--- title: "Amazon seller research platforms: Which brands are most popular in search?" description: "Compare services and tools used to research products and markets for Amazon sellers. Share of Search among Helium 10, Jungle Scout, SmartScout, AMZScout and DataHawk, the amazon seller research platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/amazon-seller-research-platforms" publisher: "Brandwave" --- # Amazon seller research platforms: Which brands are most popular in search? Compare services and tools used to research products and markets for Amazon sellers. Share of Search among Helium 10, Jungle Scout, SmartScout, AMZScout and DataHawk, the amazon seller research platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Amazon seller research platforms - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Helium 10, 64.9% ## Which brand is most popular in search among amazon seller research platforms worldwide? - In August 2026, Helium 10 was the most searched among amazon seller research platforms worldwide, with an estimated 114K branded searches and 64.9% estimated Share of Search within this set. - Jungle Scout is in 2nd place, 40.4 percentage points behind at 24.6% Share of Search. - Across the 11 months ending August 2026, Helium 10’s estimated Share of Search among amazon seller research platforms worldwide increased from 63.6% to 64.9%. - Across the 11 months ending August 2026, Jungle Scout’s estimated Share of Search among amazon seller research platforms worldwide decreased from 28.7% to 24.6%. - Across the 11 months ending August 2026, SmartScout’s estimated Share of Search among amazon seller research platforms worldwide increased from 4.6% to 8.8%. - Across the 11 months ending August 2026, AMZScout’s estimated Share of Search among amazon seller research platforms worldwide decreased from 2.5% to 1.4%. - Across the 11 months ending August 2026, Helium 10’s estimated Share of Search among amazon seller research platforms worldwide peaked at 67.1% in November 2025 and was lowest at 61.5% in May 2026. - Across the 11 months ending August 2026, Jungle Scout’s estimated Share of Search among amazon seller research platforms worldwide peaked at 28.7% in October 2025 and was lowest at 24.4% in July 2026. - Across the 11 months ending August 2026, AMZScout’s estimated Share of Search among amazon seller research platforms worldwide peaked at 2.6% in December 2025 and was lowest at 1.4% in August 2026. - Across the 11 months ending August 2026, DataHawk held steady: its estimated Share of Search among amazon seller research platforms worldwide moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Helium 10 vs Jungle Scout: compare search popularity](/demand/global-en/compare/helium-10-vs-jungle-scout): 64.9% against 24.6% Share of Search. - [Helium 10 vs SmartScout: compare search popularity](/demand/global-en/compare/helium-10-vs-smartscout): 64.9% against 8.8% Share of Search. - [Jungle Scout vs SmartScout: compare search popularity](/demand/global-en/compare/jungle-scout-vs-smartscout): 24.6% against 8.8% Share of Search. ## How did search popularity change for amazon seller research platforms worldwide in August 2026? - SmartScout’s estimated Share of Search among amazon seller research platforms worldwide has gained ground for 3 months in a row, from 8.2% to 8.8% in August 2026. - Estimated monthly branded searches for AMZScout worldwide fell 55.3% over 11 measured months, from 5.5K to 2.4K in August 2026. - Estimated monthly branded searches for DataHawk worldwide fell 54.5% over 11 measured months, from 1.3K to 610 in August 2026. - Estimated monthly branded searches for Jungle Scout worldwide fell 31.3% over 11 measured months, from 62.9K to 43.2K in August 2026. - Estimated monthly branded searches for Helium 10 worldwide fell 18.1% over 11 measured months, from 139K to 114K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Helium 10 | 64.9% | 114K | 0.0% | Helium 10 | | 2 | Jungle Scout | 24.6% | 43.2K | +0.0% | Jungle Scout | | 3 | SmartScout | 8.8% | 15.4K | 0.0% | SmartScout | | 4 | AMZScout | 1.4% | 2.4K | -17.0% | AMZScout | | 5 | DataHawk | 0.35% | 610 | -33.0% | DataHawk | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Helium 10 | 139K | 63.6% | 1 | | Oct 2025 | Jungle Scout | 62.9K | 28.7% | 2 | | Oct 2025 | SmartScout | 10K | 4.6% | 3 | | Oct 2025 | AMZScout | 5.5K | 2.5% | 4 | | Oct 2025 | DataHawk | 1.3K | 0.61% | 5 | | Nov 2025 | Helium 10 | 139K | 67.1% | 1 | | Nov 2025 | Jungle Scout | 51.9K | 25% | 2 | | Nov 2025 | SmartScout | 10.1K | 4.8% | 3 | | Nov 2025 | AMZScout | 5.4K | 2.6% | 4 | | Nov 2025 | DataHawk | 1K | 0.49% | 5 | | Dec 2025 | Helium 10 | 139K | 67% | 1 | | Dec 2025 | Jungle Scout | 52K | 25.1% | 2 | | Dec 2025 | SmartScout | 10.1K | 4.8% | 3 | | Dec 2025 | AMZScout | 5.4K | 2.6% | 4 | | Dec 2025 | DataHawk | 910 | 0.44% | 5 | | Jan 2026 | Helium 10 | 140K | 62.9% | 1 | | Jan 2026 | Jungle Scout | 63.4K | 28.5% | 2 | | Jan 2026 | SmartScout | 12.5K | 5.6% | 3 | | Jan 2026 | AMZScout | 5.5K | 2.5% | 4 | | Jan 2026 | DataHawk | 1K | 0.46% | 5 | | Feb 2026 | Helium 10 | 139K | 66.5% | 1 | | Feb 2026 | Jungle Scout | 52.2K | 25% | 2 | | Feb 2026 | SmartScout | 12.4K | 5.9% | 3 | | Feb 2026 | AMZScout | 4.4K | 2.1% | 4 | | Feb 2026 | DataHawk | 900 | 0.43% | 5 | | Mar 2026 | Helium 10 | 139K | 66.5% | 1 | | Mar 2026 | Jungle Scout | 52.3K | 25% | 2 | | Mar 2026 | SmartScout | 12.4K | 5.9% | 3 | | Mar 2026 | AMZScout | 4.4K | 2.1% | 4 | | Mar 2026 | DataHawk | 1K | 0.49% | 5 | | Apr 2026 | Helium 10 | 139K | 66.6% | 1 | | Apr 2026 | Jungle Scout | 52.6K | 25.3% | 2 | | Apr 2026 | SmartScout | 12.4K | 6% | 3 | | Apr 2026 | AMZScout | 3.6K | 1.7% | 4 | | Apr 2026 | DataHawk | 910 | 0.44% | 5 | | May 2026 | Helium 10 | 114K | 61.5% | 1 | | May 2026 | Jungle Scout | 52.4K | 28.3% | 2 | | May 2026 | SmartScout | 15.3K | 8.2% | 3 | | May 2026 | AMZScout | 2.9K | 1.6% | 4 | | May 2026 | DataHawk | 740 | 0.4% | 5 | | Jun 2026 | Helium 10 | 114K | 64.7% | 1 | | Jun 2026 | Jungle Scout | 43.2K | 24.5% | 2 | | Jun 2026 | SmartScout | 15.4K | 8.7% | 3 | | Jun 2026 | AMZScout | 2.9K | 1.7% | 4 | | Jun 2026 | DataHawk | 740 | 0.42% | 5 | | Jul 2026 | Helium 10 | 114K | 64.6% | 1 | | Jul 2026 | Jungle Scout | 43.2K | 24.4% | 2 | | Jul 2026 | SmartScout | 15.4K | 8.7% | 3 | | Jul 2026 | AMZScout | 2.9K | 1.7% | 4 | | Jul 2026 | DataHawk | 910 | 0.52% | 5 | | Aug 2026 | Helium 10 | 114K | 64.9% | 1 | | Aug 2026 | Jungle Scout | 43.2K | 24.6% | 2 | | Aug 2026 | SmartScout | 15.4K | 8.8% | 3 | | Aug 2026 | AMZScout | 2.4K | 1.4% | 4 | | Aug 2026 | DataHawk | 610 | 0.35% | 5 | | Sep 2026 | AMZScout | — | — | — | | Sep 2026 | DataHawk | — | — | — | | Sep 2026 | Helium 10 | — | — | — | | Sep 2026 | Jungle Scout | — | — | — | | Sep 2026 | SmartScout | — | — | — | ## What is being compared - **AMZScout**: Measured on the search terms “amzscout”, “amzscout amazon”, “amzscout app” and “amzscout net”, summed into one figure. - **DataHawk**: Measured on the search terms “datahawk”, “datahawk amazon” and “datahawk co”, summed into one figure. - **Helium 10**: Measured on the search terms “amazon helium 10”, “helium 10”, “helium 10 app”, “helium 10 black box”, “helium 10 cerebro”, “helium 10 product research”, “helium 10 software”, “helium 10 tools”, “helium10” and “product research helium 10”, summed into one figure. - **Jungle Scout**: Measured on the search terms “jungle scout”, “jungle scout amazon”, “jungle scout app”, “jungle scout extension”, “jungle scout product research”, “jungle scout software”, “junglescout”, “junglescout com” and “product research jungle scout”, summed into one figure. - **SmartScout**: Measured on the search terms “smartscout”, “smartscout amazon”, “smartscout app” and “smartscout com”, summed into one figure. - [AMZScout](/demand/global-en/brands/amzscout) - [DataHawk](/demand/global-en/brands/datahawk) - [Helium 10](/demand/global-en/brands/helium-10) - [Jungle Scout](/demand/global-en/brands/jungle-scout) - [SmartScout](/demand/global-en/brands/smartscout) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among amazon seller research platforms worldwide? In August 2026, Helium 10 was the most searched among amazon seller research platforms worldwide, with an estimated 114K branded searches and 64.9% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Amazon seller research platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/amazon-seller-research-platforms This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/amazon-seller-research-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.