helium 10 worldwide fell 18.5% over 12 measured months, from 136K to 111K in September 2026. ## Month by month | Month | Helium 10 estimated searches | Helium 10 Share of Search | Helium 10 rank | Keepa estimated searches | Keepa Share of Search | Keepa rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 136K | 29.2% | 2 | 246K | 52.8% | 1 | | Nov 2025 | 136K | 20.7% | 2 | 450K | 68.3% | 1 | | Dec 2025 | 136K | 33.2% | 2 | 201K | 49.1% | 1 | | Jan 2026 | 136K | 32.2% | 2 | 201K | 47.5% | 1 | | Feb 2026 | 136K | 36.4% | 2 | 165K | 44.1% | 1 | | Mar 2026 | 136K | 33.1% | 2 | 201K | 48.9% | 1 | | Apr 2026 | 136K | 36.3% | 2 | 165K | 44.1% | 1 | | May 2026 | 111K | 31.5% | 2 | 165K | 46.9% | 1 | | Jun 2026 | 111K | 29.3% | 2 | 201K | 53% | 1 | | Jul 2026 | 111K | 29.3% | 2 | 201K | 53% | 1 | | Aug 2026 | 111K | 32.4% | 2 | 165K | 48.2% | 1 | | Sep 2026 | 111K | 32.5% | 2 | 165K | 48.4% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Helium 10’s and Keepa’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Helium 10**: Measured on the search terms “helium 10”, “helium 10 app”, “helium 10 cerebro”, “helium 10 software”, “helium 10 tools” and “helium10”, summed into one figure. - **Keepa**: Measured on the search term “keepa”. - [Helium 10 profile](/demand/global-en/brands/helium-10) - [Keepa profile](/demand/global-en/brands/keepa) - [All amazon seller research platforms worldwide](/demand/global-en/categories/amazon-seller-research-platforms): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Helium 10 or Keepa more popular in search? In September 2026, Keepa had more branded searches than Helium 10 among amazon seller research platforms worldwide. Keepa had about 165,000 branded searches, while Helium 10 had 111,000. Keepa made up 48.4% of all amazon seller research platform searches we track, and Helium 10 accounted for 32.5%. ## Cite this page Brandwave. "Helium 10 vs Keepa: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/amazon-seller-research-platforms/compare/helium-10-vs-keepa This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/amazon-seller-research-platforms/compare/helium-10-vs-keepa. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.